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To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.

UMKM memiliki peran penting dalam perekonomian Indonesia. Sebagai salah satu sektor yang paling dominan, UMKM menyumbang sekitar 99% dari total unit usaha di negara ini dan memberikan kontribusi signifikan terhadap Produk Domestik Bruto (PDB), mencapai sekitar 60,5%. Dalam Konteks sejarah, UMKM telah ada sejak lama di Indonesia yang berfungsi sebagai tulang punggung ekonomi lokal bahkan sebelum munculnya perusahaan-perusahaan besar. Salah satu alasan utama mengapa UMKM dianggap sebagai pilar ekonomi adalah ketahanannya dalam menghadapi krisis. Contohnya, selama krisis ekonomi tahun 1997-1998, banyak perusahaan besar yang gagal beroperasi, sementara UMKM tetap mampu bertahan dan bahkan berkembang. Struktur organisasi yang lebih fleksibel dan ketergantungan yang rendah pada modal besar menjadi faktor kunci dalam daya tahan UMKM. Hal ini menunjukkan bahwa pengembangan UMKM dapat menjadi strategi utama dalam memperkuat perekonomian nasional.

Effect of Effectiveness The use of social media, capital and length of business to increase income is nothing new for business actors. However, many micro-scale culinary entrepreneurs are still hesitant to use social media to develop their business. There are also many of them who have used social media, but have not experienced progress in their business. This research discusses the effectiveness of the use of social media, capital and length of business to increase income carried out by Durian PJ. From the problems above, this research aims to find out how effective the use of social media is for business and capital on Durian PJ Business income. This research focuses on the durian business in Sampang. This research uses E-analysis with the help of Views 8 software. The results of this research show that social media variables and length of business have a positive and significant effect on income, while capital variables have no effect on Durian PJ's business income.

This study aimed to analyze the influence of education level, accounting understanding, and MSME readiness on the implementation of Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM), with business age as a moderating variable. The study employed a quantitative method. The population comprised MSME actors in Waioti Village, totaling 44 individuals. Sampling was conducted using a saturated sampling technique, resulting in 44 respondents. The data used in this study were primary data, collected through questionnaires measured on a Likert scale. Data analysis utilized multiple linear regression and moderated regression analysis, along with descriptive statistics, data quality tests, classical assumption tests, and hypothesis testing. The results indicated that: (1) Education level did not influence the implementation of SAK EMKM, (2) Accounting understanding significantly influenced the implementation of SAK EMKM, (3) Readiness did not affect the implementation of SAK EMKM. (4) Business age influenced the implementation of SAK EMKM, (5) Business age did not moderate the effect of education level on the implementation of SAK EMKM, (6) Business age negatively moderated the effect of accounting understanding on the implementation of SAK EMKM. (7) Business age did not moderate the effect of MSME readiness on the implementation of SAK EMKM.

The research aimed to analyze the role of KSP Kopdit Pintu Air in the development of Micro, Small, and Medium Enterprises in the Maumere Branch. The research method employed a qualitative descriptive analysis approach. The data collection methods included observation, interviewes, and documentation.  The data sources used in this research were both primary and secondary data. The research involved 7 informants, including 3 employees of KSP Kopdit Pintu Air and 4 micro, small, and medium enterprise (UMKM) actors. The research’s results indicated that KSP Kopdit Pintu Air played a role in providing capital for micro, small, and medium enterprises. The also act as marketing facilitators, aiding members in promoting their business results. However, it’s important to note that KSP Kopdit Pintu Air did not offer entrepreneurship training, seminars, or workshops for their members. Additionally, the mentoring provided to member businesses was limited to monthly meetings for motivation, and the financial facilitators had not received training in financial management.

The aim of this research is to determine the influence of halal tourist attractions, length of business, capital and tourist visits on traders' income in the Gentala Arasi tourist area, Jambi City. The number of samples in this study was 64 people and used a simple random sampling technique, namely accidental sampling by selecting random samples that were accidentally encountered. Multiple Regression Analysis is used as a data analysis technique. The research results show that halal tourist attractions and tourist visits have a significant effect on traders' income, while length of business and capital do not have a significant effect. Based on data analysis in this research, these variables are valid and reliable. When testing classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Penelitian ini bertujuan untuk menguji pengaruh modal, biaya produksi, dan lama usaha terhadap pendapatan UMKM dengan volume penjualan sebagai variabel intervening. Jumlah populasi sebanyak 128 pelaku UMKM dengan sampel yang didapatkan sebanyak 101 responden dan data yang dapat diolah adalah sebanyak 87 responden/data yang didapat dari penyebaran kuesioner. Seluruh responden merupakan pelaku UMKM industri roti di Kecamatan Welahan. Penelitian ini adalah penelitian deskriptif kuantitatif. Data penelitian dianalisis dengan menggunakan alat analisis regresi linier berganda dengan bantuan kalkulator sobel test dari quantpsy.org. Hasil analisis dalam penelitian ini diperoleh hasil : 1) modal berpengaruh negatif dan tidak signifikan terhadap pendapatan; 2) biaya produksi berpengaruh positif dan signifikan terhadap pendapatan; 3) lama usaha berpengaruh negatif dan tidak signifikan terhadap pendapatan; 4) volume penjualan berpengaruh positif dan signifikan terhadap pendapatan; 5) modal berpengaruh negatif dan tidak signifikan terhadap volume penjualan; 6) biaya produksi berpengaruh positif dan signifikan terhadap volume penjualan; 7) lama usaha berpengaruh positif dan tidak signifikan terhadap volume penjualan; 8) modal berpengaruh positif dan tidak signifikan terhadap pendapatan dengan intervening volume penjualan; 9) biaya produksi berpengaruh positif dan signifikan terhadap pendapatan dengan intervening volume penjualan; dan 10) lama usaha berpengaruh positif dan tidak signifikan terhadap pendapatan dengan intervening volume penjualan

The objection of this activity is for UMKM (Small Business Entity) in Kelurahan Lamaru. We are doing asistency for SME “Kelapa Jelly” owned by Bu Heni in Jalan Sosial Dalam RT 19. The Problem which should be solving were she didn’t have any financial report and lack of marketing strategy in social media at digital era.