Pengaruh Media Sosial dan FOMO terhadap Gaya Hidup

The rapid development of information technology has transformed social media into a digital space that plays a crucial role in shaping the mindset, behavior, and lifestyle of young generations. TikTok is one of the most dominant platforms used by Generation Z, particularly students, due to its ability to present algorithm-based content that aligns with user interests. This condition has the potential to cause psychological stress in the form of Fear of Missing Out (FOMO), which reflects social anxiety due to the perception of being late in keeping up with trends, information, or experiences that hold a dominant position in the social landscape. This research initiative aims to examine the influence of TikTok usage on the lifestyle configurations of Generation Z students, with FOMO serving as a determinant that strengthens this relationship. This study is designed within the quantitative tradition with a positivist epistemological orientation. The study population includes 250 students from the Faculty of Computer Science at the National Pasim University in Bandung, with a sample size of 72 respondents derived using Slovin's formula. The analysis results indicate that TikTok usage and the level of FOMO have a positive and significant impact on changes in students' lifestyles. The regression coefficient estimates are in the positive direction, with a significance value exceeding the critical threshold of 0.05, indicating a unidirectional relationship between the variables. The model determination estimate, at around 57.5%, confirms that TikTok and FOMO are able to explain a significant portion of the variation in students' lifestyles, while the remainder is influenced by factors outside the scope of this study. This finding confirms that TikTok functions not only as a medium of entertainment but also as an agent shaping lifestyles influenced by social and psychological pressures. Therefore, strengthening digital literacy is crucial so that students can use social media more rationally and responsibly.