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One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM) and social media marketing may have a significant impact on travelers' decisions to visit. Thus, the purpose of this study is to ascertain how tourists' decisions to visit Rio By The Beach in Kalianda, South Lampung, are influenced by Instagram social media marketing and electronic word-of-mouth. This study examines 170 visitors to Rio By The Beach using a quantitative methodology and selective sampling strategies. Questionnaires were sent as part of the data collection process, and SPSS software was utilized for multiple linear regression data analysis. The study's findings show that electronic word-of-mouth and Instagram social media marketing significantly and favorably influence travelers' decisions to visit. Electronic word-of-mouth has a greater impact than the other one. The study's conclusions suggest that tourism destination managers should concentrate their marketing efforts more on user interaction, high-quality information, and developing travel experiences that can promote the creation of positive electronic word-of-mouth (E-WOM) in order to boost travelers' decisions to come.

Halal tourism has continued to grow as a highly attractive segment for Muslim travelers, particularly in the provision of Sharia-compliant accommodation such as Islamic hotels. This study aims to examine consumer perceptions of halal food-and-beverage facilities and Sharia-based operational standards in Islamic hotels across the Greater Jakarta area (Jabodetabek). A descriptive quantitative approach was employed, involving 150 respondents who had stayed in Sharia hotels. Data were collected through closed-ended Likert-scale questionnaires and analyzed using the Weighted Mean Score (WMS) technique to evaluate respondents’ assessments of each indicator. The results indicate that consumer perception of halal food-and-beverage facilities falls into the very high category, with average scores exceeding 4.838. Consumers acknowledged that Sharia hotels maintain halal assurance, hygiene, and food safety through proper processing and the availability of halal certification. Regarding operational aspects, consumer perception is also classified as very good, with an average score of 4.606, particularly for policies prohibiting unmarried couples from sharing a room and banning entertainment deemed inappropriate or immoral. However, the use of Sharia-compliant financial institutions still requires improvement. Overall, the findings affirm that Sharia hotels in Jabodetabek have successfully implemented most Sharia principles, although further enhancement of internal operational practices is needed to achieve more comprehensive Sharia compliance.

Halal tourism has continued to grow as a highly attractive segment for Muslim travelers, particularly in the provision of Sharia-compliant accommodation such as Islamic hotels. This study aims to examine consumer perceptions of halal food-and-beverage facilities and Sharia-based operational standards in Islamic hotels across the Greater Jakarta area (Jabodetabek). A descriptive quantitative approach was employed, involving 150 respondents who had stayed in Sharia hotels. Data were collected through closed-ended Likert-scale questionnaires and analyzed using the Weighted Mean Score (WMS) technique to evaluate respondents’ assessments of each indicator. The results indicate that consumer perception of halal food-and-beverage facilities falls into the very high category, with average scores exceeding 4.838. Consumers acknowledged that Sharia hotels maintain halal assurance, hygiene, and food safety through proper processing and the availability of halal certification. Regarding operational aspects, consumer perception is also classified as very good, with an average score of 4.606, particularly for policies prohibiting unmarried couples from sharing a room and banning entertainment deemed inappropriate or immoral. However, the use of Sharia-compliant financial institutions still requires improvement. Overall, the findings affirm that Sharia hotels in Jabodetabek have successfully implemented most Sharia principles, although further enhancement of internal operational practices is needed to achieve more comprehensive Sharia compliance.

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Tarakan City, as the largest city in North Kalimantan Province, plays a strategic role as a center for economics, trade, and tourism. Good accessibility through its international airport and seaport makes Tarakan a major gateway to various destinations in North Kalimantan. This potential is supported by its rich natural resources and cultural heritage, as well as its position as a distribution hub for goods and services. However, the development of the tourism sector remains hampered by the limited availability of premium accommodation facilities that meet international standards, particularly for domestic and international tourists, as well as business travelers. This final project proposes the design of a four-star hotel in Tarakan City as a solution to increase the attractiveness and competitiveness of the tourism sector. The concept used is Neo-Vernacular Architecture, a design approach that combines traditional architectural values with modern needs and technology. This concept aims to maintain local identity, enrich the building's aesthetic qualities, and create comfortable spaces suited to the local tropical climate. During the design process, a thorough analysis of site conditions, climate characteristics, local cultural potential, and four-star hotel operational standards was conducted. The traditional architecture of the Baloy Mayo traditional house served as the primary inspiration, both in terms of form, decorative elements, and spatial philosophy, resulting in a design that is contextual and representative of Tidung culture as one of Tarakan's identities. The resulting design is expected to provide quality accommodation facilities that not only support the needs of tourists and business people, but also become a modern architectural icon that respects and preserves local culture. The presence of this hotel is expected to contribute to the development of the tourism industry and strengthen the image of Tarakan City as a leading destination in North Kalimantan.

This study identifies the role of shamans in local wisdom-based wellness tourism in Belumbang Tourism Village, Kerambitan Sub-district, Tabanan Regency. Shamans as traditional spiritual figures play an important role in wellness practices that combine physical healing, spiritual rituals and local ecological understanding. Using observation and interview methods, this research was analyzed based on the six dimensions of wellness in the Extended Wellness Model (Mueller & Kaufmann, 2001), and supported by data from the Global Wellness Institute (Yeung & Johnston, 2018) and the authors' perceptions of shamans. The results show that shaman practices support all dimensions of wellness, especially the spiritual, physical and environmental aspects. Travelers gain benefits such as traditional massages, herbal concoctions, and inner peace through rituals that touch on emotional and mental aspects. Shamans also play a role in educating tourists about the harmony of humans and nature through the responsible use of resources. Thus, shamans not only function as healers, but also as guardians of local culture and tourist attractions that strengthen village identity and support sustainable health and culture-based tourism.

Indonesia's rich natural resources offer immense potential for tourism development, with various locations evolving into popular tourist destinations. Kledung Pass, with its stunning views of three mountains, is an attractive stopover for travelers heading to cities across Java. Despite its popularity, however, there is no clear technical framework for designing rest areas in such locations. This study addresses the gap by proposing a new concept that reimagines rest areas as tourist destinations, providing brief yet meaningful stops for travelers. The research conducted surveys with road users to understand their rest needs while traveling. It focused on identifying key factors influencing the need for rest from a neuroscience perspective, considering both the physiological and psychological aspects. These findings were analyzed using William Peña’s space programming theory to develop appropriate design standards. The results indicated two main factors driving the need for temporary stopovers: physical fatigue from long journeys and emotional boredom. These findings underscore the necessity for spaces that cater to both physical relaxation and mental rejuvenation, creating a more holistic rest area experience. The proposed design standards move beyond traditional rest areas, integrating recreational features to enhance user experience. The design that considers the effective zoning layout and the use of environmentally friendly materials is expected to be able to create an economically efficient rest area, while providing a positive experience that is environmentally friendly. Overall, planning non-toll rest areas with neuroarchitectural principles can create functional rest areas that support mental health, as well as strengthen Indonesia's tourism appeal through sustainable and highquality space experiences.

The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encouraging repeat visits. Sustainability practices are prioritized to build consumer trust and align with environmentally conscious travel trends. The strategy also calls for improving visitor experiences through enhanced infrastructure, immersive activities, and continuous feedback mechanisms to refine offerings. Establishing partnerships with local businesses and cultural organizations further enriches the tourism experience, contributing to the sustainable growth of the forest health tourism sector in Guangyuan and enhancing overall tourist satisfaction based on a sample of 385 Sichuan respondents.

Thailand, a developing country in Southeast Asia, is striving to enhance its value and position on the world stage through the tourism industry. A country with a majority Buddhist population, Thailand is developing Halal Tourism as a new strategy to attract Muslim travelers.The development of halal tourism in Thailand is driven not only by economic motives but also non-economic considerations. Economically, the Thai government aims to open new destinations and expand the market to meet Muslim tourists' needs. A unique aspect is that Thailand has a minority Muslim population with a history of tension, especially in the Southern region. The government involves Southern Thai communities in halal tourism development, demonstrating efforts to create an inclusive society. This strategy is expected to ease political tensions that have existed due to economic disparities. By involving minority groups in tourism development, the Thai government hopes to achieve long-term peace and improve the country's positive image. The approach represents a strategic attempt to transform potential conflict zones into economic opportunities, using tourism as a tool for social integration and economic development.  

One critical component in the rapidly expanding halal tourism industry is the existence of hotels catering to the needs of Muslim travelers, known as Sharia-compliant hotels. Operating within the framework of Islamic law, these hotels bear the responsibility of managing funds in accordance with Sharia principles. The management of non-halal funds within such establishments presents a complex challenge that necessitates careful consideration to ensure compliance with Islamic values while addressing financial and social aspects. This study aims to provide insights into strategies for managing non-halal funds in Sharia-compliant hotels within the framework of Corporate Social Responsibility (CSR) and from the perspective of Islamic economic law. Using a qualitative research approach with descriptive analysis through a literature review, the findings indicate that the legal status of non-halal funds may be permissible if allocated for general public welfare. Recommended management strategies include adherence to the PSAK 101 accounting standard and the application of Tafriq Shafqah principles through CSR initiatives. Non-halal funds are optimally distributed for social welfare (maslahah wa tashrif al-‘ammah) such as empowering local communities through education and training, supporting zakat and charity programs, promoting sustainable environmental management, ensuring fair employment opportunities, fostering local economic development, and enhancing public education and awareness. These efforts not only enhance the positive reputation of Sharia-compliant hotels but also contribute significantly to the economic, environmental, and social well-being of the broader community.

Indonesian tourists are one of the largest groups of travelers visiting Thailand. The high interest of Indonesian travelers in tourist destinations in Thailand is not supported by the number of tour guides skilled in the Indonesian language. The purpose of this international community service is to improve the competence of local tour guides in Thailand, particularly in terms of Indonesian language skills. The urgency of this service is to address the need for local Thai tour guides who are proficient in Indonesian. Skilled Indonesian-speaking local Thai tour guides are expected to provide optimal service to the increasing number of Indonesian tourists. The method of this service involves intensive assistance by Thammasat University students as tutors and translators. Thammasat students who are already proficient in Indonesian will provide Indonesian language training to local Thai tour guides. This assistance includes interactive learning sessions, conversation simulations, and direct practice in real tourist situations to enhance the communication skills of the tour guides. The results of the service show a significant improvement in the Indonesian language skills of 15 local Thai tour guides. This is evident from their ability to communicate more fluently and confidently with tourists from Indonesia. The group of local Thai tour guides also reported increased satisfaction in the services they provided, as well as positive feedback from Indonesian tourists. Based on these results, the assistance provided by the service team, supported by Thammasat University students, was effective in enhancing the language competence of local Thai tour guides. This service activity has a positive impact on the experience of Indonesian tourists and strengthens the bilateral tourism sector of both countries.

This study explores the impact of cultural tourism industry policy on travelers' usage satisfaction. As a cornerstone of the industry that advances the cultural sector, tourism plays a crucial role in promoting the realization of high-quality culture and tourism goals and significantly contributes to overall economic development. The potential insights on tourist satisfaction, essential for upgrading scenic spots, attracting tourists, improving service quality and user satisfaction, building an independent tourism brand, driving employment, and promoting regional economic development, are revealed in this study involving 380 respondents. The results show that tourists’ usage satisfaction with cultural tourism industry policy is influenced by policy perception, policy implementation, and overall policy development.      

The use of information technology has become an integral part of modern tourism development. Interactive tourist maps have proven to be an effective tool in guiding travelers to explore tourist destinations. This research focuses on designing an innovative and appealing tourist map for the city of Sidoarjo, utilizing cheerful landmark designs. The development method involves user needs analysis, selection of representative landmarks, and the implementation of attractive and user-friendly graphic designs. This interactive tourist map is designed to be accessible through digital platforms, enabling users to plan their journeys more efficiently. The selected landmarks not only serve as location markers but are also designed with cheerful aesthetics to enhance the user experience. The map is equipped with interactive features such as detailed information about each landmark, the best travel routes, as well as reviews and recommendations from previous users. It is expected that the design of this interactive tourist map will make a positive contribution to promoting tourism in the city of Sidoarjo and enhancing traveler satisfaction through an engaging and informative experience. Furthermore, the use of cheerful landmark designs is anticipated to create a strong visual identity, setting it apart from tourist destinations in other cities.

Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.

This study aims to determine the challenges and opportunities of tourism in Singakawang, West Kalimantan. The method used in this research is using descriptive qualitative. Furthermore, the problem formulations used in this study include (i) How is the tourism sector in Singkawang; (ii) What are the advantages of the tourism sector in Singkawang; (iii) How to improve the tourism sector in Singkawang? Furthermore, the results of this study found that Singkawang has excellent tourism potential both from the aspect of tourist attractions, nature tourism, culinary tourism and besides that tourism in Singkawang must also be supported by various elements which include (i) Accommodation, (ii) Transportation, (iii) Transportation, (iv) Attractions and landmarks, (v) Tourist Information Centers, (vi) Restaurants and Eateries, (vii) Shopping Facilities, (viii) Recreation and Entertainment, (ix) Infrastructure for Safety and Security, (x) Universal Accessibility. Therefore, the implication of this research is to know the condition of tourism in Singkawang and the advantages of its tourism sector, as well as to know the supporting factors that can improve the tourism sector in Singkawang. In addition, the novelty of this research is related to the tourism sector in Singkawang whose information is still limited.