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Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

This research explores the theological and economic value of Ulos as one of the local wisdom of the Batak people. Ulos, which is a traditional woven cloth, not only functions as body protection, but also contains rich symbolic meaning in various traditional ceremonies, reflecting love, prayer and hope. This study emphasizes the role of Ulos in reflecting Gospel values, such as love and salvation, and links them to theological responsibility in the context of economic activity. This research uses a qualitative approach with a case study method, which involves interviews and observations of Ulos craftsmen. The main focus is on the challenges this tradition faces in the modern era, while highlighting the need to empower artisans to utilize digital marketing. In this way, Ulos is understood as a means of preserving local culture as well as enlivening the values of the Kingdom of God in society.  

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to a decline in the number of individuals engaged in this practice. Additionally, there is a dearth of cultural socialization about Toraja carving in formal education, which has contributed to a lack of understanding about the significance and meaning of these motifs. In light of the aforementioned issues, there is a clear necessity for the establishment of an information medium that can elucidate the meaning and significance of Toraja carving in a comprehensive manner, with film serving as a potential conduit for such an endeavor. One potential solution is the use of a documentary film. The research method employed in this study is qualitative, employing a linear strategy as a creative strategy in media design. It is anticipated that the information will be conveyed in greater detail, in accordance with reality, and structured in a narrative that is aligned with the target audience, namely students and students. The implementation of the media will occur on a digital platform, thereby facilitating the dissemination of information on a wider scale and effectively increasing cultural knowledge through the use of attractive visuals, clear audio, and integrated narratives. The result of this research is the potential production of a documentary film that can function as a conduit of information, providing education to the community and thus serving as a resource for the public.  

Indonesia is a country that has rich and diverse culture that has existed since ancient times. Every ethnic group in Indonesia certainly has its own cultural characteristics. Wealth like this is what makes Indonesia famous for its customs, culture, language and literature. With this culture, we as the younger generation should preserve and maintain the authenticity of Indonesian culture. One of them is tikew crafts. Tikew is a form of local culture of the Gedung Ratu community which is made using woven techniques. Tikew is a form of local culture whose existence should be preserved and maintained. This research aims to determine the cultural value of tikew crafts as a form of local wisdom. Efforts to preserve, maintain and develop local culture at Gedung Ratu village officials formed a community of tikew craftsmen as a form of cultural preservation. This research method uses qualitative research methods with interview techniques with one of the Tiyuh Gedung Ratu staff. This research focuses on tikew crafts by examining the cultural values ​​contained therein. As a form of preserving local wisdom in Indonesia.

The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.

Batik is a work of art that has unique cultural values. The existence of batik can be found at any time in all corners of the city of Pekalongan. Meanwhile, batik production and trading activities are active throughout the day, even late at night. The pulse of people's lives, which is never separated from batik, has given Pekalongan the image of a "batik city". This is quite relevant considering that the people of Pekalongan city cannot be separated from batik, batik has become the economic lifeblood of the people of Pekalongan. Pekalongan batik production is not only sold in the local market but has reached and penetrated the international market. As competition in the international batik industry has arrived, it is fitting for Pekalongan batik to receive legal protection. The legal protection in question is about intellectual property rights, one of which is related to the use of trademark rights. There are two problems in this research, namely how to obtain legal protection for brand rights, logos, batik motifs and models in Pekalongan and how to report criminal acts of misuse or counterfeiting batik logos/brands that have been registered with Intellectual Property Rights. This research was conducted using a normative juridical research model or a normative legal research method. The normative juridical research method is a library-based legal research method. In this research, research will be carried out by analyzing the problems being discussed relating to the regulations on Intellectual Property Rights, specifically Brand Rights. Then the author connects it with legal protection of brand rights for the Batik industry in Pekalongan. Research results Legal protection for copyright of batik motifs generally exists in the 2002 UUHC, as regulated in Article 12 letter i. Based on developments in the 1987 UUHC and 1997 UUHC, batik art that receives copyright protection is non-traditional batik art with the consideration that traditional batik art has become common property (public domain). In the 2002 Copyright Law, both traditional and contemporary batik receive protection. Legal protection for batik motif copyright is obtained automatically without registration. Copyright registration for Pekalongan batik motifs is still rarely done. UUHC 2002 basically protects the artistic work of batik craftsmen without having to register. This creates several problems, namely, new motifs created by batik craftsmen in Pekalongan are marketed, and within three months the printed batik will come out. Regarding this problem, the Pekalongan City and Regency Department of Industry and Trade has not yet taken action because basically most batik motifs in Pekalongan have not been copyrighted. If people want to protest and demand it, it will also cost a lot of money, even though most craftsmen in Pekalongan have little capital. The level of awareness and understanding of the public, especially small and medium industrial entrepreneurs, regarding copyright is still low, so this condition becomes even worse due to the lack of ability to access information, as well as understanding of relevant agency officials regarding the importance of copyright. Keywords: Brand Rights, Legal Protection, Pekalongan Batik

Bamboo crafts are works of art that have many benefits, such as musical instruments and household utensils. One way to make bamboo crafts is by weaving. The largest craft industry in the city of Trenggalek is the bamboo weaving industry. There are many health problems and work accidents in bamboo weavers such as complaints of low back pain, CTS or work accidents such as cuts, stabs, etc. The purpose of this physiotherapy education is to increase the understanding and knowledge of bamboo weaving craftsmen in order to avoid or resolve problems with the health and safety of workers. This activity shows results, namely that bamboo weaving craftsmen can understand the material well after being evaluated with a pre-test and post-test.

This Community Service (PKM) aims to improve financial management and digital marketing skills for ecoprint batik groups in Purbalingga. This program is motivated by the needs of craftsmen to develop local economic potential by improving skills in managing finances and utilizing digital technology for product marketing. Through a participatory approach and intensive training, this PKM activity provides an in-depth understanding of good financial management and effective digital marketing strategies. The results of this program show a significant increase in the financial management skills and digital marketing skills of the participants. Thus, this PKM has succeeded in empowering ecoprint batik groups to be more financially independent and able to compete in a wider market through optimizing digital marketing.

Bermi Village is one of the villages in Mijen District, Demak Regency. The existence of Bumdes in a village is currently important for the development and independence of the village. With quite a lot of village potential, including Sumur Gandeng, onion farmers, rice farmers, water hyacinth craftsmen groups, catering, and waste that is not managed properly. However, until today the lack of good management has become an obstacle for Bumdes in Bermi Village. In terms of legal aspects, improvements need to be made, and there are no productive businesses operating from the potential of Bermi Village. Based on this background, this service aims to help Bermi Village in increasing knowledge of Bumdes management, by conducting socialization and Discussion (Focus Group Discussion) of village potential which is used as a productive business plan to be implemented. The results of this service, as many as 92% of participants stated that they understood and understood the socialization given (with details of 35% very understanding, and 58% understanding), and it was decided that several business plans that would be implemented were the management of Bumdes cooperatives for productive businesses, management of Sumur Gandeng as a tourism business, and management of village-level waste as a form of non-productive Bumdes business. So that with this service, Bumdes becomes well organized in organizational administration.

This Independent Community Service Program (KKN) was implemented by students of the Muhammadiyah University of North Sumatra in Lingkungan XXIX, Rengas Pulau Village, Medan Marelan District. This activity focuses on empowering micro, small and medium enterprises (MSMEs) through the application of batik cultural identity to leather bag crafts. Through this service, students help local craftsmen to combine batik motifs with leather bags in order to increase the aesthetic value and selling power of the product. The main objective of this activity is to increase public awareness of the importance of maintaining and preserving national cultural heritage, especially batik, as well as to provide education to craftsmen regarding the application of traditional techniques in leather bag production. This program consists of several activities, including training in making batik leather bags, socializing early savings in schools, and mutual cooperation activities to maintain environmental cleanliness. The results of this activity show an increase in the knowledge and skills of craftsmen in producing culturally valuable products, as well as increasing community participation in MSME activities. In addition, students also succeeded in motivating residents to be more active in protecting the environment and increasing awareness of the importance of health through integrated health service post activities. Thus, this KKN not only contributes to the development of the local economy, but also to the preservation of culture and improving community welfare.

Mojolaban is a sub-district in Sukoharjo Regency, Central Java which has 15 villages. This sub-district has a Mojolaban main health center and a Jatimalang sub-district health center. Mojolaban sub-district has many elderly people aged 60-64 years, 42,481 people and most of them work as ethanol, roof tile and gamelan craftsmen. Ischialgia has risk factors such as age, unergonomic working positions, the habit of lifting too heavy weights, and injury. These risk factors are related to the majority of people's jobs in the Mojolaban District area. Ischialgia is a problem that often arises in the elderly and people in Mojolaban District do not yet know how to treat Ischialgia properly. This outreach method uses the lecture method and uses leaflets as an outreach medium. The aim of this outreach is to prevent, promote health related to Ischialgia, targeting participants at the Elderly Posyandu located in Palur Mojolaban Village. The measurements used in this activity were pre-test and post-test questionnaires to measure the elderly's understanding of Ischialgia.  The results showed a significant increase in understanding regarding Ischialgia material with an average pre-test score of 3.5 and an average post-test score of 6.1.

Indonesia has abundant natural wealth spread throughout Indonesia. Natural wealth provides various benefits for daily life, one of which is for batik craftsmen from Sragen district. Taking advantage of Indonesia's natural wealth, one of the craftsmen from Sragen district was able to develop batik using natural dyeing techniques. Natural dyes taken from certain plant extracts will produce dyes for batik coloring. This research was conducted with the aim of seeing the batik production process with natural dyes and knowing the tools and materials used in the batik production process with natural dyes. The method used in this research is training and group discussion forums related to the natural dyed batik production process. The results of this research are several batik works with a natural dyeing process that uses natural dyes such as indigofera, tingi, jalawe, and jambal.

In the Riau Islands, especially on Ngenang Island, weaving activities have become part of the life of the Malay community. This initiative to develop and produce woven fabric aims to preserve culture as well as empower women and improve the local economy. This research aims to determine the role of the Batam City Department of Industry and Trade (Disperindag) in empowering the community through groups of woven cloth craftsmen on Ngenang Island. This research uses a qualitative descriptive research method. The data sources for this research come from primary and secondary data. Research results based on (1) support the development of small and medium industries (IKM), including the weaving industry. (2) empowerment efforts carried out through guidance and technical support, which helps in developing technical skills and innovation in woven motifs (3) the government responds quickly to the needs of craftsmen by providing funds, looms and raw materials, increasing production efficiency and quality of woven fabrics resulting from. In conclusion, the role of the government on Ngenang Island is not only as a regulator, but also as a dynamist and facilitator in strengthening the weaving industry as part of an inclusive and sustainable local economic development strategy.

Low back pain is one of the diseases that contributes greatly to disability. The World Health Organization (WHO) states that the incidence of low back pain is 619 million people throughout the world and is expected to increase to 843 million cases in 2050. One of the interventions that supports this is Mc Kenzie Exercise therapy to treat lower back pain. The aim of this research was to determine the effect of the Mc Kenzie Exercise on the level of lower back pain in batik craftsmen. This research method is a type of Pre-Experimental research with a One-Group Pre Test-Post Test Design. Using a sampling technique in the form of non-probability sampling, namely the purposive sampling method. Sample of 15 batik craftsmen. Mc Kenzie Exercise is done 8x for 4 weeks. Data analysis used was the Wilcoxon sign rank test. The results of this research, before the intervention was carried out, most batik craftsmen experienced moderate pain with a percentage of 46.7%, after the intervention it decreased to mild pain with a percentage of 53.3%, and the Wilcoxon test results showed a p-value of 0.005 < 0.05, which means There is an effect of Mc Kenzie Exercise on reducing lower back pain. The conclusion of this research is that the Mc Kenzie Exercise has the effect of reducing lower back pain in batik craftsmen.

Partners in this program are bamboo craftsmen Jihan Craft, Somakaton Village, Somagede District, Banyumas Regency. The problems faced by partners are lack of equipment in running their business; very limited capabilities in business management consisting of production management, HR, marketing and finance; limited ability in bookkeeping and financial reporting; limited ability to carry out online marketing activities; do not form groups; do not understand group management; and do not have the skills to carry out group administration. To achieve the goals, activities are carried out in the form of counseling, practice and mentoring. The evaluation method is carried out by comparing the level of knowledge and abilities as well as the production and marketing performance of partners before and after the activity. The benefits of this service activity are that partners get additional mechanical production equipment so they can increase the quantity and quality of their products and can produce more efficiently, partners' business management abilities increase, they have the ability to do bookkeeping and financial reporting, they can carry out online marketing activities well, the formation of groups Jihan Craft business officially, understand and can practice group management well; and can carry out group administration activities well.

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.    

Local culture, including the practice of weaving Buna motifs, is a cultural heritage that needs to be preserved in the era of globalization which, if not maintained, could hinder the development of traditional practices. This research aims to determine the importance of combining management principles and Christian values ​​in maintaining the practice of weaving Buna motifs. This research used a qualitative approach involving the principal, teachers and students of Nunkolo State High School as participants. Data collection was carried out through unstructured interviews, observation and analysis of related documents. The research discussion was analyzed descriptively which showed the results that the school principal plays a very important role in the world of education with his leadership in developing educational programs that support the preservation of local culture, as well as exploring how the Christian values ​​adhered to by the school can provide a moral and ethical foundation in preserving cultural heritage. The school principal's management seeks to strengthen Christian values ​​through the practical activity of weaving Buna motifs as a means of forming cooperation between students and craftsmen which has an impact on student behavior which increasingly respects traditions that have been maintained for a long time.

Ikat weaving is a culture that is very thick with the meaning and value contained in each distinctive motif produced in the form of nowing and kwetek fabrics worn by men and women in everyday life both customary traditions that have been left by ancestors. Crafts made by weaving craftsmen in Weranggere Village are no less interesting than woven fabric craftsmen from other villages. However, there are problems that I encountered at the MBKM location, namely that there is no marketing or selling out of the area. They only sell it in the market or around the village or neighboring villages. As we all know that in today's technological age, it is very necessary for business methods to be carried out through the use of technology in the form of using social media. The purpose of that is so that how to introduce social media to mothers in promoting woven ikat fabrics in the modern era without having to sell in the market. So that woven fabrics are not only known in the East Flores region but also at the national and international level

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.