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Citra Olii; Melizubaida Mahmud; Kasim, Mamang; Hafid, Radia; Gani, Imam Prawiranegara

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

This study aims to describe relevant digital marketing strategies to improve the competitiveness of the Rafika Dompo Banana MSME in Soguo Village, Bolaang Uki District, South Bolaang Mongondow Regency, and analyze the supporting and inhibiting factors in implementing these strategies. This study uses a qualitative approach with a case study method. Data collection was conducted through observation, in-depth interviews with the owner, employees, and consumers, and documentation. The data analysis technique used a narrative inquiry model. The results of the study indicate that the digital marketing implementation of the Rafika Dompo Pisang MSME is still at a basic stage, utilizing WhatsApp and Facebook organically with simple content managed directly by the owner. Limited digital knowledge, minimal paid promotion budget, and suboptimal utilization of marketplace platforms are the main obstacles. Nevertheless, promotion through social media has been proven to increase product visibility and reach consumers. Supporting factors include maintained product quality, government support for licensing, and consignment collaboration. Consumer perception of the product is very positive, and existing digital promotions are considered to assist in purchasing decisions. In conclusion, the implemented digital marketing strategy is still simple but has a positive impact. Increasing competitiveness requires strategy optimization through increased digital literacy, platform diversification, and more planned resource allocation.

Neti Mariyanti; Emi Sulistri; Rien Anitra

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

. This research aims to determine the effect of an environmentally based guided inquiry model on students' science process skills. Quasi Experimental research was conducted with a Pretest-Posttest Control Group Design- nonequivalent control group. Saturated sampling technique was used to determine the treatment class, namely class VA as the control class and class VB as the experimental class. Data collection was carried out using a written test in the form of short answer questions. For the data results obtained by the experimental class, the average pre-test score was 56 and the post-test score was 70. Meanwhile, the data results obtained by the control class had an average pre-test score of 52 and post-test score 58. Based on statistical tests using the SPSS test. effect size (ES), probability value (significance) is 0.89, so the Ho hypothesis is rejected, meaning the guided inquiry model has a significant effect on students' Science Process Skills.

Ahmad Saifullah; Oktaviani Adhi Suciptaningsih

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

   This study aimed to investigate the effect of inquiry model on students' learning outcomes in social studies at the elementary school level. The study employed an experimental research design, using a sample of 23 sixth-grade students from SDN Trawas 1. The results showed that the use of the inquiry model in social studies significantly improved students' learning outcomes compared to the conventional method. In teaching social studies, the inquiry model can be applied by choosing topics that are interesting and relevant to students' daily lives. Thus, the use of the inquiry model in teaching social studies at the elementary school level can provide significant benefits to students, such as improving their learning outcomes and motivating them to learn independently and creatively.