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This study delves into implementing multicultural education within Madrasah Ibtidaiyah in Indonesia, employing a library research approach and descriptive analysis methods. The study investigates the influence of multicultural education on curriculum development, challenges, opportunities, and its impact on fostering tolerance and understanding among students. Through an extensive academic literature review, the study unveils multifaceted opportunities, including enhanced cultural understanding, promotion of tolerance, enriched educational experiences, and preparation for global citizenship. However, it also uncovers challenges such as resistance to change, resource constraints, and the need for continuous adaptation. The findings underscore the importance of embracing diversity and fostering inclusive learning environments within religious-based schooling. Overall, this study highlights the potential benefits of multicultural education in Madrasah Ibtidaiyah, emphasizing its role in nurturing culturally competent and globally-aware individuals.

This study delves into implementing multicultural education within Madrasah Ibtidaiyah in Indonesia, employing a library research approach and descriptive analysis methods. The study investigates the influence of multicultural education on curriculum development, challenges, opportunities, and its impact on fostering tolerance and understanding among students. Through an extensive academic literature review, the study unveils multifaceted opportunities, including enhanced cultural understanding, promotion of tolerance, enriched educational experiences, and preparation for global citizenship. However, it also uncovers challenges such as resistance to change, resource constraints, and the need for continuous adaptation. The findings underscore the importance of embracing diversity and fostering inclusive learning environments within religious-based schooling. Overall, this study highlights the potential benefits of multicultural education in Madrasah Ibtidaiyah, emphasizing its role in nurturing culturally competent and globally-aware individuals.

This research explores the impact of implementing incentives at the Bu Ira basic food agency in Krian, Sidoarjo on employee performance, with a focus on sales bonuses and non-financial incentives. The research results show that sales bonuses related to target achievement provide additional motivation for employees to increase sales, especially when bonuses are linked to certain products that have higher profits. Additionally, non-financial incentives such as recognition for good performance have proven effective in building team spirit and increasing job satisfaction. The discussion involved understanding that incentive design must be tailored to the grocery store context, taking into account the unique characteristics of this industry. Sales bonuses, when tied to specific types of products, can provide a greater motivational boost for employees. Recognition of good performance can be realized in the form of promotion or additional training, providing added value in employee career development. Flexibility in incentive design, effective communication, and continuous evaluation of the effectiveness of incentive programs are the keys to success. The results of this research provide insight for business owners and managers in the grocery agency industry to design incentive programs that suit employee needs and business goals, as well as accommodate changes in the industrial environment.

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

This research aims to investigate the impact of Ta'lim Muta'allim book learning strategies on the character formation of Islamic students in boarding schools. Boarding schools play a significant role in character education and the promotion of Islamic values among their students. The Ta'lim Muta'allim book, as a classical text commonly used in boarding schools, is considered to have significant potential in shaping the character of students. The research employed a qualitative case study approach at Al-Ihsan Boarding School, located in Central Java, Indonesia. Data were collected through interviews, observations, and document analysis. The research participants included students and instructors at the boarding school. The findings of the research indicate that the utilization of learning strategies centered around the Ta'lim Muta'allim book significantly contributes to character formation among the students. Students engaged in deep and reflective learning about the contents of the Ta'lim Muta'allim book displayed a substantial improvement in their understanding of Islamic values, ethics, and morality. Furthermore, these learning strategies also played a role in fostering discipline, patience, and perseverance among the students. This research provides valuable insights into the importance of incorporating the Ta'lim Muta'allim book into the boarding school curriculum and employing appropriate learning strategies to achieve character development objectives. These findings can serve as a guide for other boarding schools in their efforts to enhance character education effectiveness in the face of evolving contemporary challenges.

The utilization of cassava in cake production has become a significant innovation in addressing economic challenges in Batuhoring Village, Batang Toru Subdistrict. Cassava, as an abundant crop in the area, offers significant economic potential. This research explores the potential of cassava in cake production, identifies challenges in management, and formulates promotional and marketing strategies for cassava-based cake products. The results indicate that cassava has a stable raw material availability, high nutritional value, and a variety of processed cake products. Challenges involve the complexity of management and the need for strong marketing. Marketing strategies involve social media and exhibitions, emphasizing competitive pricing and understanding consumer targets. The utilization of cassava in cake production is expected to increase community economic income, support the agricultural sector, and create blessings through biblical values of hard work, sharing, and wise natural resource management.

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.

Students at SMK EL-AMIN belong to the Generation Z, where many of them have already started their own businesses. However, some students running these businesses have not fully utilized social media, particularly Instagram, as a promotional tool. Therefore, a community service activity in the form of socialization was conducted for SMK EL-AMIN students in Cabangbungin sub-district, Bekasi regency, West Java. The aim of this socialization activity is to enhance the understanding and knowledge of SMK EL-AMIN students regarding the benefits of copywriting on Instagram in boosting business sales. The socialization activity was attended by 36 participants. The stages of the community service activity include preparation, implementation, and evaluation. After participating in the community service activity, the participants' awareness and knowledge of the benefits of copywriting in increasing business sales improved. Participants also gained insights into creative copywriting tips for business promotion. The socialization activity had a significant impact on increasing the awareness and knowledge of participants.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

Significant temperature changes make the body unable to adjust properly, which eventually leads to disease, affects the immune system, and increases the risk of developing viruses and bacteria. Empowerment of family medicinal plants in the cultivation and utilization of TOGA can be a way to overcome these problems, especially in the city of Surabaya. The purpose of this community service is to increase public understanding of the efficacy of TOGA and to create facilities for nature conservation, especially the cultivation of TOGA greenery. The form of community service activities is providing education, giving and planting TOGA, and monitoring TOGA maintenance. The resulting output is increasing public understanding of the efficacy of TOGA and creating facilities for nature conservation, especially cultivating reforestation for special TOGA gardens (Kencur, turmeric, temulawak, and binahong) so that they can help realize preventive and promotional communities in overcoming disease problems that often arise during the transition season.

The lack of public knowledge about hypertension and information about drugs is an obstacle to success in the healing process. In line with this, Gebriet et al. (2017) explained that the level of knowledge and understanding of hypertensive patients regarding their disease can support the success of therapy so that the patient's blood pressure can be well controlled. The more patients understand their disease, the more aware patients will be in maintaining a lifestyle, regularly taking medication, and the level of patient compliance will also increase. Before conducting counseling, participants were given a pre-test to find out how much knowledge the community had about hypertension. During the implementation of the activity, participants paid attention enthusiastically and actively. This can be seen from the many questions from the participants and the right answers to questions from the community service team. At the end of the activity, participants conducted an evaluation. The results of the evaluation conducted from 10 participants showed that the pre-test results were 45% good, 55% fair value, the post-test results showed that 85% good 15% fair. So there has been an increase in knowledge from before and after counseling.

This research is motivated by the role of the Sharia Investment Gallery (GIS) as a student laboratory for learning about investment. Based on the data, the number of investors in the Islamic Investment Gallery from the inception of GIS from 2016 to 2021 is unstable every year and is still relatively low. Even though the FEBI Faculty has good potential in attracting investors because there are so many enthusiasts in the FEBI departments. Low interest and motivation in investing in Indonesia is due to low knowledge and understanding of the capital market. GIS is expected to help foster student interest in investing in the Islamic capital market. The purpose of this study was to determine the role of Gis, both the constraints and solutions faced by Gis in fostering students' interest in investing in the capital market. This research approach uses descriptive method with a descriptive qualitative approach, namely research that seeks to describe a symptom, event, event that is happening now. The method used in this research is to collect data through interviews, observation, surveys, and documentation. The results of the study show the role of Islamic investment galleries (GIS) in fostering student interest in investing in the capital market by carrying out 4 roles, namely first, socialization as an introduction to the world of investment to students and inviting students to invest, second education, namely providing investment knowledge to students, third motivation, namely motivating students by giving examples of people who are successful in investing, the four integrity, namely the management of GiS applies a commitment attitude among the board, consistently carrying out their duties, being responsible, honest and courageous in conveying educational and motivational socialization to students. The internal constraints for Gis are the difficulty of coordinating administrators to be active in activities and the external constraints are the difficulty in getting students to participate in Gis activities and the lack of awareness of students to invest. The internal solution is to always hold monthly meetings to strengthen relationships between administrators and trigger back responsibilities as GIS administrators and the GIS Management also utilizes social media as a promotional medium so that it can be even wider to convey socialization and education to students. Meanwhile, for external solutions, GIS requests lecturer assistance to direct students to participate in all activities held by GIS. As for these 4 roles, the role most expected by FEBI students is the role of motivation. With good motivation given it can trigger students’ interest in investing.

As older people age, their muscle strength typically declines, including the weakening of the thenar muscles over time which can lead to a blockage of the median nerve often known as carpal tunnel syndrome. This blockage causes pain that can radiate from the shoulder to the fingertips. This counseling is designed to provide older adults with knowledge and training on hand pain, including its symptoms and triggering factors. The counseling method uses presentations to explain information to the elderly with the aim of health promotion. In addition, there was a question and answer session and education on exercises that can be done at home. The counseling process went smoothly, the elderly could follow and understand the exercises taught to be done at home. This counseling has the potential to reduce pain in the elderly after they do the exercises at home. Counseling activities at the Children and Elderly Posyandu Rw.3 Rampal Celaket, Klojen District, Malang City helped increase the understanding of the elderly about pain in the hands caused by median nerve blockage.

Puskesmas Banyuanyar is a health facility located in Banjarsari District which has dua target areas, namely Banyuanyar Village and Sumber Village. With the boundaries of the Banyuanyar Puskesmas target area, in the north it is bordered by the working area of Boyolali Regency, in the south it is bordered by the working area of the Manahan Health Center, in the east it is bordered by the working area of the Gambirsari Health Center, and in the west it is bordered by the working area of Karanganyar Regency. Based on data from visits to the Banyuanyar Health Center physiotherapy poly, the incidence of Low Back Pain cases is found annually as many as 122 cases from 468 physiotherapy cases, this is caused by age, injury, and work factors. Pain is the main complaint that is often felt by patients in the condition of low back pain. The purpose of this program is to provide education and understanding on how to maintain low back health, prevention of low back pain and exercises that can be done at home. The method used is by providing counseling in the form of health promotion about low back pain and using leaflets as a medium of counseling, targeting the community who attend the Seruni RW 08 Sumber Elderly Posyandu. The author uses pre test and post test to determine the level of understanding of the people present. The results of the questionnaire showed an increase in participants' understanding as seen from the average pre-test score of 1.52, while the post test score obtained an average value of 8.43. This means that there is an increase in understanding of 6.91 from the average score of the questionnaire filled out by the community who attended the Seruni RW 08 Sumber Elderly Posyandu.

Utilizing digital marketing has an important role in increasing sales and income so that you can access a wider market reach. Lack of ability, skills and understanding of digital technology is an obstacle for MSME players. To overcome the problems faced by MSMEs in marketing products digitally, education will be provided on how to utilize digital marketing media in selling the products they sell. This service activity aims to provide direction and ways to use digital marketing, especially on the WA Business and Instagram applications, as well as increasing the ability of MSME players to utilize digital as a promotional medium. The method used in this service activity is direct assistance and training for MSME actors with the stages of observation, interviews, activity planning, activity process, end of activity, and documentation. Based on the results of this service activity, MSMEs have begun to know and understand how to use the WA Business and Instagram applications as online sales promotion media.

In today's information and technology era, television media has a very important role in shaping opinions and influencing people's views. The existence of da'wah programs on television media is not only about increasing the number of impressions, but also how these programs can really permeate and have a positive impact on society. Therefore, the strategy of da'wah programs in television media requires special attention and in-depth study. The method in this article uses a literature study, which is a method with data collection by understanding and studying theories from various literature related to the research. From the results of the research, an attractive and quality program strategy is very important to increase the existence of da'wah programs on television media. In addition, cooperation with related parties and promotion through social media can also help increase the number of viewers. In the increasingly fierce competition of television media, da'wah programs must continue to innovate and adapt to technological developments and viewers' needs in order to remain effective in delivering da'wah messages. The effectiveness of da'wah programs on television media can be influenced by various factors. Therefore, several strategies can be used in da'wah programs on television media with a focus on how to improve the existence and effectiveness of da'wah messages.