MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quantitative approach, data was collected from 400 active customers through a structured questionnaire and analysed with SEM-AMOS. Results show experiential marketing has a significant effect on brand equity. Practical implications include data analytics-based budget allocation recommendations and cultural adaptation in marketing strategies. The findings contribute to the global MSME digital marketing literature and offer operational guidance for businesses.

The purpose of this research is to analyze the opinions and perceptions of the community around the Medan Area District regarding the role of Pegadaian Syariah as a non-usury practice in increasing public financial access. This research is quantitative research. Data analysis was carried out by distributing questionnaires to the community around the Medan Area District both via E-Form and in person.  This research was carried out at Sukaramai Market, Medan Area District. The data collection instrument consists of interview observation and documentation. Collecting data, researchers also used several measuring tools to determine the interests of Sukaramai market traders, Medan Area District, namely Knowledge, Information, Interest. To find out what the surrounding community thinks in this research, the researcher used interviews, namely by interviewing 3 people from the community around the Sukaramai market who are customers of the AR Hakim Branch Pegadaian Syariah.

The maritime industry operates in a complex, rapidly evolving global environment where decision-making accuracy is critical for operational efficiency, sustainability, and risk mitigation. Traditionally, maritime leadership has relied heavily on experience-based decision-making, often leading to cognitive biases and strategic inefficiencies. This study examines the role of scientific paradigms in managerial decision-making, emphasizing how structured epistemological reasoning enhances strategic accuracy and reduces decision-making errors. This research provides original value by addressing the limited integration of structured decision-making models in maritime leadership, which has been largely overlooked in previous studies. While scientific reasoning has transformed decision-making in industries such as finance and healthcare, its application in maritime management remains underdeveloped. The study explores the following research questions: To what extent do scientific paradigms influence managerial decision-making in maritime leadership? How can structured reasoning reduce bias and improve decision accuracy? Using a qualitative approach, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students, followed by thematic analysis and comparative evaluation. Results indicate that structured decision frameworks significantly improve managerial effectiveness, yet barriers such as industry conservatism and limited competency development hinder widespread adoption. The study concludes that integrating scientific reasoning into maritime leadership training programs can enhance decision accuracy, promote evidence-based management, and ensure sustainable strategic planning.

This research is motivated by the importance of promoting environmentally friendly behavior (Employee Green Behavior) in the state-owned construction service industry. The study aims to examine the influence of Green Organizational Culture (GOC), Green Work Engagement (GWE) and Green Human Resource Management (GHRM) as the antecedent of EGB. The research methodology employs a quantitative approach through surveys conducted with employees of construction service companies under state-owned enterprises (BUMN). The sampling technique used in this study is simple random sampling, involving a total of 386 permanent employees from construction companies. The analysis method utilized in this research is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using the SmartPLS 3.0 analysis tool. The results indicate that GHRM, GOC, and GWE directly influence EGB. These findings reinforce the AMO and NAM theories. This research contributes theoretically to the literature on sustainable human resource management and provides practical benefits for companies sustainable strategies.

Penggunaan teknologi informasi dan komunikasi yang semakin masif di kalangan generasi muda, khususnya siswa SMK, menuntut pemahaman yang mendalam tentang regulasi yang berlaku. Penelitian ini bertujuan untuk meningkatkan kesadaran hukum siswa SMK N 1 Kisaran terkait Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) sebagai bekal memasuki lingkungan perguruan tinggi. Kegiatan sosialisasi dilakukan melalui penyampaian materi, diskusi, dan tanya jawab. Hasil penelitian menunjukkan adanya peningkatan pemahaman siswa mengenai ketentuan UU ITE, terutama terkait etika berinternet, hak cipta, dan pencegahan tindak pidana siber. Diharapkan, sosialisasi ini dapat membentuk karakter siswa yang bijak dalam memanfaatkan teknologi dan meminimalisir pelanggaran hukum di kemudian hari.

This article discusses the implementation of negotiation strategies and lobbying techniques as participatory communication approaches in the context of community service in Parigi Village, Cikande Sub-district, Serang City. Through intensive community organizing, this activity aims to strengthen the capacity of residents in facing the challenges of cross-interest communication and collaboration, especially in terms of policy advocacy and local resource management. The service subjects consisted of local community groups who had been less involved in the decision-making process at the village level. The service process is carried out through several stages, starting from joint problem mapping, training in negotiation and lobbying techniques, to the preparation of collaborative action plans that involve active participation of residents. The findings from this activity show that interest-based negotiation and ethical lobbying can strengthen the community's bargaining position towards external actors such as the government and local stakeholders. The dynamics of the activity also resulted in initial social changes, such as the formation of an internal advocacy group, increased participation in public forums, and the emergence of collective awareness of the importance of strategic communication.

The rapid development of information technology has changed the way humans communicate, especially through social media. Generation Z, who grew up in the digital era, has its own characteristics in using social media, including in terms of interacting and communicating. The purpose of this study is to explore the ethics of communicating on social media from the perspective of Generation Z. The main focus is on Generation Z's understanding of ethical values, how they apply them in everyday communication, and their impact on social relationships. A qualitative approach is used in this research method which involves in-depth interviews with a number of informants from Generation Z, as well as analysis of related literature. The study indicates that, although Generation Z

The contemporary landscape of data management, marked by an unprecedented scale and velocity of data, has spurred the widespread adoption of NoSQL databases, prioritizing scalability and performance over traditional relational constraints. While offering significant flexibility, this paradigm shift introduces complex cybersecurity challenges, notably query injection vulnerabilities, which are consistently ranked among the top web application security risks. Redis, a leading in-memory key-value store powering critical infrastructure globally, presents a unique security profile due to its architectural design and features like Lua scripting. Despite its prevalence, a comprehensive academic evaluation of Redis injection attack vectors remains understudied. This study addresses this gap by systematically evaluating command and Lua script injection vulnerabilities in Redis version 7.4.1 across controlled configurations: default, password-protected, and ACL-secured environments. We quantify vulnerability risk and empirically validate mitigation strategies by employing a Dockerized testing framework, Python-driven exploit simulations, and CVSS v3.1 scoring. Our findings reveal critical weaknesses in default and permissively configured environments and demonstrate that restrictive Access Control Lists (ACLs), adhering to the principle of least privilege, provide complete mitigation against the specific injection vectors evaluated in our controlled experimental setup. We propose a Redis-specific threat taxonomy and provide empirically validated recommendations for securing Redis deployments, emphasizing layered security controls and proper ACL implementation. This research contributes the first systematic evaluation of modern Redis injection vulnerabilities and highlights the critical importance of security-conscious configurations to protect vital data infrastructure.

The lack of optimization of the principal's managerial competence in managing the Full Day School program is still a significant problem in improving the quality of education in Islamic boarding schools. This study aims to identify the managerial competence of the principal of the Tahfizul Qur'an Darussomad Islamic Boarding School in managing and developing the Full Day School program. This study uses a qualitative approach with a case study type. Data were collected through interviews and documentation, then analyzed using data reduction, presentation, and verification techniques. The results of the study indicate that: (1) the ability to prepare school plans systematically but needs to improve coordination of implementation; (2) human resource management is quite good but the distribution of tasks and training is still not optimal; (3) transparent management of student affairs and new student admissions but is constrained by facility capacity; and (4) curriculum management that is relevant to national education goals but faces limited implementation time. Improved coordination, teacher training, and facility adjustments are needed to optimize the principal's managerial competence in implementing the Full Day School program in Islamic boarding schools. Thus, this study argues that strengthening the principal's managerial competence is a strategic need to ensure the effectiveness of the implementation of the Full Day School program in order to improve the quality of education in Islamic boarding schools.

Proses rekrutmen tenaga kesehatan di Rumah Sakit Islam Ar-Rasyid Palembang masih dilakukan secara manual, menyebabkan inefisiensi dalam manajemen data pelamar, penjadwalan wawancara, dan komunikasi. Penelitian ini merancang aplikasi open recruitment berbasis web dengan mengintegrasikan algoritma round-robin untuk penjadwalan otomatis dan modul CV parsing berbasis natural language processing (NLP). Metode pengembangan menggunakan Software Development Life Cycle (SDLC) model Waterfall dengan tahapan analisis kebutuhan, perancangan, implementasi (Laravel & MySQL), dan pengujian black-box. Hasil implementasi ini menunjukkan sistem berhasil mengurangi waktu rekrutmen hingga 50% serta dapat meningkatkan akurasi manajemen data pelamar. Aplikasi ini memenuhi standar Kepmenkes No. 123/2022 tentang Sistem Informasi Rumah Sakit.