Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media

Niken Maulida ; Gevira Aurelia Azzahra ; Refa Aulia ; Dhestavia Dhisnu Putri ; Muhamad Parhan
jurnal Riset Rumpun Agama dan Filsafat 📅 2026 Vol 3, No 2 🔗 DOI: 10.55606/jurrafi.v3i2.8129
Abstract
This study critically examines the emerging phenomenon of celebrity preachers as a significant form of religious commodification within the realm of digital da’wah. The rapid proliferation of social media has fundamentally transformed how religious messages are disseminated, with platforms like YouTube, Instagram, and TikTok becoming primary channels. Utilizing a quantitative methodology that combines comprehensive literature studies with online questionnaires distributed to social media users, this research investigates public perceptions regarding digital da’wah practices and high-profile preachers. The findings reveal a commodification process characterized by three key aspects: the tailoring of content to suit market preferences, the shift of audiences into active consumers, and the strategic construction of public images by preachers to sustain popularity. While respondents value the accessibility of digital da’wah, they strongly emphasize the necessity of ethical boundaries to preserve its spiritual essence. Consequently, digital da’wah requires sincerity, scholarly integrity, and moral responsibility to remain an authentic medium for Islamic teachings.
Keywords
Celebrity Preachers; Digital Da’wah; Ethics; Religious Commodification; Social Media
How to Cite

Niken Maulida, et al. (2026). Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media. jurnal Riset Rumpun Agama dan Filsafat, 3(2). https://doi.org/10.55606/jurrafi.v3i2.8129

Niken Maulida; Gevira Aurelia Azzahra; Refa Aulia; Dhestavia Dhisnu Putri; Muhamad Parhan, "Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media," jurnal Riset Rumpun Agama dan Filsafat, vol. 3, no. 2, 2026.

Niken Maulida; Gevira Aurelia Azzahra; Refa Aulia; Dhestavia Dhisnu Putri; Muhamad Parhan. "Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media." jurnal Riset Rumpun Agama dan Filsafat, vol. 3, no. 2, 2026.

Niken Maulida; Gevira Aurelia Azzahra; Refa Aulia; Dhestavia Dhisnu Putri; Muhamad Parhan. "Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media." jurnal Riset Rumpun Agama dan Filsafat 3, no. 2 (2026).

Niken Maulida, et al. (2026) 'Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media', jurnal Riset Rumpun Agama dan Filsafat, 3(2). doi: 10.55606/jurrafi.v3i2.8129.

Niken Maulida; Gevira Aurelia Azzahra; Refa Aulia; Dhestavia Dhisnu Putri; Muhamad Parhan. Komodifikasi Dakwah: Analisis Fenomena Ustaz Selebriti dalam Industri Media. jurnal Riset Rumpun Agama dan Filsafat. 2026;3(2).

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