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This study analyzes the cinematography strategies in determining creative visuals in the documentary film "2000 for Parking: The Phenomenon of Illegal Parking Attendants in Jatinangor," which documents the practice of illegal parking for Rp2,000-Rp5,000 in the Sumedang educational area as a social critique of the weak supervision of public spaces. Using a descriptive qualitative approach with frame-by-frame content analysis based on Joseph V. Mascelli's 5Cs theory and Bill Nichols' expository mode, the results demonstrate the dominance of eye-level angles (65%), low-key natural lighting (70%), handheld shaky camera (40%), and match cuts to build empathy, urgency, and a persuasive three-act narrative about the phenomenon of urban poverty. This visual strategy represents a power imbalance through low angles and rack focus, resulting in a 40% increase in audience awareness based on test screenings. Budget limitations are overcome through authentic improvisation that distinguishes the film from conventional Indonesian documentaries. The study concludes that cinematography is an effective visual storyteller for social advocacy, suggesting the integration of VR and AI-assisted techniques for future productions.

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.