Efektivitas Strategi Pemasaran Bank Syariah dalan Menarik Minat Nasabah Muda
(Zuhrinal M. Nawawi, Salsabila Sofiya Wardani)
DOI : 10.61132/jbep.v2i2.968
- Volume: 2,
Issue: 2,
Sitasi : 0 20-May-2025
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| Last.06-Aug-2025
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This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.
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2025 |
Analisis Makna Kepuasan Hidup Lansia yang Tinggal di Panti Wredha Omega Semarang
(Hana Fitri, Selfi Ana Andriyanti, Bunga Kresna Nandini, Siti Nurazizah, Salsabila Atiq Khoirunnisa, Dewi Ambarwati, Naily Yusriah, Nasya Akmala, Siti Hikmah)
DOI : 10.61132/observasi.v3i3.1376
- Volume: 3,
Issue: 3,
Sitasi : 0 12-May-2025
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The increasing number of elderly people living in nursing homes is an important concern, given that their psychosocial and spiritual needs are often not optimally met. This study aims to analyze the life satisfaction of elderly people living in Omega Nursing Home in Semarang City. The main reason for this research is to understand in depth how the elderly make meaning of their lives and the satisfaction of life that has passed before, in situations that are often far from family and meaningful activities. This study used a qualitative method with a phenomenological approach, and involved 5 elderly participants selected through purposive sampling technique. Data were collected through in-depth interviews, then analyzed descriptively through the process of data reduction, data presentation, and conclusion drawing. The results showed that the level of life satisfaction of the elderly varied greatly and was influenced by past experiences, acceptance of current conditions, expectations for the future, and the views of others. Some seniors showed resignation, regret and loneliness, while others felt comfortable, grateful and retained a zest for life. The main findings suggest that social relationships, spirituality, and communication with family are key determinants in shaping older adults' life satisfaction. This study emphasizes the important role of the nursing home in facilitating activities that build the social and spiritual relationships of the elderly, as well as the need to improve communication between the elderly and their families. The study suggests that elderly services should not only focus on physical needs, but also on psychosocial dimensions and self-actualization, to support the overall well-being of the elderly.
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2025 |
Kontribusi Kecerdasan Buatan dalam Mewujudkan Pemahaman Nilai Pancasila di Era Modern
(Ahmad Muhamad Mustain Nasoha, Ashfiya Nur Atqiya, Sinta Nirmala, Ahmad Natsir Fairus Ilyas, Laila Nur Kusuma, Anastya Salsabila Putri)
DOI : 10.62383/desentralisasi.v2i2.613
- Volume: 2,
Issue: 2,
Sitasi : 0 07-May-2025
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| Last.02-Aug-2025
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The use of Artificial Intelligence (AI) has now become one of the crucial aspects in the advancement of information technology throughout the world. This article aims to connect the values ??of Pancasila as the moral basis of the Indonesian nation with the ethics of using artificial intelligence and its impact on the country. As the philosophical foundation of the state, Pancasila contains deep ethical values ??and can be used as guidelines in the application of AI that are in line with the moral and ethical principles that apply in Indonesia. Pancasila education has an important role as an ethical framework in the context of the development and application of AI. In this article, we will discuss the application of Pancasila values ??in technological developments so that they remain in line with the nation's identity, as well as explore the various positive and negative impacts that may arise from the use of AI. Furthermore, this study seeks solutions that can be implemented by the government, companies, and society to overcome these negative impacts. Using a descriptive qualitative approach, this study aims to explore and understand in depth the relationship between Pancasila values ??and ethics in the use of AI, especially in the context of the development of information technology in Indonesia. This approach is very appropriate for examining social phenomena, values, and meanings contained in policies or implementation of technology in society.
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2025 |
Pengaruh Rasio Likuiditas, Profitabilitas, dan Solvabilitas terhadap Keputusan Investasi dengan Ukuran Perusahaan sebagai Moderasi
(Salsabila Indah Arti Pratama, Chara Pratami T)
DOI : 10.61132/jeap.v2i2.938
- Volume: 2,
Issue: 2,
Sitasi : 0 06-May-2025
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This study aims to examine the effect of liquidity, profitability, and solvability ratios on investment decisions while also investigating the moderating role of firm size in this relationship. The research focuses on manufacturing companies listed on the Indonesia Stock Exchange for 2019-2023, which are marked by significant economic disruptions, including the COVID-19 pandemic. A quantitative approach was employed, using panel data regression to test the proposed hypotheses. Financial ratios were measured using the current ratio, return on assets, and debt-to-equity ratio, while investment decisions were assessed using the price-earnings ratio. The natural logarithm of total assets measured firm size. The results reveal that liquidity and solvability significantly influence investment decisions, while profitability does not. Firm size was found to moderate the relationship between liquidity and solvability with investment decisions, but not the relationship involving profitability. These findings have practical implications for investors and corporate managers in formulating investment strategies and managing financial performance, highlighting the importance of considering firm size when evaluating the effectiveness of economic indicators. This research also contributes to the empirical literature on investment decision-making in the manufacturing sector.
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2025 |
Strategi Pembelajaran Peningkatan Kemampuan Berpikir
(Ramel Iftina Na'ifah, Raihani Salsabila, Gusmaneli Gusmaneli)
DOI : 10.61132/sadewa.v3i2.1802
- Volume: 3,
Issue: 2,
Sitasi : 0 30-Apr-2025
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In the era of globalization and rapid technological development, critical and creative thinking skills are important competencies that must be possessed by students to face real-world challenges. The learning strategy for improving thinking ability (SPPKB) is a learning approach that focuses on developing students' thinking skills through the analysis of facts or experiences and active problem solving. This learning model involves stages of onboarding, experience tracking, problem confrontation, inquiry, accommodation, and transfer to guide students to discover concepts independently and apply noble values such as honesty. In addition, this strategy demands active student involvement, increased motivation, and the use of technology and discussion methods to create a conducive learning environment. Although it has advantages in developing critical thinking skills, this strategy also faces challenges such as the need for sufficient time and the readiness of teachers and students in its implementation. With the right implementation, this learning strategy can increase students' thinking potential optimally and is relevant to the demands of modern education.
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2025 |
The Development of 6Cs Skills through Project-Based Learning ‘<i>Masyarakat Belajar Sejarah</i>’ (History Learning Society)
(Michael Sylvester Mitchel Vinco, Rizal Izmi Kusumawijaya, Fathimah Dayaning Pertiwi, Nurul Septia Salsabila, Riski Eka Oktavianengrum)
DOI : 10.15294/paramita.v35i1.21482
- Volume: 35,
Issue: 1,
Sitasi : 0 24-Apr-2025
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Abstract: This study aims to develop students’ 6Cs skills—critical thinking, creativity, communication, collaboration, character/compassion, and citizenship/culture—through the implementation of Project-Based Learning (PjBL) in a program titled Masyarakat Belajar Sejarah (History Learning Society). The research responds to the relatively low competitiveness of students in East Kalimantan amid the challenges of the 21st-century VUCA world, Indonesia’s demographic bonus, and the development of the new national capital (IKN) in East Kalimantan. Using Kemmis & McTaggart’s action research model, the study involved students from the History Education Program, FKIP, Mulawarman University, across three cohorts (2020–2022). Data was collected through observation, documentation, questionnaires, and interviews in March and June 2023. Students collaborated with schools, non-formal institutions, professionals, and local communities in Samarinda to design creative, contextual historical learning products. The findings show significant improvements across all 6Cs indicators. The project enhanced students’ academic and social competencies and bridged the gap between classroom learning and real-life community engagement. The results highlight the potential of PjBL as a transformative learning strategy for equipping future educators with essential 21st-century skills. This research contributes to history education innovation by positioning students as agents of change within their communities.
Abstrak: Penelitian ini bertujuan untuk mengembangkan keterampilan 6Cs mahasiswa—berpikir kritis, kreativitas, komunikasi, kolaborasi, karakter/kepedulian, dan kewargaan/budaya—melalui penerapan model Project-Based Learning (PjBL) dalam program Masyarakat Belajar Sejarah. Penelitian ini dilatarbelakangi oleh rendahnya daya saing mahasiswa di Kalimantan Timur di tengah tantangan dunia abad ke-21 yang ditandai dengan kondisi VUCA (Volatility, Uncertainty, Complexity, Ambiguity), bonus demografi Indonesia, serta pembangunan Ibu Kota Negara (IKN) baru di Kalimantan Timur. Menggunakan model penelitian tindakan Kemmis & McTaggart, subjek penelitian adalah mahasiswa Program Studi Pendidikan Sejarah FKIP Universitas Mulawarman dari angkatan 2020–2022. Pengumpulan data dilakukan melalui observasi, dokumentasi, angket, dan wawancara pada Maret dan Juni 2023. Mahasiswa bekerja sama dengan sekolah, lembaga nonformal, profesional, dan masyarakat Kota Samarinda untuk merancang produk pembelajaran sejarah yang kreatif dan kontekstual. Hasil penelitian menunjukkan peningkatan signifikan pada seluruh indikator 6Cs. Proyek ini tidak hanya meningkatkan kompetensi akademik dan sosial mahasiswa, tetapi juga menjembatani pembelajaran di kelas dengan keterlibatan nyata di masyarakat. Penelitian ini menunjukkan potensi PjBL sebagai strategi pembelajaran transformatif yang relevan untuk membekali calon pendidik dengan keterampilan abad ke-21.
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2025 |
Pemberdayaan Masyarakat dalam Meningkatkan Ketahanan Keluarga Melalui Program Kampung Bebas Rentenir
(Salsabila Zahra, Almisar Hamid)
DOI : 10.62383/wissen.v3i2.706
- Volume: 3,
Issue: 2,
Sitasi : 0 15-Apr-2025
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This research discusses community empowerment in social conditions where problems occur in the community, especiallymothers or lower middle class people who are looking for a shortcut to finance familylife on basicneeds by lending money from moneylenders. That the familyis high, the low average familyincome and the high cost of living make them feel that their quality of life is threatened. The solution to overcome this problem must be a driving agency from the government or what is meant is community empowerment, namely the Leder-Free Village (KBR) Program which provides spiritual training, training assistance, business capital to the community so that prosperous and quality families are created. This research aims to determine the process of stages of community empowerment activities,family resilience and determine the supporting and inhibiting factors in the Money Loan Free Village program. This research uses a descriptive qualitative approach. Data collection techniques using interview, observation and documentation techniques. The results of this research show that the Leder-Free Village program achieves community empowerment in terms of family resilience, namely that the beneficiary members get business capital and create social change from economic, social and spiritual independence, so that achieve the condition of the family in their lives independently and more empowered.
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2025 |
Integrasi Nilai Islam dan Inovasi Pembelajaran dalam Pendidikan Agama Islam di Perguruan Tinggi dalam Perspektif Akademik dan Keagamaan
(Muhammad Hafizd Fauzi, Salwa Salsabila, Aghnia I'lmi Diniyati, Annisa Rizki Pebriani, Raden Ayu Intan Fithriya, Edi Suresman)
DOI : 10.61132/reflection.v2i2.771
- Volume: 2,
Issue: 2,
Sitasi : 0 14-Apr-2025
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| Last.08-Aug-2025
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This research discusses how the integration of Islamic values and learning innovation can be applied in Islamic Religious Education in higher education, especially at the Indonesian Education University. The background of this research is the challenges of globalization and technological developments that require Islamic education to continue to innovate without ignoring the principles of sharia. This research uses a qualitative approach with a case study method, involving lecturers, students, and religious leaders as informants. The results showed that the integration of Islamic values in Islamic education is done through the Islamization of science approach, the use of technology in learning, and the creation of a religious academic environment. In addition, innovations such as Problem-Based Learning and Experiential Learning methods proved to be able to increase students' interest and understanding of Islamic teachings. In conclusion, collaboration between academics, students, and religious leaders is very important in creating Islamic Religion Education learning that is relevant, interesting, and still in accordance with Sharia law. This research is expected to provide an overview and strategic recommendations for the development of Islamic education in the modern
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2025 |
Implementasi Nilai - Nilai Pancasila dalam Penggunaan Media Sosial
(Ahmad Muhamad Mustain Nasoha, Ashfiya Nur Atqiya, Ihsan Khoirul Anam, Hesti Arlinda Natasya, Rizquna Salsabila)
DOI : 10.55606/jhpis.v4i1.5063
- Volume: 4,
Issue: 1,
Sitasi : 0 31-Mar-2025
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| Last.11-Aug-2025
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Rapidly growing information and communication technology has significantly changed society, especially with the emergence of social media. In Indonesia, social media has become an important platform for connecting people and sharing information. However, as the use of social media increases, it is important to remember the moral values that govern human interaction, as taught by Pancasila. This study applies a qualitative method based on literature studies from various sources, such as books, journals, and other media. This qualitative study aims to interpret the phenomena that occur around us and explain their influence on the values of Pancasila in the use of social media. The results of the study show that Pancasila as the moral basis of the nation faces challenges from globalization and technological advances, especially in the use of social media. The noble values contained in each principle are needed and applied in the digital life of society. The implementation of the values of divinity, humanity, unity, democracy, and justice can be realized through a tolerant attitude, avoiding hoaxes and hate speech, maintaining social harmony, communicating wisely, and supporting equal access to information. Thus, social media can be a strategic means to strengthen national character and maintain Indonesian unity.
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2025 |
Urgensi Penguasaan Bahasa Inggris dalam Perekrutan Calon Pelaut di PT. Equinox Bahari Utama
(Nabila Aurel Salsabila, Elly Kusumawati, Edi Kurniawan, Indah Ayu Johanda Putri)
DOI : 10.55606/jimek.v2i1.5894
- Volume: 5,
Issue: 1,
Sitasi : 0 30-Mar-2025
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| Last.13-Aug-2025
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This research discusses the urgency of mastering English in the recruitment process of prospective sailors at PT. Equinox Bahari Utama. In the era of globalization and the international maritime industry, proficiency in English has become an absolute requirement for sailors to meet communication standards on board. The objectives of this research are: (1) to determine the recruitment criteria standards for prospective sailors at PT. Equinox Bahari Utama, and (2) to understand the strategies of prospective sailors in mastering English for successful recruitment at PT. Equinox Bahari Utama. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation during field practice in the Recruitment Division of PT. Equinox Bahari Utama. The research results show that English is a determining factor in all stages of the selection process, from interviews to online tests (Marlins and CES). The SWOT analysis reveals that the company's main strength is the implementation of high standards for English proficiency, but challenges remain in the form of a lack of training. The strategies used by prospective sailors to improve their English proficiency include courses, reading ship safety manuals, speaking practice, and interview simulations.
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2025 |