This abstract discusses the role of the Medan City Government in developing the people's economy through public policy and community empowerment. The background of this study is based on the importance of strengthening the community-based economy as the main strategy in facing global economic challenges and improving citizen welfare. The study aims to analyze how public policies implemented and community empowerment efforts by the city government are able to encourage the growth of the people's economy in Medan. The method used is qualitative with a literature review approach, namely examining various sources of literature such as journals, books, and relevant policy documents. The research findings show that the Medan City Government has initiated various empowerment programs, such as entrepreneurship training, facilitating access to capital, and strengthening local economic institutions. However, there are challenges in terms of cross-sector coordination and limited resources. The implications of this study emphasize the need for synergy between the government, society, and the private sector to create an inclusive and sustainable people's economy ecosystem, as well as the importance of continuous evaluation and policy innovation to strengthen community empowerment at the local level.

Dynamic business markets require Micro, Small and Medium Enterprises (MSMEs) to continuously innovate in order to maintain competitiveness and increase business growth. This article discusses the product and service innovation strategies implemented by Bakso Simas Business in facing the challenges of a rapidly changing market. This research uses a qualitative method with a case study approach, where data is collected through interviews, observation, and documentation analysis. The results show that innovation in product variants, improving service quality, and utilizing digital technology are the main factors in increasing customer attractiveness and loyalty. In addition, differentiation strategies and adaptation to consumer trends play an important role in maintaining business sustainability. This study provides insights for MSME players in developing effective innovation strategies to face competition in a dynamic business market.
 
 

Penelitian bertujuan untuk mengetahui pengaruh profitabilitas, likuiditas dan solvabilitas terhadap nilai perusahaan pada sub sektor makanan dan minuman yang terdaftar di bursa efek indonesia (BEI)  periode 2016-2020. Dengan metode purposive sampling diperoleh 11 perusahaan, yang datanya dianalisis dengan regresi data panel dengan bantuan program eviews 11. Hasil penelitian menunjukan bahwa profitabilitas dan likuditas tidak berpengaruh sedangkan solvabilitas berpengaruh terhadap nilai perusahaan.Kata kunci : Profitabilitas, Likuiditas, Solvabilitas, Nilai Perusahaan

The intense competition in the fashion industry drives brands to seek more effective and efficient marketing strategies. One increasingly adopted approach is affiliate marketing. This study aims to analyze the effectiveness of affiliate marketing strategies in increasing fashion product sales for the JINISO brand. The research uses a descriptive qualitative method with a case study approach on the JINISO brand, supported by secondary data such as sales reports, digital promotion activities, and affiliate performance. The results indicate that affiliate marketing significantly improves JINISO’s product sales. By leveraging a wide network of affiliates—including influencers, bloggers, and digital marketers JINISO successfully reaches a broader audience through personalized and credible promotions. This strategy also demonstrates highcost efficiency, as it is performance-based, meaning commissions are only paid when a sale occurs. Additionally, the data-driven approach enables the company to evaluate campaign effectiveness regularly and adjust it based on market preferences. Affiliate marketing is a marketing strategy that leverages consumer trust in affiliates while offering flexibility in budget management. Future recommendations include expanding the affiliate network, enhancing the quality of promotional content, and innovating the affiliate program to remain attractive and competitive amidst the dynamic fashion industry landscape.
 
 

The Khulafaur Rasyidin era (632–661 CE) was a pivotal period in Islamic history, marked by the leadership of the first four caliphs: Abu Bakr, Umar, Uthman, and Ali. The political thought of this era emphasized principles of justice, consultation (shura), and the application of Islamic law (sharia) in governance. Each caliph adopted distinct approaches to state administration, such as Abu Bakr's emphasis on collective consultation and Umar's establishment of a more bureaucratic governance structure. Despite political and social challenges, including territorial expansions and internal conflicts, the political foundations of the Rashidun Caliphate underscored the importance of just leadership and the unity of the Muslim community. This political philosophy significantly contributed to the development of Islamic governance rooted in justice and sharia.

This study aims to describe the economic dynamics among street vendors (PKL) in Tarutung. Using a case study approach, this research identifies various factors influencing the sustainability and development of street vendor businesses, as well as the socio-economic impacts on the surrounding community. The primary focus of the study is to understand the role of PKL in the local economy, including job creation, income generation, and the challenges faced regarding government policies and business competition. Data was collected through field observation, in-depth interviews with vendors, and an analysis of relevant local policies. The findings reveal that although PKL face challenges related to regulations and market access, they play a crucial role in the economic dynamics of the region and can be key pillars in local economic development.

The business field that is currently popular in the community, especially in Malang, is the culinary field. The purchasing power of the people in Malang is quite high, because many people like to gather so that cafes and restaurants can be used as recommendations for comfortable places to be used as a gathering place with family and friends. To find out the parameters of Feasibility of Business Products Samosa Chiken Hortikultura Curry Khas Malang City and implement the results of the feasibility of Feasibility of Business Products Samosa Chiken Hortikultura Curry Khas Malang running well. In this study, researchers used a quantitative approach referring to a research approach based on positivistic understanding this research was conducted at Tribhuwana Tunggadewi University Malang (studio garuda). Data analysis techniques by detailing Investment Costs and Raw Material Requirements, How to Determine the HPP of Samosa Products, how to see the mark up value, how to determine BEP, profit / loss calculations, see the flow of cash flow must be positive, NPV calculation, IRR calculation, Payback Period. Based on the analysis of business feasibility by detailing investment costs and raw material requirements, it is known that it is Rp.70,006,310, HPP of Rp.7,958, Mark Up value of 0.45 (45%), BEP value per unit of Rp. 8,230 (pack / year) and for BEP price of Rp. 94,649,139, R / C of 1.45, positive cash flow of Rp.140,306,362, NPV calculation of Rp. 461,754,801, IRR calculation of 46%, Payback period.

The Personnel Information System at the Jayapura City Transportation Office aims to increase efficiency and effectiveness in managing personnel data. In today's digital era, manual data management has limitations that affect the speed and accuracy of information. Therefore, a computerized information system is necessary for better management of employee data. This study aims to analyze the implementation of the personnel information system at the Jayapura City Transportation Office, as well as evaluate its impact on personnel administration performance. The methods used in this study include direct observation of the system in use, interviews with staff and system managers, and analysis of the system's effectiveness in improving data management. The system was evaluated in terms of its ability to streamline administrative tasks, facilitate easy access to personnel data, and enhance overall efficiency in managing personnel information. The results of the study indicate that the system has successfully optimized employee data management, improved administrative efficiency, and made access to information faster and more accurate. However, some obstacles were identified, such as the need for further training for staff to use the system optimally and occasional technical issues with system integration. Despite these challenges, the personnel information system has proven to be an essential tool for improving the overall performance of the personnel administration at the Jayapura City Transportation Office. The study concludes with recommendations for further system enhancements and the importance of ongoing staff training to ensure the system's continued success.

This study investigates the impact of Environmental, Social, and Governance (ESG) and Environmental Management Accounting (EMA) on firm value, with Green Innovation (GI) as a moderating variable. The research is based on secondary data from manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, analyzed using path analysis with a moderated regression approach in SPSS. The findings reveal that ESG has a significant but negative impact on firm value, suggesting that ESG investments may be perceived as cost burdens in the short term. Meanwhile, EMA does not have a significant effect on firm value, indicating that its role in firm valuation remains unclear. The moderating role of GI does not significantly strengthen the relationship between ESG and firm value, while the interaction between EMA and GI negatively affects firm value,implying that green innovation strategies may introduce additional financial burdens. These findings highlight the complexity of sustainability investments and emphasize the need for a balanced approach to ESG and EMA implementation to optimize long-term firm value. The study contributes to legitimacy and stakeholder theories by demonstrating how sustainability strategies can influence financial outcomes. It provides practical insights for businesses to develop more effective ESG disclosure and EMA implementation strategies that align with investor expectations and long-term firm sustainability

This research aims to develop a gamification-based tasklist system designed to increase efficiency in the division of tasks while motivating employees in the Operational Solution Department of PT. International Data Visionet. During its development, this system integrated various gamification elements, such as a ranking feature that encourages healthy competition between employees, digital awards that provide appreciation for certain achievements, and a performance points system that aims to increase accountability and work productivity. The system development process is carried out using the Waterfall methodology approach, which involves the stages of requirements analysis, system design, implementation, testing, and maintenance. System testing is carried out using the Blackbox Testing method to ensure that all system functions run according to predetermined specifications. This system is designed with a user-friendly interface, making it easier for employees to understand and use its features.