Pengaruh Social Media Marketing dan Celebrity Endorsement Terhadap Minat Beli Konsumen Produk Wardah Beauty
(Noor Fahmi Shihab, Purwatingsih Purwatiningsih, Ratih Setyo Rini)
DOI : 10.61132/manuhara.v2i3.1049
- Volume: 2,
Issue: 3,
Sitasi : 0 03-Jul-2024
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| Last.06-Aug-2025
Abstrak:
This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.
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2024 |
Pembinaan Prestasi Sekolah Sepak Bola
(Achmad Afandi, Winarno Winarno, Yuskhil Mushofi, Alfian yahya, Adi Sucipto, Ahmad Lani, Titik Purwati, Chindy hanggara Rosa Indah)
DOI : 10.62951/karyanyata.v1i2.229
- Volume: 1,
Issue: 2,
Sitasi : 0 19-Jun-2024
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Until now, SSB Purwodadi is very burdensome for its owners and administrators because SSB still depends on the owner for its operational costs from SSB students. SSB Purwodadi is located in Purwodadi sub-district, located in Pasuruan district. This Ssb was founded from the awareness of the community around the location and football coaches who want to encourage the realization of positive habit activities in sports, especially football. In children's football, students who were initially physically and healthless through football became physically strong, physically fit, and their confidence and cooperation could be established. As well as spiritual values and honesty will emerge. And for trainers after this service is held, they can train and teach well, correctly and professionally, of course. And hopefully football seeds can be born with a good football magazine and a good training program and there is valid data in the football learning process. And from the student and coach questionnaire survey, we can find out that after doing service, there is a score of 22 out of a total score of 25 scores from 5 questions, which indicates that there is 88% of the total of 100 percent of the overall score and this service has a good impact
Keywords: football school, curriculum, evaluation.
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2024 |
Pengembangan Produk Agribisnis Unggulan Berbasis Kearifan Lokal Di Desa Batuputih Laok Kecamata Batuputih Kabupaten Sumenep
(Ribut Santosa, Purwati Ratna Wahyuni, Amir Hamzah, Bambang Hermanto)
DOI : 10.62951/karyanyata.v1i2.223
- Volume: 1,
Issue: 2,
Sitasi : 0 14-Jun-2024
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| Last.06-Aug-2025
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This community service aims to develop superior agribusiness products based on local wisdom in Batuputih Laok Village, Batuputih Subdistrict, Sumenep Regency. The implementation method includes five main stages: needs identification and analysis, program and action plan development, training and counseling, program implementation, and monitoring, evaluation, and follow-up. The results show a significant increase in agricultural productivity and quality due to the integration of modern agricultural technology with local knowledge. Corn productivity increased by 30%, and the quality of tobacco produced improved, leading to higher selling prices. Support from the government, research institutions, the private sector, and active community participation were key factors in the program's success. In conclusion, this program successfully improved farmers' welfare and strengthened the village's agribusiness capacity sustainably.
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2024 |
Pengaruh konten buzzer terhadap keputusan pembelian melalui keterlibatan konsumen
(Christina Ari Pramono Putri, Albert Kriestian Novi Adhi Nugraha, Yenny Purwati)
DOI : 10.26623/jreb.v17i1.8885
- Volume: 17,
Issue: 1,
Sitasi : 0 22-Apr-2024
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| Last.09-Jul-2025
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<p>Tujuan utama dari penelitian ini adalah untuk menginvestigasi dampak langsung dari konten viral yang dibuat oleh <em>buzzer</em> @kuliner_salatiga terhadap keputusan pembelian produk kuliner UMKM dan dampak tidak langsung melalui interaksi konsumen. Kebaruan dari penelitian ini adalah model hubungan antara viral konten oleh <em>buzzer</em> terhadap keputusan pembelian dan hasil penelitian ini dapat diaplikasikan di organisasi maupun daerah lainnya. Untuk mendapatkan bukti empiris, 201 responden mengisi kuesioner online dan data dianalisis menggunakan <em>Partial Least Square-Structural Equation Modeling</em> (PLS-SEM). Hasil penelitian menunjukkan bahwa konten viral buzzer @kuliner_salatiga berpengaruh langsung terhadap keputusan pembelian. Selain itu, peran keterlibatan konsumen secara parsial memediasi hubungan antara konten viral <em>buzzer</em> dan keputusan pembelian konsumen. Temuan ini menawarkan wawasan yang berguna dalam mendorong penggunaan konten <em>buzzer</em> untuk pemasaran bisnis kuliner, dan pentingnya keterlibatan <em>buzzer</em> dengan pengguna sehingga dapat mempengaruhi keputusan pembelian konsumen.</p><p><em><span>The primary objective of this research is to investigate the direct impact of viral content created by the @kuliner_salatiga Buzzer on the purchasing decisions of culinary MSME products and the indirect impact through consumer interactions. The novelty of this study lies in the model of the relationship between viral content by Buzzer and purchasing decisions, which can be applied in other organizations or regions. To obtain empirical evidence, 201 respondents completed an online questionnaire, and the data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The research findings indicate that viral content by the @kuliner_salatiga Buzzer has a direct influence on purchasing decisions. Additionally, consumer involvement partially mediates the relationship between Buzzer's viral content and consumer purchasing decisions. These findings offer valuable insights into encouraging the use of Buzzer content for culinary business marketing and the importance of Buzzer engagement with users to influence consumer purchasing decisions.</span></em></p>
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2024 |
Penggunaan Alat Evaluasi Berbasis Quizizz Paper Mode Sebagai Upaya Peningkatan Hasil Belajar Materi Teks Pengumuman Dan Antusiasme Peserta Didik Kelas V Sekolah Dasar Negeri 1 Gedebeg Kabupaten Blora
(Wahyu Utami, Panca Dewi Purwati, Yuli Ibawati)
DOI : 10.62383/hardik.v1i2.130
- Volume: 1,
Issue: 2,
Sitasi : 0 03-Apr-2024
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| Last.02-Aug-2025
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This research was motivated by class V students at SD Negeri 1 Gedebeg who seemed bored and not interested in implementing learning evaluations because evaluations were considered a burden and class teachers also felt that the learning evaluations given still seemed monotonous because usually the evaluations used were only written tests in the form of multiple choice questions and descriptions. This research aims to describe the use of quizizz paper mode-based evaluation tools in increasing the enthusiasm and learning outcomes of class V students at SD Negeri 1 Gedebeg, Blora Regency. This type of research is descriptive qualitative research with the research subjects being class V teachers and class V students with a total of 15 students. Data collection techniques in this research include tests, questionnaires, interviews, observation and documentation. The results of research using quizizz paper mode based evaluation tools can increase learning outcomes with learning success (class accuracy) of announcement text material using the quizizz paper mode platform by 82% and can increase student enthusiasm with indicators of response, attention, willingness, concentration and awareness to involve themselves in learning which on average has a very high level of enthusiasm.
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2024 |
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Bank Maybank Indoneisa Tbk
(Marce Anggun Lestari, Purwatiningsih Purwatiningsih, Elmira Siska)
DOI : 10.61132/nuansa.v2i1.688
- Volume: 2,
Issue: 1,
Sitasi : 0 18-Mar-2024
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| Last.07-Aug-2025
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PT. Bank Maybank Indonesia Tbk has well-classified employees, aiming to achieve the company's success. Therefore, employees' performance should be driven by work motivation and a conducive work environment to attain optimal employee performance. This study focuses on the effect of motivation and working environment on employee performance on PT. Bank Maybank Indonesia Tbk. The first research objective is to analyze the effect of motivation variables on employee performance, the second is to analyze working environment variables on employee performance and the last is to analyze the effect of motivation and working environment on employee performance of PT. Bank Maybank Indonesia Tbk. This research uses a quantitative approach, which comes from the philosophy of positivism. This method is used for the purpose of researching certain populations and samples. The data analysis methods used are data quality instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The research results partially show that there is a positive and significant influence of motivation variables on employee performance and partially also show that there is a positive and significant influence of work environment variables on employee performance. Simultaneous or joint research results show that there is a positive and significant influence of work motivation and work environment variables on employee performance.
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2024 |
Isolasi Senyawa Metabolit Sekunder dari Fraksi Etil Asetat Rimpang Bangle (Zingiber cassumunar Roxb.) serta Uji Aktivitas terhadap Candida albicans
(Hartiwi Diastuti, Zeni Lutfi Mufida, Purwati)
DOI : 10.24246/juses.v7i1p29-36
- Volume: 7,
Issue: 1,
Sitasi : 0 01-Feb-2024
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| Last.07-Jul-2025
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Bangle (Zingiber cassumunar Roxb) merupakan salah satu tanaman obat Indonesia yang banyak dimanfaatkan masyarakat untuk bahan pembuatan jamu dan pengobatan tradisional seperti mengobati demam, luka, dan nyeri perut. Senyawa metabolit sekunder dari rimpang bangle diketahui memiliki berbagai macam aktivitas biologi, salah satunya adalah sebagai antijamur. Penelitian ini bertujuan untuk mengisolasi dan mengidentifikasi senyawa bioaktif dari fraksi etil asetat rimpang bangle serta menguji aktivitasnya terhadap jamur Candida albicans dengan metode difusi sumuran. Tahapan isolasi senyawa meliputi maserasi sampel menggunakan pelarut aseton yang selanjutnya ekstrak aseton diekstraksi partisi cair-cair dengan campuran n-heksana:metanol (1:1), kemudian fraksi metanol dipartisi kembali dengan etil asetat:air (1:1), fraksi etil asetat selanjutnya difraksinasi dengan kromatografi kolom cair vakum dengan elusi bergradien menggunakan campuran pelarut n-heksana dan etil asetat yang ditingkatkan kepolarannya, dan pemisahan senyawa menggunakan kromatografi sentrifugal dengan eluen n-heksana:etil asetat (7:3). Senyawa hasil isolasi diuji fitokimia, kemudian diidentifikasi komponennya menggunakan Liquid Chromatography-Mass Spectrometer (LC-MS). Uji fitokimia menunjukkan bahwa isolat memberikan hasil positif pada uji flavonoid. Hasil analisis LC-MS memperlihatkan bahwa isolat mengandung komponen utama yang teridentifikasi sebagai flavenochromane C pada waktu retensi 6,65 menit, dengan luas area 77,51%, rumus molekul C21H20O6 dan berat molekul 369,13. Hasil pengujian antijamur diketahui isolat menunjukkan aktivitas yang lemah terhadap C. albicans dengan zona hambat 5,25 mm.
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2024 |
MANAJEMEN SISTEM PENILAIAN KINERJA GURU TAMAN KANAK-KANAK DENGAN SIMPLE ADDITIVE WEIGHTING
(Andi Hallang Lewa, Ida Farida, Aries Setiawan, Guruh Taufan Hariyadi, Suharnawi Suharnawi, Aris Puji Purwatiningsih)
DOI : 10.26623/transformatika.v21i2.8167
- Volume: 21,
Issue: 2,
Sitasi : 0 30-Jan-2024
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| Last.09-Jul-2025
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Teacher performance according to Law Number 14 of 2005 includes the main activities of planning, learning, implementing, assessing learning outcomes, mentoring and training children as well as additional tasks related to the main activities in accordance with the main workload. Teacher performance influences student learning outcomes, with good teacher performance it should produce good quality students as well. Therefore, it is natural that teacher performance needs to be measured every period. The assessment certainly contains the main and additional tasks. Based on these problems, it is also necessary to improve the existing performance appraisal system. There needs to be an appropriate method to assist the teacher performance assessment process, one of which is the weighted method, namely simple additive weighting (SAW). Performance assessment every semester using the SAW method will be able to bridge the results of increasingly better teacher performance. The assessment is carried out on a weighted basis for each parameter. The final result is a ranking of the performance of all teachers in descending order
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2024 |
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2023 |
PENGARUH PROMOSI DAN KUALITAS PELAYANAN KARTU KREDIT TERHADAP LOYALITAS NASABAH PADA PT BANK NEGARA INDONESIA KANTOR CABANG MATRAMAN JAKARTA TIMUR
(Tira Sri Yulistiani, Rani Rani, Purwatiningsih Purwatiningsih)
DOI : 10.55606/jaemb.v3i2.1914
- Volume: 3,
Issue: 2,
Sitasi : 0 26-Jul-2023
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| Last.19-Aug-2025
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The growing number of credit card users in Indonesia is considered to have a fairly high poltelnsial market. This study uses associative research quantitative approach which is analyzed using multiple linear regression analysis with SPSS version 26.0 software. The population in this research is Bank BNI customers. The sample was determined based on the random sampling technique method. The data collection technique used a questionnaire distribution of 106 people from the number of Bank BNI East Jakarta customers. Hypothesis testing using the T-test and F-test. The research conclusion concluded that the promotion and quality of credit card services had a significant positive effect on customer loyalty of PT Bank Negara Indonesia Matraman Branch Office, East Jakarta.
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2023 |