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Sales and purchase agreements that occur electronically between sellers and buyers create online buying and selling. Internet and social media users in Indonesia, online E-Commerce businesses are increasingly growing. E-Commerce is business activities involving consumers, manufacturers, service providers and intermediaries using computer networks, namely the internet. E-Commerce users are also of various ages, because there are many conveniences when shopping online, just open the desired E-Commerce application, choose the items you buy and the goods arrive as desired within a few days. The increasing number of online buying and selling has indirectly influenced changes in legal regulations. The rules that apply in Indonesia are still unclear regarding electronic buying and selling. This is due to the fact that the conditions necessary for the validity of an electronic agreement have not been specifically regulated. The aim of this research is to determine the validity of electronic contract agreements in E-Commerce transactions in terms of civil law. In this research, normative research methods were used. This method involves processing data from legal regulations and applying rules or norms as the basis for research. Research results Electronic documents are binding and recognized as valid evidence to provide legal certainty regarding the operation of electronic systems and electronic transactions, especially for proof and related to legal actions carried out through electronic systems

This study aims to determine the effect of online purchasing on consumer buying interest in buying products online and to determine the effect of online consumer buying interest on consumer purchasing decisions. The data collection technique used a questionnaire instrument with 100 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study state that the first hypothesis which says that online purchases have a positive effect on consumer buying interest online turns out to be significantly proven. This can be seen in table 6.3.1. that the effect of online purchases has a T-statistic value above 1.664 which is equal to 8.086. Meanwhile, the results of the second hypothesis test which says that online consumer buying interest has a positive effect on consumer purchasing decisions has proven to be significant. This can also be seen in table 6.3.1. that consumer buying interest online has a T-statistic value above 1.664, which is 10,799

The purpose of this study is to determine whether environmental awareness, green product advertising, environmental knowledge, and green buy intention can affect each other as well as whether Makassar residents' environmental knowledge is influenced by their intentions to make green purchases. Descriptive research methodologies are used in this study. Data from samples in Makassar were also gathered by researchers via an online survey method. Makassar population sampling is made easier with the use of the probability sampling technique. The study's findings indicated that while environmental knowledge had a positive and significant impact on green purchase intention, green purchase intention had a positive and significant impact on environmental knowledge, and environmental awareness and green product advertising had a positive but not statistically significant effect on green purchase intention. The restricted sample size of 164 respondents resulting from time constraints during the research process is the research's main weakness.

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.