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Rahmat Kusnedi; Muhammad Wildan; Muhammad Irfan; Dikki Z Choesrani

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Food tourism is increasingly recognized as a strategic component in enhancing the competitiveness of tourism destinations, particularly thru the development of local cuisine based on local wisdom. However, most research still views digital platforms as partial promotional tools and has not yet studied how to use them systematically to build a sustainable culinary tourism ecosystem. The purpose of this study is to examine how digital platforms contribute to the development of local cuisine and how they contribute to the strengthening of sustainable culinary tourism. This is the culinary tourism destination that is the subject of this study, which was conducted using the case study method. Data was collected thru in-depth interviews with culinary MSME producers, destination managers, and tourists, as well as online observations via social media, travel review platforms, and culinary markets. The research results show that the value of tourism experiences can be enhanced, destination identity strengthened, and active participation of local SMEs increased thru the integration of digital platforms that connect visual promotion, tourist interaction, and digital culinary stories. The latest finding in this research is the development of a multi-platform digital integration model that serves not only as a marketing tool but also as a collaborative ecosystem that helps local economic growth, preserves culinary cultural heritage, and enhances the competitiveness of tourist destinations. The results of this research contribute conceptually and practically to building sustainable digital-based culinary tourism strategies.

Robi Andoni; Helira Elma Berta; Neng Kamarni; Yulia Anas

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

The Skatepark in the Padang Beach Area, as an urban tourism space, has a visitation pattern influenced by various factors from both visitor characteristics and tourism destination conditions. This study aims to analyze the influence of education, age, income, travel cost, facility completeness, scenery, food prices, distance, and satisfaction on the frequency of tourist visits to the Skatepark in the Padang Beach Area. This study used a quantitative approach with a survey method. The research sample consisted of 100 respondents selected using accidental sampling. The data were analyzed using multiple linear regression. The results show that education, travel cost, facility completeness, and satisfaction have a significant effect on the frequency of tourist visits. Meanwhile, age, income, scenery, food prices, and distance do not have a partially significant effect. Simultaneously, all independent variables have a significant effect on the frequency of tourist visits to the Skatepark in the Padang Beach Area. These findings indicate that improving facility quality, comfort, and visitor satisfaction is an important aspect in encouraging repeat visits. Therefore, management should strengthen facilities and tourism experiences to support urban tourism in Padang City.

Andin Ayu Oksilia Ramadhani; Andin Ayu Oksilia Ramadhani; Bambang Irawan

Jurnal Elektronika dan Komputer 2025 STEKOM PRESS

Tourism is one of the sectors that plays an important role in boosting economic growth through travel activities and destination exploration. Tourists' preferences for nature-based tourism options, such as mountain hiking or beach tourism, are influenced by various factors, ranging from personal experiences and recreational interests to social characteristics. Therefore, a technology-based approach is needed to predict destination choice tendencies more accurately. As artificial intelligence technology develops, deep learning methods have been widely used in classification processes due to their ability to process large amounts of data and recognize complex patterns. In this study, a Multilayer Perceptron (MLP) model is used to classify tourists' preferences between mountain or beach destinations based on a survey dataset. The research stages include data processing, data splitting using a train-test split, model training, and performance evaluation using accuracy, precision, recall, and F1-score. The test results show that the MLP model is capable of achieving an accuracy rate of 99%, confirming that deep learning methods are effective in automatically mapping tourism preference trends. This research is expected to serve as a basis for the development of more personalized travel destination recommendation systems, as well as to support tourism management in formulating targeted promotional strategies.

Oky Sabastian; Fedianty Augustinah; Eny Hartati

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This research aims to analyse the implementation of digital innovation in passport services at the Class I Immigration Office Tanjung Perak as part of bureaucratic reform and Good Governance initiatives. The study employed a qualitative case study approach, involving in-depth interviews, participatory observation, and document analysis, to assess the successes and challenges of digital systems such as SIMKIM and M-Paspor. The findings reveal that digital innovation has successfully improved operational efficiency and generally provided transparency into costs and application status, whilst reducing queuing times and increasing service speed, thereby enhancing public satisfaction and trust in immigration services. However, the innovation has not fully addressed structural and cultural bureaucratic barriers, as field officers tend to become passive when systems experience errors or delays, struggling to provide detailed explanations about issues, which results in information ambiguity and potentially undermines procedural transparency and performance accountability principles. The study concludes that bureaucratic reform in the immigration sector requires internal cultural updates and enhanced human resource competencies to support comprehensive transparency and accountability. Digital infrastructure instability and officers' discretionary authority significantly influence the effectiveness of digital innovation. Whilst digital innovation offers substantial benefits in efficiency and transparency, its success depends heavily on strengthening systems, improving human resource skills, and fostering organisational cultural change, with continuous efforts essential for achieving effective, transparent, and accountable public service.

Nanik Wahyuningtiyas; Sudarmiatin Sudarmiatin; Agus Hermawan

International Journal of Management and Strategic Business Leadership 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This systematic literature review explores the application of the Stimulus-Organism-Response (SOR) model in understanding tourist behavior, focusing on empirical studies from 2019 to 2025. The tourism industry, a key economic driver globally, necessitates a deep understanding of tourist behavior to develop effective marketing strategies and enhance the tourist experience. The SOR model, which examines the impact of external stimuli on tourists' psychological and emotional responses, offers a comprehensive framework for analyzing tourist behavior. This review synthesizes findings from recent studies to highlight how external stimuli such as destination image, social media marketing, and sensory experiences affect tourists' perceptions, motivations, and behaviors, influencing their loyalty and intention to revisit destinations. It also discusses the role of internal factors, including satisfaction, trust, and tourist engagement, in mediating the response to external stimuli. The findings suggest that understanding these dynamics can help destination managers and tourism marketers design more targeted and sustainable marketing strategies. The review also identifies gaps in the current literature and provides recommendations for future research, particularly in the integration of digital technologies and the increasing importance of sustainability in tourism behavior.

Melania Sintia Dewi; Budi Istiyanto

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2025 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to empirically analyze the partial and simultaneous influence of environmental atmosphere, host friendliness, and location accessibility on tourists’ revisit intention at Homestay Gardu Pandang Selo, Boyolali Regency. Tourism growth in this area continues to increase, yet the low rate of repeat visits indicates a gap between visitor expectations and the quality of experience offered. Employing a quantitative causal-associative method, data were obtained from 96 respondents who had stayed at least once, using purposive sampling. Data analysis was performed with multiple linear regression using IBM SPSS Statistics 25. Classical assumption tests confirmed that the regression model met the requirements of normality, multicollinearity, and heteroscedasticity. The results revealed that environmental atmosphere and location accessibility had a positive and significant effect on revisit intention, while host friendliness showed an insignificant effect. Accessibility emerged as the most dominant factor influencing revisit intention, indicating that physical access and travel convenience play a central role in shaping tourist loyalty. The findings emphasize the importance of environmental management and infrastructure development as strategic priorities for homestay managers. Although host friendliness did not show a significant impact, maintaining a warm and consistent hospitality standard remains essential to sustain visitor satisfaction. Overall, this study contributes theoretically by reinforcing behavioral intention theory in tourism and practically by offering insights for community-based tourism management to strengthen destination competitiveness through repeat visitation.  

Ravi Al Farkhan; Hanif Pradana; Ozwaldo Henriques; Elfi Amir; Rany Adiliawijaya Putriekapuja

Jurnal Kendali Teknik dan Sains 2025 International Forum of Researchers and Lecturers

This study aims to analyze the operational feasibility of providing child-friendly recreational facilities at airport terminals to enhance service quality or Level of Service (LoS). A qualitative approach based on a literature review was used to examine various sources and previous research to evaluate the urgency, impact, as well as design and implementation strategies for child-friendly facilities at airports. Facilities such as play areas, breastfeeding rooms, and child-friendly toilets are expected to improve the experience of passengers, particularly families traveling with children, by providing additional comfort during their time at the airport. The findings indicate that the presence of these facilities significantly contributes to improving user perceptions of the airport’s service quality. The psychological comfort of family passengers is also enhanced, with safe and comfortable spaces for children. This not only creates a more inclusive environment but also provides operational benefits such as better terminal space management and efficiency. Child-centered design plays a crucial role in improving facility quality, where modular design is seen as a practical solution to adapt the facilities to the evolving needs of the terminal. Moreover, collaboration with private sectors is considered a strategic approach to support the provision of these facilities, given the substantial investment required. The study concludes that investing in child-friendly facilities at airports is a strategic decision, as it has the potential to enhance the airport's competitiveness. Well-designed facilities also improve user satisfaction and create a more comfortable travel experience. These findings are expected to serve as a reference for airport managers and provide a foundation for future research that quantitatively measures the impact of these facilities.

Trian Maulana Ibrahim

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to identify the factors influencing pilgrims’ satisfaction at PT. Lianti Tour & Travel in Malang City, with service quality as an intervening variable. The research employed a quantitative approach using Partial Least Square (PLS) analysis. The sample consisted of Umrah pilgrims who had used PT. Lianti Tour & Travel’s services. The variables examined include price, income, preference, facilities, service quality, and customer satisfaction. The results indicate that price and income have no significant effect on service quality or customer satisfaction. Likewise, facilities do not significantly influence either variable. In contrast, preference has a positive and significant effect on service quality and indirectly influences satisfaction through the mediating role of service quality. The findings highlight that service quality has a strong and significant impact on customer satisfaction, making it the key factor in creating a fulfilling Umrah experience. This research implies that Umrah travel agencies should prioritize improving service quality and understanding customer preferences to maintain loyalty and trust among pilgrims in the long term.

Putri Ayu Andriani Simanjuntak

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to assess the quality and impact of supporting tourism facilities at Sisingamangaraja XII International Airport in strengthening the development of Lake Toba as a Super Priority Destination. The airport holds a strategic role as the main gateway for tourists visiting the Lake Toba area, making the quality of services and the completeness of facilities crucial aspects in creating a memorable travel experience. The research employed a qualitative approach with data collected through in-depth interviews with key informants, direct field observations, and documentation. Data analysis was conducted using the (SERVQUAL) model, which evaluates five key dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The findings reveal that the airport has provided several tourism-supporting facilities, including ground transportation services, food and beverage outlets, as well as souvenir and gift shops. However, the implementation of these facilities has not yet reached optimal performance. Identified challenges include the limited choice of transportation options to and from various tourist destinations, the lack of authentic Lake Toba culinary offerings at food and beverage outlets, and the insufficient promotion of local products at souvenir shops. Furthermore, the absence of essential services such as travel agencies and money changers has negatively affected convenience, particularly for international tourists who require accessible information, transactions, and travel services. These findings indicate that improving supporting facilities at Sisingamangaraja XII International Airport is an urgent necessitySuch efforts are expected to enhance the quality of airport services, increase tourist satisfaction, and ultimately reinforce Lake Toba’s position as a leading national and international tourism destination.

Rinaldi Bursan; Dina Safitri; Aida Sari; Driya Wiryawan; Prakarsa Panjinegara +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.

Sakira Putri Manurung; Habibatul Qolbi Sumardi; Lusia Oktaviani; Maria Dwi Sianipar; Alvian Maranalom Siregar +4 more

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Kampuang Minang Nagari Sumpur Tourism Village in South Batipuh District, Tanah Datar Regency, West Sumatra, is a cultural and natural tourism destination with the uniqueness of the gadang house that still functions as a residence, preserved Minangkabau traditions, and natural beauty such as Lake Singkarak. However, there is a gap between the expectations and reality of the tourist experience that visitors feel. This shows that even though the potential and attraction of tourism is huge, there are still weaknesses in destination management that can affect visitor perception and satisfaction. In addition, until now there have not been many studies that specifically examine the perception and experience of tourists in Kampuang Minang Nagari Tourism Village in Sumpur, even though visitor perception greatly determines the image, loyalty, and sustainability of tourist destinations. This study uses a quantitative descriptive approach with data collection techniques in the form of observations, questionnaires, and interviews with visitors. The data analysis technique uses a descriptive quantitative approach with the one score one indicator method based on the Likert Scale to identify visitors' perceptions of aspects of accessibility, facilities, tourist attractions, services, environmental conservation, and personal satisfaction and experience during travel. The results of the research are expected to provide a comprehensive overview as the basis for developing an effective and sustainable tourism village management strategy.

Silvia Choirun Nissa; Ihwan Susila

International Journal of Economics, Commerce, and Management 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study explores in greater depth the effect of online promotions on airline ticket purchasing decisions through e-ticketing applications, emphasizing the mediating role of the digital era. Adopting a quantitative research design, data were collected from 491 respondents who had experience purchasing airline tickets via leading digital platforms such as Traveloka, Tiket.com, Agoda, and Booking.com. Five core online promotional strategies were investigated—discounts and vouchers, email marketing, social media promotions, influencer marketing, and push notifications—each representing distinct digital touchpoints. Partial Least Squares (PLS) analysis was used to test the relationships among variables and to evaluate the mediating effect of the digital era. The results indicate that all five promotional strategies significantly influence purchasing decisions, with influencer marketing and social media promotions emerging as the strongest drivers of consumer behavior. Furthermore, the digital era was shown to enhance consumer trust, accessibility, and engagement, thereby strengthening the impact of online promotions on purchase decisions. These findings highlight the need for airlines and e-ticketing platforms to develop integrated digital marketing strategies that align with evolving consumer behaviors and technological trends. This research contributes to the growing body of literature on digital marketing in the aviation sector and provides practical recommendations for optimizing promotional effectiveness.

Nabila Aulia Ayu Rahmatika; Rudy Handoko; Muhammad Roisul Basyar

Jurnal Relasi Publik 2025 International Forum of Researchers and Lecturers

Public transportation is one of the needs that must be met for every human being who carries out daily activities, so the government needs to pay attention to its development. The city of Surabaya is one of the cities with high traffic jams, which is one of the reasons for developing public transportation. Wira Wiri Suroboyo, which was inaugurated last year, brought enthusiasm from the public but also experienced a decline in passengers in the second month of its launch. The explanation explained by the Transportation Service regarding the decrease in the number of passengers is that it coincides with the fasting month which means not many people travel. However, if compared with the number of people in Surabaya City, the use of Wira Wiri Suroboyo transportation is still not fulfilled. Public interest in using public transportation is considered lacking. This research was conducted to determine the success of implementing public transportation development policies through the Wira Wiri Suroboyo program. This research uses qualitative methods with observations at the Transportation Service through interviews and taking documentation. The results of this research are that the implementation of public transportation development through Wira Wiri Suroboyo can be said to be successful, seen from the increase in the number of passengers.

Ety Setiawati; Dian Fitriyana

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Coolcations tourism is an alternative tourism that utilizes the potential of nature with cool air, both in the morning, afternoon, and evening, thus providing a refreshing holiday experience for tourists. This concept combines recreational activities with the beauty and coolness of nature, making it suitable for tourists who want to escape the hustle and bustle of urban life. Based on the author's observations, Kuningan Regency has great potential in developing coolcations destinations, which include various activities such as camping/glamping, sightseeing, forest bathing, wellness tourism, star bathing, night time wellness, hiking, trekking, jeep adventure, motocross, and cycling. This study aims to determine the figure of tourist interest, especially those from Cirebon City and Regency, towards the trend of coolcations tourism in Kuningan Regency. The research method used is descriptive quantitative with a purposive sampling technique. The research sample amounted to 100 respondents who were tourists from Cirebon City/Regency. The research instrument used an online questionnaire via Google Form. Data were analyzed using univariate analysis techniques with the application of the Guttman Scale to measure the level of respondent interest. The research results indicate that tourist interest in the coolcation trend in Kuningan Regency is high. The average "YES" response was 84.75 out of 100, which, when converted to a percentage, is 84.75%. Based on the assessment criteria, this result falls into the "good interest" category with a high criterion (75%–100%). This finding indicates that tourists from Cirebon City/Regency have significant interest in coolcation tourism activities in Kuningan Regency. With its supportive natural resources and high interest, Kuningan Regency has a significant opportunity to develop coolcations as a leading regional tourism attraction.

Sevi Anggraeni; Rahmat Priyanto

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The study also emphasizes the growing role of technology in enhancing the travel experience for senior citizens. With the rapid digitalization of various industries, including the travel sector, the elderly population is increasingly using mobile applications to plan and book trips. However, older adults often face challenges in adapting to new technologies due to physical, cognitive, or sensory limitations. This study’s results underscore the importance of addressing these barriers in the design of travel applications for seniors. The ease of use and perceived usefulness of these applications are not just about functional features but also about how accessible and user-friendly the design is for older users. In addition to the perceived usefulness and ease of use, it is essential for developers to consider the specific needs and preferences of senior travelers, such as larger fonts, clear navigation, and easy-to-understand instructions. Ensuring that these features are incorporated can greatly enhance the adoption of travel applications among the elderly and improve their overall experience. The findings also suggest that fostering trust and confidence in technology among older users can increase their willingness to engage with digital platforms. Furthermore, future research could explore how other factors, such as social influence or experience with technology, interact with perceived ease of use and perceived usefulness to further explain seniors’ behavioral intentions toward digital travel applications. By addressing these factors, developers can create more inclusive and accessible services that cater to an aging population. As the digital landscape continues to evolve, it is crucial to ensure that seniors are not left behind, and that they can enjoy the same convenience and benefits that digital travel services offer to younger generations.

Revaldi Revaldi; Fanny Agustina Hidayat; Ramdani Setiyariski

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

Shabira Afina Pajri; Ubaedillah Ubaedillah

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to analyze the factors that affect passenger satisfaction at the airport through three main perspectives, namely: service, technology, and operations. The approach used is a literature study of ten scientific journals that discuss airport service quality from various aspects. The results of the study show that service quality, especially those covering SERVQUAL dimensions such as reliability, responsiveness, empathy, assurance, and physical evidence, plays a major role in shaping service user perceptions. The technology perspective, through the implementation of self-service such as self check-in, Flight Information Display Sistem (FIDS), and digital service applications, is proven to increase efficiency and convenience, even contributing up to 96.8% to user satisfaction according to one study. Meanwhile, from an operational perspective, aspects such as queue time at check-in counters, public facilities, and accessibility to the terminal also have a significant impact on the overall passenger experience. The conclusion of this study emphasizes the importance of integration between the three perspectives in designing strategies to improve airport service quality. Suggestions are given to airport managers to continue to improve services, expand technology adoption, and reorganize operations to create a safe, comfortable, and satisfying travel experience for all service users

Shabira Afina Pajri; Anisa Anastasya; Ubaedillah Ubaedillah

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to analyze the factors influencing passenger satisfaction at airports through three main perspectives: service, technology, and operations. The background of this research is based on the increasing competition between airports in providing an optimal travel experience amidst the development of the aviation industry and the increasing passenger demands for service quality. This study uses a literature study approach by analyzing ten selected scientific journals that specifically discuss airport service quality from various perspectives. The results of the study indicate that the service perspective, specifically those encompassing SERVQUAL dimensions such as reliability, responsiveness, empathy, assurance, and tangibles, has a significant contribution in shaping the perception and satisfaction of airport service users. The technology perspective also plays a significant role, particularly through the implementation of self-services such as self-check-in, Flight Information Display Sistem (FIDS), e-gates, and digital service applications that simplify the travel process. One of the studies analyzed shows that the application of technology can contribute up to 96.8% to user satisfaction, indicating the significant role of digitalization in this industry. From the operational side, factors such as speed of service at the check-in counter, queue time management, completeness and cleanliness of public facilities, and ease of access to the terminal have an equally important influence. These findings underscore that passenger satisfaction is influenced not only by service quality at the point of direct interaction, but also by the smoothness of the overall operational flow. The study's conclusions emphasize the importance of integrating these three perspectives in strategic planning for airport service improvement.  

Aldien Ramadhan; Ida Bagus Cempena; Endah Budiarti

International Journal of Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research investigates the impact of tourist attractions, service quality, and electronic word of mouth (e-WOM) on visitors’ intention to revisit Sendang Tourism Village, located in Tulungagung, East Java. Additionally, the study explores the function of visitor satisfaction as an intermediary variable and digital promotion as a potential moderator. The study emerged from the concern over fluctuating visitor numbers despite Sendang’s rich appeal in terms of natural landscapes, cultural heritage, and traditional charm. A quantitative method was applied, making use of a structured data collection process structured survey distributed to 138 individuals who had previously visited the site. The data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate and interpret the relationships between the research variables both the direct and mediated pathways between variables. This technique was chosen for its ability to explain complex relationships within behavioral research. The results reveal that tourist attraction, service quality, and e-WOM have a significant positive influence on revisit intention. Furthermore, tourist satisfaction was shown to act as a bridging variable between these predictors and return visits. On the other hand, digital promotion was not found to significantly moderate these effects. This indicates that digital marketing, while useful, may not independently boost visitor return rates unless paired with strong destination quality and positive visitor experiences. From a conceptual standpoint, the study contributes to tourism marketing discourse by incorporating both mediation and moderation into the revisit intention framework. In practical terms, the findings highlight the need for tourism managers to prioritize visitor satisfaction and enhance the core travel experience. Digital tools should complement rather than replace genuine service improvements and compelling destination features to effectively encourage repeat tourism.

Nova Vita Devi Domi; Dhiani Dyahjatmayanti

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Every air traveler needs to understand the importance of dangerous goods. By understanding the nature and risks of these items, precautions can be taken to prevent accidents and ensure safe travel for all. In practice, numerous passengers have experienced delays at security checkpoints due to carrying prohibited or restricted items such as lighters, sharp tools like scissors, aerosols, and high-capacity power banks. These incidents not only disrupt airport operations but also highlight gaps in public awareness regarding aviation safety regulations.This study aims to examine the influence of knowledge about dangerous goods on flight safety, with a focus on passengers traveling through El-Tari Airport in Kupang, East Nusa Tenggara. A quantitative research method was employed by distributing 100 structured questionnaires to respondents using purposive sampling, targeting passengers with prior flight experience. Data analysis techniques included simple linear regression, T-tests, and the coefficient of determination (R²) to assess the relationship between knowledge levels and safety behavior. The findings show that knowledge about dangerous goods (variable X) significantly influences passenger safety behavior (variable Y), evidenced by a p-value of 0.000. This indicates a strong and positive correlation, where better knowledge leads to more responsible behavior during air travel. The R-square value of 0.530 suggests that 53% of variations in safety behavior can be explained by knowledge, while the remaining 47% may be influenced by other factors such as attitudes, past experiences, signage visibility, and staff communication.These findings underscore the urgent need for intensified public education efforts at airports through visual campaigns, digital information, and pre-flight reminders. Improving passenger knowledge about dangerous goods can significantly enhance overall flight safety and reduce the risk of delays or violations. Future research could explore the role of demographic factors or the effectiveness of current educational strategies.