Publication Search

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.

Increasingly advanced technological developments can also have negative impacts. One of them is cybercrime, namely phishing. The existence of phishing will also refer to a scam or fraud. This research aims to increase public knowledge in the Bandarharjo village environment about the dangers of phishing and scams in daily life. This community service activity is an effort to increase community knowledge. The method of transmitting the material is through giving lectures, discussions, and distributing leaflets. The use of these methods and media is effectively applied to increase public awareness regarding the dangers of phishing and scams. According to the evaluation carried out, the level of public knowledge has improved and they are aware of the importance of socialization regarding phishing-type cybercrimes. It is hoped that this activity can have a positive impact and long-term benefits in raising awareness of the dangers of cybercrime in the future in people's daily lives

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.

This study aims to analyze the marketing strategy of orchid ornamental plants in South Tangerang, especially in the context of opportunities and challenges faced by local producers. Conducted in December 2023, this study took objects from 10 housewives cultivating orchid ornamental plants in South Tangerang City. The method used is descriptive qualitative, by conducting in-depth interviews and observations of local producers to understand the marketing strategies they use, as well as identifying opportunities and challenges faced in marketing their products. The results showed that local producers used a variety of marketing strategies, including local exhibitions, online sales, and cooperation with local florists. However, there are several challenges faced, including limited market access, price competition with imported products, and lack of understanding of digital marketing. In-depth discussions are conducted to evaluate effective marketing strategies and overcome the challenges faced. The implications of this research highlight the importance of developing innovative and adaptive marketing strategies for local producers in the face of increasingly fierce market competition. Recommendations include improving market access through cooperation between local producers, training on digital marketing, and improving local product branding to increase competitiveness in local and international markets. Thus, this research contributes to strengthening the local orchid cultivation sector in South Tangerang.

Micro, Small and Medium Enterprises have a very important role in the national economy. One of the drivers of MSMEs is women who contribute 64% of Indonesian MSMEs. Finance has a very important role in starting a business. Based on the information we got, it can be concluded that Dharma Wanita mothers are still confused about how to start a business from their husband's limited income, therefore we help Dharma Wanita mothers how to manage their income so that they can set aside part of their income which will be used as capital in starting a business. The method of implementing this service is carried out by means of presentations and interactive discussions. The result of this service was that the women of the Dharma Wanita Association of the National Park Hall were very enthusiastic about the event. This could be seen from the many questions asked related to family financial management

The implementation of this service activity is carried out by providing material regarding the preparation of proposals and planning for a Potato Processed Food Products Business. The delivery of this training material is carried out by means of lectures and discussions. Assistance is provided by providing direction on how to start business planning, marketing and business development strategies, as well as preparing business proposals. The aim of this assistance is to foster and develop the entrepreneurial spirit at the Indonesian Christian University of Toraja so that students are increasingly interested in entrepreneurship. The form of activity is in the form of guidance in creating a business, such as determining a business idea first/determining the product to be sold, developing a business idea (market segmentation), marketing strategy, finance, and making a business proposal. After that, a business and product proposal presentation was carried out to find out to what extent the students were able to prepare a business proposal for processed potato products.

The implementation of this service activity is carried out by providing material regarding Proposal Preparation and Food Business Planning for Shredded Chicken Rice Bowl Products by delivering this training material with lectures and discussions. Mentoring is provided to provide direction on how to start business planning and preparing business proposals to marketing and business development. The aim of this assistance is to provide students with the understanding and ability to start a business well

The family is the smallest unit of society consisting of the head of the family and several people who are gathered and live in one place under one roof in a state of interdependence. This research aims to find out what things families can do for their children who are do studies at one of the UIN Syarif Hidayatullah Jakarta and how important this is. The method in this research uses qualitative methods. Qualitative data was obtained by conducting in-depth interviews and Focus Group Discussions (FGD) with several students who will become informants. The results of the research show that the conclusion of this research is families have a very important role in creating a supportive environment for the welfare of their children's mental health. According to them, family is the best support system which has the most important role in providing full support which makes them even more enthusiastic.  

Analyzing the study of diphthongs and consonant clusters in the children's reading book" wading the ocean of life " by Muh.Sunardiyantothis research uses the literature study method. Stages in the analysis of data in the form of stages of data collection, data analysis and writing stages. In this study the researchers analyzed the use of diphthongs ai, au, oi and consonant clusters studies show that the diphthong /ai/ is used 79 times in the children's reading book "wading the ocean of life", kh, ng, ny, sy, nk in children's reading across the ocean of life.In addition to the consonant cluster /ny/ quite a lot found but not more than consonant cluster /ng/, 146 is the result of analysis of the consonant cluster /ny/ along with the page was already recorded in the results. The existence of diphthongs in children's reading” wading the ocean of life " by Muh. Sunardiyanto, there are only a few /ai /and/ au /while/ ei /and/ oi /are not found as well as consonant clusters/ nk/, in consonant clusters only found/ ng/,/ kh/,/ ny/, and/sy/. Based on the results and discussion of this article, it informs what diphthongs and consonant clusters are and on which pages the diphthongs and consonant clusters are located.

This research explores the impact of implementing incentives at the Bu Ira basic food agency in Krian, Sidoarjo on employee performance, with a focus on sales bonuses and non-financial incentives. The research results show that sales bonuses related to target achievement provide additional motivation for employees to increase sales, especially when bonuses are linked to certain products that have higher profits. Additionally, non-financial incentives such as recognition for good performance have proven effective in building team spirit and increasing job satisfaction. The discussion involved understanding that incentive design must be tailored to the grocery store context, taking into account the unique characteristics of this industry. Sales bonuses, when tied to specific types of products, can provide a greater motivational boost for employees. Recognition of good performance can be realized in the form of promotion or additional training, providing added value in employee career development. Flexibility in incentive design, effective communication, and continuous evaluation of the effectiveness of incentive programs are the keys to success. The results of this research provide insight for business owners and managers in the grocery agency industry to design incentive programs that suit employee needs and business goals, as well as accommodate changes in the industrial environment.

Regional languages have a role more than just as a means of communication; it also functions as a symbol of pride, a marker of identity, and a means of communication within the family and local community. Nevertheless, regional languages face the challenge of extinction due to the influence of globalization, population migration, and lack of appreciation, especially among the younger generation. The method used is literature study. The focus of this article is on maintaining Sundanese in the context of elementary school education, highlighting the role of students as the main agents in maintaining regional languages. The discussion involves three key steps, namely learning, community activities, and the use of regional languages on special occasions. It is hoped that maintaining regional languages in education can create a generation that has strong character and is able to maintain cultural heritage, making the preservation of regional languages an important task to preserve cultural and linguistic diversity.

This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage companies. Through this journal article, there is a discussion that can be used to provide insight into brokerage companies that survive in today's digital era, as well as quality productivity by marketing and sales in brokerage companies with marketing optimization. This discussion was conducted in one of the brokerage companies, PT Victory International Futures Spazio branch with a communication model with permanent employees at the company's branch.

Hypertension is a serious public health problem, with a significant contribution to global mortality and disability rates. This disease is predicted to continue to increase in the next few years. The aim of this study was to increase the understanding about hypertension and its prevention. The use of Geographic Information Systems (GIS) is important in mapping and treating this disease. Through community service activities in Bandarharjo Village, knowledge about hypertension and prevention efforts can be increased. Discussion method as well as leaflet distribution have proven effective in increasing public understanding about hypertension. Evaluation of the activity showed an increase in participants' knowledge, confirming the importance of this approach in public health education. It is hoped that this activity can have a positive impact in the long term by increasing awareness and preventive measures for hypertension in the community.

PT Indofood Sukses Makmur is a public company listed on the Indonesia Stock Exchange. One factor that can influence a company's financial performance is managerial ownership. The aim is to provide a holistic understanding of the relationship between managerial ownership interacting with the financial performance of a company and understand the factors that may or may limit the impact. The descriptive method for analyzing managerial ownership of the financial performance of PT Indofood Sukses Makmur on the Indonesia Stock Exchange can involve calculating certain formulas below. managerial ownership (km)(Number of managerial ownership shares)/(Number of outstanding shares) X 100%. Based on the results of the calculations above regarding managerial ownership in 2022 at PT. Indofood Sukses Makmur Tbk, namely the number of managerial ownership shares is 1,380,020 and the number of outstanding shares is 8,780,426,500, so the result of the number of managerial ownership shares and the number of outstanding shares is 0.00015717. The discussion regarding managerial ownership of financial performance includes an analysis of the impact of managerial share ownership by management on the company's financial performance. Conclusion regarding managerial ownership at PT Indofood Sukses Makmur can have a positive impact on the company's financial performance.

A performance audit is an audit activity systematically and objectively based on the type of evidence to assess the efficiency, effectiveness, and economics of the audited entity's operations to improve unit operations and achieve good public accountability. This research aims to get to know more about how much influence public sector audit performance has on public accountability through functional oversight that acts as a moderator. This research is a qualitative research type, in which public sector organizations are the object of the research being studied. Conducting research methods in the form of a literature review by analyzing books and scientific writings that have the same title and discussion, so that there are 3 journals taken randomly. This study found that there is a significance between Performance Audits on Public Accountability and Functional Supervision in moderating performance audits on Public Accountability.

Waste is one form of problem that everyone often encounters in their environment. Waste is the waste of products or goods that have been used by their users, so that the remaining results are discarded and do not function again. The purpose of this service is to provide material on making appropriate technology for waste incineration tools to prevent pollution in the untia village. The method of application in this activity is the counseling method through demonstration and also the lecture and discussion method at community meetings in untia village. The results of community service activities regarding the manufacture of appropriate technology for waste incineration tools to prevent pollution in untia village have been carried out well and received a positive response from the untia village community.

Fishermen along the river in the Bonto Bahari sub-district utilize small boats, often called kettles, to find and catch fish. However, these fishermen pay little attention to safety while sailing without using safety equipment. Boat accidents on the river still often occur along the waters they catch fish because of the lack of safety equipment available on board. The purpose of this service is to provide material on how to prepare safety equipment on the ship and how to use good and correct safety equipment as it should be based on the provisions or experience of the speaker. The method used in this activity is the lecture and discussion method at group meetings, as the target of counseling is fishermen members using broadcast media in the form of power points and YouTube links. The results of community service activities regarding health education (counseling) on Understanding Safety Equipment on Fishing Vessels in Bonto Bahari District, Bulukumba Regency have been carried out well and received an enthusiastic response from the people of Bonto Bahari District.

Study of students at Trunojoyo University, Madura, to analyze how they use art as a tool to convey social criticism in a contemporary context. This research uses a qualitative approach with in-depth interviews, observations, and content analysis of students' artistic works such as fine art, theater, music, and literature. The results of the analysis show that students at Trunojoyo University, Madura, use art as a powerful form of social criticism, depicting various issues such as gender inequality, corruption, social injustice and environmental issues. Art among students is used as a means to increase social awareness, stimulate thinking and stimulate social change. In the current context, students utilize technological innovation and social media to expand the impact of social criticism, creating works of art that stimulate discussion and reflection in society and society in general. This study not only provides insight into how students at Trunojoyo University, Madura, use art as a tool for social criticism, but also illustrates how art can be a force for transformative change in facing the social challenges faced by contemporary society.

Instagram as a social media has become a major platform for individuals to build their self-image online. This research aims to explore and analyze strategies for forming the self-image of Communication Science students at Trunojoyo University, Madura on the social media Instagram. Qualitative research methods were used to interview participants from Communication Science students who actively use Instagram. The research results show that students use various strategies, including photo selection, captions, filters, and hashtags, to build the desired self-image. They also manage interactions with followers and respond to comments to strengthen their self-image. Additionally, findings suggest that social pressure, cultural norms, and peer influence play an important role in the formation of self-image on social media. This research provides in-depth insight into how social media, especially Instagram, influences the formation of Communication Science students' self-image, and its implications for self-concept and social interactions in a digital context. This study also provides a foundation for the development of social media literacy among college students and stimulates further discussion about the impact of social media on individual identity construction.