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This study aims to analyze the language style employed by President Prabowo Subianto in his speech delivered at the 17th National Farmers and Fishermen Week in 2026 using Teun A. Van Dijk's Critical Discourse Analysis framework. The study employed a qualitative approach with documentation techniques applied to the official speech transcript. Data were analyzed through Van Dijk's three analytical dimensions, namely text, social cognition, and social context. The findings reveal that, at the textual level, the speech is dominated by themes of support for farmers and fishermen as strategic actors in national development and food security. At the superstructure level, the speech is organized argumentatively through personal experiences, policy explanations, and reaffirmation of governmental commitments. At the microstructure level, the speech demonstrates the use of informal language, rhetorical strategies, repetition, and lexical choices that strengthen the relationship between the speaker and the audience. In terms of social cognition, the findings indicate the speaker's awareness of the media's role in shaping public opinion, as reflected in several instances of meta-communication. Meanwhile, the social context dimension reveals representations of power relations through the construction of social groups positioned either as supporters or obstacles to national interests. These findings suggest that the speech functions not only as a means of political communication but also as a medium for constructing ideology, legitimizing power, and shaping political identity. This study reinforces the view that language plays a significant role in representing social realities and power relations within society.

This study aims to describe Sundanese language learning discourse in the eleventh grade at SMA Negeri 8 Bandung city based on the components of learning discourse. The study employed a qualitative approach with a descriptive method. Data were collected through observation using the non-participatory observation method (SBLC) and recording techniques. The data consisted of recorded utterances during Sundanese language learning activities, which were then transcribed into written form. Data analysis was conducted using content analysis and hermeneutic techniques. The results showed that the learning process consisted of opening, core, and closing activities using the Cooperative Learning model. The components of learning discourse identified included opening and closing conversations, participant cooperation, speech acts, and the nature of utterance sequences. The interaction demonstrated the use of quantity and quality maxims, locutionary, illocutionary, and perlocutionary speech acts, as well as chained utterance sequences in the form of question-and-answer interactions between teacher and students. The findings also revealed that the learning process tended to be teacher-centered, as the teacher was more dominant in directing classroom interaction, although the communication remained interactive and supported the achievement of learning objectives.

This research is based on the importance of studying Malay-Jawi religious manuscripts as a source of transmission of Islamic teachings in the archipelago, particularly in the field of monotheism. The study aims to examine the textual content of Jawi manuscripts containing the treatise of monotheism, especially the concept of the sentence of monotheism and the attributes of twenty, and to explain their position in the intellectual tradition of Malay Islam. The research employs This research is based on the importance of studying Malay-Jawi religious manuscripts as a source of transmission of Islamic teachings in the archipelago, particularly in the field of monotheism. The study aims to examine the textual content of Jawi manuscripts containing the treatise of monotheism, especially the concept of the sentence of monotheism and the attributes of twenty, and to explain their position in the intellectual tradition of Malay Islam. The research employs a qualitative method with a philological approach and content analysis. Primary data consist of Jawi manuscripts, while secondary data are obtained through library research. Data were collected through documentation and literature review and analyzed descriptively. The findings reveal that the manuscripts contain systematically arranged monotheistic teachings, including the meaning of lā ilāha illa Allāh through the principles of negation and affirmation, as well as the concept of faith involving the heart, speech, and actions. The manuscripts also explain the twenty attributes within the classifications of nafsiyah, salbiyah, ma‘ani, and ma‘nawiyah, reflecting the theological framework of Ahlussunnah wal Jama‘ah. These manuscripts function as both religious texts and pedagogical media, highlighting the importance of preserving Nusantara Islamic manuscripts as part of the region’s intellectual heritage.

The remarkable global ascent of BTS, a South Korean music group operating under HYBE Corporation (formerly Big Hit Entertainment), is inseparable from a well-orchestrated and adaptive public relations (PR) framework. This study examines how HYBE's PR strategies propelled BTS to international prominence while simultaneously aligning with the Sustainable Development Goals (SDGs), specifically SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). Adopting a qualitative methodology grounded in media content analysis, the research draws on data from international and national news coverage, official press materials, public speeches, digital platform content, and institutional documents spanning 2017 to 2024. Four strategic pillars characterize BTS's PR approach: (1) sustained authentic narrative construction centered on personal growth, social responsibility, and cultural pride; (2) strategic mobilization of the global ARMY fanbase as an active communication force; (3) integrated and innovative utilization of digital media ecosystems to amplify reach and engagement; and (4) deliberate repositioning of BTS as contributors to economic and industrial transformation through creative industries. The findings demonstrate that BTS's PR model does not merely serve commercial objectives; rather, it operates as a mechanism for advancing inclusive economic growth and fostering innovation within the global creative sector. This research contributes to the theoretical discourse on PR's evolving role at the intersection of popular culture, digital innovation, and global sustainable development.

The escalation of negative sentiment in the digital space towards Rohingya refugees in Indonesia throughout 2023-2026 has reflected a shift in public perspectives, from humanitarian principles to restictive rejection. This study aims to analyze how digital discourse on TikTok dan Instagram platforms frames the Rohingyan refugee issue as a national security threat through the lens of Barry Buzan`s Securitization Theory and Ruth Wodak`s Critical Discourse Analysis (AWK). This study uses qualitative methods with note-taking techniques and filtering hastag-based viral data related to refugee rejection. The results show that the securitization process was successfully driven by three main typologies of netizen narratives: domestic socio-economic jealousy, delegetimization of Internasional authorities (UNHCR) by referring to popular legal discourse on the 1945 Constitution, and demands for an active role for the military (TNI AL) and Polair at maritime borders. The accumulation of speech acts that have gone viral on social media is evidence of the creation of strong horizontal pressure, thus urging the Indonesian goverment to review its policies towards a more restrictive direction (viral-based policy) to prioritize national soverignity and security over global humanitarian commitments.

This study examines the phenomenon of cyberbullying against people with disabilities in the comment column of the TikTok platform through a forensic linguistic perspective. The focus of the research is directed at the form of speech used by the perpetrator in carrying out verbal attacks. The research method uses a qualitative descriptive approach based on John Searle's speech action theory. Data was collected from comments that contained indications of cyberbullying and analyzed based on speech categories. The results showed that cyberbullying was dominated by assertive (22 findings) and expressive (14 data) speech, with the category of insults as the main instrument of verbal attack. The dominance of assertive speech and expressive insults proves that the perpetrator consciously uses statements to demean people with disabilities, either through derogatory jokes or with explicit intent to insult. These findings confirm that language in the digital space not only serves as a means of communication, but can also be an instrument of symbolic violence that impacts the dignity of the individual. This research is expected to contribute to the development of forensic linguistic studies and become the basis for efforts to prevent and handle cyberbullying against vulnerable groups on social media.

The phenomenon of hate speech on social media, particularly on platform X, has intensified alongside the increasing level of public interaction within open and largely unregulated digital spaces. This condition not only generates communicative conflicts but also shapes complex social experiences for individuals, particularly in relation to identity, emotion, and power relations. This study aims to gain an in-depth understanding of how hate speech is constructed, interpreted, and negotiated by users within the context of digital interaction. Employing a qualitative approach with a Critical Discourse Analysis (CDA) design, data were collected through in-depth interviews, non-participant observation, and digital document analysis involving 10–15 active users of platform X who have experienced hate speech. Data were analyzed thematically by identifying patterns of meaning emerging from participants’ experiences. The findings reveal three major themes: hate speech as a lingering yet normalized emotional experience; discourse as a site for the reproduction of power and identity delegitimization; and self-negotiation strategies employed by participants to survive within digital spaces. These findings indicate that hate speech operates not only at the linguistic level but also in shaping users’ social and psychological realities. Theoretically, this study reinforces Critical Discourse Analysis by emphasizing the importance of subjective experience in interpreting discursive practices. Practically, it contributes to the development of digital literacy, content moderation policies, and efforts to create more inclusive and reflective communication spaces in the digital era.

This study aimsmto examineiin depthvthe perspective of information technology law and human rights on the phenomenon of political buzzers on social media within the context of digital development in the era of globalization. This research is motivated by the rapid advancement of information technology, which has brought significant changes in various aspects of society, including the political sphere that increasingly utilizes social media as a means of communication and information dissemination. The phenomenon of political buzzers has become a controversial issue, particularly during election periods, as it is often associated with the spread of inaccurate information, defamation, hate speech, and the manipulation of public opinion that may harm society and disrupt social stability. This study employs a normative legal research method using statutory and conceptual approaches. The results indicate that political buzzers generally operate under the justification of freedom of expression as part of human rights. However, such freedom is not absolute and must be limited to prevent violations of others' rights and to maintain public order. In this regard, information technology law in Indonesia, particularly through regulations governing digital activities, plays an important role in controlling deviant buzzer practices. Nevertheless, the absence of specific regulations explicitly governing political buzzers has resulted in less optimal law enforcement. Therefore, strengthening regulations and increasing public awareness in the wise use of social media are necessary to create a healthy, responsible, and sustainable digital ecosystem.

Nahwu (Arabic grammar) is a fundamental discipline in learning the Arabic language, helping to prevent errors in speech and serving as a primary key to clearly understanding Islamic legal texts. However, in practice, the teaching of Nahwu often faces complex challenges, particularly the lack of active participation among female students and their uneven mastery of the subject. Therefore, this study aims to explore the problems in teaching Nahwu at Al-Madani Islamic Boarding School in Cikalong and to identify the factors causing these issues. This study aims to: (1) reveal the problems faced by second-grade female students of KMI in learning Nahwu at Al-Madani Islamic Boarding School in Cikalong, and (2) identify the contributing factors influencing the emergence of these problems. This research employs a descriptive qualitative approach. The researcher used three data collection techniques: classroom observation, in-depth interviews with the Nahwu teacher, and questionnaires distributed to the students. For data analysis, the researcher applied the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. To ensure data validity, data triangulation techniques were used. The results of the study indicate that the problems are divided into two main aspects: (1) learning-related problems, including the gap between memorization of grammatical rules and their application (i‘rab), high levels of academic anxiety, and decreased classroom concentration; and (2) contributing factors, including methodological factors, linguistic-psychological factors, and classroom management factors. The researcher suggests that teachers adopt more interactive teaching methods and media, as well as innovative visual tools to reduce the abstract nature of Nahwu materials and enhance students’ functional understanding. Additionally, activating “Halaqah Nahwiyyah” (grammar study circles) in dormitories is recommended to overcome psychological barriers and improve students’ linguistic confidence.

This research deconstructs the manipulative architecture in the propaganda trilogy of the Japanese Army in 1942, namely Nippon Tjahaja Asia, Nippon Pelindoeng Asia, and Nippon Leader Asia, which have often been reduced to mere political euphemisms. With a descriptive-qualitative design, this study integrates Malcolm Coulthard and Alison Johnson's parameter-based Forensic Linguistics as the grand theory, as well as the three-dimensional model of Norman Fairclough's Critical Discourse Analysis (AWK) as an operational analysis instrument. The results of the analysis show that lexical manipulation through the messianic triptych "Light, Protector, Leader" and the use of assertive clauses without copula are engineered to produce false consciousness. Forensic Linguistic Parameters confirm the existence of a planned mens rea (malicious intent) from Sendenbu, with an extreme disparity between commissive speech in the form of a promise of protection and military actus reus in the form of romusha slavery and logistical seizure. This condition fulfills the elements of mass deception. Furthermore, the doctrinal repetition of the slogan is a form of linguistic coercion that exploits power asymmetry to castrate the people's critical reasoning. In conclusion, the invasion of Japanese fascism in Indonesia did not only take place through military equations, but also through a cognitive dictatorship based on language fabrication. This study is relevant as a historical mirror for detecting the anatomy of structural lies in the contemporary post-truth era.

In everyday life, communication is not merely used to convey information, but also conveys specific intentions or actions that are realized through spoken utterances. In the study of pragmatics, these actions are known as speech acts, which can be performed through direct or indirect speech act strategies. These two strategies have different meanings and are understood based on the conversational context. The Indonesian version of the film “Miracle in Cell No. 7” was chosen as the subject of this study because it features various interactions among characters set against diverse emotional, social, and legal contexts, thereby allowing for the emergence of various speech act strategies. This study aims to describe the forms of direct and indirect speech act strategies and to explain the meanings contained in the characters’ utterances in the film “Miracle in Cell No. 7.” This study employs a qualitative descriptive method with data collection techniques conducted through observation and note-taking. The results indicate that direct speech act strategies are used to clearly convey intentions, such as commands and prohibitions, while indirect speech act strategies are used to convey intentions implicitly, such as empathy, polite requests, and expressions of regret.

The development of a student's personality, particularly during classroom interaction, is heavily influenced by their level of self-confidence. A lack of self-assurance often leads to public speaking anxiety, which subsequently restricts student engagement and diminishes academic performance. This phenomenon is frequently identified among tenth-grade Vocational High School (SMK) students who are navigating a period of environmental transition. This research focuses on enhancing the self-confidence of Grade X SMK students struggling with speech-related anxiety through the implementation of group guidance services utilizing role-playing methods. The study follows a Guidance and Counseling Action Research (GCAR) design conducted over two cycles, consisting of preparatory, executive, monitoring, and evaluative phases. The participants were tenth-grade students with low self-confidence profiles as determined by questionnaires and field observations. Data were analyzed using a descriptive quantitative approach to compare performance levels before and after the intervention. The results demonstrate that group guidance integrated with role-playing is an effective strategy for optimizing student self-confidence, as shown by the consistent upward trend in scores throughout the cycles. These findings suggest that this technique serves as a strategic instrument for school counselors to mitigate social anxiety among students. 

This study aims to examine the forms and functions of representative speech acts in educational-themed video podcasts published on the Kampus Merdeka YouTube channel. This research is grounded in the phenomenon of social media, particularly YouTube, as a means of interactive, participatory communication and learning. In this context, the language used is key to conveying information authentically and responsibly. This study uses a qualitative descriptive method, with data collected through listening and note-taking. The research data consists of utterances containing representative speech acts, such as explaining, stating, informing, mentioning, acknowledging, giving examples, and speculating. Analysis was carried out using the matching method to identify the meaning and function of the utterances based on their context. The results show that representative speech acts play an important role in conveying information and views objectively, as well as strengthening the credibility of the source in the educational context. Through representative speech acts, the message conveyed becomes clearer, more convincing, and more relevant to the topic of discussion. These findings are expected to contribute to the development of effective communication strategies in educational digital media and serve as a reference for educational content creators in the digital era

This study analyzes pragmatic phenomena in digital communication, particularly those related to speech acts and their impact on public perception in the controversial case of an ice cube seller accused without clear basis by the authorities. This study applies a qualitative approach with a pragmatic analysis method based on discourse analysis. Data sources were obtained from online media news, social media posts, and official statements circulating in the digital public space. The analysis techniques used include identifying types of speech acts, interpreting implied meanings based on context, and analyzing public responses. The results show that statements from the authorities contain implications that trigger negative views even though they are not supported by strong evidence. This results in perlocutionary effects in the form of social stigma, reputational damage, and psychological stress for the victim. Conversely, the victim's communication strategies, which include being polite, defensive, and informative, can build a positive image and attract public sympathy. Furthermore, social media plays a crucial role in accelerating the spread of meaning and strengthening the construction of opinions through mass support and criticism. This research makes a significant contribution to enriching the study of pragmatics in the context of digital communication and emphasizes the importance of language ethics, media literacy, and pragmatic awareness in creating responsible public communication.

Language serves as the most effective means of communication in everyday life, including within the context of early childhood education. One of the linguistic fields that examines language use is pragmatics, and one of its key focuses is directive speech acts, which function to guide interlocutors in performing specific actions. This study aims to describe the forms of directive speech acts found on the YouTube platform Kinderflix, which features educational videos for early childhood learners. This research employs a qualitative descriptive method, with data collected through observation and note-taking techniques, and analyzed using the distributional method. The findings reveal three types of directive speech acts, namely questions, commands, and requests. The results contribute to enriching the study of pragmatics, particularly in the area of directive speech acts. Furthermore, this research is expected to serve as a reference for content creators to pay closer attention to linguistic aspects in producing educational materials for early childhood. It is also hoped that this study can be further developed and serve as a useful foundation for future research.

This research aims to describe the forms and functions of representative speech acts found in the YouTube video “The Basic Concept of Understanding Humans” by Cania Citta. The study arises from the phenomenon of digital communication, which demonstrates a shift in speech patterns from merely delivering information to constructing intellectual discourse that is both reflective and argumentative. A descriptive qualitative method with a pragmatic approach was employed. The data, consisting of representative utterances, were collected through observation and note-taking techniques on video transcripts, then analyzed using Miles and Huberman’s interactive model, which involves data reduction, data presentation, and conclusion drawing. The findings reveal that the dominant representative speech acts include stating, explaining, reporting, concluding, and speculating. Each utterance functions not only to convey information but also to build rational argumentation and foster critical awareness among audiences regarding the concept of humanity. Illocutionarily, these utterances perform informative, argumentative, and reflective functions, emphasizing the speaker’s epistemic responsibility toward the truth of the propositions delivered. The perlocutionary effects include an increased interest and heightened critical awareness among audiences concerning philosophical issues about human nature. This study contributes to the development of pragmatic studies, particularly in understanding the role of language as an instrument of knowledge and persuasion in digital media.

Speech acts are actions or processes performed by speakers to convey messages and information to their interlocutors using language as a medium. This study examines one type of speech act, namely expressive speech acts. This study aims to classify and identify the types of expressive speech acts in episodes 1 to 5 of the Academy of Champions, a program from the Ruangguru educational competition, which was uploaded to YouTube. This study uses a qualitative descriptive method with a pragmatic approach. Data were collected using the free listening and note-taking techniques, as the researcher was not directly involved in the event. Data analysis was conducted using the pragmatic matching technique, in which the speaker and interlocutor served as the primary tools for interpretation. The data are presented formally in tables and informally in narratives. The results of the study on expressive speech acts in the educational competency program in the Academy of Champions by Ruangguru video found 198 expressive speech acts consisting of 10 types, namely saying thank you (28 utterances), congratulating (7 utterances), blaming (6 utterances), praising (71 utterances), belittling (11 utterances), feeling guilty (9 utterances), complaining (28 utterances), apologizing (13 utterances), greeting (16 utterances), and feeling proud (9 utterances). Praise speech acts are the most dominant type found in this study. The results of this study are expected to provide an understanding of and knowledge in the field of pragmatics, serving as a valuable source of information for students to analyze expressive speech acts further.

Politeness in language use is a crucial aspect that has become an integral part of Indonesian culture. Politeness norms almost always serve as a reference in every speech act. Since politeness is culturally embedded, what is considered polite in one society may not be perceived the same in another. The YouTube channel Gromore Studio Series presents Central Javanese folktales with dialogic narration rich in linguistic expressions; however, it has not been widely analyzed from the perspective of language politeness. This study aims to analyze language politeness in six folktale videos on the channel using a descriptive qualitative method with content analysis techniques. The data were analyzed based on Leech’s (1983) six maxims of politeness. The results show that most dialogues adhere to the principles of politeness, with 106 data conforming and 38 violating them. The most frequently observed maxim is the Agreement Maxim (28 instances), followed by the Approbation Maxim (26 instances), while the least frequent is the Obligation of O to S Maxim (8 instances). The application of language politeness in these folktales emphasizes harmony, respect, and solidarity among characters, while violations occur less frequently. This study provides valuable insights for research in pragmatic linguistics, the development of culturally based educational content, and the understanding of language politeness in digital media contexts.  

The research conducted this time aims to analyze both directive and expressive speech acts in the drama script 'Ayahku Pulang' by Usmar Ismail. The background factor of this research is to investigate the relationship between the dialogues of the characters in the drama script and the concepts of directive speech acts and expressive speech acts in the process of social interaction. The purpose of this research is to significantly contribute to the field of pragmatics and speech acts, to find out the frequency of the existence of directive and expressive speech acts in the drama script, and to provide references and new data analysis in pragmatics. The research was conducted by referring to a qualitative descriptive approach and a theoretical approach using a pragmatic approach. The data collection process was conducted using the listening and note-taking methods, and subsequent data analysis employed the distribution method. Based on the analysis carried out, data were obtained for 28 directive speech acts and 31 expressive speech acts, which will then be classified in more detail according to their types. It is hoped that this research will be beneficial both from a scientific and societal perspective, enriching the literature on pragmatic studies, helping to improve public understanding of speech acts, and raising awareness of the importance of analyzing drama scripts as a representation of everyday social interactions in society.

This study aims to describe and identify the forms of locutionary speech acts that appear in Civic Education learning videos on the Kejarcita YouTube channel. Kejarcita is a YouTube channel that provides learning educational content for both senior high school and junior high school students. The language style used in the videos is highly engaging, beginning with a friendly greeting and informal style, such as “teman kece”, followed by questions that serve as an interactive means encourage viewers to think. The results of this study serve as a reference for gaining knowledge and understanding of the use of locutionary speech acts in learning videos on the Kejarcita channel. They may also be used as a reference for other researches who wish to conduct similar studies in the field of pragmatics or digital learning media. This research employs a descriptive qualitative method with a pragmatic approach. The data consist of utterances containing locutionary acts, taken from Civic Education learning videos on the Kejarcita YouTube channel. Based on the results of the analysis, 191 data points were obtained, namely (1) locutionary speech acts intended to inform, totaling 63 occurrences; (2) locutionary speech acts intended to explain, totaling 49 occurrences; (3) locutionary speech acts intended to ask, totaling 34 occurrences; (4) locutionary speech acts intended to invite, totaling 27 occurrences; and (5) locutionary speech acts intended to remind, totaling 18 occurrences.