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The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

In recent years, online shopping has become more immersive and integrated in everyday life, especially due to lifestyle changes triggered by the COVID-19 pandemic. However, there are still individual doubts and differences in the adoption rate of online shopping among Generation X. Generation X, these are individuals born between 1965 and 1980, have become one of the major consumer groups in the online shopping ecosystem. Although Generation X has experience with technology and the internet, a number of factors still influence the adoption rate of online shopping among them. There has been a lot of research done on online shopping but studying the perceived Effect of Convenience and Compatibility on Online Shopping Adoption among Generation X and using the TAM Approach, there has not been much and is still needed. So the purpose of this study is to study the Effect of Convenience and Perceived Compatibility on Online Shopping Adoption among Generation X: TAM Approach. The study involved an online survey conducted on a sample consisting of members of Generation X who actively use online shopping services. Data was collected through questionnaires that included questions related to convenience factors, compatibility, as well as the adoption rate of online shopping. Multiple linear regression analysis is used to test the research hypothesis. The results of this study show that the perception of convenience has a significant positive influence on the adoption rate of online shopping among Generation X. In addition, compatibility factors have also been shown to have a positive effect on the adoption of online shopping. His contribution is that companies can develop more effective strategies to increase the adoption of online shopping among this generation.

This research aims to analyze how E-Trust and E-Service Quality influence E-Loyalty in mobile banking services, as well as the role of customer satisfaction as a variable that mediates the relationship between E-Trust, E-Service Quality, and E-Loyalty. This research was conducted as a case study on FEBI UINSU students in 2019 who used mobile banking services. The research method used was a survey by distributing questionnaires to FEBI UINSU students who had used mobile banking services. The questionnaire contains questions about their perceptions of E-Trust, E-Service Quality, customer satisfaction, and their level of E-Loyalty towards mobile banking services. The collected data is analyzed using relevant statistical techniques, such as regression analysis, path analysis, or other appropriate methods to test the relationship between the variables in this research.

This research uses qualitative methodology to analyze brand perception and customer service quality at Kentucky Fried Chicken (KFC) restaurants. A literature review was used to obtain data. The results of this study show that KFC's brand image, particularly with regard to the taste and quality of its products, can influence the way customers perceive the restaurant. Customers also value responsiveness and consistency in service quality to have a positive experience. Without using direct interviews, this research provides in-depth insight into the things that influence customer impressions of service quality conditions at Kentucky Fried Chicken (KFC), knowing the effect of brand perception and service quality and on company sustainability on KFC, and this research can be used for marketing plans for the fast food industry and the growth of new companies. The objectives of this study are: to determine the condition of brand perception at Kentucky Fried Chicken (KFC), knowing Kentucky Fried Chicken (KFC).

Economic life cannot be separated from the important role of the financial services sector in general and banking in particular. It is through this media that the aim is to realize a healty economy by empowering existing funds or investment potential in the community which can be channeled into various productive activities so that healthy economic growth can be achieved and avoid usury. There are several financing products such as mudharabah, ar-rahn, and qardhul hasan. Baitul Maal Wat-Tamwil to provide financing to small businesses cannot possibly be replaced by sharia banks, because it is impossible for sharia banks to operate in small scale financing, while the community needs small capital. The purpose of this study was to determine the effect of knowledge the intention to use murabahah financing in the Baitul Maal Wa-Tamwil Al-Ishlah, Jambi City, to determine the effect of public perceptions on yhe interest in using murabahah financing in the Baitul Maal Wat-Tamwil Al-Ishlah, Jambi City, and to determine the influence of public knowledge and perceptions of interest in using murabahah financing in Baitul Maal Wat-Tamwil, Jambi City. This research is a quantitative research, collecting data using questionnaires and questionnaires. The sampel for this research was the local community in RT 19, Simpang IV Sipin Subdistrict, Telanaipura District, Jambi City, totaling 86 peole. The reseacrh results show that the variables of knowledge and public perception influence interest in using murabahah financing. The results of calculating the coefficient of determination show that the variables of knowledge and public perception are 76,9% and 23,1% influenced by other variables outside this reseach.  

The aim of this research is to examine the analysis of the influence of service quality, product quality, location and price perception on consumer satisfaction at the Mang Khalim grated coconut stall located in the Ngampel Kendal traditional market. Previous research obtained different consumer satisfaction results. Therefore, this research aims to review previous researchers regarding consumer satisfaction. This research had 98 respondents from consumers of Mang Khalim grated coconut stalls using the Snowball Sampling technique. The analysis method in this research uses the SmartPLS 3.0 tool. The results of this research show that service quality and price perception have a negative and insignificant influence on consumer satisfaction. Meanwhile, product quality and location have a very positive influence but do not have a significant influence on consumer satisfaction.

Digital financial services in Indonesia, one of which is Flip which provides interbank transfer services for free and also free of charge. This study wants to know and measure the level of acceptance and understanding in using a Flip e-wallet service through the Technology Acceptance Model (TAM) which is determined by the perception of ease of use through usage attitude as a mediation variable. The data analysis technique used is Structural Equation Modeling (SEM) which uses PLS (Partial Least Square) Software. The characteristics of respondents used in data processing are Surakarta people with age criteria of 19-44 years and frequency of use of Flip <1 month in 2023.The results obtained from the data processing above explain that the perceived ease of use has no effect on the behavioral intention to use. Attitude towards using are able to mediate the influence between perceived ease of use and behavioral intention to use Flip e-wallet service.

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.