Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online

Citra Dwi Marlia R ; Nasihiyah Purwaning Wulan ; Ayu Sukma Arsy Diana ; Sudarmiatin Sudarmiatin ; Ruly Wiliandri
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarak... 📅 2026 Vol 4, No 2 🔗 DOI: 10.59024/faedah.v4i2.1710
Abstract
This community service program aims to increase the digitalization capacity of the "Ali Serba Alat" MSME by strengthening Branding and Online marketing aspects. The main problems faced by partners include weak brand identity, limited use of digital media, and suboptimal Online platform-based marketing strategies. The activity implementation method uses a participatory approach with the stages of problem identification, program planning, training, mentoring, and evaluation. Activities carried out include creating a digital store presence in the form of a Google Map, logo and visual identity of the business, optimizing social media and marketplace accounts, compiling digital promotional content, and training in digital-based marketing strategies. The results of the activity show an increase in partners' understanding of the importance of Branding, improved skills in managing digital media, and increased business visibility on Online platforms. In addition, there was an increase in consumer interaction and sales potential after the implementation of the digital marketing strategy. This program is expected to become a model for sustainable mentoring in supporting the digital transformation of MSMEs to increase competitiveness in the digital economy era.
Keywords
Branding; Business Digitalization; Community Empowerment; MSMEs; Online Marketing
How to Cite

Citra Dwi Marlia R, et al. (2026). Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 4(2). https://doi.org/10.59024/faedah.v4i2.1710

Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri, "Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online," Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, vol. 4, no. 2, 2026.

Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri. "Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, vol. 4, no. 2, 2026.

Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri. "Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 4, no. 2 (2026).

Citra Dwi Marlia R, et al. (2026) 'Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online', Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 4(2). doi: 10.59024/faedah.v4i2.1710.

Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri. Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia. 2026;4(2).

Artikel Terkait

Peningkatan Kesadaran Hukum Masyarakat Melalui Sosialisasi KUHP Nasional di Desa Waisarisa

Jusuf Leiwakabessy; Michael R. Singkery; Riski Putri Nurani; Risda Ilyas; Deo Augusti Luhulima; Dylen Vanky Neite; Ravelito Tasidjawa; Sahrini Dwi Aisyah

Uinsa International Community Engagement in South Korea: A Track Record of Service, Collaboration, and Empowerment of The Indonesian Muslim Community

Arina Putri Tsania; Usfiyahturrusuli Usfiyahturrusuli; Rahma Khofifah Alawiyah; Syah Barara Nurhamidin Sidiki; Agus Afandi

Praja IPDN sebagai Aktor Collaborative Governance dalam Rehabilitasi Pascabanjir Aceh Tamiang

I Kadek Marssel Bagia Sedana

Advokasi Masyarakat terhadap Klaim Kepemilikan Tanah oleh Korporasi: (Studi Kasus di Pulau Pari, Kepulauan Seribu)

Abdul Rahman Hamid; Abdul Aziz Tambunan; Martini Anwar; Annisa Rahmi Faisal

Seminar Pengabdian Masyarakat Internasional dalam Pengaplikasian AI di Kehidupan Sehari-Hari Bagi Siswa-Siswi SMA Muhammadiyah Program Khusus Kotabarat Surakarta

Muhamad Aditya Yulianto; Luki Sri Anggorowati; Arif Nugroho Rachman; Unna Ria Safitri

Pengembangan Wawasan Manajerial, Pendampingan UMKM “Rumah Makan Padang Sari Bundo”

Puja Sagita; Siska Yulia; Wiliam Janaldo; Sudarmiatin Sudarmiatin; Yuli Soesetio
Tren Sitasi Jurnal