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Educational institutions must be able to analyze the needs of the community. This study analyzes the management of digital public relations in building a positive image of madrasas implemented at MTs Az-Zainiyah I Randumerak. A qualitative approach and type of case study research used in this study. In collecting research data using several techniques, namely participant observation, in-depth interviews, and documentation studies. The research data consists of primary and secondary data, where primary data is obtained from research informants consisting of the head of the madrasah, the head of public relations, the head of administration, teachers. Meanwhile, primary data consists of national and international journals. The data analysis used consists of data reduction, data display, and conclusion drawing. The management of digital public relations in building a positive image of madrasah is carried out by involving public relations management functions consisting of planning, implementation, and control. The implementation of digital public relations only uses the Facebook platform in communicating with the community. The madrasah strategy in building a positive image is carried out starting with building opinions to marketing education.

This research aims to analyze the influence of communication competence, organizational culture, and professionalism of public relations officers on the quality of public service in the era of artificial intelligence. The study employs a quantitative method through descriptive analysis, and data collection is conducted online by distributing questionnaires using the Microsoft Forms platform with a Likert scale ranging from 1 to 5. Purposive Sampling is used as the sampling technique, and a total of 100 respondents aged 17-30 who have undergone internship or are currently employed were obtained. The data is processed using the SmartPLS application program with SEM. The research findings indicate that communication competence has a significant impact on the quality of public service. When someone chooses words carefully and treats others with courtesy, it can build trust, respect, and comfort in social interactions. Organizational culture also plays a crucial role in the quality of public service by fostering trust, mutual respect, and cooperation among employees. The study concludes that the professionalism of PROs influences the quality of public service. If the professionalism of PROs improves, the level of service quality will be high, and conversely, if it decreases, the level of service quality will also decline..      

Public relations management is a function of management that links educational institutions and the community. In developing facilities and infrastructure in educational institutions, it will impact public attention and concern regarding the quality of education. The research method used is a qualitative descriptive method. The research results show that 1) Public relations planning involves all parties related to the activity program being implemented, 2) Organizing the division of work, facilities and infrastructure coordinator, public relations coordinator in providing the facilities and infrastructure needed by students; 3) Implementing the public relations activity program, the school collaborates with the community by procuring facilities and infrastructure; 4) Public relations evaluation is carried out by comparing the program that has been established with the implementation of the program. Public relations evaluation is carried out by the school principal and deputy head of public relations.    

With the increasing number of internet users, communication in educational institutions is increasing and becoming a priority. Before making a choice to one of the universities, information searches related to higher education are now also carried out. Educational institutions, especially universities, are now starting to open communication networks through social media. As Surabaya State University did, after officially holding the status of a Legal Entity University, the image of the Institution has become a priority. As of October 2022, Surabaya State University officially switched from PTN-BLU to PTN-BH through Government Regulation Number 37 of 2022, concerning State Universities with Legal Entity Surabaya State University. Therefore, there needs to be many breakthroughs in the order of public relations management in order to maintain a positive image of the Educational Institution. With a positive image of the institution, it is hoped that it will be able to increase the number of applicants, leading to an increase in university revenue. So that through the audience reception proposed by Stuart Hall in this research, it is hoped that it will be able to explain the audience's reception of the Kece Media by Unesa social media content, especially the Surabaya State University Talk program on the Unesatv Youtube channel in interpreting the messages contained in the content obtained by the audience. This research uses the Reception Analysis method using data collection techniques in the form of interviews, documentation and FGD (Focus Group Discussion). Interviews and FGDs showed that each informant gave diverse answers according to their point of view. From the interviews, it was found that the Bincang Universitas Negeri Surabaya program provides a lot of insight into what study programs are at Universitas Negeri Surabaya, what will be learned from these study programs and what graduates will become. So that audiences can find out the study program side of each Faculty at Surabaya State University. In addition, according to their views, the Bincang Universitas Negeri Surabaya program seems boring because it is presented with static viewing.

Public relations is a communication activity between a company, agency or organization and the public. Therefore, public relations plays an important role for an organization to establish good relations with the public. This research uses a qualitative descriptive approach, namely by analyzing behavior or actions that occur narratively. The data sources in this research use primary and secondary sources. Primary data is data obtained from observation, interviews and documentation. Meanwhile, secondary data is data obtained from research journals, books and research articles. The sampling technique in this research used a purposive sampling technique. The purposive sampling technique is a sampling technique that takes information from an informant who has the potential to know the data needed in the research. The aim of this research is to understand the role of public relations in depth at PT. Prima Mitra Elektrindo. The results of this research indicate that the role of public relations at PT. Prima Mitra Elektrindo has done this optimally.

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.

This research aims to determine public relations communication strategies and supporting and inhibiting factors in information management and services at the Ministry of Religion, Dairi Regency. where the problem in this research began with the researcher being interested in analyzing the public relations communication strategies applied to the community in the form of policies, openness of public information and management of public opinion by the Ministry of Religion of Dairi Regency. This research uses qualitative research methods by collecting data through observation, documentation and interviews. The informant for this research is the Head of Public Relations of the Ministry of Religion, Dairi Regency, Mr. Haji Mahdi Kudadiri, S. Pdi, MM. Lindung Kaloko, S. Ag, Head of Bimas, Ministry of Religion, Dairi, Lespriono Munthe, S. Kom, Head of Public Relations, Ministry of Religion, Dairi, Saipul Bahri Capah, S. Pd, Public Relations Staff of the Ministry of Religion, Dairi, who researchers will interview and observe. The results of this research are: 1. Public relations communication strategy in information management and services by providing a forum for communication between the public and public relations in managing opinions through online, dialogue and letters. The reciprocal relationship that is built is in the form of responses given by the community where in social media there are many comment column features to convey opinions and suggestions to the Dairi Regency Ministry of Religion. 2. The supporting factor for the implementation of the strategy well is because each member collaborates with each other in carrying out news publications for the active existence of the Ministry of Religion's public relations in the management and information services in the Dairi Regency Ministry of Religion. There are no serious obstacles in implementing public relations strategies in providing information services needed by the public through various accesses, both online, letters and direct dialogue. The inhibiting factor in information management and services at the Ministry of Religion of Dairi Regency is the limited ability of officers in the field of technology.    

Communication plays a very important role in human life. Because wherever there are humans, that’s where communication occurs. So, it is important to have and increase knowledge about communication. Not only communication between individuals in daily life, but also between individuals in organization. It is very crucial to create good and targeted communication between individuals within it, to create harmony and to avoid misunderstanding. All people and organizations live in relation to their environment. To improve the quality of this relationship, good communication is needed. Improving the quality of this communication is the field of activity of public relations. Every organization from initial to final activities will go through various integrated activities so as to achieve the best results. The glue of all these activities is the field of Public Relations activities.  In the society, also in organizations, we need to know about Public Relations. Because in organization, what is very important to pay attention to is how individuals in the organizations create and develop good ways of communicating with each other. So that all organizational works can be carried out well and produce the best results. Apart from being a good goal for the organization itself, knowledge of Public Relations can also be useful for individual Dharma Wanita members to continue to improve their own quality and empower themselves even more, so that they can continue to carry out activities with other individuals in public. This increase in capability correlates with an increase in the quality of human resources, in this case Dharma Wanita members.

PKU Muhammadiyah Sukoharjo Hospital is a type C hospital that is currently developing offering health services with target service coverage in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack of knowledge regarding marketing strategies and the large number of job desks for each marketing member result in less than optimal marketing efforts. Solutions offered through this Community Service activity (1) Providing education related to Customer Relationship Management (CRM) (2) Providing education related to Customer Relationship Management (CRM) methods (3) Customer Relationship Management (CRM) training that combines processes, people and technology Methods used: (1) Increasing the marketing team's knowledge regarding Customer Relationship Management (CRM) to increase the number of patient visits; (2) Increasing the marketing team's skills in implementing Customer Relationship Management (CRM) methods (3) Increasing and developing strategies to generate users. interface for collecting customer data. The output of this activity is (1) Publication of service results in the Community Service Journal "Surya Abdimas"; (2) Videos of PkM activities which can be accessed online; (3) Increased knowledge of the Hospital Marketing team through Customer Relationship Management (CRM); (4) Integration of the results of PkM activities in the Hospital Marketing Management course; (6) Increasing students' skills in applying Customer Relationship Management (CRM) in the Hospital Marketing Management course. The activity was carried out at the PKU Muhammadiyah Sukoharjo Hospital with 16 participants consisting of the IT Team, Marketing Team and Hospital Public Relations. To find out the comparison of participants' knowledge results regarding Customer Relationship Management (CRM) methods, we carried out Pre Test and Post Test activities.

The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on ​​purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT. Haruman Multi Artha with advertising indicators (advertising) an average score of 3.63 (good category), sales promotion (sales promotion) an average score of 3.24 (sufficient category), public relations (public relations) an average score of 3 .33 (enough category), direct marketing (direct marketing) an average score of 3.38 (enough category), personal selling (personal selling) an average score of 3.69 (good category). There is a positive and significant influence on marketing communications which includes advertising, sales promotion, public relations, direct marketing, personal selling on PT. Haruman Multi Artha. The contribution of marketing communication variables to the buying interest of PT. Haruman Multi Artha of 61.2%, while the remaining 38.80% is influenced by other factors outside of this study  

This study aims to investigate the influence of reward & punishment strategies, internal public relations, and digital marketing on company profitability. Employing a qualitative research design, the study utilizes purposive sampling to select participants from various industries, aiming for diverse perspectives. Data analysis involves thematic coding to identify patterns and themes emerging from interviews and textual analysis of relevant documents. Preliminary findings suggest that effective implementation of reward & punishment strategies, coupled with robust internal public relations and adept digital marketing, significantly impacts company profitability. The study underscores the importance of cohesive internal communication and strategic digital marketing efforts in enhancing organizational performance and financial outcomes.

Public Relations in enhancing the positive image of PT. Perusahaan Listrik Negara (PLN) Sumbawa. This study contributes to the understanding of the importance of Cyber PR in building a positive corporate image and provides recommendations for PT. PLN Sumbawa to further enhance Cyber PR practices. The research methodology used in this study is qualitative, with interviews as the data collection tool. The study reveals that PT. PLN Sumbawa understands the importance of Cyber PR in maintaining and improving the company's image. The company utilizes various types of Cyber PR media, including online media, online mass media, and social media. The services provided in Cyber PR media include wire service. Furthermore, PT. PLN Sumbawa is actively engaged in various Cyber PR activities such as advertising, lobbying, press activities, promotions, and publicity. The company utilizes online media and social media to convey information, provide services, and carry out campaigns to strengthen the positive image. Evaluation of Cyber PR activities is conducted by measuring the effectiveness of content based on the number of likes, shares, and responses from the public. In the formation of the company's positive image, PT. PLN Sumbawa successfully fulfills the cognitive, attitudinal, perceptual, and motivational.

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.    

Penelitian ini membahas peran penting Public Relations (PR) dalam membangun kepercayaan nasabah dan memelihara citra positif Bank Negara Indonesia (BNI). PR BNI fokus pada membangun hubungan positif dengan nasabah melalui komunikasi transparan dan responsif. Penelitian ini menggunakan metode literatur review untuk mengumpulkan informasi dari berbagai sumber literatur yang relevan. Hasil penelitian menunjukkan bahwa PR BNI berperan penting dalam membangun citra positif perusahaan, merespons umpan balik dan kritik dari nasabah, serta menjaga reputasi perusahaan dalam menghadapi tantangan dan krisis. PR BNI juga berupaya membangun hubungan yang kuat dengan nasabah melalui komunikasi yang transparan dan responsif. Kepercayaan nasabah yang terbangun melalui upaya PR yang kuat dapat meningkatkan loyalitas nasabah, mendukung pertumbuhan bisnis bank, dan memperkuat posisi BNI di industri perbankan. Dengan demikian, PR BNI berperan penting dalam membangun kepercayaan nasabah, mempertahankan citra positif, dan memajukan BNI dalam persaingan industri perbankan.

In this modern era, it certainly has various kinds of changes, including a very significant technological speed. This is what leads an entrepreneur to innovate and have a very broad creativity in reaching digital markets to market their products. As an example, Segari reaches its consumers, where they market their products through an online application and can be opened anywhere and anytime. Currently companies must be able to provide various kinds of strategies so that their companies can be reached by the general public. Brand Awareness is the ability of a particular brand to display in the minds of consumers when they are thinking about a particular product group and how easy the product is to pronounce.

During the Covid-19 pandemic, almost all sectors were affected by the pandemic. Companies need strategies to be able to survive in the pandemic era. Public Relations is an important element in an institution and company, one of which is playing an important role in enhancing the company's positive image. This study aims to analyze and evaluate programs carried out by public relations at The Square Hotel in improving the company's good image in the pandemic era.Hotel The Square Surabaya is working with the Ministry of Tourism and Creative Economy (Kemenparekraf) to carry out a vaccine package program and also a care tourism program. The purpose of this study is to analyze the two programs being undertaken by Hotel The Square Surabaya. The method used in this research is to use a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews.The results of the study show that the tourism care program and the vaccine package program are active strategies and apply stakeholder theory as a form of enhancing the company's positive image. Hotel The Square is also trying to carry out these activities in accordance with the program planning that has been done.    

Lamaholot Larantuka Private Vocational School is an educational unit located in Lewoloba Village, Ile Mandiri District, East Flores Regency. As an Educational Institution, every activity carried out at the Lamaholot Private Vocational School is directed to achieve the school's vision and mission. To achieve the vision and mission, Lamaholot Larantuka Private Vocational School must pay attention to the elements of education management, namely curriculum management, student management, facilities and infrastructure management, public relations management, personnel management, and financial management. From the results of the initial research on the management elements above, it was found that phenomena/problems related to financial management had not been managed effectively. This was reinforced in the 2020 and 2021 School Activity and Budget Plans (RKAS), where it was found that several activity plans could not work because there was no reconciliation between targets and budget realization. The research objective to be achieved is that the researcher wants to know and explain the financial management of the Lamaholot Private Vocational School Larantuka based on the principle of the effectiveness of school financial management. In this study, the data collection techniques used were observation, interviews and document studies. While the data analysis technique used to find out and explain the problems at the research location is descriptive qualitative with a school financial management approach which includes (a) school financial management planning at SMKs; (b) implementation of school financial management at SMK; (c) evaluation and accountability of school financial management; and (d) analysis of the effectiveness of school financial management in SMK. From the results of the study it was found that the effectiveness of school financial management at the Lamaholot Larantuka Private Vocational School in 2020 was in the range of 99.52%. It means effective. Meanwhile, the effectiveness of school financial management at the Lamaholot Larantuka Private Vocational School in 2021 is in the range of 99.29% and is said to be effective. Based on the results of this study, the researchers concluded that the effectiveness level of financial management at the Lamaholot Larantuka Private Vocational School for the 2020 and 2021 fiscal years has reached the effective category because it is in the 90% - 100% category.

The purpose of this study was to determine the influence of learning facilities, learning motivation, and learning discipline on the learning outcomes of class XI OTKP public relations subjects of SMK Negeri in West Jakarta. The population in this study is SMKN which has an OTKP major in West Jakarta. The sample in this study was 133 students, this number was obtained from calculations based on the tables of Isaac and Michael. The sampling technique uses the propotional random sampling method. The data collection in this study is secondary data using a questionnaire based on a likert scale for independent variables while for dependent variables using secondary data obtained from the school that is used as the research site in the form of the results of the odd midterm assessment value 2021/2022. The test results using SMARTPLS show: (1) there is an influence between learning facilities on learning outcomes, (2) there is an influence between learning motivation on learning outcomes, (3) there is an influence between learning disciplines on learning outcomes.