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Riki Riduansyah Rambe; Endang Sulistya Rini; Syafrizal Helmi Situmorang

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

Sofi Apriliani; Vitria Susanti; Nurhayati Nurhayati

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

Aji Pratama; Rauly Sijabat; Ratih Hesty Utami Puspita

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to analyze the impact of service quality and hotel facilities on visiting intention, with visitor satisfaction as an intervening variable, using the SEM AMOS application. The case study was conducted on guests at UP Peak Hotel Semarang. The research method used is path analysis and the Sobel test to examine the mediation effect. The results show that service quality has a positive impact on visitor satisfaction, but this impact is not significant. In contrast, hotel facilities have a positive and significant impact on visitor satisfaction. Furthermore, visitor satisfaction was found to have a negative and insignificant impact on visiting intention. Path analysis also shows that service quality does not have a significant direct impact on visiting intention, but facilities do have a positive and significant impact. The Sobel test indicates that visitor satisfaction acts as an intervening variable between service quality and facilities with visiting intention.

Antonius Agustino; Irwan Tanamas; Alfred Inkiriwang; Marisi Pakpahan; Ratnawati Prayogi

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing a survey technique to sample the population, with a questionnaire as the primary tool for data collection using a Likert scale. The targeted population consists of buyers or visitors at KIA dealerships located in Bogor, Jakarta, and several other areas. The sample in this study comprises 90 respondents. The results indicate that the service quality variable has a significant impact on customer satisfaction, with a t-test significance value of 0.000, which is less than 0.05. Conversely, the price variable does not influence customer satisfaction, with a t-test significance value of 0.298, which is greater than 0.05. Additionally, both service quality and price collectively affect customer satisfaction, with an F-test significance value of 0.000, which is also less than 0.05.    

Heru Budi Santoso; Dedi Muliadi; Joko Setyawan; Wahyu Leman

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to analyze the influence of the implementation of strategic management on visitor satisfaction at Taman Mini Indonesia Indah (TMII). The implementation of strategic management in tourist destinations is crucial in improving the quality of service and visitor attraction, especially in the era of increasingly tight tourism competition. The research method used was quantitative with a simple regression analysis technique, involving 30 respondents who were TMII visitors. The results showed that the implementation of strategic management had a positive and significant influence on visitor satisfaction, with a regression coefficient of 0.75· This value shows that any improvement in the implementation of strategic management will increase visitor satisfaction by 75%. These findings emphasize the importance of implementing a planned and integrated strategy at TMII in order to achieve higher satisfaction for visitors. Thus, this study gives the implication that TMII needs to continue to improve its management strategy to create an optimal and sustainable tourism experience for visitors.

Heni Dwi Lestari

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to determine the effect of tourist attraction quality on tourist satisfaction at Becici Peak, Yogyakarta. The research method used is quantitative with simple linear regression analysis with the independent variable of tourist attraction quality and the dependent variable is tourist satisfaction. Data were collected through distributing questionnaires to 100 tourist respondents at Becici Peak, Yogyakarta. The results showed that the quality of tourist attractions had a positive and significant influence on visitor satisfaction at Becici Peak by 68.3%, the remaining 31.7% was influenced by other variables not examined in this study. This study provides practical implications for Becici Peak managers in improving the quality of tourist attractions to increase visitor satisfaction.

Cindy Rohadatul ‘Aisy Jannah; Hanik Amaria; Nik Haryanti

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research results. The formulation of the problem in this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The purpose of this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The results of this study are that the Kendedes swimming pool uses a 4 P marketing mix (Product, Price, Place & Promotion). Consumer satisfaction is the conformity of expectations that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel that the facilities and infrastructure and services from the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are in accordance with the expectations of customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. Then the factor of interest in reuse, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel satisfied so they want to come back to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The next factor is the willingness to recommend, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency provide information and share experiences with others so that other people are also interested in visiting the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The supporting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are social media because it is free of charge and of course used by many people. The inhibiting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are limited to using only social media and not doing other more effective forms of promotion.Send feedback,Side panels,History,Saved

Novia Amalia; Rolando Rahardjoputro; Adhi Wardhana Amrullah

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Health is a pivotal factor in enhancing human quality of life by improving healthcare service quality. Pharmacies serve as crucial healthcare facilities widely frequented by the populace. High-quality pharmaceutical services in pharmacies can gratify patients, foster patient loyalty, and augment patient quality of life. This study aims to ascertain patient satisfaction levels regarding pharmaceutical services at several pharmacies in Karanganyar Regency. This descriptive observational study employed a quantitative approach. Sampling was conducted using non-probability sampling with an accidental sampling technique, resulting in a sample of 105 respondents. Patient satisfaction levels were computed using SPSS Statistics 25. Research findings revealed satisfaction rates for pharmacy service indicators: pharmacy appearance achieved 85.10% (very satisfied), staff friendliness achieved 80.23% (very satisfied), medication information provision achieved 82.66% (very satisfied), medication availability achieved 83.27% (very satisfied), and service speed achieved 87.93% (very satisfied). In conclusion, patients expressed overall satisfaction with pharmaceutical services at several pharmacies in Karanganyar Regency.  

Rahmatika Nur Utami; Laksono Sumarto; Zandra Dwanita Widodo

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Study This aim For knowing : (1) Influence quality service to satisfaction visitors , (2) Influence facility to satisfaction visitors , (3) Influence price to satisfaction visitors , (4) Influence quality services , facilities , and price to satisfaction visitors . Study This manifold quantitative  with use type of primary data. Testing analysis data quality using test validity And test reliability . Technique analysis of the data used is multiple linear regression . Study This use purposive sampling method where samples taken​ is from consideration data certain Where generally customized with objective And problem study And sample in study This totaling 100 respondents who are visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Technique deep data collection study This with spread questionnaire with scale likert to respondents . Results study This in a way t test shows that each variable quality services , facilities , and price in a way Partial own influence positive And significant to satisfaction visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . As well as, deep F test shows that variable quality services , facilities , and price in a way simultaneous own influence positive And significant to satisfaction​ visitors Object Tour Gajah Mungkur Reservoir Regency Wonogiri . Whereas results test coefficient determination R 2 own mark Adjusted R Square is 70.2 % which means variable satisfaction visitors influenced by existing variables​ on study This And the remaining 29.8% is affected by other variables outside study 

Dwi Wahyuningtyas; Dhika Neissa Asanti; Septi Dwi Supriati; Bunga Amalia Putri

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

This article discusses the development of a decision support system (DSS) for selecting the best tourist attractions in Surakarta City using the Simple Additive Weighting (SAW) method. The background of the research is the importance of choosing the right tourist attractions to enhance visitor satisfaction and support regional development. The SAW method was chosen for its ability to provide structured assessments based on multiple criteria. This study uses an Agile approach in system development, involving planning, analysis, design, implementation, and testing stages. The results show that the developed decision support system can effectively manage the criteria and alternatives for tourist attractions. The calculations using the SAW method indicate that Sheikh Zayed Mosque has the highest preference value, making it the best tourist attraction according to this system. Testing shows that the system functions as expected, with consistent calculation results between manual and automated methods.  

Adeta Suci Anggraini; Ariadil Pulungan; Devia Wulandari; Fajar Setiawan; Mochamad Malik Yassin Supriyadi +3 more

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

Lisa Maulidia; Putri Permata Lisna

Jurnal Pariwisata Indonesia 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to analyze the impact of service quality and selling price on the level of satisfaction of tourism visitors. With increasing competition in the tourism industry, understanding the factors that influence customer satisfaction has become increasingly important. The method used in this research is a survey involving visitors at several tourism locations. The data collected was analyzed using statistical techniques to evaluate the relationship between service quality, selling price and visitor satisfaction. The research results show that service quality has a significant positive influence on satisfaction, while selling price also plays an important role, although the impact varies. These findings can be a reference for tourism destination managers to improve visitor experiences through improving services and adjusting prices accordingly

Falencia Sally Marcella Dermawan; Iva Khoiril Mala

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development rapidly growing of the Indonesian food and beverage industry increases the risk of business competition. To develop and overcome the food and beverage industry, Laoban Surabaya must have the advantage of being a kopitiam shop. The aim of this research is to cover all components that can influence customer satisfaction. Qualitative research uses interviews to collect data. The data analysis method used was data reduction and drawing conclusions, with eight respondents being owners and visitors to Laoban Surabaya. The research results show that product quality, price and service are three components that influence customer satisfaction. In terms of product quality, providing high quality food and drinks with unique flavors that can be enjoyed by everyone. In terms of price, affordable price offers start from IDR 10,000 to IDR 50,000. In terms of service quality, ensuring customer comfort, friendly and alert service, and fast service.  

Junaidi Junaidi; Amalia Wahyuni

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to examine: about the function of Human Resource Management (HRM) in a company in increasing customer satisfaction, especially for patients at Sultan Agung Islamic Hospital Banjarbaru. The research design is a qualitative research which is a type of field survey research and a type of research whose findings are not obtained through statistical procedures or other forms of calculation. The results showed that human resource management is very influential on the satisfaction of visitors or patients at the Islamic Hospital Sultan Agung Banjarbaru, the results of the study obtained from several dimensions, namely: reliability, responsiveness, assurance, empathy, physical appearance. And from these results indicate that the informants are not satisfied with the dimensions of reliability, responsiveness, empathy and physical appearance due to queuing problems, health workers do not provide good explanations and understanding, doctors pay less attention when providing services. Meanwhile, informants who are satisfied only with the guarantee variable because the service they get is very good and the doctor is able to assure the patient's recovery, provides a sense of security, is friendly, polite and gentle.      

I Gede Wiwin Suyasa; Sugiarto Sugiarto; Sony Heru Priyatno; Ray Octafian; Tri Suyud

International Journal of Communication, Tourism, and Social Economic Trends 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Tourism is an open sector, characterized by low barriers to entry and influenced by various political, social, environmental, and technological trends. The concept of governance in the tourism industry has gained significant attention in recent years, as it plays a crucial role in ensuring the sustainable development and competitiveness of tourist destinations. This study presents the findings of an exploratory research study on a good governance model for Vanaprastha Tourism. The research revealed that Vanaprastha Tourism encompasses seven risk factors as a destination concept. These include nature engagement, the experience of silence and contemplation, engagement with traditional practices, a holistic approach to well-being, sustainability and environmental consciousness, cultural immersion and authentic experiences, community empowerment, and socio-economic impact. Assessing the seven factors and overall visitor perception is essential for effective governance in Vanaprastha Tourism. The framework includes eight assessment elements, with 30 indicators and 49 sub-indicators, offering a comprehensive evaluation of various aspects such as environmental sustainability, community engagement, and visitor satisfaction. Vanaprastha Tourism should advocate for responsible tourism practices and foster stakeholder collaboration to address critical challenges. This will allow Vanaprastha Tourism to emerge as a model for sustainable and responsible tourism and safeguard its distinctive cultural and environmental heritage.  

Astuti Gita Riani; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The research background is a complaints number from visitors and also the uniqueness and attractiveness of the Bathroom. The  research purposes is to analyze the influence of perceived value on satisfaction of customer   in the bathroom. This research type used is a quantitative method with an associative approach. The population of this study was 1,044 respondents. The research sample are 290 respondents. The way for collection of data is conducted through a questionnaire with a likert scale that has been done for validity and reliability. The research results shown that perceived value (X) had a positive impact on satisfaction of customer (Y) of 58.8%. The result of analysis linear regression obtained a counting F value of 18.724 with sig 0,000 < 0,05, this shown that the variable perceved value on client satisfaction was significantly influenced, and obtaining a count of t value of 20.283 with seg 0,000< 0,05..  

Fadhil M. Adz-dzahaby; Adek Kurnia Fiza

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The research was carried out against the background, namely that there was a poor response from visitors to tourist facilities. The research purposes is to test the influence of tourist facilities on the sense of satisfaction of visitors at Linggai Park. This research type is quantitative descriptive research using an approach by causal associative. The population for this research is visitors who have visited Linggai Park, whose age is over 17 years. The research was conducted using a technique of purposive sampling with 2 respondents. Hypothesis testing was conducted using simple linear regression testing. The research results include: (1) Tourism facilities achieved in the good category (45.92%) and (2) Sense of satisfaction from visitors achieved in the good category (48.88%). The calculated F score is 104,186 and the significance is 0.000 <0.05, where the tourist facility variable has a big influence on visitors' sense of satisfaction, which is reviewed through the Adjust R Square value, namely 0.280. The tourist facilities variable contribution (X) to the visitor satisfaction variable (Y) reached 28% and 72% was influenced by other factors

Ulfi Maranisya; Rasya Maulida Rahma

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

This research aims to evaluate the influence of preferences and motivation on the level of satisfaction of visitors, especially Gen Z at the MACAN Museum. The data analysis method used in this research is quantitative descriptive analysis. Through regression model analysis, several significant conclusions can be drawn. First, a constant value of 3.168 implies that if the preferences and motivation of visitors to the MACAN Museum is 0, then the level of visitor satisfaction is 3.168. Second, the regression coefficient for variable X1 of 0.070 indicates that preferences have a positive impact on the level of visitor satisfaction, while third, the regression coefficient for variable has a positive and significant impact on Generation Z Visitor Satisfaction (Y) at the MACAN Museum

Thomas Yundra Putra; Ardoni Ardoni

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

The aim of this research is to describe the evaluation of reference services which is then seen from the CIPP Evaluation Model theory. This type of research is quantitative with descriptive methods. The variable in this research is library reference services with sub variables, namely library service evaluation using the CIPP evaluation model. The population in this study is visitors to reference services at the Bung Hatta University Library from January 2023 to November 2023 with sampling using the non-probability silling formula with an accidental sampling technique. The number of samples is 61 users. The main instrument used is a research questionnaire which has been tested for validity and reliability. Data collection was carried out through questionnaires. The data were analyzed through the stages of examination, tabulation, and drawing conclusions. The results of the research are First, in the evaluation of the context, namely the reference service function, there are 3 statements which have an average score of 3.11. This score is on a scale of 2.50-3.24 which means good. Second, in the input evaluation there are 3 sub-indicators, (1) librarian which consists of 4 statements and has an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (2) a collection consisting of 5 statements and having an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (3) a catalog consisting of 3 statements and having an average score of 3.09. This score is on a scale of 2.50-3.24 which means good. Third, in the evaluation process there are 2 sub-indicators, (1) library reference services which consist of 5 statements and have an average score of 3.25. This score is on an interval scale of 3.25-4.00 which means very good; (2) information search service which consists of 3 statements and has an average score of 3.16. This score is on a scale of 2.50-3.24 which means good. Fourth, in product evaluation there are 2 sub-indicators, (1) visitor data which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good; (2) the level of user satisfaction which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good.    

Fauzi Alfiandri; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The issue discovery pertaining to amenities, costs, and visitor happiness is the driving force behind this. Quantitative research is one of the research types used. In this study, two different data kinds were used: primary and secondary. The study's participants were tourists who had visited Dempo Anai Land. One hundred customers were selected as the research sample using a non-probability selection technique. A Likert scale questionnaire that has undergone validity and reliability testing was used as the data gathering method. Data from the study were handled using SPSS 25.00. The research results shown that the facilities category in quite agree, namely 3.32, the price variable category in quite agree with 3.40 and the visitor satisfaction variable shows the quite agree category with a percentage of 3.36. As a result, the facility value (X1) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.501 with T count (6.468) and a significance of 0.000 <0.05. Similarly, the price research hypothesis (X2) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.352 with T count (2.026) and a significance of 0.000 <0.05. Furthermore, an Adjusted R Square value of 0.102 was obtained, showing that the impact of the facility variables (X1) and price (X2) on the visitor satisfaction variable (Y) was 10.2%, while 89.8% was influenced by other factors.