Packaging is one part of the product as a whole. Packaging must be able to attract the attention of consumers. Getting the attention of consumers is very important, because if a product does not get the attention of consumers (consumer attention), then consumers will not have a picture of the product (Hine, 1995). Packaging can give an initial picture of a product, both in terms of quality and value offered. “Jenang Kudus” is a type of traditional food originating from the city of Kudus. At first it was produced in a home industry since about a century ago. Initiated by mothers as a supporter of family income, and marketed directly to local consumers in traditional markets. Because the development of this business in the future is considered quite prospective for the Kudus community, the Kudus Regency Government makes the Jenang Kudus product as the mainstay product of the Kudus Regency.
Based on some of the explanations above, there are several weaknesses in the packaging design of CV jenang products. Sinar Aisyah Kudus which can cause delays in the marketing process of its products due to unattractive packaging designs. This causes a desire to increase the competitiveness of jenang sales with other companies through attractive and varied packaging designs. Due to some of these things, raises the desire of CV. Hj Siti Aisyah to redesign the product packaging according to the type of jenang product, type of taste, quantity of contents, without leaving the characteristics of the previous design.

Designing story scenarios for the Rempeyek Nok Uus UKM profile video, Making videos by recording, editing, and adding effects, Implementing marketing strategies with digital marketing techniques on social media. To obtain the necessary data, the things that must be done are interviews, observations, and documentation. So that they can get a mature concept for video production, the reference is from the information obtained during observations and interviews. Rempeyek Nok Uus has become a typical souvenir from Karawang and snacks or snacks from the Karawang area. Optimizing the digital platform as a place to order products so that it is easy for people to order, Active in social media, especially Instagram and Facebook in advertising products, Invite Instagram celebrities to work together who already have more than 10 K followers to promote products to customers.

New superior varieties (VUB) are a reliable technological innovation to increase rice productivity. This study aims to determine the yield potential of some lowland rice VUB. The assessment was carried out on land owned by a member of the Sumber Rejeki Farmer Group, Cintaratu Village, Lakbok District, Ciamis Regency at Dry Season II in June-September 2020. The study used a randomized complete block design (RCBD) with six varieties of treatment and was repeated ten times. The varieties tested were Inpari 32, Inpari 42, Padjadjaran, Cakrabuana, Inpari IR Nutrizinc, and Siliwangi varieties. The variables observed included the growth component, yield component, and yield component. Data were analyzed using the F test followedby the Duncan Multiple Range Test at the Q=5% level. In addition, a correlation test was conducted between the growth components, yield components, and yields. The results of the study indicated that the new superior rice varieties studied had different performance in growth, number of tillers, yield, and yield components. Inpari 42 variety produced the highest productivity, namely 6.88 ton ha-1 which was supported by the number of grains per panicle, percentage of filled grains per panicle, and percentage of empty grain per panicle which were better than other varieties. Plant height and number of grains per panicle were positively correlated with yield.

Penelitian ini bertujuan untuk mengenalkan nilai yang terkandung pada setiap pola artsitektur rumah adat Limbungan Desa Perigi Kecamatan Suela Kabupaten Lombok Timur. Penelitian ini meupakan penelitian deskriptif menggunakan pendekatan kualitatif. Pengumpulan data dilakukan melalui metode observasi, wawancara, dan dokumentasi. Hasil penelitian ini menjukkan bahwa, (1) Rumah adat limbungan ini terbuat dari bahan-bahan alami yang masih mudah didapatkan seperti: kayu, daun ilalang, bambu, dan getah pohon, (2) Rumah adat limbungan ini terdiri dari komponen-komponen dan memiliki ciri khas masing-masing, diantaranya terdiri dari atap, pondasi, dinding, pintu, jendela, tangga, lantai/teras, (3) Nilai atau makna dari setiap komponen rumah adat ini meliputi : nilai tata karma, kepedulian sosial,   kepercayaan, sedangkan pada atap yang semakin menjorok ke bawah menunjukan rasa hormat, dinding rumah adat ini mengandung nilai kesederhanaan   yang dapat diterapkan dalam kehidupan, dan untuk pintu dimasing-masing rumah adat ini serentak menghadap utara dikarenakan matahari terbit dari utara sehingga sinar dari matahari yang mengandung vitamin D yang baik untuk pembentukan tulang