Service marketing in the education sector is now focused on experiences, service quality, and long-term relationships with students and parents. Relational marketing is becoming increasingly important to create loyalty, involving technologies such as social media and student management systems. This research analyzes the evolution of marketing strategies and the challenges in building sustainable relationships. The research method is qualitative through a literature review. Data collection is done through documentation techniques. Data processing includes reduction, content analysis, data presentation, and data generalization. The results of the study indicate: Educational service marketing aims to introduce services to prospective students and parents, while increasing awareness, interest, and trust. Its strategies include promoting the institution's image, educational excellence, facilities, and learning experiences. In the digital age, technology and social media are used to build brand awareness and offer relevant and flexible educational programs. Relational marketing focuses on building long-term relationships with students, parents, alumni, and the community. Flexible, personalized services, along with the empowerment of technology, improve retention, loyalty, and positive recommendations. Engaged alumni strengthen the institution's reputation and expand its network. Key strategies include digital marketing, data-driven marketing, and customer experience.

Poetry is a literary work that is produced from someone's experiences. A poem is composed using beautiful language and meaningful words written in the form of verses. To understand the meaning conveyed in a poem, semantic analysis needs to be conducted. Semantics is a branch of linguistics that discusses meaning and significance. Therefore, this study aims to analyze the meanings contained in W.S. Rendra's poem titled "Sajak Matahari" (The Sun Poem). Semantic analysis in this study is focused on analyzing lexical meaning, referential meaning, grammatical meaning, and figurative meaning. The method used in this study is qualitative descriptive method. The qualitative descriptive approach will allow researchers to analyze the details of meaning in the poem to explain the meaning more deeply. In collecting research data, researchers use reading and note-taking techniques. The reading technique is carried out by reading the contents of the poem, then the results of reading the poem to examine the meaning. Note-taking technique is used to record lexical, referential, grammatical, and figurative meanings. The result of the meaning analysis in the poem "Sajak Matahari" is a poem that discusses perseverance/call for creating change in society, thus creating a fair and peaceful situation.

In the midst of the political and technical dynamics of holding the 2024 simultaneous elections, the role of election observers has become increasingly vital. Election supervision must ensure that the entire process, from campaigning to vote counting and recapitulation, is carried out in accordance with applicable regulations. This not only requires a deep understanding of laws and regulations, but also the ability to detect and address possible violations. The method used in this technical guidance is starting with preparation for the implementation of the technical guidance until implementation by providing various materials related to election supervision which will be carried out by Subdistrict/Village supervisors in 8 (eight) villages in Montong Gading District, East Lombok Regency. The implementation of technical guidance has been successful and has been successful in increasing participants' understanding, skills and readiness in carrying out supervisory duties at sub-district/village level in Montong Gading District, East Lombok Regency.

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

Kegiatan pengabdian kepada masyarakat (PKM) merupakan media penyampaian ilmu pengetahuan dan teknologi kepada masyarakat. Pelaksanaan pengabdian ini dilakukan oleh Dosen Program Studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar. Pelaksanaan PKM ini bertema Sosialisasi Pembuatan Kompos Organik dari Sampah Rumah Tangga. Tujuan PKM ini adalah untuk meningkatkan kesadaran masyarakat dalam menanggulangi dan mencegah kerusakan lingkungan akibat sampah rumah tangga yaitu dengan sosialisasi kepada masyarakat terhadap pentingnya memanfaatkan sampah rumah tangga untuk dijadikan kompos organik. Metode yang digunakan dalam pengabdian ini yaitu metode sosialisasi yang meliputi ceramah, presentasi, diskusi, dan tanya jawab. Peserta PKM terdisi dari pimpinan dayah, ibu-ibu, dan Santri di Dayah Madinatuddiniyah Darul Huda Seramboe Madinah Desa Ujong Patihah. Peserta PKM mengikuti sosialisasi yang berupa ceramah, diskusi, dan tanya jawab mengenai pembuatan kompos organik dari sampah rumah tangga.  Luaran dari PKM ini adalah membuka wawasan masyarakat sebagai generasi muda yang hidup di era milenial dan dalam mengelola sampah rumah  tangga, diharapkan agar dapat lebih meningkatkan pemanfaatkan limbah rumah tangga.

Early marriage is a reproductive health problem that has a negative impact on adolescent survival. The limited knowledge of adolescents about reproductive health has an impact on a lack of attitude which results in adolescents committing deviant acts. Interventions to increase youth knowledge and attitudes about the impact of early marriage are urgently needed, one of which is peer education. The purpose of this study was to analyze the effectiveness of health promotion using the peer education method on the knowledge and attitudes of young women about the impact of early marriage. The design of this study was the Pre-Experimental Pretest-Posttest without Control Group. The sample in this study were 59 class VII girls using the accidental sampling technique. The results showed a p value of 0.000, so it could be concluded that peer education was effective in increasing the knowledge and attitudes of young women about the impact of early marriage. It is hoped that schools can cooperate with local health agencies in the form of counseling and health education.

           The purpose of this research is to find out the steps used by PPKn teachers in dealing with juvenile delinquency among students at SMPN 27 Serang City, because what we already know is that juvenile delinquency in Indonesia often occurs, such as bullying, skipping school which has become a habit, smoking and even smoking. There are minors who are involved in brawls and even use illegal drugs or narcotics, in this case there is a need for teacher involvement in correcting juvenile delinquency among students, in overcoming this, especially civics teachers to help students overcome this by teaching them about morality, standars, and good behavior. This research uses a descriptive qualitative research design through observation, interviews, documentation and literature review to support the data obtained.  The research finding the show that juvenile delinquency among students at SMPN 27 Serang City is a minor offense such as children not tucking in their clothes, playing truant or one of them teasing their friends and breaking the bathroom door. PPKn teachers are also responsible for being role models and facilitators, usually PPKn teachers.  Every time you enter the classroom, teach students to accustom themselves to dress neatly, then instill an attitude of respect, tolerance, then look after the belongings of their classmates and the teacher also does not discriminate between smart and mediocre students, all are equal in accordance with the vision and mission at SMPN 27, Serang City, making the school a reality. Civilized, Creative, Active and Religious or abbreviated as BERKIBAR.   
 

Penelitian ini didasari oleh pentingnya peningkatan keselamatan jalan raya sejak usia dini. Tujuan penelitian ini adalah untuk meningkatkan pemahaman  etika berlalu lintas khususnya dalam konteks marka jalan pada siswa kelas 6  SD Negeri Tegalsari 5 Kabupaten Batang.  Metode penelitian yang digunakan adalah metode pengembangan atau dikenal dengan Research and Development (R&D) yang menerapkan model pengembangan ADDIE. Media puzzle digunakan sebagai alat sosialisasi. Sampel penelitian ini berjumlah 50 siswa kelas 6 SD. Pengumpulan data dilakukan dengan  metode Single-Group Pretest-Posttest Design, dan analisis data dilakukan dengan menggunakan IBM SPSS Statistics, meliputi pengujian normalitas dan validasi. Hasil uji T berpasangan menunjukkan  output sig = 0,000 < 0,005 sehingga hipotesis nol (Ho) ditolak. Hal ini menunjukkan bahwa terdapat perbedaan yang signifikan  pemahaman dan  nilai tambah sebelum dan sesudah menggunakan jejaring sosial. Sebelum sosialisasi dengan materi kuis penandaan, tingkat pengetahuan siswa SD Negeri Tegalsari 5 Batang terhadap marka jalan adalah 41,2 dan setelah sosialisasi meningkat menjadi 80,8. Efektivitas media ini juga diukur dengan nilai N-Gain sebesar 67% yang merupakan media sosial yang cukup efektif.

Kegiatan pengabdian ini bertujuan untuk membantu memberikan solusi pada beberapa permasalahan yang dihadapi oleh ibu Yeni Indah S. sebagai pemilik usaha produktif krupuk yang berada di Desa Medokan Semampir, Kecamatan Sukolilo Kota Surabaya. Metode pelaksanaan Program Kemitraan Masyarakat (PKM) berorientasi kepada solusi dari permasalahan yang disepakati bersama, ada 4 hal yaitu peningkatan manajemen Mitra, peningkatan teknologi, peningkatan produksi dan pengembangan akademis. Hasil kegiatan PKM ini adalah Mitra dapat membuat ampas tahu basah menjadi tepung ampas tahu kering, yang selanjutnya tepung ampas tahu dapat digunakan sebagai pengganti tepung terigu dalam pembuatan kerupuk, mampu melakukan pemasaran dan cara menghitung keuntungan sebuah bisnis secara sederhana. Berdasarkan hal tersebut di atas diharapkan Mitra di Medokan Semampir bisa menambah ekonomi/penghasilan rumah tangga dengan tanpa meninggalkan rumah terlalu lama, sehingga kehidupannya lebih sejahtera.
Kata kunci: Ampas, tahu, krupuk, Medokan

Many scholars have conducted studies on the accuracy of the news media, such as newspaper, television, and magazine, but not online media. In fact, online media is a significant news media in the moment, especially in Indonesia. Online press companies are even the largest press companies in Indonesia compared to newspapers, radio, and television. Therefore, this study is conducted to measure the inaccuracies that occur in news in online news media. Researchers examined 63 online journalistic media that have been administratively and factually verified by the Dewan Pers (Press Council). It uses a content analysis method by coding the headlines in Indonesian online journalistic media. This study finds online mass media categories based on the theme segmentation, namely: 1) general, 2) economics, technology, and business, 3) sports, 4) politics, law, and crime, 5) lifestyle and entertainment, and 6) regional. The results of this study indicate that the inaccuracy of news in Indonesian online media is high. Media with economics, technology, and business most often make grammatical errors. This study also finds that speed does not only has an impact on grammatical inaccuracies, but also on unbalanced news reporting, where the imbalance in Indonesian online media news itself is very high.