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This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This research aims to evaluate the effectiveness of advertising policy in Kuantan Singingi Regency using qualitative methods and a phenomenological approach. The policy evaluation theory used is William N. Dunn's model, which emphasizes six success criteria, namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy. Data was collected through interviews, observation and documentation, and analyzed using interactive data analysis. The research results show that advertising policies have not been fully effective in achieving the expected goals, such as increasing regional income and arranging the aesthetics of the city. Findings indicate the existence of illegal advertisements that hinder tax revenues and public dissatisfaction with the government's response to their complaints. Even though the resource structure is in place, implementor skills need to be improved to achieve better efficiency. Licensing and supervision procedures are also considered inadequate, and policies do not provide equal opportunities for all business actors, especially small businesses. This research provides recommendations for improving future policy implementation, with the hope of increasing effectiveness and responsiveness to community needs.

In this modern era, technological advancements have reached their peak, impacting almost every aspect of human life. In education at schools, educators must also be able to provide innovation to their students so that they are more motivated to learn. To do this, educators can use digital technology to create different and still educational learning content, but there are several obstacles faced at SDN 1 Rejosari, namely the lack of a computer lab, resulting in insufficient implementation of technology in the curriculum. Thus, the goal of this community service is to introduce infographics and advertisements using the Canva application, aimed at enhancing the creativity of the students at SDN 1 Rejosari. This community service activity began with the preparation stage, the implementation stage, and the evaluation stage. The results of the evaluation stage showed a percentage of 90 – 100% in understanding the introduction to the material presented, but in practice, only 65% was achieved. Therefore, further action is needed, specifically continuous training on infographic and advertisement design using Canva.

This study aims to explore women's perceptions of the advertisement "Kecap ABC Supports Equality in the Kitchen on Women’s Equality Day." Using a descriptive qualitative approach, the study involved 71 female students from the Communication Science Program, Faculty of Social and Political Sciences, Balitar Islamic University. Data were collected through an online questionnaire designed to analyze three main components of perception: cognitive, affective, and conative, concerning the message conveyed in the advertisement. The findings reveal that the majority of respondents possess a solid understanding of gender equality, particularly regarding men’s roles in domestic tasks. Most respondents responded positively  to the advertisement, reflecting their support for the values of equality promoted. However, discrepancies in perceptions were noted in certain aspects, such as the ideal distribution of domestic responsibilities and the practical implementation of gender equality in family settings. This highlights the need for enhanced education and awareness, particularly on the importance of applying gender equality in daily life. This study provides valuable insights into how media can serve as an effective tool to promote the values of gender equality in society.

This study aims to describe and analyze the discourse structure consisting of macro structure, supra structure, micro structure, and discourse contained in Shopee  and Blibli online shopping advertisements. The object of the research is the transcript of online shopping advertisements from Shopee  and Blibli. The data collection methods used were advertising observation and doing advertising transcripts so that the final data used was in the form of text. This data was then analyzed using a qualitative descriptive analysis model of Teun A Van Dijk's discourse analysis theory. From the data studied, the results of the study showed that (1) the macro structure or theme in the transcript of online shopping ads was seen in the entire content. The themes were big discounts, free shipping, cash back bonuses and discount vouchers. (2) The super structure consisted of (a) an introduction to the issue, (b) a series of arguments, (c) a statement of invitation, (d) a reaffirmation. (3) Microstructure consists of (a) background, (b) details, (c) meaning, (d) coherence marker, (e) stylistic, (f) rhetoric, (g) graphic use. (4) The discourse contained in the text was a persuasive discourse.

This study aims to investigate the role of digital literacy in helping students assess the validity of skincare product advertisement claims, particularly exaggerated or hyperbolic claims often found in beauty product advertisements on social media. Using a qualitative approach with a cross-sectional survey design, this study involved 30 students of the English Literature Study Program at Medan State University as respondents who had basic knowledge of digital literacy and familiarity with skincare product advertisements. Data were collected through an online survey using a Likert scale to measure students' perceptions of advertising claims and the influence of digital literacy in evaluating those claims. The results showed that the majority of respondents had the ability to distinguish between valid and invalid claims thanks to their digital literacy. In addition, most students use the internet as the main source to verify advertising claims. However, there are still a small number of students who have not utilized digital literacy optimally. Overall, this study confirms the importance of digital literacy in helping students develop a critical attitude towards advertisements and can play a role in encouraging them to become smarter consumers who are skeptical of unrealistic claims in beauty product advertisements.  

The trading industry is currently experiencing very rapid growth and very tight competition on all platforms, especially social media platforms. Owners do all kinds of things, starting from placing advertisements, collaborating with influencers and even making various promos in order to compete. In this era where everything is online, the role of communication strategy is very much needed by every seller to ensure that their products are not left behind by other products and more importantly attract consumers to remain as regular consumers. Communication strategy plays a very important role in achieving the success of a company by always analyzing market developments. Apart from that, every seller must always check the quality of the products to be sold. In today's sales business world, the strategy for analyzing market developments is through qualitative research, such as direct interviews, so that we know what the shortcomings, advantages, inputs, maximizing the potential to take advantage of an opportunity so that this strategy can run effectively.

Adolescence is a transition phase towards adulthood which is marked by physical, behavioral, cognitive, biological and emotional changes. WHO defines adolescence as the period between the emergence of secondary sexual signs to sexual maturation and the transition to independence. The concept of toxic masculinity is a problem, reinforced by the culture of smoking which is seen as a symbol of masculinity. The increase in the number of teenage smokers in Indonesia is related to the transmission of smoking culture from generation to generation. Efforts to increase awareness about the dangers of smoking are carried out through social media such as Instagram. The use of visual animation video and strong messages on Instagram can be effective in increasing teenagers' awareness about the dangers of smoking and changing their perception of cigarettes as a symbol of masculinity. This research uses qualitative methodology. To collect data using interview, observation, literature and documentation methods. The aim of this research is to produce an effective Public Service Advertisement to raise awareness of the dangers of normalizing cigarette consumption due to Intergenerational Toxic Masculinity among adolescent boys in Semarang City which is disseminated via Instagram.

Research objectives: 1) to identify and analyze the reasons influencing prospective students' interest or lack of interest in studying at Universitas Sanata Dharma, 2) to determine the study programs chosen by prospective students interested in USD, 3) to ascertain the sources of information prospective students use to learn about Universitas Sanata Dharma. This research employs a mixed methods approach with a convergent mixed methods design. Data collection was conducted through surveys (questionnaires). The research findings are as follows: 1) the reasons that influence prospective students to be interested in continuing their studies at Universitas Sanata Dharma are quality and reputation, facilities and environment, personal motivation, andUniversitas Sanata Dharma being an alternative or second choice; 2) the reasons that influence prospective students not to be interested in continuing their studies at Universitas Sanata Dharma are the university's identity, quality and reputation, cost, and personal motivation; 3) the most preferred study programs by prospective students at Universitas Sanata Dharma are Psychology, Management, Pharmacy, Informatics, English Education, and English Literature; 4) the sources of information for prospective students about Universitas Sanata Dharma are connections, location, and advertisements.

This research departs from the phenomenon of the mushrooming of coffee shops in Makassar, which significantly affects the pattern of activities and social interactions of urban communities. Coffee shops are now an inseparable part of urban life, creating new spaces that are full of symbolic meaning. This research aims to reveal how the transformation of urban people's lifestyles occurs through the existence of coffee shops as public spaces. The approach used in this study is a qualitative method with a descriptive type, which aims to provide an in-depth picture of this phenomenon through case studies on several coffee shops that represent these characteristics. The results of the study show that coffee shops not only function as a place to enjoy drinks, but also as a public space that reflects the social and cultural identity of the community. The existence of coffee shops creates a symbol of prestige for its visitors, which indirectly makes hanging out in coffee shops an indicator of certain social status. This is closely related to the hedonistic lifestyle, where individuals are willing to spend time and money just to hang out in order to strengthen their self-image in front of the public. In addition, this study also found that coffee shops have become an arena for lifestyle expression influenced by advertisements and trends, where visitors feel the need to adjust their appearance, including wearing clothes that are popular in the latest fashion trends, in order to maintain the existence and social credibility in their environment. Thus, coffee shops in Makassar are not only a place of recreation, but also a social phenomenon that reflects changes in the lifestyle of urban people, which are influenced by aspects of prestige, consumerism, and popular culture dynamics. This research contributes to understanding the role of public spaces such as coffee shops in shaping the lifestyle of modern urban communities.    

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

The rapid development of technology and social media has led to an increase in online gambling activities, with promotional advertisements on social media and streamer donation platforms serving as one of the main contributing factors. This study aims to analyze the impact of these advertisements on the rise of online gambling activities, with a legal perspective based on Article 27 Paragraph 2 of Law Number 11 of 2008 concerning Information and Electronic Transactions. This research employs a descriptive-analytical approach through regulatory analysis and case studies. The results indicate that the presence of online gambling advertisements on digital platforms violates existing legal provisions and has potential social impacts.    

This study analyzes the rhetorical strategies in Samsung’s Galaxy S24 FE advertisement on YouTube, examining how diction, persuasion techniques, and language style appeal to a broad audience. Through qualitative content analysis, the research categorizes diction into denotative and connotative meanings and general and specific terms to understand how Samsung communicates product attributes clearly and persuasively. Persuasive techniques include rationalization, identification, suggestion, conformity, and compensation. Samsung’s language style, characterized by alliteration, assonance, and anastrophe, and Samsung’s repetition language style, characterized by epistrophe, reinforces product qualities and aids memorability. The results reveal that Samsung effectively combines direct, relatable language with emotional and logical appeals, positioning the Galaxy S24 FE as a product that meets diverse lifestyle needs. This study contributes insights into the role of rhetoric in digital advertising, highlighting methods for effective consumer engagement and brand positioning.

CV. Matiinu Offset is a printing company located in the city of Pekanbaru, on Jalan Nenas which has a lot of competition. When the Covid-19 pandemic occurred, many companies, business people, take-out shops, entrepreneurs and others experienced a decline in turnover, including printing companies. Therefore, the author wants to help CV printing companies a little. Matiinu Offset to start rising again, one of which is by making 2D animation as a commercial advertisement to help the development of CV. Offset Matiinu. The manufacturing method is frame by frame, which is a method for creating the illusion of movement using an arrangement of several different images in each frame. Frame animation is a very simple form of animation that displays a sequence of images that alternate quickly.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

Technology in this modern era has an important role in the running of a business activity. One of the applications of technology that we often find is the use of advertisements with brand ambassadors to increase consumer interest in buying products. Tokopedia is one of the leading e-commerce companies in Indonesia that implements promotional strategies with advertisements using brand ambassadors to increase consumer buying interest on their platform. Blackpink, one of the biggest names in Korea, was appointed by Tokopedia to be one of their brand ambassadors in 2021. When these brand ambassadors succeed in attracting the attention of consumers, it will indirectly increase consumer buying interest. Therefore, the researcher intends to find the significance between Blackpink's role as a brand ambassador in Tokopedia advertisements and purchase intention on the Tokopedia platform. The data analysis method used is Simple Linear Regression using the SPSS version 25 program. Based on the results of data analysis, a correlation or relationship value (R) of 0.548 (54.8%) is obtained, this value indicates that the correlation or relationship between advertising and interest is a fairly strong relationship. The results of hypothesis testing and it is known that tcount > ttable, which is 2.761 > 1.987. Thus, Tokopedia advertisements featuring Blackpink as brand ambassadors significantly influence buying interest in the Tokopedia platform.    

Instagram promotion is an effective way to influence consumers in making purchase decisions. The strategy used is to make the context of the advertisement as attractive as possible so that consumers are interested in using the product/service being marketed. This study aims to analyze Instagram promotion in FPP UNP students, analyze the decision to use MUA services in FPP UNP students, analyze the influence of Instagram promotion on the decision to use MUA services in FPP UNP students. This type of research is causal associative with a quantitative method approach. The population of this study is 400 FPP UNP students class of 2020. Sampling using the purposive sampling technique totaled 80 respondents. The data collection technique using a questionnaire was made through a google form and measured using a likert scale that has been tested for validity and reliability. The data analysis techniques of this research are data metabolization and data description. The analysis requirements tests carried out are normality tests, homogeneity tests, linearity tests and t-tests for hypothesis testing. Based on the results of the study, it is known that 1) Instagram promotion for FPP UNP students shows that overall with a percentage of 84.14% is in the range of 80-89%. 2) The decision to use MUA services for FPP UNP students shows overall with a percentage of 73.5% in the value range of 67-79% with the medium category. 3) There is an influence of Instagram promotion on the decision to use MUA services for FPP UNP students. The Instagram promotion variable has a partial influence of 25.2% on the decision to use MUA services while 74.8% is influenced by other variables that are not examined in this study.

Radio Kardopa 99.4 FM has become an integral part of the lives of the people of North Sumatra by presenting quality programs that combine entertainment and information. However, in the last five years, this radio has faced major challenges due to competition from digital platforms and changes in audience preferences. This research analyzes the marketing strategy implemented by Radio Kardopa to increase the number of advertisements and maintain its relevance in the market. The main strategies include promotion via social media, off-air activities, and personal selling approaches. Research results show that promotion via social media, such as TikTok and Instagram, helps increase visibility, but its effectiveness is not optimal. Off-air activities succeeded in strengthening relationships with local audiences, but were constrained by limited budgets. The personal selling approach remains effective in retaining loyal advertisers, but is less able to attract new advertisers. Fluctuations in the number of advertisements from 2017 to 2023 indicate the need for innovation and more consistent marketing strategies. Recommendations include developing creative content, investing in digital marketing technology, and collaborating with local MSMEs to expand the advertising market.

Amrul Mukminin. This study aims to analyze the Effectiveness of the Advertising Tax Contribution in Increasing Local Revenue in Palembang City. This research uses qualitative methods with data observation techniques, interviews and documentation. The results showed that the advertisement tax management was an effort to increase PAD in Palembang City, to someone who was trying to be managed properly. However, there are indeed several problems where the supervision and participation of the community with illegal billboards is still happening and the implementation of regional regulations is not running properly, therefore the PAD from the advertisement tax has not been maximized. The supporting factor in this research is the availability of Palembang mayor regulation number 18 of 2011 concerning requirements, and fixed procedures for collecting advertisement tax and then Palembang City Regional Regulation Number 8 of 2004 concerning Development and Retribution for Advertising. In addition, to support the vision, mission and strategic plans of the Tax Management Agency. Two things support the effectiveness of the advertisement tax contribution. Internal and external factors inhibiting factors. Obstacles in internal factors, for example, the application of sanctions for billboards arrears who have just appeared without the knowledge of the officers, and the lack of socialization from the Regional Tax Management Agency so that the public does not know about the existence of regional regulations regarding advertisement tax. Whereas in external factors, for example, the community's low awareness of paying taxes or they tend to avoid and are dishonest in the report on the results of the installation of billboards and taxpayers who live outside the city of Palembang.