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Qualitative research with the aim of seeing the role of Tofu and Tempe Micro, Small and Medium Enterprises (Mumkm). The results of the research show that the existence of Ibuk Iis tofu and tempe micro, small and medium enterprises (MSMEs) has a very big role for Bangun Seranten Village, especially in increasing employee income in these Micro, Small and Medium Enterprises (UMKM). The results of the interview show that this MSME not only provides permanent employment for the local community, but also provides a stable income for them or even greater than their income before working for this MSME. And also Ibuk Iis's tofu and tempe Micro, Small and Medium Enterprises (MSMEs) also face a number of challenges. One of the main problems is the difficulty of getting quality and affordable raw materials, coupled with tight competition for similar products. Complicated business licensing, complex financial administration, and so on.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

The need for soybeans in Indonesia increases along with population growth, with demand reaching 2.7 million tons in 2023. Soybeans are an important raw material in the food industry, especially for processed products such as tempeh. This research aims to analyze the control of soybean supplies in the Bogor Regency Tofu and Tempe Cooperative (KOPTI) using the Economic Order Quantity (EOQ) method. The Economic Order Quantity (EOQ) method was chosen because it is able to optimize the costs of ordering and storing raw materials. Primary data was obtained through interviews with KOPTI owners and employees. The analysis results show that the optimal order quantity is 333,371 kg with an order frequency of 4 times per year. In addition, the safety stock required is 82,252 kg, and the reorder point is 85,865 kg. Using the EOQ method can save total inventory costs from IDR 14,332,491.57 to IDR 910,102.39. This research suggests KOPTI to apply the Economic Order Quantity (EOQ) method to increase cost efficiency and maintain stable raw material supplies.