Strategi Pemasaran Untuk Meningkatkan Jumlah Nasabah Pada Produk Pembiayaan KPR di Bank BTN KC Jember
(Adeliya Gita Silviana Putri, Rendy Andika Putra, M.F.Hidayatullah)
DOI : 10.59435/jiss.v2i1.217
- Volume: 2,
Issue: 1,
Sitasi : 0 06-Feb-2024
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| Last.22-Jul-2025
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Dunia perbankan, mengalami perkembangan pesat, oleh karena itu persaingan produk-produk pada perbankan tida dapat dihindarkan dan semakin ketat. Salah satunya yaitu pada produk Kredit Pemilikan Rumah (KPR). Perbankan harus memiliki strategi pemasaran efektif dan efesien, sehingga mendukung kegiatan operasional perusahaan untuk menguasai segmen pasar, serta pula memiliki daya tarik untuk memasarkan produk KPR agar dapat menarik nasabah atau konsumen serta bersaing dengan perbankann lainnya. Penelitian ini bertujuan untuk mengetahui penerapan taktik dan strategi pemasaran Bank Tabungan Negara Kantor Cabang Jember dalam meninngkatkan jumlah nasabah pada produk pembiayaan KPR. Metodologi yang digunakan dalam penelitian ini menggunakan pendekatan kualitatif yaitu dengan melakukan pengumpulan data dengan metode observasi, wawancara dengan karyawan bagian marketing Bank Tabungan Negara Kantor Cabang Jember yang bertanggungjawab atas pemasaran produk KPR sehingga mendapatkan data yang akurat pada proses penelitian yang diteliti.Melalui wawancara dan observasi dapat diketahui bahwa strategi pemasaran yang diterapkan oleh Bank BTN KC Jember dalam memasarkan produk Kredit Pemilikan Rumah (KPR) adalah dengan menggunakan segmenting, targeting,positioning (STP) dan marketing mix 4P (product,Price,Promotion,Place).
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2024 |
Internalisasi Etika: Menjadikan Hidup, Bukan Hanya Sekedar Hidup
(Megawati Naibaho, Dominikus Doni Ola, Fidelis Den)
DOI : 10.61132/jbpakk.v2i1.98
- Volume: 2,
Issue: 1,
Sitasi : 0 30-Jan-2024
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| Last.06-Aug-2025
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In our life, to choose what is good and to act rightly always required human freedom. Human freedom must be created peace and justice in order to open mind and heard for the common good for all. All people of God are witness for social justice teaching support for beautiful and meaningful life such as appreciation for the human person dignity’s, awareness of equality, equal participation, and human solidarity. This research use a qualitative method through a literature study in order to acquire data and discover the problem more profoundly. Researchers believe that the successful process of internalizing ethics aims to make life, not just a life that lasts from time to time, but a life that is organized regularly and ultimately reaches the aim of life. This research will answer the “question” is virtue ethics necessary or only an accessory for human beings’ life. Then, researchers will go further to describe the important values or practices of virtue ethics in daily life. Finally, this research proposes the practical implication based on the critical reflection and suggestion. This implication is an indication for every person to believe that the process of internalizing Ethics is an important way of life.
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2024 |
Pelatihan Operasi Dasar Komputer dan Aplikasi Ms. Word Bagi Kelompok PKK Desa Ketenger
(Chyntia Widiawati, Aulia Shafira Tri Damayanti, Luthfi Khaerunnisa, Delia Oktaviana Azzahra)
DOI : 10.62411/ja.v7i1.1626
- Volume: 7,
Issue: 1,
Sitasi : 0 26-Jan-2024
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| Last.31-Jul-2025
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Kemampuan mengoperasikan komputer khususnya pada penggunaan Ms. Word saat ini merupakan hal penting yang dapat menunjang berbagai kegiatan tak terkecuali bagi anggota dan pengurus PKK Desa Ketenger. Beberapa masalah yang kerap dihadapi oleh kelompok PKK Desa Ketenger adalah keterbatasan dalam mengoperasikan komputer dan menggunakan aplikasi Ms. Word untuk membuat surat undangan kegiatan, proposal dan laporan kegiatan PKK. Kegiatan pendampingan dapat menjadi salah satu alternatif solusi untuk menyelesaikan beberapa permasalahan tersebut khususnya pada pengoperasian komputer dan penggunaan Aplikasi Ms. Word. Pendampingan ini diberikan kepada seluruh anggota dan pengurus Kelompok PKK Desa Ketenger. Pelaksanaan kegiatan pelatihan ini sangat membantu kelompok PKK Desa Ketenger dan meningkatkan keterampilan dalam menggunakan komputer dan Ms. Word.Â
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2024 |
Hubungan Inisiasi Menyusui Dini Dengan Kelancaran Pengeluaran Asi Pada Ibu Post Partum Di Puskesmas Kota Datar Kecamatan Hamparan Perak Kabupaten Deli Serdang Tahun 2023
(Suriana Suriana, Nopalina Suyanti Damanik, Martaulina Sinaga, Adelina Sembiring)
DOI : 10.61132/obat.v2i1.145
- Volume: 2,
Issue: 1,
Sitasi : 0 19-Jan-2024
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| Last.06-Aug-2025
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Considering how important Early Breastfeeding Initiation is, especially in Indonesia, it is being implemented, one of the main goals of which is to ensure smooth breastfeeding, where the aim of the baby getting breast milk is to be able to develop the baby's maximum potential (Rahmat, 2018). This study aims to analyze the relationship between early initiation and the smooth production of breast milk in post-partum mothers at the Datar City Health Center, Hamparan Perak District, Deli Serdang Regency in 2023. This research is an analytical description with a cross-sectional approach and bivariate data analysis is the data analysis used in the research to determine the relationship or influence of the independent variable with the dependent variable using chi-square test analysis, at the p-value statistical significance limit ? (0.05), then Ha: accepted and Ho: rejected (Hardani, 2020).Based on the table above, it can be explained that of the 32 respondents, those who did not initiate early breastfeeding, the majority of mothers' breast milk was not flowing smoothly, 13 (41%). Based on this table, it can be seen that there is a relationship between early initiation and the smooth production of breast milk for post-partum mothers at the Kota Datar Community Health Center, Hamparan Perak District, Deli Serdang Regency in 2023 with a p value of 0.001.This means that there is a relationship between early initiation and the smooth production of breast milk for post-partum mothers at the Datar City Health Center, Hamparan Perak District, Deli Serdang Regency in 2023
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2024 |
Sisi Terang dan Gelap: Digitalisasi pada Perkembangan Pendidikan Indonesia
(Delia Maharani, Latifah Meynawati)
DOI : 10.58192/sidu.v3i1.1771
- Volume: 3,
Issue: 1,
Sitasi : 0 27-Dec-2023
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| Last.07-Jul-2025
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As time goes by, humans continue to adapt to the environment of their era, developing innovations to make their lives more efficient and practical. In this effort to adapt and change, technology has become a tool that is greatly utilized by humans. In the current era of even development of information technology, education has a very important role because it is needed to provide meaning to every subject matter, which will help Indonesia move towards a more advanced civilization. For this reason, this article aims to examine two different sides to the digitalization of school education in facing the era of revolution 4.0 towards 5.0 in Indonesia today. This research uses descriptive qualitative research with a literature review method. The research results show that there are various applications of digitalization/technology in education that have both good and bad impacts. This impact occurs in aspects of learning and administrative services which will of course influence the development of education, therefore it is necessary to design appropriate strategies as preventive and overcoming measures, especially these negative impacts. So that education in Indonesia is expected to be able to rise amidst world civilization and demonstrate its existence by presenting creative solutions to various global challenges that arise in the current and future eras.
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2023 |
Pendekatan Balance Scorecard Dalam Menganalisis Pengukuran Kinerja Bank Negara Indonesia (Persero) Tbk
(Putri Adelia Siregar, Hwihanus Hwihanus)
DOI : 10.58192/ebismen.v3i1.1766
- Volume: 3,
Issue: 1,
Sitasi : 0 26-Dec-2023
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| Last.07-Jul-2025
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This research seeks to assess PT. BNI (Persero) Tbk's performance through the utilization of the balanced scorecard approach, encompassing financial, customer, internal processes, and learning/growth perspectives. The study, employing a descriptive method, focuses on PT. BNI (Persero) as the sample population, utilizing documentation techniques for data collection. Results indicate favorable financial indicators (ROA, ROE, NPM, BOPO, LDR), subpar customer metrics (customer acquisition, retention), excellent internal business processes (AETR, NGR), and positive learning/growth aspects (employee productivity, ETTE).
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2023 |
Corporate Social Responsibility PT Kereta Api Indonesia (Persero) dalam Penguatan Program Sahabat Difabel
(Adelia Putri, Rika Fauziana, Thresia Agnes Monica Simarmata, Siska Rahayu)
DOI : 10.58192/profit.v3i1.1690
- Volume: 3,
Issue: 1,
Sitasi : 0 17-Dec-2023
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| Last.07-Jul-2025
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The aim of this research is to find out the process carried out by CSR PT. KAI (Persero) in carrying out programs organized through disabled friends starting from fact finding, planning and programming, taking action and communications, evaluating. Research from this theoretical basis refers to the Four Steps of Public. Relations discovered by Cutlip, Center, and Broom. Referring to the chosen theory, it is able to construct the overall process both in formulating indicators and collecting data regarding the CSR program for friends with disabilities. The results of this research show that PT Kereta Api (Persero)'s Corporate Social Responsibility in Strengthening the Friends of Disabled Program is considered effective. Carrying out a program for the welfare of people with disabilities is an effort to build the company's image in the eyes of the community by providing services both morally and materially. Thus, through the disabled friends program, the public's perception of PT. KAI (Persero) is a company that supports and is friendly to people with disabilities.
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2023 |
Tort Law Dalam Konteks Hukum Perdata: Penegakan Hak Korban Kerugian
(Putri Handayani, Adeline Pastika Muham, Rahmat Fitra, Sri Hadiningrum)
DOI : 10.59581/jrp-widyakarya.v2i1.2104
- Volume: 2,
Issue: 1,
Sitasi : 0 11-Dec-2023
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| Last.02-Aug-2025
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In the context of civil law, Tort Law plays an important role in upholding the rights of loss victims. Tort law is rooted in the principle that every individual has the right to live without experiencing interference from the unlawful acts of others. The aim of this research is to find out how Tort Law works in the context of Civil Law: Enforcement of the Rights of Loss Victims. The method used in this research is qualitative research in the nature of library research which uses books and other literature as the main object. Data analysis in this research looks for sources of information regarding tort law in the context of civil law: Enforcement of the Rights of Loss Victims. Based on research results, Tort Law in the context of civil law discusses violations of civil law that cause harm to individuals or property. The principle is to provide compensation to victims who suffer as a result of unlawful actions.
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2023 |
Pengaruh Manajemen Talenta Terhadap Pengembangan Sumber Daya Manusia Di Era Digital
(Dewi Puspaningtyas Faeni, Jumawan Jumawan, Alicia Angela Yohanas, Dinda Adelia, Elsa Santika, Nur Putri Cahyaningsih, Rani Rahmadiani, Nabella Nur Afiyah)
DOI : 10.55606/jimek.v3i3.2467
- Volume: 3,
Issue: 3,
Sitasi : 0 24-Nov-2023
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| Last.19-Aug-2025
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Currently, globalization has entered the digitalization era, where digitalization has become one of the most important factors in organizational life. In recent years, there has been a steady increase in the use of technology in HR strategy and planning. This article explains how to apply talent management to develop human resources in this digital era. The method used in writing this article is using the literature review method, which searches databases from various reference sources such as journals, books and necessary data related to talent management. Effective talent management includes not only managing traditional human resources, but also focusing efforts on developing digital skills, identifying talent that fits digital initiatives, and creating a culture of innovation. Flexibility, mobility and giving employees greater responsibility have become important elements in successful talent management in the digital era. The use of technology also plays a key role in talent management with tools and data analytics that support better decision making. Regular evaluation and employee engagement are important aspects in ensuring successful talent management. Effective talent management will help companies remain competitive and ready to face ongoing technological changes.
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2023 |
Komputerisasi dalam Pengelolaan Sekolah di SMP Swasta Pahlawan Nasional
(Adelia Fitri, Tarmiji Siregar)
DOI : 10.55606/teknik.v3i3.2458
- Volume: 3,
Issue: 3,
Sitasi : 0 23-Nov-2023
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| Last.19-Aug-2025
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In this digital era, the application of technology is important for the education sector. Without the help of technology, school administrative activities such as student data collection and learning achievement reports must be done manually by educators, thereby reducing the efficiency of learning activities. Therefore it is necessary to have a computer that can assist educators in managing schools and student data collection. A computer is an automatic electronic device that can calculate or process data carefully according to instructions and provide processing results, usually consisting of an input unit, an output unit, a storage unit, and a control unit. In a school computer is useful for managing and managing school management.
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2023 |