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Studi ini menganalisis elemen desain dan semiotika visual konten Instagram pada akun @disparekrafpora_gorontaloprov milik Dinas Pariwisata, Ekonomi Kreatif, Pemuda, dan Olahraga Provinsi Gorontalo sebagai media komunikasi visual dalam membangun identitas pariwisata daerah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode semiotika Roland Barthes pada tiga tingkat makna: denotasi, konotasi, dan mitos. Objek penelitian adalah konten visual pada akun Instagram dengan 1.989 unggahan dan 5.643 pengikut per Mei 2026, yang dipilih secara purposif berdasarkan kategori foto destinasi alam, infografis promosi, dan konten budaya/agama. Analisis berfokus pada elemen desain termasuk tipografi, warna, tata letak, dan fotografi. Hasil penelitian menunjukkan bahwa konten secara konsisten menggunakan palet warna hijau-putih yang mewakili alam Gorontalo, tipografi sans-serif yang berani yang memproyeksikan modernitas, dan fotografi destinasi (pantai, air terjun, hiu paus, Masjid Baiturrahim) yang membentuk narasi mitologis Gorontalo sebagai surga tersembunyi dan 'Serambi Madinah' Sulawesi. Elemen-elemen desain ini bekerja secara sinergis untuk membangun identitas pariwisata Gorontalo di ruang digital.

Social media is a platform for obtaining information, entertainment, and real-time communication. One of the platforms widely used in business activities is Instagram due to its ease of use and effectiveness as a promotional medium. However, the use of social media needs to be supported by appropriate visual element management to attract attention and build consumer trust. This study aims to analyze the relationship between visual elements in content, brand identity formation, and their influence on consumer perception. The method used is qualitative, involving observation, interviews, and questionnaires distributed to 124 respondents. The results show that before the redesign, Kopi Kutjur's content lacked visual consistency. After implementing consistent visual elements such as color palette, typography, supergraphics, and layout, the content becomes more structured and develops a clearer brand identity.  Keywords: Instagram, Visual Elements , Brand Identity, Digital Promotion, Local  Cofee  

Identity politics has become one of the most debated concepts in contemporary democratic discourse, yet its conceptual boundaries remain poorly defined in both academic and public conversations. This paper argues that three commonly conflated terms political identity, identity politics, and the politicization of identity carry fundamentally distinct meanings with divergent normative and practical consequences. Through a conceptual literature review, this study synthesizes theoretical frameworks and empirical findings to demonstrate that while political identity refers to an individual's self-positioning within a political community, and identity politics denotes collective action by marginalized groups seeking recognition, the politicization of identity is an elite-driven strategy of exploiting social group markers for political gain. This distinction matters because the conflation of these terms obscures how digital platforms  through filter bubble and echo chamber mechanisms  amplify identity-based polarization in Indonesia and beyond. The study finds that social media algorithms do not merely reflect pre-existing social divisions but actively intensify affective polarization by constructing homogeneous information environments that deepen inter-group animosity. The paper concludes with implications for digital citizenship and democratic resilience in Indonesia.

Traditional wedding rituals constitute intangible cultural heritage rich in symbolic meaning, serving to strengthen social solidarity and transmit cultural values. The massive penetration of modernization and digitalization has created new pressures for the Bugis-Makassar community in maintaining this heritage. This study analyzes the transformation of Bugis-Makassar traditional wedding rituals in South Sulawesi within the digital era context, focusing on how the community negotiates their cultural identity between the forces of tradition and modernity. Using a critical ethnographic approach with a multiple case study design grounded in Bhabha's concept of the third space, the study involved 42 informants from three groups: young couples (digital generation, aged 22–35), parents/family (middle generation, 40–60), and customary elders (to panrita lopi/bissu, 65+) in Makassar City, Bone Regency, and Wajo Regency. Data were collected through in-depth interviews, participant observation in 12 wedding ceremonies, and social media content analysis. Results reveal three main transformation patterns: (1) digital spectacularization—rituals adapted for social media consumption; (2) reflective selectivity—young couples actively choosing which traditional elements to retain; and (3) procedural hybridization—the integration of customary procedures with contemporary elements. These transformations are colored by intergenerational contestation that generally ends in compromise between demands for customary completeness and the aesthetic preferences of the younger generation. The study concludes that this transformation is not merely a loss of tradition, but a creative form of identity negotiation in which the Bugis-Makassar community actively reconstructs the meaning of siri' (self-esteem/dignity) and pesse (solidarity) within the changed socio-cultural landscape. The findings imply the need for cultural preservation policies that understand change as inherent to living culture, and open avenues for longitudinal studies on the intergenerational transmission of cultural values.

Penelitian ini bertujuan untuk menganalisis praktik pembelajaran tafsir Al-Qur'an menggunakan bahasa Bali sebagai media instruksional di Desa Pegayaman, Buleleng. Di tengah arus globalisasi yang mengancam eksistensi bahasa daerah, masyarakat Pegayaman menunjukkan resiliensi budaya melalui integrasi nilai-nilai Islam dengan kearifan lokal Bali. Melalui studi kasus pada kegiatan pengabdian masyarakat di Masjid Safinatussalam pada 04 April 2026, penelitian ini mengeksplorasi bagaimana Ustadz Zihni Hasan mentransformasikan pemahaman Surah Al-Baqarah kepada jamaah remaja putri dan ibu-ibu melalui medium bahasa Bali. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan etnopedagogi. Hasil penelitian menunjukkan bahwa penggunaan bahasa daerah bukan sekadar alat komunikasi, melainkan strategi "pribumisasi" Islam yang memperkuat identitas "Nyama Selam"( penduduk islam yang telah lama menetap dan mengadopsi budaya bali dalam kehidupan sehari-hari). Penggunaan bahasa ibu terbukti efektif menurunkan hambatan kognitif dan emosional dalam memahami teks suci, sekaligus berfungsi sebagai sarana konservasi bahasa daerah. Temuan ini menegaskan pentingnya pendidikan agama Islam berbasis budaya sebagai model moderasi beragama di Indonesia.

Artikel ini membahas filsafat eksistensialisme dalam konteks dunia modern, dengan fokus pada tantangan yang dihadapi oleh individu dalam pencarian makna hidup di tengah kemajuan teknologi, perubahan sosial, dan kompleksitas kehidupan kontemporer. Filsafat eksistensialisme, yang berakar pada pemikiran tokoh seperti Søren Kierkegaard, Friedrich Nietzsche, dan Jean-Paul Sartre, menekankan pentingnya kebebasan, tanggung jawab pribadi, dan pencarian makna yang autentik. Dalam artikel ini, eksistensialisme dianalisis dalam kaitannya dengan dinamika sosial dan budaya modern, serta relevansinya dalam membantu individu mengatasi masalah seperti kecemasan eksistensial, alienasi, dan pencarian identitas dalam masyarakat yang cepat berubah. Diharapkan bahwa pemahaman yang lebih dalam tentang eksistensialisme dapat memberikan wawasan tentang cara-cara individu dapat menemukan makna dalam kehidupan mereka di dunia yang serba cepat dan serba digital.

Notaris sebagai pejabat umum pemegang kewenangan atributif negara dalam pembuatan akta otentik menghadapi kerentanan hukum serius akibat penggunaan dokumen palsu oleh penghadap beriktikad buruk. Asas kepercayaan (vertrouwen) menempatkan notaris pada posisi paradoks: wajib melayani masyarakat, namun berisiko dikriminalisasi atas kejahatan pihak yang dilayaninya. Penelitian ini mengkaji tiga permasalahan: pengaturan hukum tanggung jawab notaris atas akta berbasis dokumen palsu, ketidakmemadaian regulasi dalam melindungi notaris, serta model perlindungan hukum ideal bagi notaris menghadapi pemalsuan dokumen penghadap. Penelitian menggunakan metode yuridis normatif dengan pendekatan perundang-undangan, konseptual, dan kasus, berbasis data sekunder yang dianalisis melalui content analysis dan divalidasi melalui triangulasi sumber. Hasil penelitian menunjukkan: Pertama, UUJN dan KUHPerdata membatasi tanggung jawab notaris pada kebenaran formal dan prosedural pembuatan akta, sedangkan kebenaran materiil dokumen merupakan tanggung jawab mutlak penghadap. Kedua, regulasi berlaku belum memadai karena UUJN tidak memuat klausul good faith immunity, mekanisme shifting of liability belum diatur secara rigid, kewenangan Majelis Kehormatan Notaris terbatas pada fungsi administratif tanpa daya ikat terhadap proses penyidikan, serta ketiadaan sistem verifikasi identitas digital terintegrasi. Ketiga, model perlindungan ideal adalah model tiga lapis: lapis preventif melalui verifikasi identitas digital real-time terintegrasi dengan Dukcapil dan BPN; lapis normatif melalui amandemen UUJN yang memuat klausul imunitas iktikad baik dan pengalihan tanggung jawab material kepada penghadap manipulatif; serta lapis represif melalui penetapan izin MKN sebagai syarat mutlak penetapan tersangka dan jaminan rehabilitasi bagi notaris yang dikriminalisasi secara tidak sah.

Penelitian ini bertujuan untuk menganalisis implementasi strategi manajemen kesiswaan berbasis nilai Kristiani serta kontribusinya terhadap pembentukan karakter peserta didik dalam lingkungan pendidikan multikultural di SDS Unity Primary School. Latar belakang penelitian ini didasarkan pada meningkatnya kompleksitas keberagaman di lingkungan sekolah yang menuntut adanya pengelolaan peserta didik yang tidak hanya berorientasi administratif, tetapi juga mampu membangun sikap toleransi, penghargaan terhadap perbedaan, dan karakter yang kuat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data diperoleh melalui observasi partisipatif, wawancara, dan analisis dokumentasi sekolah, kemudian dianalisis menggunakan kerangka SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian menunjukkan bahwa manajemen kesiswaan di SDS Unity Primary School diimplementasikan melalui integrasi nilai-nilai Kristiani, seperti kasih, integritas, tanggung jawab, kerendahan hati, dan pelayanan ke dalam berbagai kebijakan dan program kesiswaan. Keberagaman peserta didik yang terdiri atas berbagai agama dan etnis dikelola melalui pendekatan inklusif yang mendorong interaksi lintas budaya dan lintas agama. Analisis SWOT menunjukkan bahwa identitas spiritual sekolah, program pembinaan rohani, kegiatan ekstrakurikuler, serta dukungan orang tua menjadi kekuatan utama dalam pembentukan karakter peserta didik. Di sisi lain, keterbatasan pembina rohani dan tantangan sekularisasi menjadi faktor yang perlu diantisipasi. Temuan penelitian juga menunjukkan bahwa harmonisasi program kerohanian, ekstrakurikuler, dan program anti-perundungan berbasis pendekatan restoratif berkontribusi terhadap terciptanya iklim sekolah yang aman, toleran, dan harmonis. Penelitian ini menyimpulkan bahwa strategi manajemen kesiswaan berbasis nilai Kristiani efektif mendukung pembentukan karakter peserta didik serta dapat menjadi model pengelolaan pendidikan multikultural yang inklusif dan berorientasi pada pengembangan karakter secara holistik.

The objective of this research is to examine how Minangkabau migrants in Bandung negotiate their cultural identity and how the philosophy "di mana bumi dipijak, di situ langit dijunjung" is implemented in their social adaptation. Data were collected through in-depth interviews with migrant students from West Sumatra at Universitas Pendidikan Indonesia, utilizing a qualitative approach and phenomenological method. The study indicates that Minangkabau migrants actively and dynamically negotiate their identity through integration patterns rather than assimilation. Situational strategies are employed; informants gain social acceptance by adopting local linguistic identities and behaviors (Sundanese) in public spaces, while maintaining core values in private spaces. The religious principles of Adat Basandi Syarak, Syarak Basandi Kitabullah, and the communication ethics of Kato Nan Ampek serve as adaptation guidelines that allow for external flexibility, such as in language and daily habits, while preserving fundamental, non-negotiable values. The success of this negotiation is significantly supported by the educational environment and the early internalization of traditional values. This process results in a hybrid identity, enabling migrants to preserve their authentic Minangkabau identity while becoming an integral part of the Bandung community.

Logo merupakan identitas visual yang memiliki peran penting dalam membangun citra dan meningkatkan daya saing suatu usaha, termasuk pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, masih banyak pelaku UMKM yang belum memiliki logo yang menarik dan representatif, seperti yang terjadi pada UMKM Maira Produksi di Kota Bima. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam merancang logo usaha sebagai bagian dari strategi branding dan pemasaran produk. Metode pelaksanaan yang digunakan adalah pelatihan dengan pendekatan partisipatif melalui penyampaian materi dan praktik langsung pembuatan desain logo. Pelatihan dilaksanakan selama dua hari di rumah pelaku usaha. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar desain logo serta berhasil membuat logo yang sesuai dengan karakteristik produk masing-masing. Selain itu, kegiatan ini juga meningkatkan kreativitas dan inovasi pelaku usaha dalam mengembangkan identitas produk. Dengan demikian, pelatihan pembuatan logo ini memberikan kontribusi positif dalam meningkatkan kualitas branding, daya tarik produk, dan daya saing UMKM di pasar.

The phenomenon of globalization is rapidly expanding and influencing nearly every aspect of life. Foreign cultures are entering Indonesia through various digital platforms. If left unchecked, these external cultural influences could erode the nation’s identity and history. This study examines how cultural heritage and national history are increasingly being eroded by globalization, with a primary focus on the role of the digital age as a catalyst for this acceleration. The researcher employed a literature review method using a qualitative-descriptive approach. The results of the analysis are clear: the erosion of Indonesia’s cultural identity has been categorized as a non-traditional threat. This is multidimensional, transcends national borders, involves global digital corporations, and is now recognized as a threat to national security. Social media and digital platform algorithms accelerate this process, particularly among Gen Z. Ali Khamenei’s thoughts on cultural warfare are highly relevant for understanding the current situation. The impacts span numerous aspects from social stability, ideology, and the economy to politics and defense. The researchers recommend that the government strengthen cross-sectoral coordination, expand the BPIP and DPPI programs into the digital realm, revitalize cultural and history curricula, and promote local culture through more innovative methods on digital platforms.

The process of creating and verifying employee ID cards at BKPSDMD Jambi City was previously carried out manually, resulting in lengthy processing times, data entry errors, and a high risk of identity forgery. This study aims to design and implement a web-based employee ID card digitalization system integrated with QR Code technology to improve the efficiency, accuracy, and security of employee identity verification. The system was developed using the Waterfall methodology, consisting of requirements analysis, system design, implementation, testing, and maintenance. The application was built using Native PHP, MySQL, HTML, CSS, and JavaScript. Functional testing was conducted using Black Box Testing with 12 test scenarios, while usability evaluation employed the System Usability Scale (SUS) involving 20 respondents. The results indicate that all core system features functioned properly, achieving a 100% success rate on valid test scenarios. Furthermore, the usability evaluation produced an average SUS score of 71.75, which falls into the good and acceptable categories. The implementation successfully accelerated the ID card issuance process, improved data management accuracy, and enhanced identity verification security through QR Code integration directly connected to the employee database. Therefore, the developed system effectively supports digital transformation and improves the efficiency of employee identity management at BKPSDMD Jambi City.

Nowadays, social media has shaped a new interaction space for human to communicate and access information broadly within a new reality phenomenon called the (global village), a term popularized by Marshall McLuchan. Although it open opportunities for limitless relationship, this phenomenon also frequently gives rise to several moral issues, such as consumerist culture, body exploitation, and the tendency of individuals to build self-identity based on social judgment. This situation aligns with Charles Horton Cooley’s idea., which asserts that self-identity is often formed through the perspective of others. Based on this context, this study aims to examine the relevance of the concept of haecceitas in John Duns Scotus thought as a basis for criticizing moral degradations in social media practices. This research uses a qualitative method through literature study and philosophical analysis of the digital identity phenomenon. The results of the study show that the concept of haecceitas emphasizes the uniqueness and dignity of every person as an individual who cannot be reduced by social construction or the demand of popularity on social media. This concept can serve as a basis for ethical reflection to strengthen the awareness of one’s distinctive identity and respect for the human body in the digital space.

Randai traditional art is one of the cultural heritages of Minangkabau that holds significant aesthetic, educational, and social values; however, its existence is increasingly threatened due to globalization and the declining interest of the younger generation. The lack of attention and limited preservation efforts are the main factors contributing to the decline of this traditional art. Therefore, concrete efforts are needed to preserve randai as part of local cultural identity. This article aims to examine the preservation of randai as an effort to strengthen cultural identity through the Community Service Program (KKN) using a participatory approach involving students and the community in activities such as socialization, training, and performances. The results indicate that these activities can increase public awareness of the importance of local culture and revive the interest of the younger generation in learning and preserving randai. Furthermore, the program also strengthens social cohesion and cultural identity within the community. In conclusion, the preservation of randai not only serves to maintain cultural heritage but also acts as a means of strengthening local cultural identity in the midst of modernization.

Online gambling has become an important phenomenon in today's society, influencing various aspects of social and cultural life. This research aims to explore the impact of online gambling on the formation of global identity and the changes occurring within modern society. Using a descriptive qualitative method, data were collected through interviews with five students in Tanjung Pinang. The findings indicate that online gambling not only alters the way people interact but also leads to shifts in social values, evident in the rise of consumerist and individualistic culture. While there are negative effects, such as addiction and a decline in the quality of social relationships, online gambling also presents opportunities in the digital economy. This study recommends the need for better regulation and educational programs to raise public awareness about the risks associated with online gambling, as well as to leverage its potential benefits. Thus, this research is expected to provide a deeper understanding of the role of online gambling in shaping global identity and the dynamics of modern society.

Background:Micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in the food processing sector, frequently encounter challenges such as limited production capacity, conventional marketing practices, weak brand identity, and inadequate financial documentation, which hinder sustainable business growth. This community service activity aimed to provide comprehensive assistance to Rona Surya, a traditional snack MSME located in Wagir, Malang Regency, through the formulation of production standard operating procedures (SOPs), digital marketing capacity building, brand identity renewal, human resource development, and simple financial recording training. The activity applied a participatory action approach involving direct observation, structured problem identification, systematic mentoring programs, and reflective evaluation over a 16-week period from January to May 2026. The program resulted in the development of a production SOP, active Instagram and TikTok accounts containing at least five promotional content items, a renewed brand logo, a business banner, a simple organizational structure, a vision and mission document, and a basic cash book. In addition, the business owner demonstrated measurable improvements in digital marketing capabilities, brand awareness management, and understanding the importance of separating personal and business finances.

Penelitian ini bertujuan menganalisis gema intertekstual antara Lukas 1:49 dan Kejadian 17:1, khususnya melalui penggunaan gelar ὁ δυνατός (ho dynatos) yang mengacu pada El-Shaddai. Kajian ini berargumen bahwa kemunculan kembali gelar ini bukanlah kebetulan, melainkan strategi teologis Lukas yang disengaja untuk menghubungkan kehamilan supranatural Maria dengan janji keturunan Abraham. Metode yang digunakan adalah analisis tekstual-kritikal, historis-semantik, dan intertekstual. Hasil penelitian menunjukkan bahwa gema ini beroperasi pada tiga tingkat: (1) menegaskan kontinuitas identitas Allah yang setia pada perjanjian-Nya; (2) membangun paralel naratif yang ketat antara kelahiran Ishak dan Yesus; serta (3) mentransformasikan makna Inkarnasi sebagai penggenapan definitif janji El-Shaddai. Implikasi teologisnya adalah bahwa Yesus dipahami sebagai keturunan yang dijanjikan, dan kelahiran-Nya menandai dimulainya era baru umat perjanjian yang universal. Dengan demikian, Lukas 1:49 berfungsi sebagai kunci hermeneutis yang menghubungkan misi Yesus secara tak terpisahkan dengan rencana keselamatan Allah sejak perjanjian dengan Abraham.

Penelitian ini bertujuan merumuskan Model Tridarma Berbasis Panggilan Abraham sebagai paradigma transformasional bagi Perguruan Tinggi Teologi (PTT) di Indonesia. Latar belakang penelitian ini berangkat dari krisis identitas PTT yang sering terjebak dalam dikotomi antara tuntutan akademik dan panggilan gerejawi, sehingga Tridarma Perguruan Tinggi—pendidikan, penelitian, dan pengabdian masyarakat—kerap kehilangan orientasi teologis dan relevansi sosialnya. Penelitian menggunakan pendekatan kualitatif dengan kerangka “Hermeneutika Filosofis-Kontekstual” yang mengintegrasikan studi filosofis dan critical case study pada STT Suwarnadwipa sebagai living prototype. Data penelitian diperoleh melalui analisis teks Kejadian 12:1–3, dokumen institusional, serta literatur teologis dan filsafat pendidikan. Analisis dilakukan melalui “Siklus Interpretasi Tiga Lapis” yang mencakup lapis eksplanatori, komparatif, dan konstruktif. Hasil penelitian menunjukkan bahwa panggilan Abraham mengandung tiga DNA utama, yaitu divine initiative, costly obedience, dan instrumental blessing, yang dapat menjadi fondasi filosofis-teologis bagi transformasi Tridarma PTT. Berdasarkan sintesis tersebut, penelitian ini menghasilkan tiga pilar utama model, yakni pendidikan sebagai Abrahamic Discipleship, penelitian sebagai Pro Deo et Ethne Inquiry, dan pengabdian masyarakat sebagai Shalom-Based Engagement. Implementasi model pada STT Suwarnadwipa menunjukkan bahwa paradigma Abrahamik mampu mengintegrasikan kesetiaan teologis dengan relevansi kontekstual secara operasional. Penelitian ini berkontribusi secara teoretis melalui pengembangan kerangka “Teologi Dwipa Nusantara,” secara metodologis melalui pendekatan “Hermeneutika Filosofis-Kontekstual,” dan secara praktis melalui penyediaan model operasional yang dapat diadaptasi oleh PTT lain di Indonesia.

This article discusses strengthening civic identity through multicultural education based on local wisdom in Gorontalo Regency. The main problem raised is how local culture, although recognized as a symbol of regional identity, has not been fully translated into an inclusive and reflective pedagogical design to shape students' civic awareness. This study uses a qualitative case study design based on document analysis, with data sources in the form of indexed journal articles, regional official publications, and educational documents published in 2021–2026. The focus of the study is directed at educational practices in Limboto and Dungaliyo. The data was selected purposively based on relevance, credibility, and thematic proximity, then analyzed through the stages of data reduction, data presentation, and conclusion drawn. The results of the study show three main findings: first, huyula local wisdom as the value of mutual cooperation, solidarity, and collective responsibility functions as a cultural bridge that connects social diversity with civic disposition. Second, multicultural education is more effective when local values are explicitly integrated into classroom interactions, school habituation, collaborative work, and reflective discussions. Third, challenges arise because many local values are still implicitly practiced so that they have not yet formed a reflective citizenship consciousness. This article concludes the need for a shift from symbolic recognition to structured pedagogical design through curriculum contextualization, teacher mediation, and school-to-community partnerships.

According to Law No. 20 of 2008, micro enterprises in Indonesia are defined as businesses owned by individuals or sole proprietorships meeting specific asset and turnover criteria. Aneka Keripik Mama Uni, an micro enterprise that has operated for 10 years in Fakfak Regency, yet it still face challenges such as weak branding and limited distribution channels. This community service project aims to provide recommendations and implement effective branding strategies to support the partner's business development. The results demonstrate a significant branding transformation through the rebranding of the business to Camilan Baye. The strategy implementation encompasses the development of five core components: brand identity, brand image, brand personality, brand positioning, and brand elements. Specifically, the program produced modern and informative packaging designs for five product variants Garlic Peanuts, Hidden Peanuts, Fried Spicy Taro, Banana Chips, and Garlic Sticks complete with the Indonesian Halal logo, "100% Indonesia" labels, and clear contact information. Furthermore, marketing reach was expanded through Facebook social media optimization and the creation of offline promotional media in the form of standing banners. The implementation of this activity has successfully enhanced the partner's knowledge, skills, and capabilities in visual trend-based product design and marketing digitalization to support business sustainability in a competitive market.