The purpose of this study was to determine and analyze the direct influence of Servicescape, Brand Image and Customer Satisfaction on Repurchase Intention and to see the role of Customer Satisfaction as an intervening variable. The research method used is descriptive associative using a sample of 150 respondents. The data analysis method used is (Partial Least Square) PLS using the Smart PLS application. The results showed that Servicescape and Customer Satisfaction have a positive and significant effect on Repurchase Intention; Brand Image has a positive but not significant effect on Repurchase Intention; Servicescape and Brand Image have a positive and significant effect on Customer Satisfaction; Servicescape and Brand Image have a positive and significant effect on Repurchase intention through customer satisfaction at Customer Maxx Coffee in Medan.

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.

The purpose of the research is to find out Brand Experience in analyzing Consumer Satisfaction for the purchase of Virtual Items in the Mobile Legend game. The method in writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic raised, and identifying gaps in existing knowledge. Systematic literature reviews (SLRs) were conducted in two well-known databases, Science Direct and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,038 articles were considered relevant. Afterwards, these papers were carefully examined to produce an in-depth analysis of the subject. In the end, 12 papers were selected for in-depth examination in this study. Based on data from SLR articles written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis. The results of the article are known that Brand experience plays a very important role in increasing consumer satisfaction in purchasing Mobile Legends virtual game items. By creating a positive and consistent experience, developers can build strong relationships with players and encourage them to become loyal customers.
 
 

Teenage morality is at risk, because once that horizon-opening advanced cell phone is in unsafe hands, all windows are open regardless of good or bad. Pornography addiction can negatively affect adolescents by disrupting their social lives, emotions, and cognitive processes. This study aims to find a picture of adolescents who are addicted to pornography at SMKN 1 Serang City. The research method used is descriptive qualitative. These data were obtained from journals, articles, survey results, and interviews. This study used semi-structured interviews to explore in-depth information about adolescents' experiences of access to and addiction to pornographic content. The results show that addiction to pornographic content among teenagers at SMKN 1 Serang City generally starts at a very young age, around elementary school age. Students at SMKN 1 Serang City, the majority do not feel the influence of pornographic content in the school environment, although there are a small number of students who are influenced by seniors. Some students feel that pornographic content does not really interfere with their learning focus or social relationships, but others admit to being emotionally disturbed and their learning concentration.

The purpose of this study is to determine the literature review on Influencer marketing and product quality on the purchase intention of generation Z consumers. Advances in internet technology have led to shifts in human lifestyles, especially in purchasing patterns. In writing this article, literature review plays an important role in formulating research ideas, understanding previous findings related to the topic, and identifying gaps in existing knowledge.A systematic literature review (SLR) was conducted in two well-known databases, ScienceDirect and Scopus. After applying the inclusion and exclusion criteria, 1,498 out of 2,036 articles were assessed as relevant, after which these papers were carefully examined to produce an in-depth analysis of the subject. Ultimately, 13 papers were selected for in-depth examination in the study. Based on SLR data, the articles were written between 2021 and 2024. The research methodology used in this paper includes descriptive analysis and bibliographic analysis.The results of writing the article are known that Influencer marketing is one of the company's strategies in achieving their strategic goals by utilizing influencers as messengers for products or brands so that they can reach a wider market.Brand is the identity of a company, where companies build a good brand image so that potential consumers can remember the good image of a product and stick to potential consumers.The results of this study show that many factors influence consumer behavior, including the role of influencers, product quality, and social media marketing strategies.

Bintan Regency is a Regency with the largest decrease in the open unemployment rate for the 2022-2023 period in the Riau Islands. This study aims to determine the strategy of the Bintan Regency Regional Government in reducing unemployment in Bintan Regency. The research method used is qualitative descriptive research with interview and documentation data collection techniques. The results of this study indicate that the Bintan Regency Manpower Office has mostly implemented its strategy well from the organizational strategy already having good strategies and policies. The program strategy has a positive impact on the workforce in improving skills and prioritizing the placement of local workers. The resource support strategy is adequate both in terms of human resources, finance, technology and infrastructure. Institutional strategy, responsible for performance targets and exercising its authority in reducing unemployment.

This research aims to analyze the operation of the Cargo Hold Bilges System in preventing flooding on MVs. Meratus Malino. Researchers conducted this research while conducting a Sea Practitioner (PRALA) for 12 months starting from January 29 2023 to February 5 2024 on board the MV. Meratus Malino is a container carrier type ship managed by the shipping company PT. The Meratus Line operates domestic shipping services on the route Jakarta-Surabaya-Makassar-Bitung-Anggrek (North Gorontalo)-Surabaya-Jakarta-Bawean-Jakarta-Semarang. The population in this study was the MV crew. Merastus Malino consisted of 20 people, while the sample was the crew of the MV ship. Meratus Malino who is in charge or has responsibility for operating the Cargo Hold Bilges System totals 16 people consisting of the MV deck crew. Meratus Malino totaling 9 people and MV engine crew. Meratus Malino numbered 7 people. This research method uses a qualitative method using a descriptive approach, while for the data source the researcher uses secondary data sources, while the data collection instruments are questionnaires, field studies and interviews. The results of this research show that in operating the Cargo hold Bilges system, a system and several components such as the bilge pump, ejector, seachast valve, injection valve connected to the bilge pump and hydraulic valve are needed which can function properly and more optimally in ship operational activities. . And to prevent flooding in the hold, it is necessary to check the hold regularly and if you see standing water in the hold, immediately make an order to empty the hatch so that the hatch is dry and the cargo remains protected from flooding in the hold.

Village-Owned Enterprises are institutions that operate in the field of managing village economic resources which aim to optimize village assets, improve community businesses and increase village income. This increasingly narrow agricultural area has caused the people of Batu Belanak Village to complain because some of their harvests have failed, such as coconuts, the quality of the coconut harvest is not good so it is not suitable for sale and consumption by the local community. This research method uses qualitative research. The data collection technique is using interviews and documentation. There are 4 indicators according to Siagian's role theory (2000:142-150), namely Stabilizer, Innovator, Pioneer and Modernizer. The results of this research show that the role as a stabilizer for the sale of electricity tokens and telephone credit, cattle fattening is one of the BUMDes programs that is running in Batu Belanak Village, the need for cattle, especially Midai Island, the price of sacrificial cattle is too high and the cows that come out will get big profits, fishing gear for Village BUMDes fishermen Batu Belanak provides credit for goods. BUMDes provides credit for goods in installments. The role of BUMDes innovator in Batu Belanak Village will be to create a household credit program. The government's role as a pioneer is to first implement innovation to build cooperation with the community in terms of advancing the village. Role as a modernizer from traditional to modern conditions.

Tanjung Harapan Village has various potential natural and human resources that can be optimized to increase PAD. However, Tanjung Harapan Village faces various challenges in optimizing the potential of natural and human resources in the village. The problems faced include limited resources, low capacity of village officials. Therefore, this research aims to analyze the strategies implemented by the Tanjung Harapan Village government in an effort to increase PADes. This research aims to analyze the strategies implemented by the Tanjung Harapan Village government, Singkep District, Lingga Regency, in  an effort  to increase  Village  Original Income (PADes).  Highlighting  the importance of PADes as a source of financing for village development and improving community welfare. This research uses a descriptive method with a qualitative approach.  Data collection was carried out through in-depth interview techniques with village officials and community leaders, participatory observation of village resource management activities, as well as documentation studies related to village financial policies and reports. The data obtained was analyzed using qualitative analysis techniques which included data reduction, data presentation, as well as drawing conclusions and verification to ensure the validity of the findings. The results reveal that the Tanjung Harapan Village government has implemented several main strategies to improve PADes, namely optimizing natural resources through more effective management, increasing the capacity and competency of village officials through training and continuous education.