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Qadri, Muhammad Saleh; Yasin, as; Wati, Risnah; Milida, Rizkia; Nur Ainun, Rizkita

Journal of Administrative and Sosial Science (JASS) 2026 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The implementation of healthy and safe school standards is a strategic effort to create a learning environment that supports the health and safety of elementary school students. This study aims to evaluate the implementation of healthy and safe school standards at SDN 6 Kendari, which is characterized by its proximity to a market and a main road. The study employed a qualitative approach using a case study design, involving field observations, the completion of a healthy and safe school indicator questionnaire, and interviews with educators. The results indicate that SDN 6 Kendari has met most of the healthy school indicators, evidenced by well-maintained buildings, adequate ventilation and lighting, proper sanitation and waste management, and students’ consistent practice of clean and healthy living behaviors. Regarding the safe school aspect, the school’s social environment is relatively conducive and free from risky behaviors, supported by the availability of a monitoring system and collaboration with relevant parties. However, several areas still require improvement, such as the equitable distribution of handwashing facilities, more strategic placement of portable fire extinguishers, and strengthening traffic risk mitigation measures due to the school’s location. Overall, the implementation of healthy and safe school standards at SDN 6 Kendari has been proceeding well, but requires continuous improvement to achieve optimal compliance with the standards.

M. Rifki Hernando; M. Ridwansyah; Zainul Bahri

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Muaro Jambi Regency is one of the main centers of smallholder oil palm plantations that plays an important role in the economy of Jambi Province through its contribution to crude palm oil (CPO) exports and tax revenues. This study aims to analyze farmer characteristics and the effects of land area (X1), plant age (X2), forest and land fire impacts (X3), labor (X4), and fertilizer use (X5) on the production of fresh fruit bunches (FFB) of smallholder oil palm in Kumpeh District. This study used a descriptive quantitative approach with primary data collected through a survey of 139 respondents and analyzed using multiple linear regression with the help of SPSS version 25. The results show that the average characteristics of farmers include an age of 44 years, an average of 2 dependents, land area of 2 hectares, plant age of 10 years, high fire impact scores, labor use of 2 workers, fertilizer use of 1,120 kg, and production of 20,000 kg. The regression results indicate that land area, plant age, and fertilizer use have a significant effect on production, while labor and forest and land fires do not have a significant effect on smallholder oil palm production.

Intan Kumalasari; Nyayu Meutia; Fatimah Azzahra; Nayla Tazkiah

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

 Matra Health is a form of health service specifically designed to maintain and improve public health in dynamic, complex, and constantly changing environmental conditions. This service plays a very vital role, especially in facing and handling various types of disasters, both natural disasters such as earthquakes, floods, and landslides, as well as non-natural disasters such as residential fires. One form of non-natural disaster that often occurs in densely populated areas is residential fires. This is caused by various factors such as unsafe electrical installations, a lack of public awareness of the dangers of fire, and buildings that are not resistant to heat or fire. Residential fires not only cause physical damage to buildings and infrastructure, but also cause various health problems, ranging from burns, respiratory problems due to smoke exposure, to psychological trauma, especially in vulnerable groups such as children, the elderly, and pregnant women. In response to these conditions, a dimensional health intervention activity was carried out from June 23 to 26, 2025 in areas affected by the fires under the coordination of the South Sumatra Regional Crisis Center. This activity aims to reduce health risk factors that arise after the fires through a series of actions such as multi-sector health surveillance, public health education, and distribution of logistical assistance. The activity also includes conducting rapid assessments using the Rapid Health Assessment (RHA) method, providing education on fire impact prevention, and distributing supplementary food to vulnerable groups. The results of the activity showed a significant increase in public understanding of the dangers of fire and the importance of preparedness for its impacts. Furthermore, the need to strengthen cross-sectoral coordination, such as health, disaster management, and social sectors, in disaster management was identified. It is hoped that this activity can serve as a model for strengthening community-based emergency response systems.

Mahesti, Triloka; Triloka Mahesti; Muhamad Sidik

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

The implementation of Supply Chain Management (SCM) makes many businesses manage information, goods, services and money as good as possible so they can provide fast and high-quality services to customers. Therefore, this study aims to implement SCM in Kopi Bintang Salatiga SMEs to decrease production costs, increase revenue, improve operational efficiency and establish good relationships with customers. This study discusses the SCM process and the added value in Kopi Bintang Salatiga SMEs so in the future Kopi Bintang Salatiga SMEs can have good risk management and increase added value. The data was collected through literature study and interviewing the owner of Kopi Bintang Salatiga SMEs. This study found that weather, natural disasters, fires and coffee pests are the factors with the highest risk in the SCM process of Kopi Bintang Salatiga SMEs. The added value of farmers & post-harvest coffee processors of Kopi Bintang Salatiga Kopi Bintang Salatiga SMEs is already quite high at 99%, while at grade I coffee sales is 71% and grade II is 47% it appears that coffee with grade II has lower added value, so it is needing accuracy of coffee processing at farmers & post-harvest coffee processors so the grade I coffee product is increased.

Tiara Wulandari

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The misuse of firearms by police officers is a serious concern that can endanger public safety and damage institutional credibility. Psychometric testing is used as a preventive measure to assess the mental and emotional readiness of officers authorized to carry firearms. This article aims to evaluate the implementation of psychometric tests at the Professional and Security Division (Propam) of Palembang City Police as an effort to prevent firearm misuse. This study uses a descriptive qualitative method through observation, documentation, and literature review. Findings show that the implementation of the test remains administrative in nature and is not fully utilized for psychological monitoring or intervention. In conclusion, psychometric testing needs to be strengthened to function effectively as an early detection tool in the internal supervision of the police force.

Tahir, Muh. Zulkifli; Mustapa, Mustapa

Journal of Administrative and Sosial Science (JASS) 2025 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to determine Community Participation and Factors Influencing Community Participation in Reducing Damage to Production Forest Areas in Polobangkeng Utara District, Takalar Regency. The type of research used is descriptive qualitative research. It is said to be qualitative because the main data source in this study is in the form of approaches and actions of people who are observed and interviewed. The location of this research is in Polombangkeng Utara District, Takalar Regency. The research informants are sources who are considered to have extensive knowledge related to the problems being studied, namely the Head of Polombangkeng Utara District, Head of Barugaya Village, Head of Ko'mare Village, Head of Kale Ko'mare Village, Community. The results of the study are Community participation in preventing production forest fires is good, this is evidenced by the involvement, support and responsibility of the community in reducing forest fires. Factors that influence community participation are Community knowledge is more aware of the dangers of forest fires in the environment. Community awareness is good because more people care about production forests.

Dian Kusuma Wardani; Hidayatur Rohmah; Bekti Widyaningsih; Amrini Shofiyani

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The majority of people in Balongsari Village, Megaluh District, Jombang Regency work as farmers. The rice harvest every harvest period produces very abundant agricultural waste. One of these agricultural wastes is rice husks. A common habit of farmers in this area is burning rice husks. This has an impact on environmental pollution, which comes from the smoke from burning rice husks. The purpose of this activity is to provide a solution for managing rice husk waste so that it is more useful. Proper processing of agricultural waste, namely rice husks, will produce various processed products, namely alternative fuel sources to replace kerosene or LPG gas or firewood. The objects of community service activities are youth of Karang Taruna and farmer groups. The results of this service activity are (1) Obtaining alternatives to replace fuel oil, (2) Reducing rice husk waste, (3) Providing added value to rice husks so that they become more useful. During the activity, participants were very enthusiastic about participating in the event from beginning to end, as evidenced by the results of the questionnaire after the activity, namely 90% of participants were very enthusiastic.

Ficky Adi Kurniawan; Anggoro Budi Prasetyo; Oktomi Wijaya; Nakhma’ Ussolikhah

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

This research aims to see the results of activities to increase employee capacity through the disaster safe hospital (RSAB) program at Kilisuci Regional Hospital, Kediri City. Hospital preparedness plans are very important in ensuring the safety of the hospital environment and the actions that need to be taken to ensure health services remain available during a disaster situation. Kilisuci Regional Hospital does not yet have a preparedness plan that is documented, tested, and involves the surrounding community to be ready to face disasters. The methods used in this community empowerment activity include pretest-posttest, lecture-discussion, direct training/practice, observation and evaluation methods. The research results show that Disaster Management at the Kilisuci Regional Hospital is very necessary considering that Kediri City has a variety of potential disasters and is in an area that has potential threats from floods, fires, the Covid-19 pandemic, Mount Kelud eruptions, traffic accidents and earthquakes. There was an increase in pretest and posttest results of 14.60 points. It is felt that activities to strengthen employee capacity through the Hospital Disaster Plan (HDP) program need to be developed further because hospitals need more preparedness capacity in facing disasters or emergency situations and can support during hospital accreditation.

Ivana Lucia Kharisma; Mayang Selpiyana

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

Effective network management is the main need in the world of information technology, especially for companies engaged in network infrastructure. One of the devices that is often used to support network connectivity is MikroTik. This journal aims to design MikroTik configuration learning based on the OSI Layer Model at PT Proxi Jaringan Nusantara, focusing on setting MikroTik so that it can be connected to the internet. The learning method is designed using theoretical and simulation approaches, including the introduction of the OSI Layer Model as the basis of network communication and the technical steps of MikroTik configuration, such as IP Address settings, NAT (Network Address Translation), DHCP Server, and basic Firewall. The simulation results show that the configuration carried out in accordance with the OSI Layer Model can improve network stability and efficiency. This learning is designed to provide practical and in-depth solutions for authors in understanding MicroTik-based network management.

Ayu Wahyuni Lestari; Ineke Noviana; Martha Meti Kody

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Earthquakes are one of the most common and potentially devastating natural disasters, especially in countries located along fault lines. Indonesia, which is located on the Pacific Ring of Fire, often experiences earthquakes. Simulations can improve children's disaster preparedness, provide self-confidence, and foster a sense of responsibility. Community service activities were carried out at MTsN Sumba Timur on September 7, 2024 starting at 08.00 -10.00 WITA. The name of the community empowerment program is Earthquake Disaster Preparedness Education and Simulation for MTsN Sumba Timur Students as a form of community service in the East Sumba NTT region, by providing education and understanding of the dangers of earthquakes and how to prevent accidents due to earthquakes, as well as providing simulations to maximize participants' knowledge. The first stage is a pre-test on disaster mitigation. This aims to determine students' initial understanding of earthquake disaster mitigation. There are eight Guttman scale questions containing "yes" and "no" answer choices with one correct answer. Next is the presentation of material on earthquake disaster mitigation supported by the use of power points and animated videos. The material provided is in the form of a disaster preparedness plan that includes an introduction to the types of earthquakes, the impact of earthquakes, what happens when an earthquake occurs, and the stages of efforts to increase preparedness before an earthquake occurs, when an earthquake occurs. and after an earthquake occurs. Community service activities through Earthquake Disaster Preparedness Education and Simulation for MTsN Sumba Timur Students were carried out well and effectively. The suggestions that can be conveyed are 1. Activities like this should be carried out periodically in different locations but are prone to disasters so that Disaster Preparedness efforts can be felt by the community fairly and evenly. 2. Partnerships with other sciences and sectors so that Disaster Preparedness efforts can be evenly distributed in all aspects of community life towards optimal public health.

Mandataris Mandataris; Okta Karneli; Syofiatul Safitri

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village. 

Hadriani Irwan; Ikrawanty Ayu Wulandari

Journal of New Trends in Sciences 2024 CV. Aksara Global Akademia

Tropical forest fires pose a serious threat to ecosystem sustainability, particularly in Kalimantan, which is prone to seasonal fires. Early detection is key to prevention efforts, but conventional and satellite-based monitoring methods often face limitations, particularly in identifying small-scale hotspots obscured by forest canopies. This study aims to test the effectiveness of integrating drone technology with thermal sensors in tropical forest monitoring as an early fire detection system. The research method uses a field study design with an experimental approach. Drone flights were conducted over tropical forest areas in Kalimantan, systematically capturing thermal imagery according to a predetermined flight path. Thermal image data were analyzed to identify hotspots, then compared with satellite hotspot data (MODIS and VIIRS). Field validation was also conducted through direct temperature measurements using a portable infrared thermometer. Data analysis involved comparing detection results, accuracy testing, and measuring system sensitivity with a confusion matrix. The results showed that drones with thermal sensors were able to detect more hotspots than satellites, with a higher level of accuracy compared to field validation results. For example, in several study areas, drones successfully identified small hotspots that were not detected by satellites. This confirms that drones with thermal sensors have high sensitivity and can be used as early detection tools for tropical forest fires. In conclusion, the integration of drone technology and thermal sensors has proven effective as a monitoring system that complements satellite-based methods. Further development using big data and machine learning, as well as cross-institutional collaboration, is needed for optimal implementation on a large scale.

Adelini Siagian; Hendra Harmain; Wahyu Syarvina

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Abstract One of the government organizations tasked with managing affairs in its operational area in order to protect, be responsive, resolve, and rescue protected from fire is the Padangsidimpuan City Fire and Rescue Service. Performance is a term used to describe how well the implementation efforts in fulfilling the vision and mission of the organization. This research is in order to evaluate the effectiveness of the expenditure budget, namely from 2018 to 2022. The purpose of this budget capability evaluation is to assess the absorption of expenditure during the budget period. This study used a qualitative methodology combined with quantitative data collection and documentation methods. Descriptive analysis methods were used using efficiency ratios, expenditure growth analysis, operating expenditure and capital expenditure compatibility analysis, expenditure variance analysis. Based on the results of research using expenditure variance analysis, budget performance can be said to be good because there are no expenditures that exceed the budget. Analysis of expenditure growth between 2018-2022 shows positive growth. The findings of the expenditure conformity analysis show that operational costs use more of the expenditure budget than capital expenditure. In addition, with an average of 92.05%, the efficiency ratio of budget realization indicates that the use of the 2018-2022 budget is less efficient.

Aisyah Nur Rahma; Dini Gandini Purbaningrum

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

The flood management program at the Bukit Sawangan Indah Housing Complex is an effort and method to overcome flood disasters when water overflows and the inability of the embankments and the Angke river sheet pile to accommodate water deliveries from Bogor, West Java. The flow of the Kali Angke River which is right at the Bukit Sawangan Indah Housing Complex is the flow and end point of the Kali Angke Channel. So all the problems with the flow of the Kali Angke river are centered on the Bukit Sawangan Indah housing complex because the position of the housing complex is an estuary. The aim of this research is to determine the level of community participation in overcoming flood disasters in the Bukit Sawangan Indah Housing Complex, Duren Mekar Village, Bojong Sari District, Depok City, from all sides and how to deal with it. The steps in efforts to overcome flood disasters are starting to seek aspirations and attracting community sympathy in protecting and preserving the surrounding environment, increasing community awareness, then instilling the values of deliberation and consensus, fostering the values of mutual cooperation and cooperation, mingling and helping fellow local residents to maintain one condition and another. In realizing community participation in overcoming the threat of flooding in the Bukit Sawangan Indah Housing Complex, Duren Mekar District, Depok City, the author used descriptive qualitative research. Even though this research has obstacles in its efforts to overcome, efforts are being made immediately to preserve the environment in the future. With awareness of the challenges and commitment to continuous improvement, the collaboration of all parties, namely the Bukit Sawangan Indah housing community itself, RT/RW management, youth organization management, firefighters and the Tagana team has the potential to create a more efficient and responsive environment in the improvement process for dealing with flood disasters.

Aniqa Asriah; Enjang Suherman

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The purpose of this research is to understand the process of employee discipline at CV. Arsana Sentosa, identify barriers in the implementation of employee discipline, and find ways to overcome these barriers. The method used is qualitative descriptive analysis. The analysis results show that the implementation of Standard Operational Procedures (SOP) at CV. Arsana Sentosa provides significant benefits if done properly according to their functions. If employee discipline at CV. Arsana Sentosa decreases, the profit obtained will also decrease, even leading to losses. From previous discussions, it can be concluded that the implementation of discipline at CV. Arsana Sentosa, particularly in the use of fire extinguisher cylinders, has a significant impact if employees implement discipline well. This can be seen from the discipline system at CV. Arsana Sentosa, which is in line with the applicable regulations. However, there are still things that need to be improved, such as employees needing to have principles in managing time and being perfectionists without delaying tasks.

Fajar Sutopo; Jeihn Novita C Budiman; Aliong Silalahi; Kriswanto Kriswanto; Azhar Ariansyah Ansar

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Shipping activities, especially for fishermen, have significant risks. In addition to the unexpected challenges of nature, one of the serious threats that is often overlooked is the risk of ship fires. Fires can occur due to a variety of factors, such as mechanical failures, fuel leaks, or other accidents. The purpose of this study is to find out the socialization of ship fire prevention for fishermen in East Sapa village. The research method used in the socialization of ship fire prevention is a qualitative method. This approach was chosen to deeply understand the knowledge, attitudes, and skills of fishermen related to fire prevention and safety at sea. The results of this study show that community service activities carried out by the North Sulawesi Shipping Polytechnic in collaboration with the East Sapa Village government have succeeded in achieving their goals in providing education and practical skills to the fishing community. The program, which combines interactive counseling and training, has successfully increased the fishermen's knowledge and awareness of various important aspects of their work, including boat maintenance, life safety at sea, and fire prevention.        

Dewi Tjandraningsih

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The aim of this research is to determine the objective condition of flood victims in Semarang City. Management of flood victims that hit four sub-districts. The research method uses a qualitative approach that describes phenomena and events at the location of flood victims. Data collection techniques were obtained through interviews with several victims, several community association administrators, observations at flood locations by observing residents who were affected by the flood. Literacy studies related to flood victims, in the form of documentation, mass media and online media and the internet. Conclusion Conditions that occur due to extreme weather, strong gusts of wind and non-stop rain for twenty-four hours in the city of Semarang. Covered four sub-districts, namely Pedurungan, North Semarang, Genuk and Gayamsari. And also the tidal sea level, flooding the Kaligawe highway, causing it to become unstable and large trucks breaking down. The Semarang City Government has responded to the impact of the flood by sending aid in the form of drinking water, basic necessities and food to the community, the Semarang Fire Department has also evacuated the elderly and sick people to be able to take refuge at relatives' homes and to hospitals to receive medical treatment at the hospital. Semarang City General.

Ronaldy Candra Septyanto; Walid Jumlad

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Human resource readiness is an important asset and is the main determining factor in the performance of all activities and institutional activities, so that it can support employee career development. Career development is very important to support life achievements and quality of life as well as job satisfaction with each individual's current achievements. There are two factors in career development that can determine a person's career success, namely internal factors including motivation to progress, intellectual ability, interpersonal skills, level of education, and work experience. Meanwhile, factors that come from outside are the attitude of superiors, the weight of work, job vacancies and work productivity. The aim of this research is to determine the personal readiness of HR in the PKP-PK unit in career development at UPBU Tebelian Sintang and to find out the process, obstacles and solutions regarding HR readiness in career development at the unit (PKP-PK) at UPBU Tebelian Sintang. This study uses a qualitative method. The data collection techniques used were observation, interviews and documentation. The respondents in this research were PKP-PK unit personnel at UPBU Tebelian Sintang. The observations in this research were to conduct reviews and observations at the PKP-PK unit at UPBU Tebelian Sintang. The documentation in this research is activities that occurred in the PKP-PK area at UPBU Tebelian Sintang. The results of the discussion in this research are that Readiness is a process or action carried out by a person to be ready to change or respond to something that can make them ready to provide a certain response or response to a situation and employees in the PKP-PK unit have provided information that their level of readiness is sufficient. far above average. Because it is able to prepare quality human resources who are willing to continue learning and developing themselves and Tebelian Sintang Airport has stages of career development in the Aviation Accident Relief and Fire Fighting (PKP-PK) unit, namely through a proposal process from superiors to be registered and get a queue where there will be further information if there is a call in the queue and then the names that come out must be ready to carry out training to support career development at the PKP-PK unit at Tebelian Sintang Airport.    

Edy Soesanto; Alifah Jiddal Masyruroh; Ganis Aliefiani Mulya Putri; Srirahayu Putri Maharani

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Information security and asset protection have become top priorities in the banking industry today. Bank JABAR (Jawa Barat), as one of the leading banks in the region, also recognizes the importance of effective security management. The objective of this research is to examine the implementation of vital objects, file security, and cyber security at Bank JABAR. This research uses a descriptive analysis method by studying the policies and practices implemented by Bank JABAR in information security. Data collection techniques include documentation study and interviews that cover security policies, guidelines, and procedures at Bank JABAR.  The results of this research indicate that Bank JABAR has implemented vital objects by identifying critical assets or information and giving them appropriate protection priority. File security is implemented through strict access policies, data encryption, regular data backup and recovery, as well as secure data disposal. Cyber security is carried out through firewall policies, intrusion detection systems, continuous network monitoring, and regular system security updates. In conclusion, Bank JABAR has taken important steps in the implementation of vital objects, file security, and cyber security. However, there is a need for ongoing efforts to enhance security awareness, involve more intensive training, and adopt a proactive approach to information security.

Retno Dewi Wijiastuti; Indriyani Hamzah

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to determine the influence of Digital Marketing and Personal Selling to Decision Purchasing Insurance Policy PT. Askrindo Sorong Branch. This study has two independen variables is Digital Marketing and Personal Selling, while the dependent variable is Decision Purchasing The method used in this research is quantitative method with descriptive approach using data analisys, namely multiple linear regression analysis. Data were obtained by questioners that spread out to 60 customers of PT. Askrindo Sorong Branch which purchasing insurance policy (especially on Fire Insurance Policies). The sampling technique in this study is to purposive sampling approach. The result of the study concluded that Digital Marketing and Personal Selling partially and simultaneously had an effect on Decision Purchasing. The test results showed that the Personal Selling was the most dominant in this study. The coefficient of determination (R2) is equal to 0.283 or 28,3% the independent variables of digital marketing and personal selling affect a 28,3% on the dependent variable. While for the rest, 71,7% influenced or explained by other variabels not include in this study.