Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu

Saddam Muhdi ; May Valzon ; Mukhammad Fathkhur Rozaq ; Amelia Elvarani ; Arzi Putra Persada ; Dinda Lestari ; Dheana Salsabiela Eddya ; Laila Indah Fitriya ; Muga Hapdy Daulay ; Prista Indria Nawang Wulan ; Raja Alya Zahra ; Ummi Azizah Nasution ; Widya Ade Putri Sinaga
Karawo : Journal of Community Service (KJCS) 📅 2025 Vol 3, No 2 🔗 DOI: 10.62951/karawo.v3i2.139
Abstract
This community service activity through the Real Work Lecture (KKN) program aims to increase students' understanding and awareness of the importance of personal branding as a strategy for forming a positive identity for Generation Z. The socialization was held on August 28, 2025, at SMA Negeri 4 Siak Hulu, Teratak Buluh Village, targeting 12th grade students. The methods used were face-to-face counseling through PowerPoint presentations, interactive discussions, and evaluations in the form of pre-tests and post-tests to measure the level of understanding before and after the material was delivered. The results of the activity showed a significant increase in the average student understanding score, from 14.70 on the pre-test to 22.55 on the post-test, with a difference of 7.85 points. A paired t-test also showed a significant difference (p < 0.001), confirming that personal branding socialization is effective in improving student understanding. Thus, this activity not only adds to students' knowledge but also provides them with practical skills in building a positive self-identity, increasing their self-confidence, and preparing them to face the challenges of education and work in the digital age.
Keywords
Generation Z; High school students; Personal branding; Positive identity; Socialization
How to Cite

Saddam Muhdi, et al. (2025). Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu. Karawo : Journal of Community Service (KJCS), 3(2). https://doi.org/10.62951/karawo.v3i2.139

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada; Dinda Lestari; Dheana Salsabiela Eddya; Laila Indah Fitriya; Muga Hapdy Daulay; Prista Indria Nawang Wulan; Raja Alya Zahra; Ummi Azizah Nasution; Widya Ade Putri Sinaga, "Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu," Karawo : Journal of Community Service (KJCS), vol. 3, no. 2, 2025.

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada; Dinda Lestari; Dheana Salsabiela Eddya; Laila Indah Fitriya; Muga Hapdy Daulay; Prista Indria Nawang Wulan; Raja Alya Zahra; Ummi Azizah Nasution; Widya Ade Putri Sinaga. "Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu." Karawo : Journal of Community Service (KJCS), vol. 3, no. 2, 2025.

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada; Dinda Lestari; Dheana Salsabiela Eddya; Laila Indah Fitriya; Muga Hapdy Daulay; Prista Indria Nawang Wulan; Raja Alya Zahra; Ummi Azizah Nasution; Widya Ade Putri Sinaga. "Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu." Karawo : Journal of Community Service (KJCS) 3, no. 2 (2025).

Saddam Muhdi, et al. (2025) 'Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu', Karawo : Journal of Community Service (KJCS), 3(2). doi: 10.62951/karawo.v3i2.139.

Saddam Muhdi; May Valzon; Mukhammad Fathkhur Rozaq; Amelia Elvarani; Arzi Putra Persada; Dinda Lestari; Dheana Salsabiela Eddya; Laila Indah Fitriya; Muga Hapdy Daulay; Prista Indria Nawang Wulan; Raja Alya Zahra; Ummi Azizah Nasution; Widya Ade Putri Sinaga. Sosialisasi Personal Branding sebagai Strategi Pembentukan Identitas Positif Generasi Z Pada Lingkungan SMA Negeri 4 Siak Hulu. Karawo : Journal of Community Service (KJCS). 2025;3(2).

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