The Evolution and Challenges of CRM Implementation in the Digital Economy: A Systematic Literature Review
(Kusna Djati Purnama, Heni Susilowati)
DOI : 10.51903/jmi.v3i2.38
- Volume: 3,
Issue: 2,
Sitasi : 0 22-Aug-2024
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| Last.23-Jul-2025
Abstrak:
This study aims to examine the evolution of Customer Relationship Management (CRM) implementation and its challenges in the digital economy over the past 15 years, focusing particularly on Small And Medium-Sized Enterprises (SMEs). A Systematic Literature Review (SLR) approach was employed, utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, resulting in the analysis of 36 selected articles from an initial pool of 291. The results indicate a significant increase in CRM adoption, especially among SMEs during the COVID-19 pandemic, highlighting that CRM enhances customer loyalty, satisfaction, and operational efficiency while also fostering innovation. However, challenges such as high implementation costs, data security concerns, and a lack of technological knowledge persist. This research contributes to existing literature by providing insights into CRM adoption trends and challenges, emphasizing the need for integrated security measures and support for SMEs to maximize CRM benefits.
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2024 |
Impact Analysis of Artificial Intelligence Utilization in Enhancing Business Decision-Making in the Financial Sector
(Titin Hargyatni, Kusna Djati Purnama, Galuh Aninditiyah)
DOI : 10.51903/jmi.v3i2.36
- Volume: 3,
Issue: 2,
Sitasi : 0 22-Aug-2024
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| Last.23-Jul-2025
Abstrak:
The financial sector has experienced significant transformation with the adoption of Artificial Intelligence (AI) technology, particularly in improving business decision-making. This study aims to analyze the impact of AI on decision-making quality, focusing on risk analysis and portfolio management in Indonesia's financial sector. A mixed-method approach was utilized, combining quantitative and qualitative data to provide a comprehensive view of AI’s role in financial decision-making processes. Quantitative data were gathered through surveys of 50 respondents from various financial institutions, while qualitative data were obtained from semi-structured interviews with industry executives. The findings indicate that AI significantly enhances risk analysis accuracy by 25%, optimizes portfolio management, accelerates decision-making processes, and improves operational efficiency by automating manual tasks and reducing human errors. Despite these benefits, the study also identifies challenges such as data quality issues and high implementation costs, which hinder the broader adoption of AI in the financial sector. The study concludes that AI offers substantial potential to improve decision-making in the financial industry, but addressing data infrastructure and training needs is critical for achieving optimal outcomes
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2024 |
The Effect of Discipline, Work Motivation and Work Ability on Employee Performance PT. Bijak Unit Learning Center Bogor
(Yusuf Akbar, Sudarijati Sudarijati, Ismartaya Ismartaya)
DOI : 10.58192/ebismen.v3i3.2477
- Volume: 3,
Issue: 3,
Sitasi : 0 21-Aug-2024
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| Last.07-Jul-2025
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This study aims to determine the effect of discipline, work motivation and work ability on the performance of employees of PT BIJAK Bogor Learning Center Unit either simultaneously or partially. Questionnaires were distributed to 101 respondents. The results of the validity and reliability tests indicated that all questions were stated to be valid and reliable. The results of multiple correlation analysis stated that there were very strong relationships between discipline, work motivation and work ability on the performance of employees of PT BIJAK, the result of the coefficient of determination can be explained by 70.8%. The multiple regression analysis F test (simultaneous) states that there is a positive and significant effect simultaneously between discipline, work motivation and work ability on the performance of employees of PT WISE. The results of the t (partial) test state that discipline has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and work ability has a positive and significant effect on employee performance at PT. BIJAK Bogor Learning Center Unit.
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2024 |
Gambaran Hasil Pengetahuan Sasaran Kegiatan Edukasi Pentingnya Menjaga Diri Bagi Remaja Guna Mencegah Pernikahan Dini di Mts Fatahilah Kota Cimahi
(Ivan Tanoto, Novis Safitri, Nurfitriyatul Aini, Tasya Mutiara Hendryana, Dinda Lestari, Syavira Damayanti, Nurlaela Hamidah, Novialita Vandanu, Dimas Galeng Jatigiri, Fadila Imanda, Sri Wahyuni)
DOI : 10.62951/inovasisosial.v1i3.417
- Volume: 1,
Issue: 3,
Sitasi : 0 16-Aug-2024
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| Last.27-Jul-2025
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This education on preventing early marriage is part of the implementation of the 2023 BKKBN Thematic KKN program which aims to create a community movement aware of stunting and to increase teenagers' knowledge about the factors and risks and increase knowledge about early marriage. The method for implementing this activity uses a face-to-face seminar method, followed by a discussion and question and answer session. There were 50 participants in this activity, consisting of 27 male students and 23 female students from class IX MTs Fatahillah. The results of this activity showed that based on the results of the pretest and pos test scoring, there was an increase in the average score, and based on interviews and observations, all participants were very enthusiastic and expressed that this educational activity really added new knowledge to them.
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2024 |
Pelatihan Diklat Pemanfaatan Aplikasi Online Menggunakan Cek Plagiarisme Dengan Turnitin Untuk Guru Dan Dosen Pada Perkumpulan Profesi Multimedia Dan Teknologi Informasi (PPMULTINDO)
(Sindhu Rakasiwi, Aris Marjuni, Nova Rijati, Heribertus Himawan, Cahaya Jatmoko, Daurat Sinaga)
DOI : 10.51903/community.v4i2.534
- Volume: 4,
Issue: 2,
Sitasi : 0 31-Jul-2024
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| Last.23-Jul-2025
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Conveying appropriate information to be understood quickly and accurately is very important in various areas of life, both academic and non-academic. A teacher or lecturer is a teacher whose job is to educate and provide instruction to students or students. Data visualization is one way that can be used to present data. The advantage of this method is the availability of statistical graphics which can enrich the display of information so that the results are more interactive for the audience. Google Data Studio is an application launched by Google that can be used to convert raw data into interesting and strategic information for users. That way, the information becomes more appropriate to understand quickly and accurately.
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2024 |
Pelatihan Marinasi Daging Itik untuk Peningkatan Keamanan Pangan di SMKN 4 Kendal
(Erwin Nofiyanto, Sudjatinah Sudjatinah, Sri Budi Wahjuningsih)
DOI : 10.26623/tmt.v4i2.8552
- Volume: 4,
Issue: 2,
Sitasi : 0 31-Jul-2024
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| Last.09-Jul-2025
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Pengawetan bahan pangan tidak hanya dapat dilakukan dengan menggunakan garam sebagai bahan pengawetnya, tetapi juga dapat dilakukan dengan menambahkan asam organik pada pengolahan yang dilakukan. Salah satu pengolahan atau pengawetan adalah marinasi. marinade bermacam-macam, yaitu gula, garam dapur (NaCl), garam sorbat, garam fosfat dan garam benzoat, yang bermanfaat untuk meningkatkan keamanan pangan dan masa simpan daging. Tujuan dalam pengabdian untuk meningkatkan keamanan pangan dengan pelatihan marinasi. Metode pelaksanaan pelatihan dengan ceramah, diskusi dan tanya jawab. Hasil Pengabdian sebelum diadakan pelatihan marinasi daging itik di SMKN 4 Kendal 100% siswa tahu pengertian marinasi, 85% siswa tidak tahu cara pembuatan marinasi, 60% siswa belum tahu bahan marinasi, dan 75% belum tahu manfaat marinasi selain dibuat untuk bumbu masakan, setelah kegiatan pelatihan 100% siswa cukup memahami dan tahu pengertian marinasi, cara pembuatan, bahan dan manfaat dari marinasi. Dalam pelaksanaan pengabdian pelatihan marinasi daging itik diharapkan para siswa-siswi SMKN 4 Kendal memahami tentang proses marinasi dan kegiatan dapat bermanfaat selain meningkatkan pengetahuan juga dapat meningkatkan kecakapan hidup siswa.
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2024 |
Teknik Pemeriksaan Parasit Myxobolus sp. pada Ikan Hias Air Tawar di Balai Karantina Ikan Pengendalian Mutu dan Keamanan Hasil Perikanan Surabaya I
(Khoirun Nisa, Subhi Indriyani, Ayuda Dyah Nurekawati, Muhammad Aidil Fitri, Hapsari Kenconojati, Retno Septiwulan, Kale Khairi Putik Nurikhwani, Fara Amalia Dewi)
DOI : 10.62951/manfish.v2i2.42
- Volume: 2,
Issue: 2,
Sitasi : 0 29-Jul-2024
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| Last.06-Aug-2025
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The increase in ornamental fish farming in Indonesia has increased significantly during the 2017-2019 period. This improvement process is certainly faced with various challenges such as disease, which is caused by ectoparasites, one of which is Myxobolus sp. This parasite can infect the skin and gills of fish, causing significant financial losses. This study aims to determine the prevalence and intensity of Myxobolus sp parasites in freshwater ornamental fish at the Surabaya I Fish Quarantine Center for Quality Control and Safety of Fishery Products (BKIPM), which was conducted on June 19 - August 18, 2023. The tools and materials used include fish samples, distilled water, 70% alcohol, giemsa dye, swallow and tissue, tray, binocular microscope, computer, dissecting set, object glass, cover glass, dropper pipette, ruler, gloves, beaker glass, workbook, method, and stationery. Native and staining methods were used to examine parasites, while prevalence and intensity were calculated using Kabata's (1985) formula. The results showed that comet fish and koi fish were infected with Myxobolus sp in their gills. The intensity of Myxobolus sp infection in koi fish was classified as severe, while in comet fish it was classified as very severe. The prevalence of Myxobolus sp parasites found in koi fish was 2.32% and in comet fish was 4.20%, both categorized as moderate infection.
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2024 |
Pendekatan Dan Metode Spectrum Sensing Dalam Tinjauan Literatur
(Rahardian Luthfi Prasetyo, Ahmad Nugroho Jati, I Made Adhi Wiryawan, Muhammad Ibkar Azki Himmawan)
DOI : 10.61132/mars.v2i4.236
- Volume: 2,
Issue: 4,
Sitasi : 0 13-Jul-2024
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| Last.06-Aug-2025
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Pemanfaatan spektrum gelombang radio telah meningkat pesat dalam beberapa dekade terakhir, namun tidak sejalan dengan ketersediaan frekuensi yang tersedia untuk pengguna. Fenomena ini diperparah oleh banyaknya pita frekuensi yang tidak digunakan oleh pemiliknya, yang menciptakan spectrum holes atau white spaces. Dalam konteks ini, teknologi Cognitive radio (CR) menjadi penting karena memungkinkan pengguna sekunder (secondary user) untuk mengakses dan menggunakan spectrum holes tanpa mengganggu pengguna primer (primary user). CR memungkinkan adaptabilitas perangkat radio dengan memanfaatkan cognitive cycle, dengan tahap utamanya adalah Spectrum sensing, di mana perangkat CR mencari spectrum holes dalam spektrum radio yang tersedia. Tahap berikutnya, Spectrum analysis dan Spectrum Decision, memungkinkan CR untuk mengoptimalkan penggunaan spektrum sesuai dengan kondisi yang ditemui. Paper ini bertujuan untuk melakukan tinjauan singkat terhadap implementasi CR, khususnya pada aspek spectrum sensing. Kami mengevaluasi berbagai teknik spectrum sensing, mengidentifikasi kelebihan, kekurangan, serta tantangan yang dihadapi. Dengan teknologi CR, pemborosan sumber daya spektrum dapat diminimalkan dan efisiensi komunikasi nirkabel dapat ditingkatkan. Paper ini memberikan pemahaman mendalam tentang pengembangan terbaru dalam spectrum sensing pada jaringan radio kognitif, serta memberikan panduan bagi penelitian dan implementasi di masa depan.
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2024 |
Penerapan Progressive Muscle Relaxation Terhadap Penurunan Kadar Glukosa Darah Pada Penderita Diabetes Melitus Tipe 2 di RSUD Dr Moewardi Surakarta
(Agus Waluyo Sejati, Fida’ Husain, Suciana Ratrinaningsih)
DOI : 10.62383/vimed.v1i3.528
- Volume: 1,
Issue: 3,
Sitasi : 0 04-Jul-2024
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| Last.24-Jul-2025
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Background: Type 2 diabetes mellitus is a type of metabolic disorder characterized by hyperglycemia which leads to serious complications. One physical activity that can be applied is progressive muscle relaxation, which focuses on sequentially tightening and relaxing muscle groups resulting in controlled blood glucose levels so that holistic treatment is needed. Objective: To determine the results of the application of Progressive Muscle Relaxation (PMR) to reduce blood glucose levels in people with type 2 diabetes mellitus at RSUD Dr. Moewardi Surakarta. Method: This research is a type of qualitative descriptive research with a case study approach (Case Study). The design for this application was a control group design which was applied to 1 respondent with Diabetes Mellitus Type 2. Results: Based on the results of this application, it was found that blood glucose levels decreased after Progressive Muscle Relaxation was carried out, which was indicated by the number of high glucose levels decreasing. Comparison before and after applying Progressive Muscle Relaxation, before being given the application of PMR high blood sugar levels were 415 mg/dl and after being given the application of PMR 2 times a day (morning and evening) for 3 consecutive days normal blood sugar levels were 173 mg/dl etc. Conclusion: Blood sugar levels before the application were given were high and after the application was given the patient's blood sugar levels were normal.
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2024 |
Pengaruh Kompensasi, Jenjang karir, dan Kepuasan Kerja terhadap Turnover pada Karyawan PT Hartono Surabaya, Cab Bukit Darmo
(Wisnu Jati Jaya Kusuma, Tan Evan Tandiyono)
DOI : 10.61132/manuhara.v2i3.1048
- Volume: 2,
Issue: 3,
Sitasi : 0 01-Jul-2024
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| Last.06-Aug-2025
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In recent years, companies engaged in technology have experienced significant growth in various countries, including in indonesia, PT Hartono is a company that sells technological goods to faciliate/fulfill the needs of society in this modern era, with various technologies that have been specifically designed so that consumers feel interested in what consumers need or what consumer want, the data analysis technique that will be used for this research is quantitative research using multiple linear regression methods. And the data collection design was a questionnaire, the population in this study were all warehous employes at PT Hartono, which totaled 68 people, because each branch had a different procedure so that researchers took samples of branch that were in the Bukit Darmo Surabaya Branch. Data analysis used multiple linear regression analysis, classical assumption test, model feasibility test, hypothesis testing (T-test). How consumer see and perceive the company.
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2024 |