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This study is motivated by the growing public demand for reliable and high-quality public transportation services such as the Trans Solo Bus on corridor 4. The purpose of this research is to analyze the influence of Facilities, Innovation, and Service Quality on User Interest, both partially and simultaneously. This study employs a quantitative method with a sample of 100 respondents who are users of the Trans Solo Bus on corridor 4. Data were collected through questionnaires and analyzed using IBM SPSS Statistics through several tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results revealed that Facilities, Innovation, and Service Quality significantly influence User Interest, either individually or simultaneously. These findings imply that improving facilities, implementing continuous innovation, and ensuring high service quality can increase public interest in using Trans Solo Bus services, thus supporting the development of sustainable urban transportation.

This study aims to analyze the performance of Android-based attendance applications used at PT PLN ULP West Sumba by integrating two evaluation methods, namely WebQual 4.0 and Importance Performance Analysis (IPA). This attendance application functions to monitor employee attendance digitally so that it is expected to be able to improve the efficiency and accuracy of data recording. Evaluations are conducted to assess the extent to which the application meets the needs of users as well as the expected performance. WebQual 4.0 is used to measure the quality of user experience in terms of ease of access, interactivity, trust, and satisfaction, while IPA is used to compare the level of user interest with application performance based on four main attributes: system quality, information quality, service quality, and usage quality. The research data was collected through a survey with questionnaires compiled according to WebQual 4.0 and IPA indicators, involving application users at PT PLN ULP West Sumba. The results show that the majority of users are satisfied with the ease of use and performance of the application, but there are aspects that need to be improved, especially the speed of the system and a more user-friendly interface design. The science analysis emphasizes that the quality of systems and information is a crucial factor that must be a priority for development. This research provides strategic recommendations for PT PLN ULP West Sumba to improve the performance of the attendance application and support the company's operational needs in a sustainable manner.

This study aims to analyze the influence of terminal users’ perceptions on business development opportunities at Mangkang Type A Terminal, Semarang City, managed by the Central Java Class I Transportation Management Agency (BPTD). As a major transportation hub, the terminal functions not only as a passenger transit point but also as a strategic economic area with potential for commercial facility development. However, the utilization of business opportunities at Mangkang Terminal remains suboptimal, necessitating an evidence-based analysis of the factors that shape these opportunities. This research employs a quantitative approach using a survey method involving terminal users, including passengers, public transport drivers, and terminal visitors. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression to examine the influence of user perceptions on business potential, which includes interest in facility usage, demand for additional services, and preferences for commercial space utilization. The findings indicate that perceptions related to comfort, safety, cleanliness, accessibility, and service quality significantly affect business development opportunities. Comfort and service quality emerge as the most dominant factors driving user interest in commercial facilities. These results emphasize that improving terminal service quality can serve as an effective strategy to expand business opportunities and enhance non-tax revenue.

The use of e-wallets is increasing in Indonesia, especially during the Covid-19 pandemic. The most popular digital wallets in Indonesia, such as Go-Pay, OVO, ShopeePay, Dana, and LinkAja, have adapted the mobile banking system, making it easy for users to download the app through the Play Store or App Store. According to Insight Asia, DANA is ranked third in terms of number of users after Gopay and OVO, with 221 respondents from major Indonesian cities. As an e-wallet platform created by PT Espay Debit Indonesi Koe Indonesia in 2018, DANA, as a local company, attracts people's interest and has become a popular choice. This study aims to identify the relationship and influence between Perceived Usefulness and Perceived Ease of Use on Decision to Use E-wallet, especially DANA, with Intention to Use E-wallet as an intervention variable. Through regression tests, the research findings show that Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Intention to Use DANA, and Intention to Use DANA has a significant effect on Decision to Use DANA. Intention to Use E-wallet mediates the relationship between Perceived Usefulness and Perceived Ease of Use with Decision to Use DANA. This result is obtained by looking at the results of statistical processing, where the p-value <0.005. These findings imply that the perceived usefulness and ease of use of the DANA application has the potential to encourage user interest in using e-wallets, which in turn can influence users' decisions to adopt DANA as an electronic payment method.

The rapid development of digital technology has significantly transformed commercial activities, particularly through the emergence of marketplaces as platforms for online transactions. The vast number of products available in a marketplace often creates difficulties for users in finding items that suit their needs and preferences. To address this challenge, a recommendation system is required to provide personalized and relevant product suggestions. This study discusses the implementation of a product recommendation system in a marketplace using the Collaborative Filtering method. This method works by leveraging information from users’ previous behavior, such as purchase history, ratings, and similarity of preferences with other users, to generate more accurate product recommendations. The Collaborative Filtering approach has proven effective in identifying user preference patterns based on relationships between users as well as between items. This study employs user interaction data such as ratings and shopping activities as the processing foundation. The process involves data collection, preprocessing, calculation of similarity between users or products, and generating recommendation lists. The results indicate that this method enhances the shopping experience by providing relevant product suggestions tailored to user interests, thereby increasing customer satisfaction and potentially improving sales performance in the marketplace. Thus, the application of a Collaborative Filtering-based recommendation system not only simplifies product discovery for users but also offers strategic advantages for marketplace operators in digital business competition

Transparent, accountable, and efficient regional financial management is a key responsibility in ensuring good governance. One of the government’s efforts to realize this is through the implementation of an accounting information system known as the Regional Government Information System SIPD, which plays a critical role in planning, budgeting, and financial reporting within local governments. However, the success of SIPD implementation depends not only on the quality of the system itself, but also on the level of user acceptance and usage. This study aims to examine the influence of perceived usefulness, perceived ease of use, and trust on the acceptance of SIPD use at the Regional Financial and Asset Management Agency BPKAD of Karangasem Regency. The sample was determined using non-probability purposive sampling, with 36 employees who use SIPD as respondents. Data analysis was conducted using multiple linear regression analysis. The results indicate that perceived usefulness, perceived ease of use, and trust have a positive effect on SIPD acceptance. This suggests that when the system is perceived to improve performance, productivity, and effectiveness; simplify tasks; be easy to use, understand, and learn; enhance user skills; be trustworthy; and provide security and protection, user interest, satisfaction, and usage frequency will increase. Theoretically, this study supports the Technology Acceptance Model TAM in explaining the influence of perceived usefulness, perceived ease of use, and trust on SIPD acceptance. Practically, the findings can be used as input and evaluation material for further SIPD development.

Digital applications in the cultural tourism sector require effective interface design to improve user convenience and satisfaction. This study focuses on developing a user interface (UI) design that is intuitive and easily accessible to domestic and international tourists. Through user-based research methods and prototype testing, this study formulates design elements that can facilitate navigation and access to cultural information. The findings show that user-friendly UI design can improve user interest and experience in exploring Indonesian cultural heritage.

Abstract. The background of this research is the rampant competition in the bus transportation business which is marked by the increasing number of bus transportation companies in several locations that are even close to each other, which results in customers being faced with a lot of choices. One of the famous transportation services in Blitar City is the Rosalia Indah bus. Ticket sales from PO Rosalia Indah are higher every day compared to other POs, such as PO Harapan Jaya. Therefore, transportation service companies compete with each other to attract consumers. This study aims to determine the effect of tariffs, accessibility, facilities and infrastructure on user interest. The population in this study were Rosalia Indah bus users, the sample of this study was 100 respondents. Sampling technique is nonprobability sampling  with the type of sampling, namely incidental sampling. The data analysis used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of  (software) Statistical Package For Social Science (SPSS) version 25. The results of the study by partially testing the t-test hypothesis showed that Rates, Accessibility, Facilities and Infrastructure have a positive and significant effect on increasing user interest.  Based on the research results, the regression equation model is Y = 1.821 + 0.424 + 0.263 + 0.178 + . the tariff variable with a regression coefficient of 0.424, the accessibility variable with a coefficient of 0.263, the variable of facilities and infrastructure with a regression coefficient of 0.178. From the regression equation, the tariff variable has the most dominant effect on increasing the number of users with an R2(R Square) test of 0.626 or 62.6% which means that user interest is influenced by tariff variables, accessibility, facilities and infrastructure, and other factors that influence Rosalia Indah bus user interest is 37.4% or 0.374.

Innovation in the education sector has become increasingly important alongside the rapid advancement of digital technology, which has enabled the emergence of various platforms and applications designed to enhance teaching and learning quality. One area significantly impacted by this transformation is educational evaluation, where digital solutions offer more efficient, accurate, and data-driven assessment processes. This study aims to identify and analyze the role of the Evaloexam application in driving educational innovation while fostering the development of technological entrepreneurship among its users. The research employed a quantitative methodology using a survey approach involving educators and students at the senior high school (SMA) level who actively utilize the Evaloexam platform. A total of 100 respondents were selected through random sampling techniques, and data were collected over one month using structured online questionnaires. The collected data were analyzed using both descriptive and inferential statistical methods to measure user perceptions, system effectiveness, and innovation impact. The findings indicate that Evaloexam plays a significant role in facilitating educational evaluation processes by streamlining exam administration, automating grading, and providing analytical insights into student performance. These capabilities contribute to improved efficiency, reduced administrative workload, and more objective assessment practices. Furthermore, the application encourages the development of technological entrepreneurship by stimulating user interest in digital product innovation, educational technology development, and technology-based problem solving. The results are consistent with prior studies emphasizing the positive relationship between technology integration and improvements in educational effectiveness and operational efficiency. Practically, this research suggests that Evaloexam and similar digital evaluation platforms hold strong potential for broader implementation within educational systems to support innovation ecosystems and technology-driven learning environments. However, this study is limited by its relatively small sample size, focus on a single application, and short data collection timeframe. Future research is recommended to involve larger and more diverse populations, extended study durations, and comparative analyses across multiple evaluation platforms to obtain more comprehensive findings.

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.

Each airport definitely has its own concept or characteristics, as is the case with Banyuwangi airport which has an architectural concept, namely the green airport concept which has a facility concept that is different from others, especially in the buildings at the airport terminal. This research was conducted with the aim of finding out whether there is an influence of the concept of departure waiting room facilities on the interest of service users at Banyuwangi International Airport. Apart from that, it also aims to find out how much influence the concept of departure waiting room facilities has on the interest of service users at Banyuwangi International Airport. In this research there is one independent variable, namely the concept of waiting room facilities (X) and the dependent variable, namely service user interest (Y). This research is quantitative research because the main focus of this research is to find out how much influence the independent variable (X) has on the dependent variable (Y) that will be studied. The population includes passengers in the Banyuwangi airport departure waiting room and a sample of 30 respondents. Data collection techniques use questionnaires, observation, documentation and literature study. The measurement scale uses a Likert scale. The data analysis technique uses simple regression analysis which is processed using SPSS (Statistical Product and Service Solutions) For Windows release 22.0. The research results prove that there is a significant influence between the concept of departure waiting room facilities on the interest of service users at Banyuwangi International Airport. The t test results prove that it is 0.000 < 0.05, which means the significant value is smaller than 0.05. The results of the coefficient of determination R2 of 0.317 can be concluded that the concept of departure waiting room facilities influences service user interest by 31.7% while the remaining 68.3% is influenced by other variables not discussed in this research.