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Thailand, a developing country in Southeast Asia, is striving to enhance its value and position on the world stage through the tourism industry. A country with a majority Buddhist population, Thailand is developing Halal Tourism as a new strategy to attract Muslim travelers.The development of halal tourism in Thailand is driven not only by economic motives but also non-economic considerations. Economically, the Thai government aims to open new destinations and expand the market to meet Muslim tourists' needs. A unique aspect is that Thailand has a minority Muslim population with a history of tension, especially in the Southern region. The government involves Southern Thai communities in halal tourism development, demonstrating efforts to create an inclusive society. This strategy is expected to ease political tensions that have existed due to economic disparities. By involving minority groups in tourism development, the Thai government hopes to achieve long-term peace and improve the country's positive image. The approach represents a strategic attempt to transform potential conflict zones into economic opportunities, using tourism as a tool for social integration and economic development.  

One critical component in the rapidly expanding halal tourism industry is the existence of hotels catering to the needs of Muslim travelers, known as Sharia-compliant hotels. Operating within the framework of Islamic law, these hotels bear the responsibility of managing funds in accordance with Sharia principles. The management of non-halal funds within such establishments presents a complex challenge that necessitates careful consideration to ensure compliance with Islamic values while addressing financial and social aspects. This study aims to provide insights into strategies for managing non-halal funds in Sharia-compliant hotels within the framework of Corporate Social Responsibility (CSR) and from the perspective of Islamic economic law. Using a qualitative research approach with descriptive analysis through a literature review, the findings indicate that the legal status of non-halal funds may be permissible if allocated for general public welfare. Recommended management strategies include adherence to the PSAK 101 accounting standard and the application of Tafriq Shafqah principles through CSR initiatives. Non-halal funds are optimally distributed for social welfare (maslahah wa tashrif al-‘ammah) such as empowering local communities through education and training, supporting zakat and charity programs, promoting sustainable environmental management, ensuring fair employment opportunities, fostering local economic development, and enhancing public education and awareness. These efforts not only enhance the positive reputation of Sharia-compliant hotels but also contribute significantly to the economic, environmental, and social well-being of the broader community.

Indonesian tourists are one of the largest groups of travelers visiting Thailand. The high interest of Indonesian travelers in tourist destinations in Thailand is not supported by the number of tour guides skilled in the Indonesian language. The purpose of this international community service is to improve the competence of local tour guides in Thailand, particularly in terms of Indonesian language skills. The urgency of this service is to address the need for local Thai tour guides who are proficient in Indonesian. Skilled Indonesian-speaking local Thai tour guides are expected to provide optimal service to the increasing number of Indonesian tourists. The method of this service involves intensive assistance by Thammasat University students as tutors and translators. Thammasat students who are already proficient in Indonesian will provide Indonesian language training to local Thai tour guides. This assistance includes interactive learning sessions, conversation simulations, and direct practice in real tourist situations to enhance the communication skills of the tour guides. The results of the service show a significant improvement in the Indonesian language skills of 15 local Thai tour guides. This is evident from their ability to communicate more fluently and confidently with tourists from Indonesia. The group of local Thai tour guides also reported increased satisfaction in the services they provided, as well as positive feedback from Indonesian tourists. Based on these results, the assistance provided by the service team, supported by Thammasat University students, was effective in enhancing the language competence of local Thai tour guides. This service activity has a positive impact on the experience of Indonesian tourists and strengthens the bilateral tourism sector of both countries.

This study explores the impact of cultural tourism industry policy on travelers' usage satisfaction. As a cornerstone of the industry that advances the cultural sector, tourism plays a crucial role in promoting the realization of high-quality culture and tourism goals and significantly contributes to overall economic development. The potential insights on tourist satisfaction, essential for upgrading scenic spots, attracting tourists, improving service quality and user satisfaction, building an independent tourism brand, driving employment, and promoting regional economic development, are revealed in this study involving 380 respondents. The results show that tourists’ usage satisfaction with cultural tourism industry policy is influenced by policy perception, policy implementation, and overall policy development.