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This research is motivated by the phenomenon of decreasing number of customers at Emdee Easy Beauty Clinic Batam, which indicates the need for an evaluation of marketing strategies. The purpose of this study is to analyze the influence of price, promotion, brand image, and product quality on consumer satisfaction. The research method used is quantitative associative with a sample of 91 respondents taken using simple random sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that simultaneously, price, promotion, brand image, and product quality had a significant effect on consumer satisfaction (F count 14.111 > F table 2.47). Partially, the variables of price, promotion, and brand image have a positive and significant influence, but product quality does not have a significant effect on consumer satisfaction in this study. The implication of these findings is that clinic management needs to prioritize competitive pricing strategies, strengthen promotional activities, and maintain a positive brand image to sustain and increase customer satisfaction.

This study discusses the design of visual branding for Ederma Clinic Semarang through influencer collaboration content. The researcher acts as the influencer to produce creative visual content that represents Ederma Clinic’s identity, increases engagement, and strengthens brand awareness among young women audiences. The research method used is qualitative descriptive with data collection through observation, interviews, documentation, and content analysis. The results show that influencer collaboration can improve brand perception, social media engagement, and customer interest in Ederma Clinic. The designed visual content successfully strengthens brand positioning as a trusted and modern beauty clinic.  

This study aims to analyze the representation of women in beauty product advertisements on social media, focusing on the Nivea Care & Protect Body Serum advertisement. Beauty advertisements often depict women within specific social constructions related to beauty standards, gender roles, and power relations. This research employs a qualitative descriptive approach using Sara Mills’ Critical Discourse Analysis, which emphasizes the position of subject (speaker) and object (spoken of) as well as how women are positioned in texts and visuals. Data were collected through documentation of Nivea Indonesia’s official social media posts. The results show that the advertisement not only reproduces the ideal beauty standard identified with fair and well-maintained skin but also positions women as both subjects and objects of consumption. It concludes that while there are efforts toward empowerment, the advertisement still reinforces dominant discourses that strengthen gender stereotypes in the beauty industry.

This study aims to analyze the service quality of the online shop information system for beauty products at PT. Cantika Alami Indonesia. The research focuses on identifying the company’s needs, challenges in system development, and the benefits of better system implementation. Data collection methods include observation, interviews, questionnaires, and literature review. The findings reveal that the user aspect achieved a satisfaction score of 79.07%, indicating positive acceptance and experience. The functional aspect scored 75.54%, suggesting that the system functions well, though further improvements are needed. Meanwhile, the non-functional aspect received a score of 65.18%, highlighting the need for enhancements in performance and accessibility. Overall, the online shop system is rated well by users, but there is room for improvement, particularly in non-functional aspects. This study is expected to serve as a reference for companies and business practitioners in improving their e-commerce information systems to better meet consumer needs.    

Beauty clinics are currently a primary need for women and men. This is proven by the increasing number of beauty clinics that are expanding in Binjai City. This makes consumers have to be more selective in choosing a beauty clinic so they don't have to waste a lot of time and money. Beauty Clinics are included in service businesses that aim to provide satisfaction for customers or consumers. With the emergence of various types of Beauty Clinics, competition between one Beauty Clinic and another has become increasingly fierce, thus encouraging each Beauty Clinic to try to improve the quality of its products and services.

Creativity is the ability to generate new and innovative ideas that are valuable and useful in a particular context. In higher education, creativity is very important because it encourages students to think critically, solve problems effectively, and innovate in their fields of study. This study aims to test the effectiveness of using e-modules based on metacreative strategies in improving students' creativity in the Makeup and Beauty Research course at Padang State University. This type of research uses a quantitative approach with a quasi-experimental method and a pretest-posttest control group design. The population of this study was students of the Makeup and Beauty study program class of 2021 with a sample size of 53 people. Data analysis techniques in this research consist of descriptive statistics, creativity assessment scale, n-gain score test, prerequisite analysis test, and hypothesis testing (Independent sample t-test). The results showed that there was a significant increase in the level of student creativity in the experimental group and the control group. The average pretest score in the control group was 56.72 and the posttest was 64.07 with an N-gain of 0.17 (low category). Meanwhile, the experimental group had an average pretest score of 60.00 and a posttest of 78.77 with an N-gain of 0.46 (moderate category). The results of the hypothesis test using the independent sample t-test showed a sig.(2-tailed) value of 0.000 <0.05, so there was a significant difference between the experimental group using e-modules based on meta-creative strategies and the control group using conventional learning methods. This shows that the use of e-modules based on meta-creative strategies is effective in improving student creativity.

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

Acne is a chronic disease caused by blockage of the oil glands in the skin. The beauty treatment for treating acne is Mesotherapy Acne, which is a treatment technique that incorporates certain substances into the subcutaneous fat tissue. The purpose of this study was to find out the treatment techniques and the effectiveness of Mesotherapy acne technology. The method used in this study is the method of R&D, interviews, observation, documentation and literature. This research developed three acne facial care techniques, namely the technique of pulling up, rotating, and pressing. The author made different studies based on duration, technique, procedure and type of treatment. Product validation of acne facial care technique books using acne mesotherapy beauty technology was carried out by 2 beauty lecturer validators. The results of the scores for all content aspects, display aspects, language aspects, and supporting questions obtained a total score of 28 and 29. Intervals 0-16 are not accepted and 17-32 are accepted. The conclusion of the validation results from the two validator data used is acceptable. Based on these three techniques, the upward pulling motion is effective because it can reduce acne. It is recommended that a guidebook for acne facial care techniques using mesotherapy acne beauty technology can be further investigated because it is effective in dealing with acne skin problems. Prepare a maintenance technique book that is copyrighted nationally so that it can be used as teaching material for beauty field reading books.

Fenomena yang menganggap wanita selalu di tuntut utnuk menjadi golongan yang sempurna kerap sekali di jumpai sejak dahulu. Video musik Tutur Batin dari Yura Yunita merupakan musik video yang berasal dari Indonesia. Yang ingin menyampaikan kepada para pendengarnya bahwa wanita tidak perlu untuk sempurna dalam segala hal. Talent yang di tampilkan dalam musik video ini juga telah mewakilkan beberapa kasus kasus yang sering di anggap “Tidak Sempurna” oleh masyarakat. Mulai dari wanita yang mempunyai tubuh berisi / gemuk, wanita dengan jerawat di wajah, bahkan dengan wanita yang mempunyai Vitiligo dan lain lain.  Pendekatan yang kami gunakan adalah pendekatan kualitatif deskriptif. Yang bertujuan untuk lebih menjelaskan dan memaparkan bahwa stereotip perempuan tidak selalu seperti apa yang orang lain inginkan. Atas hasil yang telah kami peroleh bahwa kecantikan itu bukanlah tolak ukur seorang perempuan bisa di katakana sempurna. Di dalam musik video ini juga ingin menyampaikan bahwa perempuan sudah sempurna dan tidak butuh kesmpurnaan. Kalimat tersebut jelas digambarkan oleh penulis lagu pada lirik “aku tak sempurna, tak perlu sempurna. Akan ku rayakan apa adanya” pada menit ke 3.12 – 3.26.    

This study aims to determine how influential the store atmosphere variables and service quality are on customer satisfaction in silkygirl beauty products at Matahari Department Store Thamrin Medan. This research method uses quantitative methods with data collection techniques used in this study are interviews and questionnaires. The population used is employees who are consumers of slkyygirl beauty products, with the number of samples taken using the slovin formula, the sample obtained is 94 respondents with α = 0.5 . Data processing using SPSS Version 25 software, with descriptive analysis, multiple regression analysis and hypothesis testing. Based on the results of partial testing, the product has a positive and significant influence on customer satisfaction. Then based on the partial results it can be concluded that H2 is rejected which means that partially service quality does not have a positive and significant effect on customer satisfaction. In testing the F test that has been carried out by the author, it is known that the store atmosphere variable (X1) and service quality (X2) together have a positive and significant effect on customer satisfaction at the Silkygirl store in Matahari Department Store, Medan.

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh dari Korean Wave dan Brand Ambassador terhadap Keputusan Pembelian, baik secara parsial maupun secara simultan. Penelitian dilakukan kepada konsumen brand kecantikan Scarlett. Penentuan sampel menggunakan purposive sampling dengan syarat-syarat yang harus dipenuhi, diantaranya: merupakan pengguna Scarlett, berusia minimal 17 tahun, pernah menonton dan/atau mendengarkan drama, film, musik asal Korea Selatan, mengetahui Song Joong Ki dan girlband Twice sebagai Brand Ambassador Scarlett. Jumlah responden dalam penelitian ini adalah sebanyak 65 orang. Pengumpulan data menggunakan Kuesioner secara online.             Teknik analisis data dalam penelitian ini menggunakan analisis regresi berganda yang sebelumnya dilakukan Uji Validitas, Reliabilitas, Uji Asumsi Klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas) kemudian dilakukan uji hipotesis melalui uji T, uji F dan uji koefisiensi deteminasi.  Hasil penelitian menujukkan bahwa Korean Wave dan Brand Ambassador berpengaruh secara parsial dan simultan terhadap keputusan pembelian produk Scarlett.  

Mengingat pandangan positif orang secara umum, penjual online mengalami kekhawatiran terhadap foto profil. Meskipun dari berbagai sumber adanya terihal tentang "kecantikan" dan "keburukan," penelitian ini tentang foto profil penjual pada toko online dari pelanggan ke pelanggan menemukan hubungan berbentuk kurva yang yang berhubungan antara daya tarik wajah yang efektif dan penjualan produk. Analisis dua data besar, penulis menemukan bahwa orang yang menarik dan tidak menarik menjual jauh lebih banyak daripada orang yang tampak biasa saja. Dua online eksperimen mengungkapkan bahwa penjual yang menarik menikmati kredibilitas sumber yang lebih besar karena kemampuan bersosialisasi dan kompetensi yang dirasakan, sedangkan penjual yang tidak menarik dianggap lebih dapat dipercaya berdasarkan kompetensi yang mereka rasakan. Sementara kecantikan adalah jelas untuk produk yang relevan dengan penampilan, keburukan lebih menonjol untuk produk yang relevan dengan keahlian dan untuk konsumen wanita mengevaluasi penjual pria. Temuan ini menyoroti pengaruh penampilan wajah sebagai sebagai identitas untuk kesan formasi dalam toko online dan efek kompleksnya dalam toko online dan pemasaran.