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This study aims to analyze the management of young preacher (dai cilik) training in developing students’ preaching skills at SD IT Al-Washliyah Kelambir Lima Medan using a management function approach (*planning, organizing, actuating, and controlling*). This study employed a descriptive qualitative method, with data collected through in-depth interviews, participant observation, and documentation. The research informants consisted of the principal and teachers responsible for the young preacher training program. The collected data were analyzed systematically to describe the implementation of management functions in the young preacher training activities and their contribution to the development of students’ preaching skills. The results showed that planning was carried out through the development of a practice-based preaching curriculum, organizing was implemented through task allocation and regular scheduling, implementation focused on *public speaking* practice, sermon material preparation, and moral development, while evaluation was conducted periodically through student performance assessments. The implementation of this systematic training management contributed to the improvement of students’ preaching skills in cognitive, affective, and psychomotor aspects. These findings indicate that management functions applied in a structured manner play a strategic role in supporting the development of students’ preaching competencies at the elementary school level. Furthermore, continuous training provides opportunities for students to enhance their self-confidence, communication skills, and readiness to effectively deliver Islamic preaching messages

Human resource management (HRM) plays a crucial role in improving the quality of da’wah programs in mosques. This study aims to analyze the implementation of HRM in managing da’wah programs at Masjid Raya Pematang Siantar, as well as to identify obstacles and solutions to improve the effectiveness of da’wah activities. The research used a qualitative approach with interview, observation, and documentation techniques. Informants consisted of mosque administrators, preachers (da’i), and active congregants. The results showed that HRM in the da’wah programs already has a fairly clear organizational structure, but several aspects still need improvement. The recruitment of preachers is still conducted informally without clear competency standards, and there are no specialized training programs for preachers. Congregational participation also remains fluctuating. Another weakness is the minimal use of technology in disseminating da’wah information, as promotion is still carried out conventionally without optimizing digital platforms. In addition, limited funding and the lack of professional management personnel are major challenges. Solutions that can be implemented include improving preacher recruitment and training systems, utilizing technology in da’wah dissemination, and optimizing financial management through effective fundraising strategies. With better HRM implementation, da’wah programs at Masjid Raya Pematang Siantar are expected to operate more professionally and provide broader positive impacts on society

This study was motivated by the importance of understanding directive speech acts in the context of lectures as a form of effective da’wah communication in contemporary society. The purpose of this study was to identify and analyze the forms and functions of directive speech acts in Ustadzah Haneen Akira's lectures on the YouTube channel Sharing Ladies Day. The research method used is a qualitative descriptive approach with observation and note-taking techniques to collect data from sermon transcripts as the primary data source. The results show that the directive speech acts that appear include the functions of advising, commanding, prohibiting, requesting, and questioning, which are delivered in a gentle, polite, and persuasive style so that they are easily accepted by the audience. In addition, these speech acts reflect the speaker’s intention to influence, guide, and encourage listeners toward positive behavioral changes. This research provides benefits in enriching pragmatic studies, especially in the field of speech act analysis, and serves as a practical reference for preachers in delivering da’wah messages in a more communicative, contextual, and effective manner in the digital era.

Syiir is a series of beautiful and refined words composed through linguistic strength and rich imaginative expression. In the context of Islamic da’wah, syiir has long been used as one of the media or approaches by preachers (da’i) to convey religious messages to the community in a persuasive manner that touches emotional aspects. Explicitly, syiir has the ability to stimulate feelings, develop inner awareness, and instill moral and spiritual values, as reflected in various narratives and practices of earlier religious figures. This study, using an integrative–interconnective approach, aims to examine Madurese syiir composed by KH. Musfik Al-Karawi and broadcast through the amateur radio medium YG3AMP, with a focus on the level of community understanding and the resulting social impacts. The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and documentation to obtain a comprehensive understanding of the phenomenon. The findings indicate that the Madurese syiir by KH. Musfik Al-Karawi provides a good level of understanding for the community and generates various positive social impacts. One of the most significant impacts is the transformation of community behavior, reflected in changes from unfavorable attitudes to better ones, and from good behavior to even better conduct in daily life.

This study critically examines the emerging phenomenon of celebrity preachers as a significant form of religious commodification within the realm of digital da’wah. The rapid proliferation of social media has fundamentally transformed how religious messages are disseminated, with platforms like YouTube, Instagram, and TikTok becoming primary channels. Utilizing a quantitative methodology that combines comprehensive literature studies with online questionnaires distributed to social media users, this research investigates public perceptions regarding digital da’wah practices and high-profile preachers. The findings reveal a commodification process characterized by three key aspects: the tailoring of content to suit market preferences, the shift of audiences into active consumers, and the strategic construction of public images by preachers to sustain popularity. While respondents value the accessibility of digital da’wah, they strongly emphasize the necessity of ethical boundaries to preserve its spiritual essence. Consequently, digital da’wah requires sincerity, scholarly integrity, and moral responsibility to remain an authentic medium for Islamic teachings.

The development of digital da'wah demands a more in-depth, comprehensive, and data-driven methodological approach. However, contemporary da'wah research is still dominated by descriptive analysis that stops at mapping surface phenomena without exploring the underlying causal factors that determine the long-term effectiveness of da'wah. This weakness is increasingly apparent in the use of SWOT analysis, which has been widely applied in da'wah studies, but tends to be limited to producing categorization tables without an operational epistemic basis. Meanwhile, the era of digital da'wah presents a new, complex reality, where da'wah success is influenced not only by surface interactions such as the number of viewers, impressions, or follower growth, but also by latent factors such as audience cognitive motivation, platform algorithms, digital cultural context, identity construction, and societal value systems. This study aims to formulate a new methodological model through the integration of SWOT and the Iceberg approach to address this methodological stagnation. The research was conducted using qualitative methods based on literature analysis, comparative studies of strategic analysis models, and the construction of a conceptual model. The results show that the SWOT-Iceberg integration is able to produce a more multidimensional framework for digital da'wah analysis: SWOT diagnoses surface symptoms, while Iceberg explores patterns, causal structures, and mental models that shape phenomena. This combined model enables the development of more accurate, adaptive, and evidence-based da'wah strategies. It is concluded that the SWOT–Iceberg integration significantly contributes to the development of modern da'wah methodology by encouraging a shift from descriptive research to transformative diagnostic analysis, while simultaneously strengthening the scientific character of da'wah as an academic discipline based on a critical and measurable knowledge system.

This study is motivated by the emergence of public controversy surrounding the alleged sexual harassment case involving the preacher Gus Elham, which has sparked widespread debate about ethical boundaries in da’wah activities. This phenomenon reflects a moral and social crisis in contemporary da’wah practices, particularly in relation to power relations, child protection, and the moral responsibility of religious figures as public role models. This study aims to analyze violations of da’wah ethics in this case from moral and social perspectives, as well as to identify its impact on public trust in preachers and religious institutions. The method used is a descriptive qualitative approach through the analysis of online news, public statements, social media posts, interview recordings, and da’wah-related content associated with the case. The findings indicate that the actions in question not only violated norms of decency but also revealed a failure to understand principles of child protection and ethics of da’wah based on akhlakul karimah. Socially, the case demonstrates a moral crisis affecting religious authority and an increase in public skepticism toward religious figures. The implications of this study emphasize the importance of formulating stricter da’wah codes of ethics, strengthening ethical literacy among preachers, and integrating child protection values into da’wah practice to prevent similar cases from recurring.

This study examines the inconsistency between the messages and behaviors of online preachers from Generation Z within the perspective of Islamic education. In the digital era, social media platforms such as TikTok, YouTube, and Instagram have become primary spaces for modern da’wah that are interactive and appealing to younger audiences. However, this advancement also presents significant challenges, particularly the dissonance between the Islamic values conveyed and the preacher’s actual behavior in the public sphere. This research employs a library research method by analyzing theories of communication, digital media, and Islamic education. The findings indicate that the main factors contributing to this inconsistency include algorithmic pressure from social media, commercialization of da’wah, lack of religious mentorship, and the digital culture of Gen Z that prioritizes popularity. From the standpoint of Islamic education, this phenomenon underscores the importance of integrating digital literacy, online preaching ethics, and character formation into both formal and non-formal educational curricula. Therefore, this study recommends strengthening the role of Islamic educational institutions in guiding young preachers so that digital da’wah remains ethical, educational, and truly reflective of authentic Islamic moral and spiritual values.

Language plays a crucial role not only as a means of communication but also as a reflection of the values and character of society. In the context of youth mosque da'wah, the use of polite language is crucial because it influences the effectiveness of conveying religious messages and shaping the morals of listeners. This study aims to examine the application of the principles of polite language in youth mosque da'wah in Karanganyar Regency and efforts to improve it through training activities. The method used was a qualitative approach with observation techniques, semi-structured interviews, and documentation. Data analysis was carried out in three stages: data reduction, data presentation, and drawing conclusions interactively. The results of the activity showed a significant increase in the participants' understanding and practice of polite language after attending the training. Based on the questionnaire results, participants' post-test scores increased compared to the pre-test, indicating the effectiveness of the training in strengthening their understanding of the concept of polite speech. Furthermore, observations of da'wah practices showed positive changes in the use of more polite, structured, and empathetic language. This activity not only improved participants' communication skills but also raised awareness of the importance of language ethics in da'wah. Thus, this language politeness training contributes to the character development of mosque youth, helping them become moral, communicative, and civilized young preachers. It is hoped that similar activities can be developed to a more advanced level in the future to strengthen the application of politeness in religious communication among youth.

Islamic Religious Education (PAI) plays a strategic role in shaping students’ character and developing their religious potential. However, religious learning often becomes less engaging if not presented creatively. The PAI Festival (Pentas PAI) in Karangharja Village, Pagelaran District, Cianjur Regency, was implemented to explore and foster students’ religious talents and interests through Islamic-themed competitions. This program applied the Asset-Based Community Development (ABCD) approach, focusing on mobilizing community religious assets such as Islamic teachers, preachers, and local religious institutions. The implementation consisted of five stages: discover, dream, design, define, and destiny. The results indicate that Pentas PAI effectively served as a medium for students to express their religious abilities, enhance enthusiasm for learning religion, and cultivate Islamic character values such as responsibility, sportsmanship, and confidence. Furthermore, the activity strengthened collaboration among schools, communities, and families in supporting religious education. By optimizing local assets and community participation, Pentas PAI successfully created an engaging and sustainable model of religious education at the village level.

Church discipleship is a concrete manifestation of the shepherd's primary role and responsibility within the life of the church. A shepherd is not merely a preacher or worship leader, but a spiritual mentor committed to guiding the congregation toward spiritual maturity. This discipleship process involves various aspects such as deep biblical teaching, personal and communal pastoral care, and continuous discipleship. The main goal is for the congregation to move beyond superficial faith and grow into Christ-like individuals in character, knowledge, and action. This article explores biblical and theological principles of church discipleship and how the shepherd's role must be contextualized to meet the challenges of the present age and the needs of the people. In a world that is constantly changing and spiritually challenging, effective discipleship becomes crucial for the church to remain relevant and spiritually strong. This study affirms that spiritual maturity cannot be achieved instantly, but through a purposeful, consistent process rooted in love and the truth of God's Word. Therefore, discipleship must be a pastoral priority to build a mature, strong, and impactful church.

The development of digital technology has brought a significant transformation in the method of delivering Islamic preaching, one of which is through TikTok social media. Habib Husein Ja'far Al-Hadar emerged as one of the young preachers who utilized this platform effectively with a unique and contextual approach. This study aims to analyze the content of the da'wah message delivered by Habib Husein Ja'far through the TikTok account @huseinjafar. This research focuses on two main problem formulations, namely how the content of the da'wah messages delivered and how the analysis of these messages in the context of da'wah communication. Through the qualitative content analysis method, it was found that Habib Husein Ja'far packaged his da'wah messages with a light approach, relevant to current trends, and used a communicative and inclusive language style. The messages contain moral, spiritual, and social values that are delivered in a brief but impactful manner, so as to attract attention and build closeness with the audience, especially the younger generation. The findings show that a social media-based da'wah strategy with an adaptive and communicative approach can increase the effectiveness of spreading Islamic values in a digital society.

This study is motivated by the ongoing practice of oral dakwah methods amidst the rapid development of technology and the growing variety of dakwah media. Although digital dakwah is increasingly widespread, direct oral preaching still holds a special place in the hearts of the community. The focus of this research is the perception of the Talunblandong Village community towards the oral dakwah delivered by Kiai Falaqul Alam, as well as how they receive and interpret it. This study also examines the impact of this dakwah on the social and religious life of the community. The research employs a qualitative approach with Edmund Husserl’s phenomenological method, emphasizing individuals’ subjective experiences. Data were collected through in-depth interviews, observation, and documentation involving community members who attend Kiai Falaqul Alam’s dakwah. Data analysis was conducted using Descriptive Phenomenological Research (PFD), including unit of meaning description, psychological description, structural description, and thematic synthesis. This process aims to uncover the deepest meaning of the community’s experience of the dakwah they receive. The results show that Kiai Falaqul Alam is perceived as a wise preacher with an easy-to-understand and socially relevant preaching style. The community responds enthusiastically because the content of the sermons meets their spiritual needs and everyday life. The dakwah has positively impacted the community by increasing religious awareness, changing behaviors, and fostering a spirit of togetherness. This indicates that oral dakwah remains an effective method for conveying Islamic values in a touching and lasting way.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

This study investigates how Islamic da’wah can serve as a strategic instrument in strengthening civic engagement within democratic societies. Civic engagement is the active participation of citizens in public life, including policy-making, government oversight, and involvement in solving social problems. It is a crucial element in maintaining a fair and participatory democratic system. In the context of Muslim communities, Islamic da’wah not only aims to convey religious teachings but also seeks to instill universal values such as justice, equality, consultation (shura), empathy, and social responsibility—principles that form the foundation of democratic life. This research uses a descriptive qualitative method with a library research approach. Data were gathered from secondary sources such as books, academic journals, and relevant articles related to Islamic da’wah, civic engagement, and democracy. This method was chosen to allow for a comprehensive and systematic analysis of the social function of da’wah without conducting field observations or direct interviews. The results of this study show that Islamic da’wah, when practiced contextually and inclusively, can build critical social awareness, encourage public participation, and strengthen constructive social dialogue. Digital da’wah, Islamic value-based social campaigns, and the proactive role of preachers as agents of change become key elements in bridging Islamic teachings with democratic values. Furthermore, participatory da’wah empowers marginalized groups to become more involved in public discourse. Therefore, Islamic da’wah emerges not only as a spiritual medium but also as a cultural force that supports the development of a just, democratic, and civilized civil society.

Da'wah plays a crucial role in shaping religious understanding and practice among Muslims. Ustadz Abdul Somad is known as one of the da'wah preachers with a unique da'wah approach, combining strong rhetoric, fresh humor, and argumentation based on evidence. This study aims to examine how students at the Ibnu Syam 2 Cilegon Islamic Boarding School respond to and accept the da'wah style delivered by Ustadz Abdul Somad. Using a descriptive qualitative method. The research findings reveal that students generally accept and appreciate Ustadz Abdul Somad's da'wah style for several main reasons: (1) Clear and communicative delivery, so that the material is easier to understand and attracts attention; (2) The use of humor and inspirational stories, which help improve memory of the da'wah message; and (3) The depth of the evidence used, which enriches the students' Islamic insight. In addition, this study shows that students feel more motivated to deepen their understanding of religion and apply Islamic teachings in their daily lives after attending his lecture. This study contributes to understanding the effectiveness of da'wah strategies in Islamic boarding schools and offers insight for preachers regarding more interesting and effective communication approaches. The results of the study also confirm that an interactive, contextual da'wah style that contains intellectual and emotional aspects can increase students' understanding and interest in Islamic teachings.

The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.  

Technology-driven Islamic propagation (da’wah) has emerged as a transformative paradigm in disseminating religious teachings in the digital age. The rapid advancement of social media platforms and artificial intelligence (AI) tools has significantly expanded the reach and influence of preachers, enabling more personalized and interactive engagement with diverse audiences. This study aims to explore innovative strategies in planning digital da’wah and to examine the challenges that arise, including the proliferation of misinformation, regulatory constraints, and the rise of underqualified digital preachers. Employing a qualitative approach through literature review and critical analysis of prior studies, this research highlights the potential of integrating data analytics, AI-based personalization, and digital media to enhance the effectiveness of Islamic messaging. However, it also underscores the pressing need for ethical frameworks and regulatory compliance to safeguard the integrity of religious content. The findings advocate for a structured, research-informed approach to digital da’wah that aligns with Islamic ethical principles while remaining adaptive to contemporary technological trends. Such an approach is essential to ensure that technological innovations serve as tools for meaningful religious engagement rather than sources of distortion or misinterpretation

The development of digital technology can change the way Islamic da'wah is conveyed, through social media platforms. Digital da'wah can make it easier to spread Islamic teachings more widely, in depth and easily accessed by various groups. However, behind this convenience, there are big challenges in aspects of Islamic law, especially related to the validity of information, ethics in preaching, and the potential for spreading teachings that are not in accordance with Islamic law. This research aims to examine the challenges of Islamic law in dealing with the digital da'wah phenomenon, especially in the spread of Islamic narratives on social media. The research method used is a literature study with a qualitative approach, which analyzes various literature related to Islamic law, ethics of da'wah, and the phenomenon of digital da'wah. The research results show that digital da'wah has great potential in spreading Islamic teachings, but also faces various challenges, such as a lack of supervision of Islamic content, the emergence of preachers without adequate knowledge, and the commercialization of da'wah which can obscure the essence of conveying Islam. Therefore, regulations and a deeper understanding of the principles of Islamic law are needed in preaching in the digital era so that da'wah.

In his research, the author focuses on three problem formulations, (1). What are the indicators used in evaluating the success of da'wah activities? (2). To what extent does the application of da'wah activity evaluation contribute to improving the quality of da'wah? (3). What are the supporting and inhibiting factors in the process of evaluating da'wah activities? This study uses qualitative research, namely research that aims to gain a deep understanding of (Implementation of Da'wah Activity Evaluation Aimed at Improving the Quality of Da'wah) Data collection techniques used in this study include: interviews, observations, and documentation. While the data analysis used is by using qualitative descriptive analysis using inductive techniques, namely data mining in the field, then data reduction and data presentation are carried out, then conclusions are drawn. The results of the study show that: Evaluation in da'wah communication provides an understanding that preachers (D'ai) need to assess and evaluate the communication process carried out. This aims to improve and increase the effectiveness of da'wah. Evaluation of da'wah activities is an important tool for improving the quality of da'wah communication. By conducting systematic evaluations, preachers can identify strengths and weaknesses in their approach, and adjust strategies to achieve better results in the future. Implementing effective evaluation and showing how evaluation can improve the overall success of the da'wah program.