Influencing factors Le Minerale: Purchase Decisions

Reghina Reghina ; Selvi Yanti T Universitas ; Gita Nur Fitriyani Subagio
The International Conference on Education, Social... 📅 2022 Vol 1, No 2 🔗 DOI: 10.55606/icesst.v1i2.354
Abstract
The purpose of this study is to determine whether environmental awareness, green product advertising, environmental knowledge, and green buy intention can affect each other as well as whether Makassar residents' environmental knowledge is influenced by their intentions to make green purchases. Descriptive research methodologies are used in this study. Data from samples in Makassar were also gathered by researchers via an online survey method. Makassar population sampling is made easier with the use of the probability sampling technique. The study's findings indicated that while environmental knowledge had a positive and significant impact on green purchase intention, green purchase intention had a positive and significant impact on environmental knowledge, and environmental awareness and green product advertising had a positive but not statistically significant effect on green purchase intention. The restricted sample size of 164 respondents resulting from time constraints during the research process is the research's main weakness.
Keywords
Green Purchasing Intention; Environmental Knowledge; Green Product Advertising; Environmental Awareness
How to Cite

Reghina Reghina, et al. (2022). Influencing factors Le Minerale: Purchase Decisions. The International Conference on Education, Social Sciences and Technology, 1(2). https://doi.org/10.55606/icesst.v1i2.354

Reghina Reghina; Selvi Yanti T Universitas; Gita Nur Fitriyani Subagio, "Influencing factors Le Minerale: Purchase Decisions," The International Conference on Education, Social Sciences and Technology, vol. 1, no. 2, 2022.

Reghina Reghina; Selvi Yanti T Universitas; Gita Nur Fitriyani Subagio. "Influencing factors Le Minerale: Purchase Decisions." The International Conference on Education, Social Sciences and Technology, vol. 1, no. 2, 2022.

Reghina Reghina; Selvi Yanti T Universitas; Gita Nur Fitriyani Subagio. "Influencing factors Le Minerale: Purchase Decisions." The International Conference on Education, Social Sciences and Technology 1, no. 2 (2022).

Reghina Reghina, et al. (2022) 'Influencing factors Le Minerale: Purchase Decisions', The International Conference on Education, Social Sciences and Technology, 1(2). doi: 10.55606/icesst.v1i2.354.

Reghina Reghina; Selvi Yanti T Universitas; Gita Nur Fitriyani Subagio. Influencing factors Le Minerale: Purchase Decisions. The International Conference on Education, Social Sciences and Technology. 2022;1(2).

Artikel Terkait

Modification of Recycled HDPE Composite with OPEFB Microfibers Through the Melt Blend Extruder Process

Zulnazri Zulnazri; Rozanna Dewi; Agam Muarif; Ahmad Fikri

Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati

Human Resource Optimization in Digital Marketing: Synergy of Technology and Creativity

Kustiyono Kustiyono; Abdul Aziz

The Relationship Between Competitive Advantage, Customer Focus Strategy, And Customer Satisfaction In The Service Industry

Ravindra Safitra Hidayat; Selamat Riyadi; Heru Nugroho; Dadet Sugiarto

Coastal Women and Sustainable Development: a Literature Review On Policies and Field Realities

Misrina Misrina; Andi Tenri Pada Agustang; Rusman Rasyid

Mathematical Connections to the Demand and Supply Functions of MSME Products in Pelawi Utara Subdistrict

Nina Fadilah; Ikhah Malikhah; Minarti Sri Wachyuni; Nanda Puspa Rahmadani; Ramandha
Tren Sitasi Jurnal