SciRepID - Scientific Publication Search

Publication Search

30,855 articles from 386 journals · 1,447 citations tracked

Showing 1-20 of 732

Analytics

Beny Rahman Hakim

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The development of information technology has become a primary pillar in enhancing corporate operational efficiency, where rapid and accurate data integration significantly determines business competitiveness. Case study in PT Gawi Anjung Bersama (GAB) revealed that the company is facing operational constraints because the management of delivery orders and invoices still relies on conventional office applications such as Microsoft Excel and Word. This procedure causes hurdles in data sharing among staff and results in low information security due to the absence of integrated access control settings. This research aims to design and develop the Gawi Anjung Bersama Information System (SIGAB), a web-based system implementing the CodeIgniter framework. The system is developed using Waterfall model, encompassing stages from analysis, design, and implementation to testing. The research flow starts with problem identification, primary and secondary data collection, and functional and non-functional requirements analysis. The system is designed using Unified Modeling Language (UML) modeling, specifically Use Case and Class Diagrams, as well as Entity Relationship Diagrams (ERD) for the database. The system interface is designed as wireframes on Figma web. This system separates access rights into three main actors namely owner, administrator, and staff, to ensure data security. Blackbox testing results, conducted after the system was hosted, indicate that all functional features operate as intended. The implementation of SIGAB is expected to optimize the management of delivery orders and invoices at PT GAB.

Novita Boba Laja; Yulius Nahak Tetik; Dian Fransisika Ledi

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design and develop a waste complaint information system at the Environmental Agency of West Sumba Regency to improve the effectiveness of public services. The current problem lies in the manual complaint process, which leads to delays in handling reports, poor data documentation, and limited service transparency. This research employs a qualitative descriptive approach with data collection techniques including observation, interviews, and documentation studies. The system development adopts the Waterfall method, which consists of requirement analysis, system design, implementation, testing, and maintenance stages. The system is modeled using Unified Modeling Language (UML), including use case diagrams, activity diagrams, and sequence diagrams to provide a structured representation of the system. This approach is considered effective as it ensures a systematic and well-organized development process. The results indicate that the developed system facilitates the public in submitting complaints online and assists the agency in managing complaint data in an integrated manner. Furthermore, the system enhances response time, transparency, and service efficiency. Therefore, this waste complaint information system can serve as a technological solution to improve the quality of public services.

Lastri Susanti Bulu; Yulius Nahak Tetik; Maria Wilda Malo

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design and implement an information technology-based economic and tourism potential mapping system in Tema Tana Village. This village faces several problems, including manual data management, limited access to information, and the absence of an integrated system for efficiently presenting village potential data. This study uses a descriptive approach with data collection techniques through observation, interviews, and documentation studies. In developing the system, the Waterfall method is used, consisting of the stages of planning, design, implementation, and testing. The system design was carried out using the Unified Modeling Language (UML) to ensure a clear system structure and flow. The results of the system development indicate that the system is able to present information in the form of interactive digital maps and reports that are easily accessible to users. Testing using the Black Box Testing method shows that all system features function well and are in accordance with predetermined needs. Thus, this system is expected to improve the effectiveness of data management and support better decision-making processes in developing village potential, particularly in the economic and tourism sectors.

Genofasius Aril Bobo; Yulius Nahak Tetik; Paulus Mikku Ate

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Information technology advancements have sparked a digital revolution in village government operations, especially in tracking and assessing village officials' performance. Performance evaluation is still done by hand in many village government organizations, which frequently causes reporting delays, ineffective data processing, and a lack of transparency in the evaluation process. In order to facilitate a more efficient and organized monitoring and performance evaluation process, an information system therefore required. In order to support the management village apparatus data, performance assessment procedures, and integrated reporting, this study intends design and develop a web-based monitoring system for assessing the performance village officials. To represent the system processes in an organized way, the system design is modeled using the Unified Modeling Language (UML), which includes use case diagrams, activity diagrams, and sequence diagrams. To make sure that every system function performs in accordance with user requirements, system testing is carried out using the Black Box Testing method. The findings demonstrate the system's ability handle village apparatus data, carry out automated performance evaluation procedures, compute final scores using assessment indicators, and produce precise performance reports. It is anticipated that the system's implementation will enhance the village officials' performance monitoring procedure's efficacy, efficiency, transparency, and structure.

Sri Estivani Sawangponto; Sulistiyah Sulistiyah

Journal of Health Sciences, Public Health and Pharmacy 2026 International Forum of Researchers and Lecturers

Background: Thel postpartum periodl is al recovery phase involving lphysical and psychologicall changes, during which mothersl often experience fatigue due to increased cortisol levels. Excessive fatigue can interfere with the breastfeeding process and reduce motivation for exclusive breastfeeding. Lavender aromatherapyl is al non-pharmacologicall therapy containing linalool with sedative effects to provide relaxation and reduce fatigue levels. lObjective: This studyl aimed tol determine thel effect ofl lavender aromatherapy onl reducing fatigue in postpartuml mothers atl Puskesmas Ibu, West Halmahera Regency. Methods: Thisl study was al Pre-Experimentall study withl a Onel Group lPretest-Posttest lDesign. The studyl population consisted of lall postpartum mothersl at Puskesmas Ibu, with a total sampling technique of 30 respondents. The research instrument used anl observation lsheet, and ldata analysis wasl performed usingl the Paired Sample T-Testl (α = 0.05). Results: The majorityl of lrespondents' characteristics were inl the agel range of 20-35 yearsl (76.7%), had Senior High School education (60%), were unemployed/housewives (70%), and were primiparous (60%). The resultsl of thel Paired Samplel T-Testl showed al mean fatigue score before the intervention of 27.33, which decreased to 11.50 after the intervention (mean difference 15.833) with a lp-value = l0.000. lConclusion: There isl al significant effectl ofl lavender aromatherapyl administration on reducing fatigue lin postpartum lmothers at Puskesmas Ibu, Halbar Regency. Lavender aromatherapy is effective as a complementary therapy to aid postpartum maternal recovery.

Dian Juliana Hutajulu; Yulmardi Yulmardi; Hardiani Hardiani

Jurnal Ekonomi dan Pembangunan Indonesia 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to: 1) examine the development of the Human Development Index (HDI), Labor Force Participation Rate (LFPR), population size, economic growth, and the poverty gap index in the regencies/cities of Jambi Province from 2020 to 2024; and 2) analyze the influence of the Human Development Index, Labor Force Participation Rate, population size, and economic growth on the poverty gap index in the regencies/cities of Jambi Province. The research method employed is descriptive quantitative. The analytical tool used is Panel Data Regression through the Fixed Effect Model (FEM) approach, processed with EViews 12 software. The results show that the Human Development Index, population size, and economic growth have a significant influence on the poverty gap index in the regencies/cities of Jambi Province during the 2020-2024 period. Conversely, the LFPR does not have a significant effect on the poverty gap index in the region during the same period. These findings imply the importance of strengthening human resource quality through HDI improvement and more inclusive economic growth policies in Jambi Province. Furthermore, the government needs to evaluate the quality of available employment, as the high Labor Force Participation Rate (LFPR) has not yet been able to significantly reduce the depth of poverty.

Didi Didi; Dwi Gemina; Devina Damayantie; Siti Rachma; Haklima Bintang Wulandari +7 more

Jurnal Manajemen dan Ekonomi Bisnis 2026 Pusat Riset dan Inovasi Nasional

The Indonesian Civil Servants Cooperative (KPRI) plays an important role in enhancing member welfare and supporting the national economy. Nevertheless, increases in business volume and own capital do not necessarily translate into higher profitability, while the number of members an essential characteristic of cooperatives is also assumed to influence financial performance. This study aims to examine the effect of business volume and own capital on cooperative profitability, with the number of members acting as a mediating variable. A quantitative approach was employed using secondary data derived from the financial statements of KPRI in Bogor City during the 2020–2024 period. Purposive sampling was applied, resulting in 12 cooperatives with a total of 60 observations. Panel data regression analysis was conducted using EViews software, and mediation effects were tested using the Sobel test. The results indicate that business volume has a positive and significant effect on cooperative profitability, whereas own capital does not show a significant influence. The number of members has a negative and significant effect on profitability. Furthermore, the Sobel test confirms that the number of members does not mediate the relationship between business volume or own capital and cooperative profitability. These findings suggest that enhancing business activities and improving the quality of member participation are more critical for increasing cooperative profitability than merely expanding capital or membership size.

Raja Syahmuda Siregar; Bambang Irwansyah

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design a drug inbound and outbound transaction application that can improve the effectiveness and efficiency of drug data management at the UPTD Pharmacy Installation of Tanjungbalai City. The research method used in this study is a descriptive qualitative method with a case study approach. Data collection was carried out through direct observation at the research location, interviews with pharmacy staff, and documentation studies of documents related to drug management. The data obtained were then analyzed to identify weaknesses in the current system and determine the system requirements to be designed. The results of the study indicate that the existing manual recording system has not been able to support optimal drug management because it is less effective and prone to errors. The drug inbound and outbound transaction application designed in this study can assist pharmacy staff in recording incoming and outgoing drug data, monitoring drug stock in real-time, and generating reports automatically.

Gefania Umbu Tego; Gergorius Kopong Pati; Paulus Mikku Ate

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The increasing number of Indonesian Migrant Workers (TKW) working abroad, particularly through programs organized by BP2MI, has become a significant concern in managing the labor export process. One of the challenges faced is the uncertainty of the number of TKW to be sent each year, which is influenced by various external and internal factors. Therefore, this study aims to apply artificial neural networks (ANN) with a backpropagation algorithm approach to predict the number of TKW that will be processed by BP2MI. This method was chosen due to its ability to recognize patterns and nonlinear relationships between variables that affect the decision-making process for TKW export. In this study, the data used includes factors such as the number of job seekers, government policies, and the condition of the international labor market. The artificial neural network with the backpropagation algorithm is used to train the model based on existing historical data, with the goal of generating accurate predictions regarding the number of TKW to be processed in the coming years. The results of the tests show that the developed model can provide fairly accurate predictions and can serve as a tool for BP2MI in planning and managing the export of TKW more effectively. With the application of this technology, it is expected that the decision-making process related to TKW export can become more efficient and well-predicted.

Haryanto, Teguh Budi

Innovation, Theory & Practice Management Journal 2026 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh kedisiplinan dan kompetensi  baik secara langsung maupun tidak langsung melalui kualitas pelayanan pada pegawai Dukcapil Kabupaten Pekalongan. Populasi yang digunakan pada penelitian ini adalah pegawai yang bekerja di Dukcapil Kabupaten Pekalongan dengan jumlah 67 orang pegawai, teknik pengambilan sampel dengan menggunakan sampel jenuh, jumlah sampel yang digunakan sebanyak 67 responden. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah analisis linier berganda. Hasil penelitian menunjukkan bahwa kedisiplinan berpengaruh positif dan signifikan terhadap kinerja pegawai, kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai. Kedisiplinan berpengaruh positif dan signifikan terhadap kualitas pelayanan, kompetensi berpengaruh positif dan signifikan kualitas pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kinerja. Hasil uji mediasi menunjukkan bahwa kualitas pelayanan dapat memediasi pengaruh kedisiplinan terhadap kinerja pegawai, dan kualitas pelayanan dapat memediasi pengaruh kompetensi terhadap kinerja pegawai.

Setiawan, Agus

Innovation, Theory & Practice Management Journal 2026 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh knowledge sharing dan pemberdayaan pegawai terhadap kinerja pegawai melalui kepuasan kerja sebagai variabel intervening pegawai di Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk dan Keluarga Berencana Kabupaten Pekalongan. Populasi yang digunakan dalam penelitian ini adalah seluruh pegawai di Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk dan Keluarga Berencana Kabupaten Pekalongan yang berjumlah 105 orang. Jumlah sampel yang digunakan adalah 84 orang yang dipilih dengan Slovin secara proporsional random sampling. Teknik analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa knowledge sharing dan pemberdayaan pegawai berpengaruh positif dan signifikan terhadap kepuasan kerja dan kinerja pegawai. Kepuasan kerja juga berpengaruh signifikan terhadap kinerja pegawai. Hasil penelitian juga menunjukkan bahwa kepuasan kerja memiliki peran mediasi dalam memediasi knowledge sharing dan pemberdayan pegawai terhadap kinerja pegawai.

DIARTINI, RENI SRI

Innovation, Theory & Practice Management Journal 2026 Universitas 17 Agustus 1945 Semarang

digital baik secara langsung maupun tidak langsung melalui komitmen organisasi pada pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Pemalang. Populasi yang digunakan pada penelitian ini adalah pegawai yang bekerja di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Pemalang dengan jumlah 64 orang pegawai, dengan teknik pengambilan sampel menggunakan sample jenuh. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa berbagi pengetahuan berpengaruh positif dan signifikan terhadap kinerja pegawai, kepemimpinan digital berpengaruh positif dan signifikan terhadap kinerja pegawai. Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai. Berbagi pengetahuan berpengaruh posotif dan signifikan terhadap komitmen organisasi, kepemimpinan digital berpengaruh positif dan signifikan terhadap komitmen organisasi. Komitmen organisasi dapat memediasi pengaruh berbagi pengetahuan tehadap kinerja pegawai dan komitmen organisasi dapat memediasi pengaruh kepemimpian digital terhadap kinerja pegawai

LESMANA, AFA

Innovation, Theory & Practice Management Journal 2026 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh iklim kerja dan komepensasi finansial baik secara langsung maupun tidak langsung melalui kepuasan kerja terhadap kinerja pegawai. Populasi yang digunakan dalam penelitian ini adalah pegawai OPD Pengelola Pendapatan Daerah Kabupaten Pemalang. Populasi dalam penelitian ini berjumlah 110 responden, penelitian ini menggunakan teknik sampel jenuh, yaitu teknik di mana seluruh anggota populasi dijadikan sampel. Populasi dalam penelitian ini adalah seluruh pegawai OPD Pengelola Pendapatan Daerah Kabupaten Pemalang berjumlah 110 responden. Hasil penelitian menunjukkan bahwa iklim kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, kompensasi finansial berpengaruh positif dan signifikan terhadap kinerja pegawai. Iklim kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. Kompensasi finansial berpengaruh psitif dan signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai

rino

Innovation, Theory & Practice Management Journal 2026 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis peran kompetensi digital dan adaptasi penyuluh baik secara langsung maupun tidak langsung melalui pera efektivitas komunikasi terhadap kepuasan peternak ayam padaKemitraan Peternak Ayam di Kabupaten Pemalang. Populasi yang digunakan dalam penelitian ini adalah peserta penyuluhan peternak ayam di Pemalang, dengan pengambilan sampel dengan sampel menggunakan rumus Slovin yang berjumlah 133 responden. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa kompetensi digital berpengaruh positif dan signifikan terhadap kepuasan peternak, adaptasi penyuluh berpengaruh positif dan signifikan terhadap kepuasan peternak. Kompetensi digital berpengaruh positif dan signifikan terhadap peran efektivitas komunikasi, adaptasi penyuluh berpengaruh positif dan signifikan terhadap peran efektivitas komunikasi. Efektivitas komunikasi berpengaruh positif dan signifikan terhadap kepuasan peternak. Efektivitas komunikasi dapat memediasi pengaruh kompetensi digital terhadap kepuasan peternak.  Efektivitas komunikasi dapat memediasi pengaruh adaptasi penyuluh terhadap kepuasan peternak.

Adinda Nurul Hikmah Alkautsar; Anggita Anggita; Hana Alfiana

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The public complaint system is an important facility for the police institution to improve the quality of public services, particularly in receiving, processing, and following up on various reports and complaints from the public. However, in practice, the complaint process is still largely carried out manually, such as through face-to-face interactions, paper-based forms, or direct communication that is not well documented. This gives rise to problems such as delays in handling, difficulties in tracking the history and status of reports, low work efficiency of officers, and limited transparency of information for reporters. These problems ultimately affect the level of public trust in the police institution. This study aims to design a web-based public complaint information system that supports a more structured, measurable, and transparent complaint management process. This system is designed by implementing the Kanban method as a workflow management tool that allows for prioritization, monitoring the handling process, and tracking the status of complaints in real time. The research methods include a literature review related to information systems and the Kanban method, direct observation of the existing complaint process, interviews with stakeholders, system requirements analysis, modeling using UML (Use Case Diagram, Activity Diagram, Sequence Diagram), and database design using Entity Relationship Diagram (ERD). The results of this research resulted in the design of a web-based public complaints information system that can facilitate complaint data recording, report management and status updates, task assignments to officers, performance monitoring, and complaint status notification to the public.

Annida Akmalia Anddini; Fiky Anggara; Aqhlia Nur Fahma; Nur Diva Riski Irvan; Aufa Nabith Fadlu Ramanda

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

This research aims to enhance the imperceptibility of secret messages in video steganography to prevent detection by third parties. Unlike cryptography, which focuses on securing the message content, this method seeks to conceal the very existence of the message by maintaining a visual quality nearly identical to the original video. The proposed approach utilizes an adaptive multi-bit scheme based on the Least Significant Bit (LSB) technique, which intelligently analyzes the local characteristics of each frame, including brightness, texture, and motion. This strategy allows for higher data insertion in areas with high visual tolerance while limiting bits in sensitive areas to prevent distortion. Evaluation results using PSNR and SSIM metrics indicate that while increasing message capacity (from 1-bit to 3-bit) reduces the PSNR from 51.80 dB to 39.44 dB, the method remains highly effective in preserving visual integrity. Overall, this technique proves to be more secure and superior to traditional LSB in balancing storage capacity with high-quality video output.

Sarah Triana; Fiky Anggara; Agata Febrianti Nadia Sa'o; Lolintiani Evarista Lobatuka; Sarmila Sarmila

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Steganography is a method to hide confidential messages in digital media so that they are not detected by unauthorized parties. Unlike cryptography which protects the content of messages through encryption, steganography hides the message itself. One popular technique is the Least Significant Bit (LSB), which replaces the least important bit on the pixel with a secret message bit. However, conventional LSB methods such as 1-bit or 3-bit have limitations due to the compromise between insertion capacity and visual quality of the media. This study proposes an LSB-based video steganography method with an adaptive multi-bit embedding approach. This technique determines the number and position of bits that are dynamically inserted based on the local brightness and texture levels of each video frame, with Laplacian operators used to analyze both high and low textured areas. The process includes frame and audio extraction, frame-by-frame embedding, inserted video reconstruction, and decoding using video cover references. The evaluation was carried out quantitatively using the Peak Signal-to-Noise Ratio (PSNR) and Structural Similarity Index (SSIM) metrics, as well as qualitatively through visual comparison. The results showed that the adaptive multi-bit method was able to maintain visual quality with a PSNR of 45.23 dB and SSIM of 0.9424, and increased the insertion capacity by up to 2–3 times compared to the 1-bit adaptive method. Thus, this approach effectively balances imperceptibility and insertion capacity on dynamic video steganography systems.  

Agung Tri Laksono Aji Saputra; Laila Khusnul Afifah; Dinda Ana Pratiwi

Polygon : Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The development of information technology requires service companies to improve the effectiveness and quality of their services, including in the field of electrical installation services. CV Givas Jaya Sentosa still faces problems in managing orders, customer data, and technician scheduling, which are done manually, resulting in inefficiency. This study aims to design and build a web-based electrical installation service provider information system using the Object Oriented Analysis and Design (OOAD) method. The research method used is qualitative with a research and development (R&D) approach, through data collection techniques such as observation, interviews, and documentation. The system is designed using Unified Modeling Language (UML) modeling and implemented as a web application. The results of the study show that the system is able to simplify the service ordering process, improve service and technician data management, and help monitor work status in an integrated and real-time manner. Thus, this information system can improve operational efficiency and service quality at CV Givas Jaya Sentosa.

Rio Adi Lukmana; Dandi Fajar Ismail; Gunung Tegar Abadi

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design a web-based information system for vehicle management and monitoring at Bengkel Merdeka Motor, which previously relied on manual recording processes. Manual data management caused several problems, including data loss, inaccurate records, difficulties in monitoring service progress, and delays in report generation. This research applies the Object-Oriented Analysis and Design (OOAD) method supported by Unified Modeling Language (UML) to analyze system requirements and design the proposed system. The research methodology includes requirements analysis, analysis of existing and proposed systems, system design, and user interface design. The proposed system integrates vehicle data management, service offers, work orders (SPK), service progress monitoring, invoice generation, and automatic monthly reporting into a single web-based platform. The results show that the designed system improves data accuracy, operational efficiency, and transparency of service information. In addition, real-time monitoring features support better coordination between administrators and mechanics. The implementation of this system is expected to enhance service quality, reduce administrative errors, and support managerial decision-making at Bengkel Merdeka Motor.

Dandy Danudra Djayapermana; Kanesya Latifa Zahra; Robbi Rahman Firdaus; Ira Murwenie

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the price elasticity of fresh cow’s milk on the demand for raw materials at Anisa Yoghurt Company using a demand theory approach. Milk is the main input in yoghurt production, making price fluctuations potentially influential on production decisions. The objective of this research is to analyze the responsiveness of raw milk demand to price changes and to identify the elasticity characteristics of milk demand in a small-scale food processing business. This study employs a quantitative case study method using primary data collected through weekly observations of milk prices and quantities purchased over a three-month period, from September to November. The analysis applies the midpoint elasticity formula to measure price elasticity of demand. The findings indicate that the demand for raw milk is consistently inelastic across the observed periods, as shown by elasticity values with absolute magnitudes less than one. Both price decreases and increases result in relatively small changes in the quantity demanded, indicating low sensitivity of demand to price fluctuations. These results suggest that raw milk is an essential production input, and purchasing decisions are driven more by production needs than by short-term price changes. The study implies that yoghurt producers should prioritize supply stability and production efficiency rather than adjusting purchase volumes in response to minor price changes. This research contributes empirical evidence on demand elasticity in dairy-based agro-industries, particularly at the small enterprise level.