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Social media has become a new communication space that allows for the rapid and widespread dissemination of information, including on public issues. One of the platforms that is often used is social media X (formerly Twitter), where users can express their opinions and shape public perception. This study is entitled "The Influence of Hate Speech by Admin @keretacepatid on Patrick Kluivert (National Team Coach) on the Level of Followers' Perception on Social Media X" which aims to determine how hatred influences the formation of perceptions of social media users. This study uses a quantitative approach with a survey method and data collection techniques through online questionnaires to followers of the @keretacepatid account. The results of the study indicate that there is a significant influence of hatred on followers' perceptions. Some respondents showed a dominant attitude, namely agreeing with the negative narrative built by the account against Patrick Kluivert, while others were in a negotiating position, namely understanding the context of the speech but still considering Kluivert's professional background as a national team coach. This finding is the importance of ethical and responsible digital communication management in shaping public opinion in the era of social media.

religious extremism often arises from a narrow understanding of religious teachings, which leads to hatred and violence. leading to hatred and violence. This article examines how the teaching ofradical love in the Gospel of Luke can be a solution to overcome religious extremism. religious extremism. Radical love in Luke teaches the importance of loving enemies, accepting unconditionally, and promoting peace. This teaching has three main functions: encouraging change in individuals and society, reducing tensions between groups, and replacing hatred with love.As such, Luke's radical love becomes a practical approach to create peace and reduce conflicts brought about by extremism in society.

Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry

  This research aims to conduct a literary psychological study of the novel entitled Hai, Luka by Mezty Mez. This novel was written by a famous author who describes the complexity of the emotions and psychological conditions of the main character. This research explores the psychological elements contained in the novel and analyzes their influence on the character development of the main character. The method used in this research is qualitative method. The results of the research show that the classification of emotions in Dante's character is in the form of guilt, buried guilt, self-punishment, shame, sadness, hatred and love. In this case, the novel Hai, Luka provides a deeper understanding of the complexity of the characters and psychological conditions depicted through literary works. This research contributes to the field of literary psychology studies by revealing how authors use psychological elements to shape characters and stimulate emotional responses in readers    

This research aims to: (1) describe further the meaning contained in the poem A Pair of Bodies by Bode Riswandi. (2) classify and explain lexical meaning, grammatical meaning, referential meaning and non-referential meaning in the poem A Sepaair Bode by Bode Riswandi. This research method uses qualitative research methods with descriptive characteristics. The analysis results obtained in this research contain lexical, grammatical, referential and non-referential meaning. Semantic studies prove that we are able to reason about the words contained in the poem A Pair of Bodies by Bode Riswandi, from the most basic through vocabulary analysis to deducing the meaning of each line of the poem. The poem A Pair of Bodies by Bode Riswandi tells the story of someone who loses their identity after having difficulty going through life without someone to help them, but no matter how much hatred they have for themselves, humans can only rely on themselves to survive.

This research intends to find out the struggle of Afro-American women against discrimination in Alice Walker’s The Color Purple. This research is qualitative, which means that the data are in the form of words; thus, the data came from the novel and other books that are relevant to this research. A mimetic approach is used in data analysis to unearth the literary work as an imitation or reflection of aspects of human life, such as sociological, historical, or psychological background that is related to the topic. The result shows that the Afro-American women that are pictured in Celie’s life should struggle against both white and black discrimination. The whites did not accept the existence of the blacks and treated them cruelly through violence, rape, and murder. On the other side, the black man oppressed the Afro-American woman through sex abuse, physical abuse, and economic depression. The black women were living under the protection of men. However, their protection is no better than dominance and subservience. Even though Celie was treated abruptly and disrespectfully by her father and her husband, she could face it bravely, increasing her knowledge and insights, achieving financial success, and being happy in her life. Therefore, she achieves self-esteem, self-acceptance, economic independence, and, above all, freedom for the whole of her life. This is the realization of African American women's desire to gain recognition as individuals who deserve fair and equal treatment.

This investigation aims to learn more about love and hatred in Shakespeare's Romeo and Juliet. This research is qualitative since the data are in the form of words rather than numbers. In collecting the data, the writer used primary and secondary sources. The primary source is the play, Romeo and Juliet. The secondary sources are books, the internet, and some relevant articles. In analyzing the data, the writer used a mimetic approach. The result shows that human beings are born to love each other. However, in Romeo and Juliet, Shakespeare portrays not only love but also hatred that destroys the lives of human beings who are falling in love with each other. Shakespeare portrays a couple who are not allowed to continue their love relationship because their families are against each other. They are not allowed to meet each other because the families hate each other. Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families.