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The development of the digital era is driving the growth of the creative economy and opening up significant opportunities for Generation Z, who are highly familiar with digital technology. This generation has the potential to become key players in the development of digital-based businesses if equipped with adequate knowledge and skills. The community service activity carried out in Ngemplak Village, Boyolali Regency, aims to equip Generation Z with an understanding and skills in digital marketing so they can play an active role in the creative economy. The activity was carried out through socialization methods and direct practice in managing an online store using the Shopee platform, supplemented by materials on the concept of the creative economy, digital business opportunities, online marketing strategies, and the use of social media as a promotional tool. The results of the activity showed an increase in participants' understanding of digital marketing, improved technical skills in managing online stores, and increased motivation and confidence to start independent businesses. This program is considered effective in encouraging the use of digital media as a productive tool that has economic value and is sustainable for Generation Z.

In the rapidly evolving digital economy, the ability to anticipate transaction surges is a strategic asset for marketplace platforms to maintain operational efficiency. This research aims to build an accurate daily transaction volume forecasting system thru the implementation of an Extract, Transform, and Load (ETL) pipeline and Autoregressive Integrated Moving Average (ARIMA) predictive modeling. The dataset used is sourced from dataset_olshop.csv, which includes transaction history for the entire year of 2025. The ETL stage focused on data cleaning and handling missing values, while time series analysis began with the Augmented Dickey-Fuller (ADF) stationarity test, which yielded a significant p-value of 0.000006. The parameter model was optimized using the auto_arima algorithm, which determined the ARIMA(2,0,0) configuration as the best model. The evaluation results of the model show fairly stable performance with a Root Mean Squared Error (RMSE) value of 2.002 and a Mean Absolute Error (MAE) of 1.704 on the test data. Research findings reveal a consistently higher purchasing pattern during the mid-month and end-of-month periods, with an average of 5.52 daily transactions, compared to the beginning of the month, which saw 5.48 transactions. The 30-day forecast results provide valuable insights for online store managers to proactively adjust inventory and logistics workforce allocation strategies. This research concludes that integrating data engineering techniques and statistical analysis can provide predictive solutions for the dynamics of the digital market.

This study aims to analyze the role of internet technology in enhancing the competitiveness of ebusiness in Indonesia, particularly in the sector of small and medium enterprises (SMEs). Based on theoretical reviews, internet technology, e-business, technology adoption (TAM), and the concept of competitiveness serve as the main foundations for understanding the ongoing digital transformation. The research employed a descriptive qualitative method with a purposive sampling technique, involving five informants consisting of digital SME owners, online store managers, and users of service platforms. Data were collected through interviews and observations, then analyzed using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The findings reveal that the internet plays a crucial role as an essential infrastructure that enhances marketing effectiveness, expands market reach, and improves operational efficiency. Marketplaces, social media, and delivery-service platforms contribute significantly to sales growth and service quality. However, challenges such as low digital literacy, platform commission fees, changes in social media algorithms, and uneven infrastructure development still limit optimal utilization. From a policy perspective, the study recommends strengthening digital infrastructure and improving national digital literacy. This research emphasizes that the success of e-business depends on technology access, human resource competence, and support through public policy. It can be concluded that internet technology serves as a vital foundation for e-business competitiveness in the digital era.

This study aims to analyze the implementation of the Salam contract in the online sales system of Kwala Official, an online store selling bedding through the marketplaces Shopee, Tokopedia, TikTok, and Blibli. The research method used a qualitative case study approach, with data collection techniques through interviews, observation, and documentation. The results indicate that online sales transactions at Kwala Official reflect the principles of the Salam contract, characterized by advance payment before receiving the goods, clear product information, and guaranteed delivery times. Furthermore, the implementation of the Salam contract is further strengthened by the marketplace system, which provides advance payment facilities, return policies, and refund mechanisms, thus providing protection for buyers. The study also identified supporting factors, such as clear product descriptions and good store management, as well as inhibiting factors such as shipping delays caused by the shipping company, differences in product appearance, and marketplace technical issues. Overall, transaction practices at Kwala Official comply with the terms and conditions of the Salam contract from a Sharia perspective.

This study aims to determine the effect of advertising and promotion on consumer purchasing decisions at Lazada online store. The type of research used is causal quantitative with the study conducted in Bogor City over six months (December 2019–May 2020). The population of this research is all Lazada consumers in Bogor, with an unknown total number, while the sample was taken using accidental sampling technique with 100 respondents. Data were analyzed using multiple linear regression. The results show that: (1) partially, advertising has a significant effect on purchasing decisions (tcount 7.423 > ttable 1.984; sig. 0.000 < 0.05), while promotion has no significant effect (tcount 1.718 < ttable 1.981; sig. 0.089 > 0.05); (2) simultaneously, advertising and promotion have a significant effect on purchasing decisions (Fcount 27.791 > Ftable 2.696; sig. 0.000 < 0.05); (3) the adjusted R² value is 0.351, indicating that 35.1% of purchasing decisions are influenced by advertising and promotion, while the remaining 64.9% are influenced by other factors not examined; (4) the most dominant variable is advertising, with a regression coefficient of 0.594.

This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was multiple linear regression with the aid of SPSS software to determine the effect of each independent variable on the dependent variable. The analysis results indicate that, partially, the variables Product Quality, Sales Promotion, and Advertising have a positive and significant influence on purchasing decisions. This means that the higher the product quality, the more effective the promotion, and the more attractive the advertisement, the greater the likelihood of consumers making a purchase. Conversely, the variable Price showed a negative and significant influence, indicating that inappropriate pricing can reduce purchase intention. Simultaneously, all four variables have a significant influence on purchasing decisions. The Adjusted R Square value of 70.4% indicates that this research model is able to explain 70.4% of the variation in purchasing decisions, while the dependent variable is influenced by factors outside the model. This study recommends that Bukalapak continue to improve product quality, develop competitive pricing strategies, strengthen promotions, and create creative advertising. Further research is recommended to consider additional variables such as product reviews, brand image, and service quality to enrich the analysis.

E-commerce is all activities selling goods and services carried out through electronic media. Shrimp Cracker Shop, is a business that operates in the field of selling typical souvenirs. Currently, sales of goods are still carried out manually, namely by buyers coming directly to the shop or by purchasing by telephone. This type of research uses a descriptive method with a qualitative approach. This research provides an accurate description and explanation of the conditions or symptoms faced. The materials used in this research are data obtained from the results of interviews and later the results of the interviews can find out what needs are needed to build a website. System Design Methods in Designing a The system definitely requires modeling so that the results of the system design that you want to achieve can obtain maximum results. What the author uses is Unified Modeling Langue (UML). Which consists of use case diagrams, class diagrams, and activity diagrams. In this research the author uses the Rapid Application Development system development method. The software development method in this research uses the Rapid Application Development (RAD) model system development method. After the design is carried out, the researcher draws conclusions namely the e-commerce design of the Manda Shrimp Cracker Shop was successfully created to help promotion and sales. The results of testing the Blackbox Testing software system were declared successful, and the feasibility test using a Likert scale resulted in a score of 93% (very feasible). Overall, the results were successful and in accordance with what was designed.

In the online buying and selling process, the seller becomes the name of the store and the buyer does not know the identity of the seller such as name, address, and even age. Buyers will only know from the name of the store selling the item. The concept of online buying and selling is that you only have information about the name and address of the store, but do not know who the owner of the store is. In the buying and selling process, the buyer chooses the product available in the store and if there are any questions about the product, they can ask the seller via chat. The seller then uses a robotic or human system to answer the buyer's questions. The second pillar and condition is ma'qud 'alaih or a medium of exchange and goods sold. The medium of exchange used in the buying and selling process, both online and offline, still uses the same tool, namely money. The purchase or payment process for online buying and selling can be done through bank transfer through the payment code number that has been ordered. The majority of online stores also offer a wider selection of different types of goods.

The use of e-commerce in the world of trade has had a huge impact on Indonesian society, this is related to very important legal issues. The importance of legal issues in the field of E-commerce, especially in providing legal protection for consumers who carry out buying and selling transactions via the Internet. This development emerged due to offers and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee and Lazada. This research aims to find out and analyze legal protection for consumers in online buying and selling transactions (e-commerce) and to find out and analyze legal remedies that can be taken by consumers if there is a default in online buying and selling transactions (e-commerce). The approach method used in this research is a normative juridical approach. The specification of this research is descriptive analysis. The data source used is secondary data, which consists of primary, secondary and tertiary law. The data collection tool is library research. The data analysis technique used is qualitative analysis. The results of this research and discussion are legal protection for e-commerce users by upholding consumer rights in accordance with Law Number 8 of 1999 concerning Consumer Protection articles 19, 20, 21, 24, and 26 and regulations related to the implementation of online buying and selling (e-commerce) and the implementation of consumer protection is also supported by involving several parties such as the government, national consumer protection bodies and non-governmental consumer protection institutions. Legal efforts that can be taken to resolve defaults in Law Number 8 of 1999 concerning Consumer Protection are litigation and non-litigation.

This study focuses on the design of the user interface (UI) and user experience (UX) for a pizza shop application using the Design Thinking method. Aiming to enhance convenience and efficiency in the ordering process, the method involves five stages: empathize, define, ideate, prototype, and test. The UI design is developed to ensure an attractive and user-friendly interface, while the UX emphasizes ease of navigation and user satisfaction. The resulting prototype includes essential features such as product menus, shopping cart, and order tracking. Usability testing shows that the application effectively simplifies online pizza ordering, improving the overall shopping experience for users.

This research aims to design a website-based online store by utilizing a recommendation system with content-based filtering. The recommendation system is useful to help buyers get product suggestions that are in accordance with their preferences. The development method used in this research is the Waterfall model with the stages of needs analysis, design, program code generation, and testing. Researchers also use the UML model to help design the system and use the Laravel framework for website development. Based on the results of this study, the online store system designed has benefits for customers, because they can shop anywhere without having to come to the store directly. The recommendation system used also helps customers in choosing perfumes that match their preferences. 

The development of the digital economy in developing countries is expected to encourage economic growth, increase resources and workforce efficiency, provide access to international markets, and reduce transaction costs. The research aims to offer practical and affordable solutions for those who want to explore nature without having to buy their own equipment and provide information and advice on destinations, safety tips and equipment guides, as well as supporting the adventure community. This design uses the Design Thinking method, which is an iterative process that aims to understand users, define problems in depth, and find solutions that meet their needs. The result of this research is the Adventure Sphere Application Prototype, which contains profile, homepage, product display, basket and product video features. It is hoped that this application will make it easier for buyers to rent outdoor equipment and this application will also provide useful information to renters regarding the use of outdoor equipment.

Jabbar Global Sinergi is an online store engaged in the electronics sector, located in the South Tangerang area. This shop sells various kinds of electronic components and accessories and several other spare parts, in its operations Jabbar Global Synergy still uses the manual method, which is recorded in a book to record goods so that errors often occur in the stock data, and the lack of time efficiency in searching for goods makes it difficult to obtain data online.realtime.This study aims to design information systemsinventory website-based electronic goods on cv jabbar global synergy to facilitate data collection while increasing time efficiency making it easier to obtain data or information onlinerealtime. The expected result of this research is to be able to build and design information systemsinventory website-based electronic goods to make it easier to get information about data and goods reports onlinerealtime.

From an Islamic perspective, the number of online transactions that fall under the heading of fiqh muamalah niaga or buying and selling is rapidly increasing. Islam has laws that apply to both buyers and sellers in buying and selling transactions. The purpose of this study is to examine the basic elements and requirements for implementing a greeting contract in online buying and selling transactions that comply with the Statement of Islamic Financial Accounting Standards PSAK Syariah 103. The research was conducted using qualitative methods and case study methods were conducted in the Online Store. The informants of this research are traders and consumers. The results showed that sellers generally know the pillars and conditions of buying and selling online in an Islamic perspective. Akad Salam has been carried out by business people with the term pre-order, business people do not know and apply PSAK Syariah 103. Research results can be useful for entrepreneurs, academics as well as government agencies and the community.    

This study aims to analyze purchasing patterns in online transactions using the Apriori algorithm to support sales strategy optimization. The research was conducted on transactional data from an online store selling household and daily-use products. The Apriori method was applied to identify associations between items based on minimum support and confidence thresholds. Four experimental scenarios were tested to compare the reliability of generated rules and determine the strongest item relationships. Data preprocessing included item grouping, transaction coding, and elimination of non-frequent items. The results show several strong association rules with lift ratio values above 1, indicating meaningful item relationships. The strongest rule identified was the association between forks and spoons, forming a highly relevant combination for product bundling strategies. The findings demonstrate that the Apriori algorithm can assist online stores in planning stock, designing product bundling, and improving marketing effectiveness. The research contributes practical insights for business decision-making and highlights the significance of data mining in e-commerce environments.

The rapid and easy access to internet technology has also increased the popularity of Muslim fashion. The easier access to the internet, affects the increase in social media users from various socio-economic backgrounds, education levels and ages, as well as the fashion industry which is no longer intended only for certain elites. Moslem Hanania is a brand that sells Muslim clothing products for women that has offline and online stores. Moslem Hanania was founded in 2019 in Jakarta. The online sales process is currently most often used, namely through WhatssApp and Shopee, the obstacle felt by the owner at this time is that the product introduction and marketing activities are deemed less than optimal. If you only rely on existing online shopping applications, the obstacle is in competition and potential customers will not focus on the products you have. The second obstacle is that the owner wants to focus more on online sales but wants to have its own characteristics in online sales, the owner wants in online sales, the brand has its own website. The UI/UX design of the Moslem Hanania Website uses the Design Thingking method, so it can be concluded that this design is a problem that comes from a sense of empathy, the need for a solution to an existing problem, then continues to test for improvement.

This scientific article discusses the implementation of 5 key aspects to meet e-fullfillment standards in a company. Consumer Management, Catalog Management, Order Management, Delivery Management, and Inventory Management. These five things are key processes to meet the "e-fulfillment" standard, which starts from ordering the product until the product is received by the consumer. This article aims to examine the theoretical basis, research methods, and findings related to the application of these five aspects in the printing company, namely Akai Print, which is also the case study object of this article. In this article, the type of research method used is qualitative, using an inductive approach. The unit of analysis in this research is the Akai Print printing company, where the data sources in this research are documents and direct information. The data collection technique used in this research is direct observation and literature study, then the method used is descriptive analysis. The results of our research found that these 5 key aspects really are the most important aspects in a company, especially companies that are oriented towards customer satisfaction, such as the printing company Akai Print. Then from that, Akai Print has also fully implemented these five key aspects in its business so that the e-fullfillment standard is achieved and can improve the quality of the company.              

Digital marketing in local football clubs improve faster compare to their performance before pandemic.  From their online shops, there are significant enhancement from the value to volume of transaction.  Moreover, the researchers found out that a club can possess fans from various region and football itself are improving dramatically since Indonesia had a chance to run the U-17 Men’s World Cup 2023.  This research want to compare Persija Jakarta, one of the best local club in Indonesia and FC Barcelona, one of the best international club in the world.  The result of this research show that there are still a lot of spaces to develop the digital marketing of the club.  This will not only make local club become famous in the nationwide but also in the Asian level.  The implication of this research is that each club can boost their image by using the right digital marketing applications.

This research aims to learn more about "the impact of Tokopedia online store and Facebook marketplace on digital buying and selling media", answering the main problem at hand, namely how the impact of Tokopedia online store and Facebook marketplace on digital buying and selling media. The main idea of this research is how technological advances can be utilized to increase the profitability of MSMEs. The purpose of this research is to find out how the impact of Tokopedia e-commerce and Facebook marketplace on the sales of products owned by MSME players will increase. The method used in this research is a quantitative descriptive method that aims to determine the relationship between different variables. At the same time, this research should be supported by questionnaires and documentary studies. The basic population of this research is Tokopedia and Facebook Marketplace users. The least number of samples was taken from the SEM analysis, so the technique used was probability sampling with simple random sampling technique. The conclusion of this study is how the use of Tokopedia and Facebook Marketplace affects the level of product sales.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.