Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio

Ofi ; Ofi Kinestu Rilta Sembawa ; Ofi Kinestu Rilta Sembawa ; Santi Widiastuti ; Nuris Dwi Setiawan
JURNAL ILMIAH KOMPUTER GRAFIS 📅 2026 Vol 19, No 1 🔗 DOI: 10.51903/pixel.v19i1.3337
Abstract
This research aimed to design an online promotion strategy on Instagram using digital illustration to strengthen Brand Awareness at Purple Bubble Studio. The study applied a descriptive qualitative method with data collected through interviews, observations, and documentation. The design process followed research and development stages, including analysis, visual design, expert validation, and implementation. The findings indicated that promotional activities were carried out consistently through scheduled posts three times a week, various content formats, and the use of chibi-style illustrations with pastel color palettes as visual identity. These strategies effectively improved audience engagement and strengthened the studio’s Brand Awareness. The study concluded that digital illustration served as an effective visual communication tool to enhance brand identity and audience recognition on social media. 
Keywords
Promotional Design Digital Illustration Instagram Brand Awareness Purple Bubble Studio
How to Cite

Ofi, et al. (2026). Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio. JURNAL ILMIAH KOMPUTER GRAFIS, 19(1). https://doi.org/10.51903/pixel.v19i1.3337

Ofi, Ofi Kinestu Rilta Sembawa; Ofi Kinestu Rilta Sembawa; Santi Widiastuti; Nuris Dwi Setiawan, "Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 19, no. 1, 2026.

Ofi, Ofi Kinestu Rilta Sembawa; Ofi Kinestu Rilta Sembawa; Santi Widiastuti; Nuris Dwi Setiawan. "Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 19, no. 1, 2026.

Ofi, Ofi Kinestu Rilta Sembawa; Ofi Kinestu Rilta Sembawa; Santi Widiastuti; Nuris Dwi Setiawan. "Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio." JURNAL ILMIAH KOMPUTER GRAFIS 19, no. 1 (2026).

Ofi, et al. (2026) 'Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio', JURNAL ILMIAH KOMPUTER GRAFIS, 19(1). doi: 10.51903/pixel.v19i1.3337.

Ofi, Ofi Kinestu Rilta Sembawa; Ofi Kinestu Rilta Sembawa; Santi Widiastuti; Nuris Dwi Setiawan. Perancangan Desain Promosi Online Instagram Ilustrasi Digital Guna Meningkatkan Brand Awareness Di Purple Bubble Studio. JURNAL ILMIAH KOMPUTER GRAFIS. 2026;19(1).

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