Bullying in the campus environment is a problem that can disrupt the psychological and academic well-being of students. This article discusses bullying prevention strategies through the use of social media as an effective tool in creating a safe and inclusive campus environment using the library research method. Social media has an important role in students' lives, so it can be used as a medium for bullying campaigns and forming a support community for victims of bullying. In addition, clear and firm campus policies and the active role of lecturers and staff in preventing bullying are also discussed as part of a comprehensive strategy. After combining these various approaches, it is hoped that a campus environment that is free from bullying, supports positive development, and improves overall student well-being can be created.

The rapid advancement of digital technology has led to significant changes in how people conduct financial transactions, particularly the shift from cash payments to digital methods that are viewed as more efficient, faster, and safer. This study aims to analyze differences in the frequency of using three types of financial transactions cash, e-wallets, and bank transfers in daily life. A quantitative descriptive-comparative approach was applied, involving 47 respondents selected through purposive sampling. The instruments were tested for validity and reliability before analysis. Data were examined using the Friedman test to assess differences in usage frequency among the three methods. The findings show a significant difference in frequency, with e-wallets being the most used, followed by bank transfers, and then cash. These results suggest that people now prioritize convenience, speed, and accessibility in financial activities. The implications highlight the need for financial institutions and payment providers to enhance digital security systems and improve service accessibility. Small business operators are encouraged to adapt to changing consumer preferences that increasingly favor digital payments. Furthermore, improving digital financial literacy is essential to support broader financial inclusion. This study also provides recommendations for policymakers to expand access to digital financial services, especially for underserved communities.

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.

ABSTRACT
The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction.
 
ABSTRAK
Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
 

Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinasi. Alat analisanya memakai IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa viral marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, celebrity endorser secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian. Hasil seluruh variabel yaitu viral marketing, celebrity endorser, dan inovasi produk secara simultan berpengaruh terhadap keputusan pembelian pelanggan brand Scarlett Whitening.
Kata Kunci: Viral Marketing, Celebrity Endorser, Inovasi Produk, Keputusan Pembelian

Industri kecantikan secara keseluruhan mengalami pertumbuhan dari tahun ke tahun. Kemampuan kritis memerlukan suatu produk atau jasa tertentu agar mampu memahami keberadaan dirinya secara utuh. Produk perawatan kulit merupakan barang kecantikan yang menandakan tumbuhnya bisnis terkait. Tujuan dari penelitian ini untuk menganalisis pengaruh influencer, live streaming, dan program flash sale terhadap keputusan pembelian netizen pada produk skincare Somethinc. Data survei awal dikumpulkan melalui link google form dan jumlah sampelnya 140 responden yang sebelumnya pernah membeli dan menggunakan skincare Somethinc menggunakan aplikasi TikTok Shop untuk penelitian kuantitatif. Hasil penelitian menunjukkan bahwa live streaming dan program flash sale tidak signifikan terhadap keputusan pembelian netizen, namun influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian netizen. Meskipun perusahaan telah menggunakan live streaming dan program flash sale dengan masif, nampaknya pelanggan tidak tertarik untuk melakukan pembelian. Para netizen lebih tertarik untuk membeli produk skincare Somethinc karena adanya influencer. Sebaiknya perusahaan mengkombinasikan ketiga variabel tersebut menjadi suatu program pemasaran yang komprehensif agar kinerja bisnis meningkat dan pangsa pasar semakin luas.

Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale questionnaire and IBM SPSS 25 for analysis. The results showed that social media marketing doesn't influence purchase decisions for Samsung and iPhone. However, content marketing and brand image significantly influence both brands. In general, these factors positively impact purchase decisions, with Samsung having a slightly higher impact compared to iPhone. There's no significant difference between the two brands. These findings can help businesses improve their marketing strategies for better targeting consumers.

Business ethics education plays a crucial role in shaping the professionalism of accounting students, particularly in addressing ethical challenges in the globalization era. This study aims to analyze the impact of business ethics education on the development of professional attitudes among accounting students at the University of Surabaya. Using a descriptive qualitative method, data were collected from 100 respondents who had completed a business ethics course. The findings indicate that business ethics education significantly helps students understand the principles of transparency, accountability, and integrity, despite challenges such as limited in-depth understanding and social pressures from their environment. These results underscore the importance of strengthening applied business ethics curricula and institutional support to enhance student professionalism.

Permasalahan yang dihadapi oleh mitra pengabdian remaja masjid antara lain: banyak remaja masjid tidak memahami perangkat lunak grafis atau prinsip desain grafis, dan desain acara masjid harus sesuai dengan nilai-nilai dan kebutuhan komunitas. Remaja masjid mungkin memerlukan waktu untuk memahami dan menerapkan elemen desain yang tepat, serta mengatur waktu mereka antara kegiatan masjid, sekolah, dan aktivitas lain. Kegiatan pengabdian ini dilaksanakan di masjid remaja di Kecamatan Gajah Mungkur, khususnya di masjid MTA Gajah Mungkur. Para remaja menerima pelatihan langsung dan mendapatkan pendampingan langsung secara bertahap.  Dalam waktu satu hari, kegiatan ini diikuti oleh sepuluh remaja dari masjid MTA Gajahmungkur, dan dipandu oleh lima pemateri atau dosen dari Universitas Sains dan Teknologi Komputer dan Stikes Telogorejo. Ada berbagai metode pembelajaran, seperti ceramah, praktik, dan tanya jawab, untuk melakukan kegiatan ini. Setelah kegiatan pengabdian masyarakat di MTA Kecamatan Gajahmungkur, yang terdiri dari ceramah dan pelatihan di bidang pelatihan bagi para peserta (remaja masjid), dapat disimpulkan bahwa para peserta mengikuti pelatihan keterampilan komputer grafis. Mereka memperhatikan materi pelatihan seperti desain grafis untuk pemberdayaan komunitas dan desain grafis untuk mendukung produktivitas.

Indonesia as an agricultural country rich in natural resources, relies heavily on agriculture to support its economy, especially in Central Java where the majority of the population are farmers. However, many rural areas, such as Tegalrandu village in Srumbung, Magelang, face challenges due to limited agricultural knowledge and resources. This study aims to empower farmers in Tegalrandu by improving their agricultural practices through the use of compost as a sustainable fertilizer. This study uses the Asset Based Community Development (ABCD) methodology, which focuses on local strengths and assets to catalyze community-driven development. Participants included local farmers who were engaged through a series of workshops and hands-on training in compost production using household waste and natural activators. The results showed that farmers successfully produced high-quality compost, leading to improved soil health and crop yields. In addition, the community showed increased knowledge and confidence in sustainable agricultural practices. This study underscores the importance of participatory approaches in agricultural development, highlighting the potential of composting to not only increase crop production but also foster economic resilience among rural farmers. The implications extend beyond local agricultural practices, suggesting that similar empowerment strategies can be applied in other rural contexts to promote sustainability and community development.