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Patient revisit intention is a key indicator of hospital success in maintaining patient loyalty. In the digital era, the use of digital marketing and the quality of nurse communication play important roles in shaping patients’ perceptions of service quality and their decisions to return. This study aimed to analyze the effect of digital marketing utilization and nurse communication on patient revisit intention, with service quality as an intervening variable at Cabangbungin Regional General Hospital, Bekasi Regency.This research used a quantitative survey design with purposive sampling of outpatient participants. Data were analyzed using index analysis with the three-box method and hypothesis testing through Structural Equation Modeling–Partial Least Squares (SEM–PLS).The findings revealed that digital marketing utilization and nurse communication have a positive and significant effect on both service quality and patient revisit intention. Additionally, service quality was proven to mediate the relationship between digital marketing, nurse communication, and revisit intention. These results highlight the importance of integrating effective digital marketing strategies with empathetic and clear nurse communication to enhance perceived service quality.In conclusion, strengthening digital-based patient engagement, improving communication systems among healthcare professionals, and promoting empathetic service behavior are essential strategies to increase patient loyalty and revisit intention. This study provides practical insights for hospital management in optimizing service quality through digital transformation and communication improvement.

The community service activity entitled “Optimization of MSME Financial Management Based on Sharia Economic Principles” aims to enhance financial literacy and management capacity of micro, small, and medium enterprises (MSMEs) in Bekasi Regency in a sustainable manner. This program is designed to address the practical needs of business actors in managing their finances in an orderly, transparent manner and in accordance with Sharia values. Through a participatory training approach and action-based mentoring, a total of eight MSME participants took part in a series of activities, including basic financial recording training, simulations of Sharia-based financial statement preparation, as well as an introduction to various halal financing alternatives and the utilization of Sharia fintech. The results of the activity indicate a significant increase in participants’ understanding of Sharia financial concepts, rising from 45% to 85%, along with improved skills in preparing financial statements in accordance with Sharia principles. In addition, this program also generated positive social changes, marked by the establishment of the “Bekasi Berdaya Sharia MSME Group” as a platform for collective learning, business collaboration, and network strengthening. These findings demonstrate that the application of Sharia financial principles in community empowerment programs can strengthen economic resilience while fostering ethical, transparent, and value-driven business practices.

The rapid development of information technology has encouraged various educational institutions, including non-formal education providers, to utilize digital media as an effective means of information dissemination and communication with the wider community. Taman Pendidikan Al-Qur’an (TPQ) Jabal Annur, located in Tambun Selatan, Bekasi Regency, still experiences limitations in delivering information to the public due to the absence of a website-based information medium. Currently, information related to the institutional profile, learning activities, schedules, and official announcements is conveyed through conventional methods, which are less effective and have limited reach. Therefore, this community service activity aims to assist TPQ Jabal Annur in developing a simple, functional, and accessible information website using HTML and CSS, as well as deploying it through the GitHub Pages platform. The implementation method consists of several stages, including initial observation to identify partner needs, website interface and content design, website development, and implementation and deployment. The result of this activity is an official TPQ website that can be accessed online and functions as a centralized information medium for students, parents, and the surrounding community. The availability of this website is expected to enhance the effectiveness, accuracy, and accessibility of information delivery, as well as to support the digital transformation process in non-formal religious education institutions in adapting to the demands of the digital era.

The rapid development and population growth in Bekasi Regency, Indonesia, have resulted in increasing traffic density and a corresponding rise in road traffic accidents (RTA), particularly along the critical 28 km Kalimalang Inspection Highway, locally known as "Jalur Tengkorak." This study aims to analyze the simultaneous and partial influence of Vehicle Factors (X1), Human Factors (X2), and Road Physical Condition Factors (X3) on RTA (Y). A quantitative descriptive approach utilizing Multiple Linear Regression (MLR) was employed, based on primary data collected through questionnaires from 100 motorcycle riders and secondary data from Polresta Bekasi (2022). The findings confirm that all three variables significantly and positively influence RTA, resulting in the model \hat{Y} = 2.218 + 0.302 X1 + 0.161 X2 + 0.289 X3 + \mu. The adjusted coefficient of determination (R^2) is 0.514, indicating that 51.4\% of RTA variation is explained by these factors. Crucially, the Road Physical Condition Factor (X3) emerged as the strongest predictor (t=4.429, \beta=0.385), surpassing the traditional dominance of human error. This key finding suggests that mitigation strategies must prioritize urgent infrastructure repair addressing potholes, road waves, and insufficient markings to significantly reduce accident frequency in this corridor.

The advancement of digital technology plays a crucial role in fostering regional economic growth and tourism. Bekasi Regency, recognized as Indonesia’s largest industrial area, has vast potential to develop its tourism sector and creative economy. However, limited public understanding of digital utilization remains a major challenge, particularly in promoting village potential and local products in Sukamurni. To address this issue, and the socialization of the Industrial Tourism Portal was carried out to improve community skills and awareness of technology as an effective promotional tool. The program adopted a participatory approach through counseling, training, and direct practice, enabling active engagement of participants throughout the process. The residents of Sukamurni Village became the main actors in using the portal to highlight local tourism and broaden the market reach of MSME products. The outcomes indicated that participants not only gained theoretical knowledge but also practical competence in accessing and applying portal features effectively. Moreover, the activity successfully raised awareness of the significance of digitalization in enhancing business competitiveness and long-term sustainability. With this important initiative, and Sukamurni Village is expected to strengthen its position as an innovative, productive, and technology-adaptive tourism village, while also actively supporting sustainable community welfare and inclusive regional development.

This research aims to analyze the use of the School Activity Plan and Budget Application System (ARKAS) in managing BOS funds at elementary schools in Bekasi Regency. The study employs qualitative methods through interviews and literature reviews from various sources. It was conducted at SDN Babelan Kota 06. The implementation of ARKAS version 4.0 significantly contributes to budget management in Indonesian schools. ARKAS facilitates online budget planning, submission, and tracking, as well as automated reporting and system integration to enhance transparency and accountability. However, ARKAS implementation faces challenges such as lack of understanding and training in schools, technological infrastructure limitations, and frequent policy changes. The study highlights the importance of better socialization and adaptation to regulatory changes to improve the effectiveness of ARKAS in school fund management.

The Community Service Program (KKN) is a tangible form of student service to the community through the application of knowledge in the field. Nagacipta Village, Serang Baru Subdistrict, Bekasi Regency, was chosen as the location for the KKN because it has considerable potential for community economic development, particularly through the Micro, Small, and Medium Enterprises (MSME) sector, and faces various challenges in the fields of education, social affairs, and culture. The objectives of this activity are to empower the community through education in schools, MSME assistance, and increased social awareness in order to support sustainable village development. The implementation method used is a qualitative descriptive approach with a participatory element (Participatory Action Research/PAR). The stages involved observation, interviews, group discussions with village officials, youth, and the community, work program preparation, implementation, and evaluation. The main programs implemented included anti-bullying and hygiene education in schools, simple digital marketing training for MSMEs, environmental health education, and support for community social and cultural activities. The results showed an increase in students' awareness of hygiene and mutual respect, the development of MSME actors' knowledge of digital promotion through social media, and increased community participation in social and cultural activities. Documentation of the activities also showed the active involvement of the community and the support of village officials. In conclusion, the KKN program in Nagacipta Village made a positive contribution to community empowerment and MSME development. This program is expected to be the first step in strengthening the village's economic independence and improving the quality of human resources. Recommendations are given for similar programs to continue with ongoing support from the village government, educational institutions, and the next KKN period.

This community service program was carried out by students of Universitas Pelita Bangsa in Karangsetia Village, Karang Bahagia District, Bekasi Regency, as a concrete effort to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in facing the challenges of digitalization. MSMEs in this area still encounter various obstacles, such as the absence of formal business legality, limited understanding of branding strategies, and minimal utilization of digital technology for both marketing and payment systems. These conditions have weakened business competitiveness and hindered the growth of local enterprises. The program focused on three interrelated aspects: legal compliance, brand development, and digital adoption. Business legality was facilitated through the issuance of the Business Identification Number (NIB), which provides legal certainty while granting access to government programs and financial institutions. Branding was strengthened by designing logos, banners, and simple promotional media to enhance business identity, professionalism, and consumer appeal. Digitalization was promoted through business registration on Google Maps to improve visibility, and the adoption of the Quick Response Code Indonesian Standard (QRIS) as a cashless payment method that is efficient, secure, and widely accepted. The methods employed included observation, socialization, mentoring, and participatory evaluation with business owners. The results demonstrated significant progress, as most MSMEs successfully obtained legal registration, adopted QRIS in daily transactions, registered their businesses on Google Maps, and developed clearer visual identities. This program had a positive impact by increasing entrepreneurial confidence, expanding market reach, and fostering awareness of the importance of digital transformation. Overall, the community service program contributed to strengthening the competitiveness, sustainability, and independence of MSMEs in Karangsetia Village, while supporting the development of the local economy.

This study aims to analyze the influence of service quality and facilities on customer satisfaction at Tiki 0259 Outlet in Bekasi Regency. In the era of increasingly competitive logistics service industry, customer satisfaction is the key to the sustainability and growth of the company. Tiki 0259, as one of the providers of goods delivery services, must be able to maintain service quality and provide adequate facilities to maintain customer loyalty. The research method used is quantitative with a survey approach. Data were collected by distributing questionnaires to customers who have used Tiki 0259 services in the last six months. Data analysis techniques used validity and reliability tests, multiple linear regression, and t-tests to test the influence of each independent variable on customer satisfaction as the dependent variable. The results showed that service quality and facilities had a positive and significant effect on customer satisfaction. The test showed that the facility variable had a more dominant influence compared to service quality, evidenced by the t-value of 20.075 which was greater than the t-table of 2.021 and a significance value of 0.000 <0.05. This means that improved facilities, such as comfortable waiting rooms, comprehensive digital services, and easy access to information, have a direct impact on customer satisfaction. These findings indicate the importance of continued investment in facility improvements and staff training to enhance service. Tiki management is advised to continuously evaluate available facilities and ensure professional, prompt, and friendly customer service. This way, Tiki 0259 can maintain customer loyalty and increase its competitiveness in the delivery services market. This research also provides empirical support for customer satisfaction-based service development strategies in the local logistics sector.

This study aims to analyze the implementation of the principle of public interest in the implementation of public services by the Population and Civil Registration Office (Disdukcapil) of Bekasi Regency, as well as to evaluate the extent to which the implementation of these principles contributes to efforts to realize people's welfare. The principle of public interest is one of the basic principles in the implementation of public services that emphasizes the fulfillment of basic rights of the community in a fair, fast, equitable, and accountable manner. This research uses a qualitative approach with a case study method, where data is collected through in-depth interviews, direct observations in the field, and documentation studies on various policies and service reports. The results of the study show that the Bekasi Regency Disdukcapil has adopted various innovations in services, such as online services, digital queue systems, the use of information technology-based applications, and increasing the transparency of service information through social media and official websites. These steps are taken to improve accessibility, efficiency, effectiveness, and community satisfaction as service recipients. However, the implementation of the principle of public interest still faces several obstacles, such as limited competent human resources (HR), uneven information technology infrastructure, and low digital literacy among certain communities, especially the elderly and people in suburban areas. This condition results in the suboptimal public service oriented to the public interest to the maximum. Therefore, continuous efforts are needed through increasing the capacity of the apparatus, the development of inclusive and adaptive public service technology, and massive education to the public to increase participation, understanding, and awareness of the available services. Thus, the public services that are carried out can really contribute to realizing the welfare of the people as a whole, equitable, and just.

This study highlights the importance of accurately calculating the Cost of Goods Sold (COGS) as a foundation for strategic decision-making in the operations of Micro, Small, and Medium Enterprises (MSMEs), specifically focusing on the business "Mie Ayam Bakso Mas Pri" located in Cikarang. The issue addressed is the challenge faced by MSMEs in accurately calculating COGS, which stems from a lack of knowledge, hidden or overlooked costs, and limited access to appropriate calculation methods. The primary objective of this research is to identify the cost components that influence COGS and to explore the implementation of calculation methods in a meatball processing business. This study employs a qualitative approach with a descriptive method. Data was collected through direct observation, interviews with the business owner and other relevant informants, and document analysis. The sources of data include primary data obtained directly from the MSME "Mie Ayam Bakso Mas Pri" and secondary data from various relevant literature. The research was conducted in the South Cikarang area, Bekasi Regency. The results from the methods used are expected to provide deeper insights into COGS management strategies in culinary sector MSMEs and their impact on operational efficiency and pricing decisions.

Social fragmentation within community organizations in Kampung Bojong, Bojongsari Village, Kedungwaringin Subdistrict, Bekasi Regency, has led to social polarization that hinders community cohesion and inclusive participation. This study aims to formulate strategies for strengthening collaboration to build inclusive and equitable organizations. The method used is a qualitative approach with a participatory case study design. Data was collected through participatory observation, in-depth interviews, and focused group discussions (FGDs), using purposive sampling techniques. Analysis was conducted thematically, and validity was ensured through triangulation and member checking. The results indicate that social polarization encompasses aspects of power, age, politics, economics, geography, and symbolism, reflected in exclusion, information inequality, and weak communication. Factors contributing to low collaboration include lack of trust, dominance of central figures, and limited member capacity. Interventions were implemented through a community-based action research model involving dialogue facilitation, collaborative training, and organizational strategy mentoring. Evaluations showed increased cross-group participation, the formation of communication forums, and reduced social tension. This study contributes practically and theoretically to building resilient organizations through participatory and transformative approaches.

The advancement of digital technology has revolutionized the way tourism destinations are promoted, particularly by local communities. This article presents the results of a community service program conducted by graduate students of the Master of Communication Science at Universitas Paramadina, Cikarang Campus, focusing on optimizing tourism promotion through digital marketing in Kampoeng Kita Setu, Bekasi Regency. The program aimed to empower local Tourism Awareness Groups (Pokdarwis) through a series of activities such as seminars, workshops, the launch of a digital tourism map, digital content creation training, and the signing of an Implementation Agreement. The primary objective was to enhance the capacity of Pokdarwis in utilizing social media as an effective and sustainable promotional tool. Collaboration among community members, academics, and local government emerged as a key factor in developing community-based tourism. The program outcomes indicate a significant improvement in digital literacy among Pokdarwis members and a growing commitment to independently and professionally manage destination promotion.

This study examines the causes and impacts of hazardous and toxic waste (B3) spills in Bekasi Regency, West Java. B3 waste such as used oil, batteries, and heavy metals can pollute the environment and harm public health. Key causes include lack of treatment facilities, violations of disposal procedures, and weather factors like flooding. The research uses normative legal approaches. The findings of this study underscore the necessity of managing hazardous waste in compliance with established regulations, enforcing environmental laws rigorously, and ensuring active involvement from both government institutions and the public in monitoring efforts. The application of the strict liability principle is considered highly important in providing a deterrent effect against polluters through legal accountability.

At several levels of education, particularly at SMP Dewantara in Bekasi Regency, students continue to face difficulties in achieving satisfactory learning outcomes in the Islamic Religious Education (PAI) subject. The predominantly lecture-based teaching style in class IX.A has not been effective in encouraging active student participation, resulting in low mastery of the subject matter. The aim of this study is to improve learning outcomes by integrating the Problem-Based Learning (PBL) model into PAI instruction. This study involved 12 students from class IX.A as subjects and was conducted over two cycles using a collaborative Classroom Action Research (CAR) strategy. Data were analyzed both qualitatively and quantitatively through observations, tests, and interviews. Based on the collected data, students' average scores increased significantly from 76.67 before the intervention to 98.33 in the second cycle. Learning mastery also improved from 58% to 100%. By creating a more dynamic, collaborative, and real-world-relevant learning environment, the PBL approach proved effective in helping students gain a deeper understanding of the subject matter.

This study examines the implementation of the local workforce priority policy in Bekasi Regency during the first six months of the new Regent's leadership (January–June 2025). Although Bekasi is known as a large industrial area with extensive job opportunities, February 2025 data shows that the Open Unemployment Rate (TPT) remains high, at 8.87%, or far above the national average. This condition indicates that the policy based on Regional Regulation (Perda) No. 4 of 2016 has not been running optimally. The analysis results show that the policy implementation faces structural obstacles, one of which is the practice of co-optation in the form of brokering, nepotism, and rent-seeking, which undermine the principle of meritocracy. This situation has resulted in a decline in the quality of human resources recruited by companies and limited opportunities for local job seekers who actually have adequate competence. This report also discusses the legal aspects of the local priority policy, which essentially must be consistent with the principle of non-discrimination and the Supreme Court's decision emphasizing the importance of professionalism in the workplace. Thus, the existence of this policy is not only related to job opportunities, but also concerns the integrity of labor governance. To increase its effectiveness in the future, a comprehensive strategy is needed that includes strengthening regulations to be more adaptive to industry dynamics, increasing transparency and accountability in the recruitment process, developing the capacity of local human resources through targeted training programs, and strict monitoring and law enforcement mechanisms against abuses of authority. Through this integrated effort, it is hoped that the local labor priority policy in Bekasi Regency will not only be a formal instrument but will also be able to have a real impact in reducing unemployment and strengthening the competitiveness of the local workforce amidst the currents of industrial globalization.

The research aims to find out the role of Pancasila and Citizenship Education (PPKn) teachers in increasing student awareness of the impact of bullying behavior at SMA Negeri 1 Pebayuran, Bekasi Regency, West Java. The research uses a descriptive method with a qualitative approach. Data collection was carried out through observation and in-depth interviews. The informants in this study consisted of six people, namely the deputy principal for curriculum, two PPKn teachers, and three students (one male and two female). The interviews were conducted directly to obtain in-depth information about the role of PPKn teachers in educating and forming students' awareness of the negative impact of bullying. The results of the study show that PPKn teachers have an important role in improving students' understanding of human values, tolerance, and justice. These values are the basis for responding to and preventing bullying behavior in the school environment. PPKn teachers not only convey material theoretically but also instill moral values in students' daily lives.

Since the era of COVID-19 until now, maintaining personal hygiene has become a shared obligation globally. In Indonesia, soap is an essential item for both personal hygiene and environmental hygiene. Due to the great public interest in soap, especially facial soap, there are now more choices for businesses to make soap for the local market. Empowering the surrounding community, especially the PKK women's organization, to make facial soap can be done independently or in groups because the method of manufacture is quite simple. The general public's knowledge of the components and methods of making facial soap is still very minimal. This community service activity aims to teach PKK women’s how to make face soap and give them insight into home-based business options. PKK women in Cikageman Village, Setu, Bekasi Regency became a group of activity partners. This activity is expected to be able to improve people's welfare, especially in the economic sector, as well as increase knowledge and independence in entrepreneurship. This community service activity uses a strategy that includes partner coordination, counseling, assistance in making face soap, evaluation, and follow-up. The end result of this community service activity is in the form of facial soap products that have been packaged and distributed to local residents, as well as partner groups who already have skills in producing face soap independently.

As one of the oldest hospitals in Bekasi Regency, KM I Hospital is required to remain trusted by patients in choosing health services including inpatient care. The decline in BOR (Bed Occupancy Rate) experienced by KM I Hospital in the last 1 year indicates that hospital marketing needs to be improved.  This study aims to analyze the effect of competitive advantage and informational reference groups on patient's decision in choosing inpatient services with benevolence trust as an intervening variable at KM I Hospital. The research method uses a quantitative explanatory research approach. Respondents were 185 patients at KM I Hospital who were willing to be hospitalized. The sample collection technique was purposive sampling. Data collection used a questionnaire, and the data analysis technique used SEM-PLS. Results show that Competitive Advantage and Informational Reference Group have a direct and indirect effect on patient’s decision to choose inpatient services through benevolence trust at KM I Hospital (p<0.05). These results theoretically support previous theories and research. Managerially, it is expected to provide input for KM I Hospital management to increase competitive advantage and strengthen informational reference groups. These efforts can increase benevolence trust and ultimately increase patient’s decision to choose inpatient services.

This study aims to measure the effectiveness of the Family Hope Program (PKH) in improving the welfare of poor households in Bekasi Regency. Using a descriptive qualitative approach, the study focuses on an in-depth understanding of the perceptions and experiences of program beneficiaries. Data was collected through both closed and open-ended questionnaires distributed to 60 respondents, consisting of 50 Beneficiary Families (KPM) and 10 social facilitators. Data analysis was conducted using quantitative descriptive methods for the closed questionnaires, and thematic analysis for the open-ended responses and document study. The results show that more than 75% of respondents felt a positive impact in the field of education, while 72% regularly accessed health services such as Posyandu. Economically, 68% of respondents stated that the PKH assistance helped meet their basic needs, although it was not sufficient for long-term needs. Regarding implementation, 80% of respondents expressed satisfaction with the social facilitation provided, although administrative procedures and limited access in remote areas remain challenges. The conclusion of this study indicates that PKH has a significant social impact on poor households. However, the program’s effectiveness still needs improvement through streamlined administrative processes, adjustment of the aid amount, and greater attention to hard-to-reach areas so that the program’s benefits can be felt more evenly and sustainably.