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Danial Y. Husuna; Syarwani Canon; Ardiansyah, Ardiansyah; Meyko Panigoro; Rierind Koniyo

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study aimed to analyze the effect of using interactive PowerPoint media on the learning outcomes of eighth-grade students at SMP Negeri 3 Kabila. The study was motivated by the relatively low student learning outcomes in Social Studies, as indicated by the number of students who had not yet achieved the minimum mastery criteria, as well as the limited use of technology-based instructional media in classroom learning. This research employed a quantitative approach with a correlational design. The population and sample consisted of 50 eighth-grade students. Data were collected through questionnaires, observation, interviews, and documentation. The data were analyzed using simple linear regression after the instruments had met validity and reliability requirements and the data were normally distributed. The findings revealed that the use of interactive PowerPoint media had a positive and significant effect on student learning outcomes. This was indicated by a t-value of 6.184, which was higher than the t-table value of 2.008 at a 5 percent significance level. The correlation coefficient of 0.666 indicated a strong relationship, while the coefficient of determination of 0.443 showed that 44.3 percent of the variance in students’ learning outcomes was explained by the use of interactive PowerPoint media. Therefore, interactive PowerPoint media can be considered an effective instructional alternative to support the improvement of student learning outcomes.

Adi, Ari Wicaksono; Alia, Diana; Masita, Ita

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The increasing demand for electrical energy and the limited availability of fossil fuels have driven the development of renewable energy sources, including marine current energy, which remains underutilized in coastal and remote maritime regions. This study presents the design and realization of a small-scale marine current power generation prototype using a horizontal axis propeller turbine with a NACA S814 blade profile and analyzes the effect of turbine rotational speed on electrical power output. The system converts marine current kinetic energy into mechanical energy through turbine rotation and subsequently into DC electrical energy using a generator, which is stabilized by a Buck–Boost Converter and Maximum Power Point Tracking (MPPT) for charging a 12 VDC battery. Real-time monitoring of electrical and mechanical parameters is implemented using an Internet of Things (IoT)–based system comprising an ESP32 microcontroller, a PZEM-017 sensor, and an RPM sensor. Experimental results demonstrate a positive correlation between water flow rate, turbine rotational speed, and generator output voltage. The system begins operating at a minimum flow rate of 35.2 L/s at 56 RPM, producing 0.2 V, while optimal performance is achieved at 45.3 L/s and 516 RPM, generating up to 13.3 V. These results indicate that the proposed prototype is a viable alternative renewable energy source for marine applications.

Putra Rizky Valeri; Nur Hayati

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2026 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to analyze the influence of Psychological Capital, work motivation, and workload on the performance of Training Officers at the Infantry Education Center (Pusdikif) of the Indonesian Army's Infantry Training Center (Pussenif. This study uses a quantitative approach with an explanatory survey design. The research population consists of all 60 non-commissioned officer trainers at Pusdikif Pussenif TNI AD. Data collection was conducted using a five-point Likert scale questionnaire. Data analysis was performed using multiple linear regression with the help of SPSS 29. The results show that Psychological Capital has no significant effect on the performance of non-commissioned officer trainers. Work motivation has a positive and significant effect on performance and is the most dominant variable. Workload has a positive and significant effect on performance. Simultaneously, Psychological Capital, work motivation, and workload have a significant effect on the performance of Training Officers. The research model has a very strong relationship (R = 0.856) with an explanatory power of 73.3%. This study shows that the performance of military trainers is more influenced by work motivation and task demands than by personal psychological factors. The results of this study are expected to serve as a basis for the leadership of the Indonesian Army's education units in increasing work motivation and managing the workload of trainers proportionally to support the improvement of military education performance.

Arief Rahman Hakim; Karjo Padondan

JTI : Jurnal Teknologi dan Informatika 2026 STMIK Pesat Nabire

Electricity Usage Control (P2TL) is a strategic program of PT PLN to reduce losses due to illegal electricity usage. This study aims to analyze the use of Geographic Information Systems (GIS) based on QGIS in supporting P2TL monitoring in Nabire Regency. The data used includes 54,939 customer coordinate points, collected through field surveys using GPS with a high level of accuracy. The method applied is descriptive spatial analysis with overlay techniques and spatial clustering. The results of the study show an uneven distribution of customers between districts, with the highest concentration in Nabire District (18,247 customers or 33.2%). The dominant tariff type is R1T (60.3%) with the largest power capacity of 1300 VA (49.5%). Spatial analysis identified 12 hotspots and 8 priority monitoring zones. The application of GIS increases the effectiveness of identifying vulnerable areas by 78% and reduces the duration of field inspections by 45%. The resulting thematic map visualization provides significant support in location-based decision making.

Danang Isworo Wijayanto; Mufthi Amartia Arbi; Vionny Vionny; Mizana Amaliya; Safitri Wanci Ratri +10 more

ARDHI : Jurnal Pengabdian Dalam Negri 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The lack of street lighting infrastructure on the connecting roads between hamlets in Tepansari Village hinders community mobility and increases security risks at night. This community service program aims to implement Solar Power Street Lighting (PJUTS) technology as a renewable energy solution while building infrastructure independence through community empowerment. The implementation method uses the Asset-Based Community Development (ABCD) approach which includes five stages: discovery, design, define, delivery, and destiny. The program involved a collaboration between 7 KPM students, 2 village officials, and 10 local residents. The results of the service show that two PJUTS units have been successfully installed at strategic points and are functioning optimally independently without the burden of village electricity costs. In addition to physical outputs, this activity succeeded in increasing the technical capacity of residents in preventive maintenance of solar panel and battery components through a learning-by-doing process. The immediate impact felt by the community is an increased sense of security and mobility comfort, which supports social-religious and economic activities at night. This program proves that the integration of appropriate technology and participatory empowerment is an effective strategy in realizing sustainable rural infrastructure independence in accordance with SDGs point 7 targets.

Ratna Puspita Dewi; Peri Puarag

International Journal of Communication, Tourism, and Social Economic Trends 2026 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study addresses low student engagement and high levels of boredom in entrepreneurship courses that rely heavily on one-way PowerPoint-based lectures. Preliminary observations in-dicated that 80% of students experienced low motivation and difficulty generating innovative business ideas. The purpose of this research was to examine the effect of gamification on student learning motivation and business creativity.A quantitative approach was employed using a pre-experimental (One-Group Pretest–Posttest design). The sample consisted of 25 students selected through total sampling. Gamification elements, including: points, badges, and leaderboards, were integrated into the learning process to replace conventional lecture methods.The findings indicate that the implementation of gamification significantly trans-formed student learning behavior and classroom dynamics. Students shifted from passive disengagement, characterized by limited interaction and high distraction levels, to proactive participation. Verbal interactions increased substantially, moving beyond administrative ques-tions toward meaningful business discussions. Students demonstrated heightened engagement and responsiveness during learning activities. The gamified learning environment also fostered a safe space for creative experimentation, enabling students to take entrepreneurial risks without fear of academic or financial failure. Improvements were observed across key di-mensions of business creativity, including fluency, flexibility, originality, and elaboration. The study concludes that gamification is an effective pedagogical strategy for enhancing student motivation and business creativity in entrepreneurship education. By transforming learning from a passive knowledge-transfer model into an experiential and interactive process, gami-fication supports the development of an entrepreneurial mindset among digital native students.

Romadhona Chusna Tsani; Muhammad Wahyu Gunawan

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

The aim of the research is to find out the process of developing knowledge learning media based on Android applications.Learning media is very much needed as a tool used in practical learning.Changes in educational progress require innovation in learning media to keep them up to dat and able to overcome new problems that arise. The research method used is the R & D research and development method with the 4D model. The stages of the 4D development model are 1) Definition; 2) Design; 3) Development; 4) Distribution. This research produces android-based textile knowledge learning media. The software used is iSpring Suite Toolkit Authoring based on Power Point; and Website 2 APK Builder.The iSpring Suit software is used in the design and development of learning media, while the Website 2 APK Builder software is used to change Android application programs. Based on the results of the learning media feasibility questionnaire, it can be seen that the textile knowledge learning media is very feasible to use, reaching 90%.

Samiyappan, Mahendran; Sanjay M; Sanjevraj J; Praveen S; Mona B

Digital Down Conversion (DDC) is a fundamental process in software defined radio (SDR) and digital communications, which transforms intermediate frequency (IF) signals into baseband signals. In conventional DDC designs, multipliers and look-up tables are generally employed, both of which tend to increase hardware size and power consumption. In this paper we present a Dual-Mode CORDIC-Based DDC architecture which uses the CORDIC (Coordinate Rotation Digital Computer) algorithm to eliminate multipliers. This novel architecture combines a CORDIC-based Numerically Controlled Oscillator (NCO), a CORDIC mixer, and a Cascaded Integrator-Comb (CIC) filter with a finite impulse response (FIR) com pentation filter. The NCO provides two precision modes - an 8-stage low-latency mode for speed and a 16-stage high precision mode for accuracy, giving runtime reconfigurability according to design requirements. Simulations and analysis show that the design gives highly accurate frequency translation, is efficient in hardware utilization and fully eliminates the use of digital signal processing (DSP) blocks. Overall, the architecture proposed offers a low-power, low-cost, and recon figural solution ideal for modern SDR-based applications and flexible digital signal processing systems.

Malinda, Risnati; Irawan, Dedi; Thahura, Farahdiba; Febriyana, Dinda; Syuhada, Amelia

Jurnal Pengabdian kepada Masyarakat Wahana Usada (WUJ) 2025 Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

Introduction: Conditions in Indonesia based on data from the 2019 Nutrition Status Study of Toddlers in Indonesia (SSGBI) are still relatively high, where the prevalence of stunting is 27.67%. The GADHIES model aims to clarify and facilitate work steps in carrying out health promotion and can complement the shortcomings of each of these models. The purpose of this service is to improve the competence of village midwives in health promotion by empowering the community to use local ingredients in making healthy and nutritious food as an effort to prevent stunting, as well as increase public awareness of the dangers of stunting in children. Method: The implementation of this activity goes through three stages of activities, namely planning, implementation and monitoring evaluation. During the planning, a Focus Group Discussion (FGD) began first between the PKM team, the Puskesmas and village midwives. The implementation of the gadhies model health promotion model training for stunting prevention was carried out for 2 days which was attended by 15 village midwives, with 3 resource persons, lecture methods and interactive discussions using power point media, gadhies model posters, gadhies health promotion pocket books, and also the Gadhies Model Training Module. After carrying out this training activity, the team conducted monitoring and evaluation to see the improvement of midwives' competence on the gadhies model health promotion method. Results: There was a significant increase in midwife's competence in health promotion from 2 (13.3%) during the pretest to 14 (93.3%) during the posttest. There was a significant increase in maternal satisfaction with health promotion services by midwives from 4 (26.7%) to 15 (100%) after midwives received health promotion training on the Gadhies model.

Safira Fegi Nisrina; Nisrina, Safira Fegi; Mulyono Mulyono; Basuki Rahmat

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

The problems in rice fields are complex and varied, depending on geographic location, rice variety, and growing season. Pests often cause serious economic losses. The Solar Sonic Repeller is an innovative portable pest control device designed to address pest problems by utilizing renewable energy, specifically solar energy. This product aims to offer an environmentally friendly and efficient solution. It works by emitting ultrasonic sound waves with a frequency of 30,000–40,000 Hz. The device's advantages lie in its portability and energy independence, thanks to the use of a charging module powered by an integrated photovoltaic (PV) panel with automatic battery charging during the day. The first test measured the output frequency using an oscilloscope to verify that the oscillator circuit produced waves at the specified frequency. The second test measured the device's effectiveness by examining the pest response to the device at various distances. This test was effective within a maximum radius of approximately 14 m from the center point, covering a rice field area of ​​250 m2.

Hasiliana Hasiliana; Suantoko Suantoko

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The form of historicization in literary criminology views criminality as the result of power relations, unequal social structures, and history. Criminal acts in historicization are always placed in a specific time and place context, tracing how a behavior is considered “criminal” or “against the law” depending on the historical construction formed by the legal system, the state, and the rulers. Historicization also reveals that what is referred to as crime is not absolute, but can change according to historical developments and power struggles. The purpose of this study is to describe the form of criminalization in the novel Lampuki, which is not merely an individual deviant act, but a reflection of historical trauma and a flawed social structure. The approach used is literary sociology. This study uses a descriptive-qualitative method with reading and note-taking techniques obtained from the novel Lampuki by Arafat Nur in the form of sentences and paragraphs. The results of the study show that there are seven data points that fall under the form of criminalization of history. From the seven data points, three findings were generalized and discovered in Arafat Nur novel Lampuki, namely: (1) transgenerational trauma of violence, (2) the destruction of the socio-cultural structure, and (3) dark figure of crime.

Muhamad Aldi Firdaus; Diyajeng Luluk Karlina; Yudi Nugraha

International Journal of Mechanical, Electrical and Civil Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

The Gas and Steam Power Plant (PLTGU) utilizes exhaust heat from gas turbines to produce steam, which is then used to drive steam turbines. One of the critical processes in this system is seawater desalination, which requires reliable measuring instruments to ensure the continuity and quality of the water supply. The Differential Pressure Flow Transmitter type Azbil JTD920S is used to measure fluid flow rates at four main points: Sea Water Flow (feed), Distillate Water Flow, Condensate Water Flow, and Sea Water to Ejector Condenser Flow. A decline in transmitter performance may occur due to environmental factors, corrosion, and high workload, making periodic preventive maintenance (PM) essential. This study aims to analyze the transmitter’s performance by comparing PM data with the manufacturer’s maximum specifications using literature studies, direct observation, and interviews. The calculation results show that the highest performance levels are found in the Distillate Water Flow (73.53%) and Sea Water to Ejector Condenser Flow (73.87%) lines, while the lowest is in the Condensate Water Flow (49.00%). These findings emphasize the importance of close monitoring of high-performance transmitters to prevent premature failure and maintain the efficiency of the desalination process.

Rizka Khoirulika; Faidah Ramadhani; Muhammad Nur Said; Sharon Kezia Irene Handawarih

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Corporate Social Responsibility (CSR) programs represent a form of social and environmental accountability implemented by companies as a contribution to sustainable development. In the context of PT PLN Indonesia Power UBP Barru, CSR implementation is realized through community-based economic empowerment initiatives focusing on Micro, Small, and Medium Enterprises (MSMEs), particularly the Cahaya Bulam Bakery MSME. This study aims to assess the level of community satisfaction with the quality of CSR program implementation using the Community Satisfaction Index (IKM) approach as stipulated in the Regulation of the Minister for Administrative and Bureaucratic Reform (Permenpan RB) No. 14 of 2017. The research employed a quantitative approach with a survey method involving all program beneficiaries. Data were collected using a questionnaire with a four-point Likert scale covering 20 assessment indicators, including program relevance, community participation, communication, innovation, and sustainability. The findings reveal that the CSR program of Cahaya Bulam Bakery achieved an IKM score categorized as “Excellent,” with a conversion value of 94.13. This indicates that the program has been effectively implemented in enhancing beneficiary capacity, generating economic impact, and strengthening synergy between the company and the local community. Nevertheless, there remains room for improvement, particularly in ensuring fairness and enhancing the program’s relevance to community needs.

I Made Darma Setiawan; Henna Nurdiansari; Ariyono Setiawan

Jurnal Riset Rumpun Ilmu Teknik 2025 Pusat riset dan Inovasi Nasional

Enhancing the efficiency of renewable energy on ships is crucial for reducing dependency on fossil fuels. This research employs the Research and Development (R&D) method, aiming to design and implement a solar panel optimization system for battery charging, with a focus on increasing power efficiency and providing real-time performance monitoring. The system is designed using Maximum Power Point Tracking (MPPT) technology to maximize the solar panel's power output. A 200Wp solar panel with dimensions of 1290 x 760 x 30 mm was utilized. Static testing results show that the deployed sensors possess a high degree of accuracy, with an average error of 0.71% for the temperature sensor and only 1.81% for the light sensor used to monitor environmental conditions. Dynamic and system integration tests prove that the MPPT implementation significantly increases power output efficiency by 30.83% compared to a system without MPPT. Furthermore, the system with MPPT charges the battery approximately 27% faster. Additionally, the developed Modbus protocol-based monitoring system enables comprehensive and remote monitoring of key parameters such as voltage, current, temperature, and light intensity via a cloud database. Data communication reliability tests confirmed the system's capability to transmit entire data packets to a Google Sheets database at a periodic interval of 15 seconds without failure. Based on these results, the developed solar panel optimization system is feasible for implementation in maritime environments to enhance the utilization efficiency of renewable energy and the operational reliability of onboard systems.

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada +8 more

Karawo : Journal of Community Service (KJCS) 2025 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

This community service activity through the Real Work Lecture (KKN) program aims to increase students' understanding and awareness of the importance of personal branding as a strategy for forming a positive identity for Generation Z. The socialization was held on August 28, 2025, at SMA Negeri 4 Siak Hulu, Teratak Buluh Village, targeting 12th grade students. The methods used were face-to-face counseling through PowerPoint presentations, interactive discussions, and evaluations in the form of pre-tests and post-tests to measure the level of understanding before and after the material was delivered. The results of the activity showed a significant increase in the average student understanding score, from 14.70 on the pre-test to 22.55 on the post-test, with a difference of 7.85 points. A paired t-test also showed a significant difference (p < 0.001), confirming that personal branding socialization is effective in improving student understanding. Thus, this activity not only adds to students' knowledge but also provides them with practical skills in building a positive self-identity, increasing their self-confidence, and preparing them to face the challenges of education and work in the digital age.

Muhammad Ramadhani; Ricky Afrizal Murzain; Dewi Dewanti Subrata; Wisnu Ponco Prabowo; Rahmadhani Anfasa

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2025 Asosiasi Riset Ilmu Teknik Indonesia

The use of buck converters as DC step-down voltage regulators is increasingly important in various power electronics applications. However, the quality of the output voltage is often disturbed by the presence of ripple, which is influenced by variations in the duty cycle. This study aims to analyze the effect of duty cycle variations on the output voltage and ripple of a buck converter using MATLAB/Simulink simulation. The method used is quantitative simulation by varying the duty cycle from 10% to 90% in a buck converter circuit with fixed parameters: input voltage 30 V, switching frequency 40 kHz, inductor 176.25 μH, and capacitor 44.33 μF. The simulation results show that the output voltage is proportional to the duty cycle, increasing from 3.245 V at D=10% to 26.82 V at D=90%. The highest ripple occurred at D=40% with a value of 0.07 V, while the lowest ripple was at D=50% with a value of 0.0003 V. These findings indicate the existence of an optimal operating point where the system works most stably. This study provides practical guidance in designing efficient and stable buck converters for applications such as battery charging and renewable energy systems.

Walukow, Gracella

International Journal of Christian and Catholic Philosophy 2025 International Forum of Researchers and Lecturers

This article discusses humans who seek a name for their own fame in Genesis 11:1-9. Those humans want to find a name so that they will not be scattered all over the earth. The construction of the tower of Babel became a popular story in the days of Noah's descendants because of its towering structure. This became a reference for the humans to seek a name so that the whole world would recognize their greatness and power. The Tower of Babel became a symbol of human pride and arrogance. Seeking a name outside of God is inappropriate and will only bring the Lord's wrath, instead the right thing to do is for man to approach the LORD God not to seek a name for his greatness but to glorify the LORD. Therefore, in relation to this point, the research was conducted through hermeneutic work with the method of historical criticism. The researcher does hermeneutic work to get the right meaning and can be a reference for readers, especially for the GMIM Alfa Omega Kumaraka In .

Sri Devita Br Hutasoit; Ratna Saragih; Berton Silaban

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

Believers, both in the time of Jesus and in today’s context, live in situations shaped by social, political, economic, religious, and cultural influences that often give rise to anxiety and doubt about God’s providence. In Luke 12:22–32, Jesus delivers a teaching that prohibits worry and calls His followers to direct their hearts toward the Kingdom of God. For those living under Roman rule, these words were a source of comfort and encouragement to remain steadfast in their faith in God’s power, and for believers today, the same message continues to be relevant as guidance for managing worry with trust and hope. This study seeks to analyze Luke 12:22–32 from the perspective of the theology of God’s providence and to explain its implications for contemporary Christian life. The findings emphasize three key points: first, the passage affirms God as a sovereign, loving Father who cares deeply for His people; second, God’s providence includes both physical and spiritual needs, thus framing faith as an active trust that combines prayer, hope, and concrete action; and third, reflection on God’s providence strengthens believers to face modern anxieties by prioritizing the Kingdom of God, practicing spiritual discipline, and embodying solidarity with others. Although limited in scope as a textual study without cultural or empirical application, this research contributes significantly to understanding God’s providence in Luke 12:22–32 and underlines its relevance for addressing contemporary challenges while encouraging Christians to live out their faith in tangible ways.

Fitrah Ramadhan, Panji; Gunawan Hidayat

Journal of New Trends in Sciences 2025 CV. Aksara Global Akademia

This study aims to analyze the thermal performance of the heating system in a small-scale plastic bolt molding machine using LDPE material, in order to determine process parameters that are efficient while maintaining product quality. The method used includes experimental testing at two set-point temperatures (90 °C and 120 °C), measurement of melting time and feed mass per cycle, as well as heat balance calculations separating the contributions of conduction, convection, and radiation on the barrel heated by a band heater. In addition, the power/energy requirement per cycle and productivity projections based on hopper capacity were calculated. The results show that increasing the set-point from 90 °C to 120 °C accelerates melting from ±240 s to ±180 s (≈25% faster). Heat transfer analysis confirmed the dominance of conduction (≈329.7 W at 90 °C and ≈471 W at 120 °C), while convection and radiation contributions were much smaller; the total system heat rate was ≈342.7 W (90 °C) and ≈490.8 W (120 °C). The discussion highlights the process trade-off: higher set-points increase production rate and mold filling quality (due to lower melt viscosity), but may raise energy consumption per cycle and require tighter mold temperature control to limit shrinkage/warpage. The practical implications for SMEs are the need for efficiency strategies based on barrel insulation, heater contact area optimization, and correlation of temperature-time settings with quality and energy consumption targets. This study concludes that controlled temperature and heating duration, supported by simple yet targeted thermal design, can improve cycle time consistency, dimensional precision, and energy efficiency in small-scale plastic bolt molding machines.

Mirjawal Mirjawal; Suryono Efendi; Tri Waluyo

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of Multidimensional Service Quality, Perceived Value, and Customer Relationship Management (CRM) on Customer Satisfaction, with Customer Engagement as a mediating variable at Awal Care Veterinary Clinic in East Jakarta. The research background is driven by a significant decline in patient numbers in 2023 and intense competition in the veterinary healthcare sector. This study employs a quantitative correlational approach using purposive sampling, involving 310 respondents who are clients of the clinic. Data were collected through a questionnaire with a 6-point Likert scale, and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results indicate that all independent variables service quality, perceived value, and CRM—have a positive and significant influence on both customer engagement and customer satisfaction. Customer engagement is also found to have a significant impact on customer satisfaction. Furthermore, all indirect relationships through the mediation of customer engagement are significant, indicating that customer engagement serves as an important partial mediator. The R² value of 0.646 demonstrates that the model has strong predictive power for customer satisfaction. These findings highlight the importance of strengthening experience-based strategies and fostering emotional and cognitive connections with customers. This study contributes theoretically to the field of service marketing and provides practical implications for veterinary clinic management in enhancing customer satisfaction and loyalty.