This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.

Mitsubishi Chemical Indonesia is a producer of Purify Terepthalic Acid (PTA) in Indonesia with an important role in meeting the primary needs of the Indonesian population by managing raw materials to produce purified terepthalic acid. Purified terepthalic acid is the main raw material for polyester fiber. The problem that occurs is the phenomenon of the bullwhip effect, namely the occurrence of fluctuations between orders and demand which results in a shortage of raw materials or low inventory which can cause production to stop. So the purpose of this study is to calculate the value of the bullwhip effect, determine the causes of the bullwhip effect, and determine solutions to reduce the bullwhip effect. This study begins by calculating the value of the bullwhip effect at the two echelons. The method used in this research is FMEA. The results of this study are the value of the bullwhip effect at echelon 1 (suppliers and PPIC) = 1.27 and echelon 2 (PPIC and distributors) = 0.93. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable.

 
 
 

This research aims to analyze curriculum management at Kulliyatul Mu'allimin Al Islamiyah in preparing quality teachers. The research method is qualitative, with data collection techniques including interviews, observations, and documentation. The results show that at the planning stage, the curriculum is designed based on the needs of Islamic education and labor market demands. The curriculum implementation involves innovative and participatory teaching methods, as well as the strengthening of the religious and professional competencies of teachers. Evaluations are conducted periodically to assess the effectiveness of the curriculum and teacher performance. Curriculum development is carried out by integrating feedback from evaluations and the latest developments in education and technology. This study concludes that the structured and adaptive curriculum management at Kulliyatul Mu'allimin Al-Islamiyah plays a significant role in preparing quality teachers who possess strong religious competencies and are capable of competing in the modern education landscape.

Dunia Usaha harus menghadapi persaingan global untuk dapat bertahan di pasaran. Salah satu strategi yang bisa diterapkan dalam mengembangkan penapatan perusahaan, yaitu manajemen rantai pasokan (supply chain management). Tujuan penelitian ini adalah untuk menganalisis Finansial Penerapan Konsep Green Supply Chain Manajemen Pada Pengolahan Kopi Sidikalan. Metode penelitian adalah dengan menggunakan metode obeservasi lapangan. Hasil penelitian juga menunjukkan bahwa dengan menerapkan konsep GSCM, limbah dari pengolahan kopi yang memiliki potensi ekonomi yang cukup tinggi sehingga menambah penghasilan dan tingkat kelayakan bagi pengolahan ini sekaligus. Dengan nilai tersebut, GSCM sangat layak untuk diterapkan guna mendukung agroindustry yang berkelanjutan.

Program Magang Kerja Merdeka Belajar Kampus Merdeka (MBKM) telah memberikan kontribusi yang signifikan dalam meningkatkan kompetensi mahasiswa Indonesia untuk menghadapi dunia kerja. Namun, proses pelaporan magang konvensional seringkali terkendala oleh masalah administratif yang rumit dan memakan waktu. Penelitian ini bertujuan untuk mengembangkan, mengimplementasikan, dan mengevaluasi aplikasi "Live Report" sebagai solusi inovatif dalam meningkatkan efisiensi dan efektivitas pelaporan magang. Penelitian ini menggunakan metode campuran dengan survei, wawancara, observasi, dan analisis data untuk mengukur dampak aplikasi terhadap kualitas pelaporan, keterlibatan mahasiswa, dan kolaborasi antara perguruan tinggi dan perusahaan mitra. Hasil penelitian diharapkan dapat memberikan kontribusi dalam meningkatkan kualitas program MBKM dan menjadi model bagi pengembangan platform pelaporan magang lainnya di Indonesia.

<p>This study aims to determine the relationship between social support with stress through positive thinking in patients with hypertension. The population in this study was patients with hypertension in the Salatiga City Hospital with a total of 50 subjects through incidental sampling. The measuring instrument used is a scale. The results of the correlation test showed that was is a significant effect between social support variables on the stress scale variable (β=-0.541) because it has a p value of (0.002) which is smaller than the significance value of (0.05). Social support is able to influence positive thinking by having a regression coefficient (β) of 0.394 and very significant for positive thinking with a P-value of 0.01 which means &lt;0.05. positive thinking has a positive effect by having a regression coefficient (β) -0.565 and very significant to stress with a P-value of 0.00 which means &gt; 0. The social support variable is able to significantly influence the stress variable with and without the positive thinking variable so that it can be said that the positive thinking variable is a partial mediation variable on the social support variable.</p>

This qualitative study examines the effectiveness of logistics education within Indonesian transportation institutes' multimodal transportation programmes. Fifty cadets were analysed, revealing a positive perception of logistics education's importance and its significant impact on student competency and operational efficiency. Themes emerged highlighting cadets' strong understanding and application of logistical principles, leading to tangible improvements in transportation costs, service quality, and work processes. The findings underscore the critical role of logistics education in preparing students for careers in the transportation sector and improving the efficiency and sustainability of transportation systems. Recommendations include curriculum enhancement, professional development for educators, industry engagement, and the integration of technology. By implementing these recommendations, educational institutions can better align their programmes with industry needs and ensure graduates are equipped to address the sector's challenges. This research contributes to the discourse on transportation education, emphasising the importance of logistics education in shaping the future of multimodal transportation in Indonesia and beyond.

Program pengabdian masyarakat dalam rangkaian kuliah kerja mahasiswa di Desa Rancabuaya yang dilakukan oleh tim dosen dan mahasiswa PKN STAN meliputi banyak kegiatan untuk menjawab permasalahan yang dihadapi dalam peningkatan kapasitas BUM Desa Rancabuaya dan UMKM pendukung. Jenis kegiatan meliputi sosialisasi/edukasi dan pendampingan tata kelola BUM Desa menurut ketentuan peraturan, penyusunan rencana bisnis, perhitungan harga pokok produksi produk BUM Desa/UMKM, pembuatan katalog produk, tata cara ekspor dan perpajakan, dan pendampingan akuntansi BUM Desa. Selain itu, output kegiatan juga disertai dengan pembuatan panduan/flyer/infografis yang terkait pengelolaan dan pemberdayaan BUM Desa. Rangkaian program kegiatan tersebut dapat dikerjakan dengan pengorganisasian secara baik oleh tim dengan mitra pengmas. Program dan output menjadi kontribusi nyata dan bermanfaat dalam revitalisasi, pengembangan, dan pemberdayaan BUM Desa.

Pelaksanaan pemberdayaan masyarakat melalui kegiatan pengelolaan sampah plastik menjadi produk berupa paving block, serta sebagai prospek bisnis dikalangan menengah kebawah. Tujuan utama dalam kegiatan ini yaitu masyarakat Desa Kota Agung, Kec. Tegineneng, Kab. Pesawaran, Lampung, dimana kegiatan ini dilakukan pada tanggal 24 januari 2023, yang dihadiri oleh 40 orang. Metode penyampaian yang dilakukan yaitu berupa penyuluhan mengenai sampah dan pendampingan cara pembuatan dengan memperlihatkan produk jadi dan melalui video sebagai media pembelajaran dalam pembuatan paving block dari sampah plastik. Selama pemaparan tentang proses pembuatan, respon masyarakat sangat antusias. Hal tersebut dilihat dari masyarakat yang banyak bertanya bahkan mencatat tentang cara pembuatan paving block dikarenakan proses pembuatan yang sangat mudah dan dapat mengurangi sampah yang ada disekitar untuk diolah menjadi produk yang bermanfaat dan bernilai jual.

Abstrak Permasalahan sampah sudah menjadi permasalahan dunia, terutama sampah anorganik dan B3 yang tidak dapat diurai secara alami, sementara jumlah produksi sampah terus bertambah seiringdengan pertumbuhan penduduk. Dari data statistik Kabupaten Semarang jumlah sampah yang terangkut mulai tahun 2019 sebanyak : 220 487 M3, tahun 2020 : 247 095 M3 dan tahun 2021 : 280 859 M3, hal ini menunjukkan peningkatan jumlah sampah naik secara liner. Desa KebumenKecamatan Banyubiru Kabupaten Semarang menghadapi permasalahan yang serupa dengan meningkatnya volume sampah rumah tangga berdampak pada lingkungan yang kurang sehat. Meskipun sudah ada bank sampah pada wilayah tersebut namun ada beberapa kendala yangdihadapi yaitu manajemen sampah, reduce, reuse dan recycle atau 3 R belum optimal. Program PKM (Program Kemitraan Masyarakan) Universitas Dian Nuswantor dengan penerapan manajemen sampah yang efektif dan efisien dengan metode FDG (Focus Group Discussion) dan Edukasi dan Pelatihan diharapkan sampah yang terdapat diwilyah tersebut diolah baik sehingga dapat meniminalkan dampak negatif sampah terhadap lingkungan hidup desa Kebumen dan dapatmenciptakan circular ekonomi, sehingga dapat meningkatkan taraf ekonomi masyarakat setempat Kata kunci: Pengelolaan, Sampah, Manajemen, Taraf Hidup, Ekonomi