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The development of information and communication technology has significantly transformed consumer behavior, particularly in the process of searching for information prior to making a purchase. One rapidly growing phenomenon is Electronic Word-of-Mouth (eWOM), which refers to informal communication among consumers through digital platforms such as social media, online forums, and product review websites. eWOM is considered more credible than traditional advertising because it originates from real user experiences. This study aims to analyze the impact of eWOM on consumer purchase intention with trust as a mediating variable. A quantitative approach with a cross-sectional survey design was employed, involving active users of digital platforms who accessed product reviews before purchasing. Data were collected via online questionnaires and analyzed using multiple regression and mediation testing (Baron and Kenny approach with Sobel test). The findings reveal that eWOM has a positive and significant effect on consumer trust (β = 0.72) and directly influences purchase intention (β = 0.31). Trust demonstrates a stronger effect on purchase intention (β = 0.56) and serves as a significant mediator in the relationship between eWOM and purchase intention (indirect effect = 0.40). These results highlight that the quality, credibility, and consistency of eWOM information are crucial in building consumer trust, which subsequently enhances purchase intention. Theoretically, this study enriches digital marketing literature, while practically it provides implications for companies to manage online reviews transparently and foster consumer trust to drive purchasing decisions.

In the increasingly tight competition of the soft drink industry, companies need to understand how the advertisements broadcast are able to attract attention, arouse interest, and encourage consumers to make purchases. The purpose of this study is to measure 1) The television advertisement of Nutrisari version of the champion nyegerin on residents of the Graha Indah 2 Pamulang complex. 2) Purchasing decisions on residents of the Graha Indah 2 Pamulang complex. 3) The influence of the television advertisement of Nutrisari version of the champion nyegerin on product purchasing decisions on residents of the Graha Indah 2 Pamulang complex. The theory used in this study is the Marketing Communication Theory. Television Advertisements with dimensions: Head words & sound effect, Music, Seen word, Picture, Color, and Movement, as well as the Purchasing Decision theory with dimensions: Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior. This study uses a quantitative approach with a survey method with a questionnaire as the data collection instrument. The population in this study were residents of the Graha Indah 2 Pamulang RW 25 complex with characteristics that had been found as many as 123 and the number of samples as many as 94. The sampling technique used probability sampling technique. The results of the study showed that 1) The images presented in Nutrisari advertisements made the audience's attention interesting and got the highest average value of 3.28 from the Picture dimension. 2) In the Purchase Decision, there was the highest value of 3.21 from the Purchase Decision dimension. 3) There was an Influence of Nutrisari Television Advertisement Version of Si Juara Nyegerin on Product Purchase Decisions. t-count was (9.992) > t-table (1.661). The magnitude of the influence was R 0.719 or 71.9% and R Square was 0.517 or 51.7%  

Fantasy eyelashes are eyelashes that are used to add an accent of beauty to fantasy eye makeup. Currently, fantasy eyelashes are rarely sold on the market, and most of them are relatively expensive with simple designs. The scarcity of fantasy eyelashes at relatively high prices has led the author to innovate by utilizing mother-in-law's tongue leaf fibers as the basic material for making fantasy eyelashes. The research aims to simplify the search for fantasy eyelashes needed by the public at an affordable price while using natural materials that minimize the risk of irritation, thereby presenting an entrepreneurial opportunity. The natural material used is the mother-in-law's tongue plant. This plant is an environmentally friendly ornamental plant that is easily found in the author's surroundings, highly beneficial for health as it filters toxins and air pollution, and has high economic value. This research employs observation, literature review, experimentation, documentation, and questionnaires. The author uses descriptive qualitative analysis, presenting research results in narrative form using words and sentences. The author offers a price of Rp. 35,000 per pair, which is competitive with market prices for fantasy eyelashes. Product validation was conducted through sensory testing with three expert validators, covering aspects such as texture, shape, neatness, and a rating of 15 in the “very suitable” category. The level of preference was assessed through a preference test with 60 respondents, covering statements 1 to 8, with results ranging from 241 to 300 indicating “very liked.” This study concludes that fantasy eyelashes made from mother-in-law's tongue leaves can compete and are favored by makeup artists and practitioners. 

This study aims to describe the use of Word Search media in enhancing students’ active participation in Indonesian language learning. The background of this research lies in the low level of student engagement during classroom activities, which often tend to be passive, thus requiring innovative learning media to increase activeness. This research employed a descriptive quantitative method with 21 third-grade students of SD Negeri 184 Pekanbaru as the subjects. The research instrument was a student engagement questionnaire consisting of 10 indicators based on the dimensions of behavioral, emotional, and cognitive engagement. Data were analyzed using descriptive statistics by calculating the mean score of each indicator, which was then categorized into Very Good, Good, Fair, and Poor. The findings showed that most indicators were in the Good to Very Good categories, while only two indicators were categorized as Fair. These results indicate that the use of Word Search media can enhance students’ engagement in behavioral, emotional, and cognitive aspects. Therefore, it can be concluded that Word Search is an effective, innovative, and enjoyable learning medium to foster students’ active participation in Indonesian language learning.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

This study was motivated by the low motivation and boredom of students in learning Indonesian, which is still dominated by conventional methods and results in less optimal conceptual understanding. The purpose of this research is to implement Wordwall as an interactive learning medium to improve students’ conceptual comprehension, interest, and motivation. This research employed a qualitative method with a descriptive qualitative approach. The subjects were X students of MA Darul Lughah Wal Karomah Kraksaan. Data were collected through observation, interviews, and documentation. The findings revealed that Wordwall successfully created a more engaging and enjoyable learning atmosphere compared to traditional teaching methods. Its interactive features, such as quizzes, word-matching activities, and word-search exercises, stimulated students’ enthusiasm and encouraged them to actively engage with the material. The scoring system and timer also fostered a healthy sense of competition, which further motivated students to participate. However, some limitations were identified, including the possibility of cheating, the relatively small font size, and the time-consuming process of preparing questions. Despite these challenges, the implication of this study suggests that Wordwall can serve as an innovative alternative medium for teaching Indonesian, providing both meaningful learning experiences and enhanced learning quality.

This study examines the integrity of general elections through the lens of prophetic journalism. A qualitative approach was employed to explore the perspectives and experiences of institutional administrators, community leaders, and local residents regarding electoral integrity grounded in prophetic journalism. This approach emphasizes the importance of relationships among various actors in the public policy process, including government institutions, non-governmental organizations, and the private sector. The research was conducted at the East Java Provincial General Election Commission (KPU), with data collected directly by the researcher through observation of words and actions. Data collection was carried out holistically and integratively, focusing on relevance to the study objectives. Data analysis involved systematically searching, organizing, and processing all interview transcripts while ensuring validity through careful verification procedures. The results indicate that electoral integrity can be maintained effectively through a combination of deliberative democracy and prophetic journalism. In this context, the media functions not only as an information distributor but also as a moral agent ensuring transparency, accountability, and fairness throughout the electoral process. Campaigns to validate and counter hoax news during elections are most effective when prophetic journalism is integrated with agenda-setting theory, allowing the media to shape public perception through information filtering, digital literacy education, and the delivery of objective and ethical reporting. Prophetic journalism also serves as a social control mechanism, reinforcing transparency and oversight by combining the press’s watchdog function with principles of honesty, responsibility, and wisdom, preventing electoral manipulation and safeguarding democratic integrity.

This study aims to identify and analyze the denotative and connotative meanings in an alternative universe (AU) entitled Throw.back by @Matchacioya uploaded on social media X. The approach used in this study is descriptive qualitative with semantic theory as the basis of analysis. Semantic theory is used to explore how the meaning of a word or phrase is formed both literally (denotative) and in a social and emotional context (connotative). The research data was obtained through the free-spirited conversational listening method, which allows researchers to understand and identify the words or phrases used in the AU. After the data was collected, the analysis was carried out using the distribution method, with the direct element division technique and the lesap technique. The direct element division technique is used to dissect the literal meaning of the word or phrase, while the lesap technique is used to understand the hidden meaning, namely the meaning formed due to the influence of the context and the emotional experiences of the characters in the AU. The results of the study show that the denotative meaning reflects the literal meaning of the word or phrase, such as the word "kabur" which refers to a physical event in the story. Meanwhile, connotative meaning is deeper and reflects a more complex emotional interpretation, such as in the phrase "lost direction" which describes the character's emotional confusion. The importance of connotative meaning is also reflected in the use of symbolism and metaphor in the work. Phrases such as "becoming a shadow" or "trapped in time" not only refer to physical or temporal states, but also describe the character's inner conflict and search for identity. This research confirms that language plays a crucial role as a communication tool that helps build interactions between characters in literary works, especially in AU that is developing on social media.

This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic texts in depth. The results of the study show that the figurative language in the poems does not only function as rhetorical decoration or mere linguistic ornamentation, but has a strong and essential symbolic function in conveying hidden messages and the poet's inner emotions. Symbols such as "storm", "refrigerator", "twilight", "window", "door", "river", and others are not only concrete images, but convey deep meanings related to inner suffering, past memories, the search for self-identity, feelings of alienation, and the search for the universal meaning of life. In addition, this study also identifies various types of figurative language used by Joko Pinurbo in the anthology, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. All types of figurative language are skillfully used to enrich the meaning of poetry and deepen the aesthetic experience of readers, allowing them to feel and reproduce the messages hidden behind the words. Thus, this study confirms that the use of figurative language in poetry is not only a literary technique, but also a powerful medium of expression and a means of communicating complex meanings in modern literary works. This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic text in depth.

This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic texts in depth. The results of the study show that the figurative language in the poems does not only function as rhetorical decoration or mere linguistic ornamentation, but has a strong and essential symbolic function in conveying hidden messages and the poet's inner emotions. Symbols such as "storm", "refrigerator", "twilight", "window", "door", "river", and others are not only concrete images, but convey deep meanings related to inner suffering, past memories, the search for self-identity, feelings of alienation, and the search for the universal meaning of life. In addition, this study also identifies various types of figurative language used by Joko Pinurbo in the anthology, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. All types of figurative language are skillfully used to enrich the meaning of poetry and deepen the aesthetic experience of readers, allowing them to feel and reproduce the messages hidden behind the words. Thus, this study confirms that the use of figurative language in poetry is not only a literary technique, but also a powerful medium of expression and a means of communicating complex meanings in modern literary works. This study discusses the symbolic meaning contained in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. This study uses a qualitative descriptive approach with a semiotic analysis method as a theoretical basis, which allows researchers to interpret the signs and symbols in the poetic text in depth.

Arabic language proficiency, a key element in Islamic religious education, requires adequate learning resources. One innovation that contributes to the learning process is the use of a digital Arabic-Indonesian dictionary. This study aims to identify the extent to which students utilize digital dictionaries and their impact on Arabic language learning. The study used a descriptive qualitative approach through data collection techniques such as observation, interviews, and documentation. Participants included students enrolled in the Arabic Language Education study program from the 2010 intake, lecturers teaching Arabic, and data on the use of digital dictionary applications. The study findings indicate that most students prefer using digital dictionaries due to their ease of access and comprehensive features, such as instant word search and examples of word usage in context. Students perceive digital dictionaries as more practical and efficient, especially for quickly searching for word meanings, which is very helpful in the intensive Arabic language learning process. However, several obstacles also arise, including low digital literacy among some students and limited internet access in some locations. On the other hand, lecturers at the Al-Zaytun Islamic Institute in Indonesia continue to encourage the use of printed dictionaries to train students' accuracy in searching for meanings, especially so that they do not rely solely on technology. Overall, the use of digital dictionaries has been proven to positively contribute to improving Arabic comprehension and sentence structure, making them an effective and relevant alternative learning resource in the digital age. The use of digital Arabic-Indonesian dictionaries also makes it easier for students to learn technical terms frequently used in academic and religious texts.

This study aims to determine the effect of the use of Word Search Puzzle media on English vocabulary mastery in grade IV students at MIS Nurul Hidayah Medan for the 2024/2025 academic year. Vocabulary mastery is an important aspect of learning English, as it is the basis for language skills such as reading, writing, speaking, and listening. In an effort to improve students' vocabulary skills, innovative, interesting, and interactive learning media is needed. One of the media used in this study is Word Search Puzzle, which is a game to find words in a letter box that can stimulate students' interest in learning and make it easier for them to recognize and remember new vocabulary. This study uses an experimental method with a One-Group Pretest-Posttest Design. The sample in this study is all fourth grade students of MIS Nurul Hidayah Medan, which totals 19 people. The research instrument was in the form of a multiple-choice test of 20 questions that measured students' English vocabulary mastery before and after treatment. The data was analyzed using the Paired Sample T-Test statistical test with the help of SPSS software. The results of the study showed a significant increase in the average score of students, from 55.26 in the pretest to 82.36 in the posttest. The hypothesis test showed a significance value of 0.000 (sig < 0.05), which means that Ho was rejected and Ha was accepted. Thus, it can be concluded that the use of Word Search Puzzle media has a significant influence on improving the English vocabulary mastery of grade IV students. These findings indicate that game-based learning media can be an effective strategy in English learning at the elementary school level.

Nutritional problems can jeopardize the survival of a country. The nutritional condition of each individual reflects the physiological demands of that individual, because if these needs are not met, nutrition-related health problems will arise. Children's health and nutritional status are interrelated. When a child's health deteriorates due to an infectious disease, their appetite is affected and they consume less food, resulting in less nutrients entering the body. Journals in this literature review used 3 databases including Google Scholar, PubMed, and Science Direct using the words malnutrition, child, 2-5 years. The literature search was adjusted based on inclusion and exclusion criteria. The search results obtained 10 journals consisting of 4 national journals and 6 international journals. The results showed that the risk factors for malnutrition in children aged 2-5 years were inadequate nutritional intake, parental education and knowledge, infectious diseases, parenting, environmental sanitation and socioeconomic factors.

The Community Service Program (KKN) at the Silungkang Tigo Library aims to enhance student engagement in learning English through the ice-breaking method. This program was conducted from January 15 to February 15, 2025, involving elementary school students attending English tutoring sessions. The methods used include interactive songs, movement-guessing games, and word search activities related to animals. The results indicate that students became more active, confident, and motivated in learning English. By creating a more enjoyable learning environment, the ice-breaking method has proven effective in improving students' comprehension and use of English vocabulary.

This study aims to analyze the lexical and contextual meanings in the lyrics of the song “Mangu” by Fourtwnty Ft. Charita Utami. This song was chosen because it contains emotional, symbolic, and reflective messages that reflect inner turmoil and value conflicts in human relationships. The method used is a descriptive qualitative approach with semantic analysis techniques. Data was obtained from the song lyrics and analyzed through the stages of identifying lexical meaning based on the literal meaning of the words, and contextual meaning based on the situation and context of their use. The results of the study indicate that the lyrics of “Mangu” contain various forms of lexical meaning such as synonyms, antonyms, collocations, polysemy, and idioms, as well as contextual meaning reflecting spiritual conflict, differences in principles, and the search for identity. This song symbolically represents the social conditions often experienced by individuals in personal and existential relationships. These findings enrich the study of semantics in popular literary works and can be implemented in Indonesian language learning as contextual and meaningful teaching materials.

This study aims to reveal the physical and spiritual elements in Heri Isnaini's poems, namely "Kita", "Aku Menunggu Bunga", "Kita Jalan Berdua", and "Mengetuk Ketukan". In terms of physical elements, the analysis includes diction, imagery, concrete words, figures of speech, rhyme, and typography used by the poet to build the beauty and meaning of the poem. Spiritual elements include themes, feelings, tones, and messages that reflect the poet's attitude towards life, love, and human existence. The results of the analysis show that Heri Isnaini uses a lot of simple but meaningful diction, as well as metaphors and personifications that strengthen the emotional nuances. Visual imagery and feelings are dominant in creating a deep poetic atmosphere. Themes such as waiting, togetherness, love, and the search for the meaning of life are the common thread of the entire poem. With a stylistic and hermeneutic approach, it can be concluded that these poems not only reveal the poet's personal expression, but also reflect universal human experiences.

The GKSI Nazareth SP 5 congregation, which consists of various ages and social backgrounds, faces challenges in understanding and applying the true meaning of worship. Many congregations do not fully understand the essence of worship as a form of direct communication with God, but only carry it out as a routine ritual. With the increasing influence of technology and social media, priority for spiritual activities such as worship tends to decrease. The method used is qualitative by observing the phenomena that occur and continuing with data collection by taking notes, then conducting a literature search, journals, books and the Bible to support the research. Novelty lies in the church's approach to taking concrete steps to guide the congregation to understand the teachings of God's Word regarding worship. The findings show positive changes in the GKSI Nazareth SP 5 Congregation, explanations of guidance from God's Word and also explanations of the meaning of worship that the GKSI Nazareth SP 5 Congregation can apply in their lives. This positive change can be seen in the fact that they are willing to give up their time to come to worship together on Sundays and also to worship at home.

The poem "Antara Gelap dan Terang Manusia" by Ariffin Noor Hasby in the book Salawat Laut aims to analyze the diski and meaning of the poem. This poem explains the meaning of each word used by the author has a certain meaning in which the reader understands the intention and purpose conveyed by the author. The method in this study is qualitative and data collection techniques using literature techniques by understanding the content of the poem. Through the analysis of the poem "Between Darkness and Human Light" by Ariffin Noor Hasby, the diction chosen by the author has a deep meaning, namely telling the story of a person's spiritual journey in searching for the meaning of life in the midst of the complexity of the world, such as darkness and light, heart and mind, sin and forgiveness. This journey is described as an attempt to find love, truth, and inner peace. This poem describes the beauty, emotion, and complexity of the relationship. The repetition of the phrase "Between darkness and human light" at the beginning of each verse emphasizes that this is a universal human condition that continues to be in a struggle between good and evil, between enlightenment and spiritual darkness.

Holiness of life is a pattern of life based on the truth of God's Word, which is very important for students to apply in their daily lives. However, the sanctity of life is increasingly rare due to various factors. This study aims to analyze the factors that influence the level of sanctity of life in college students. The method used is qualitative, with data collection through searching and selecting relevant articles from scientific sources. The results show that there are two types of factors that affect the sanctity of life: general factors that are often experienced by university students, and specific factors that originate from within Christianity. Students need to be vigilant, selective, and strive to maintain the sanctity of life in the midst of various challenges.

This paper concerns the analysis of New Word Found on Twitter Using the Process of Word-Formation. The aim of this study is to analyze word-formation on words that have just appeared on social media, especially Twitter. The research used in this analysis is a qualitative research method. Source of research data in the study came from the Twitter app found in captions, comment fields, and retweet quotes. When collecting the data, the researchers used several steps, first searched the data in the Twitter app from captions, comment fields, and retweet quotes. Then, collect data containing word formation and classify the data by type. The data is collected and researchers analyze the type and process of word-formation. The results of this study indicate that there are 5 types of word-formation processes found on Twitter. They were derivation, abbreviation, blending, acronyms, and clipping. Of these types, abbreviations were the most common word-formation on Twitter.