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This study aims to analyze how the TikTok and Instagram Reels algorithms play a role in the distribution of multimedia content and their implications for content visibility, user engagement, and digital marketing practices. The research method used is a qualitative approach through a Systematic Literature Review by analyzing articles from accredited national journals and reputable international journals published in the period 2020-2025. The literature search process was carried out systematically through openly accessible scientific databases, then selected using inclusion and exclusion criteria to ensure the relevance and quality of the sources. The research findings show that the TikTok and Instagram Reels algorithms both rely on analysis of user behavior, initial engagement levels, and the characteristics of short-form audiovisual content in determining content distribution. TikTok emphasizes an interest-based recommendation system that allows content from new creators to gain broad reach, while Instagram Reels combines algorithmic recommendations with established social networks. The implications of this study emphasize that understanding the mechanics of algorithms is a strategic factor for content creators, business actors, and digital marketing practitioners in designing effective, adaptive, and sustainable multimedia content distribution strategies.

This community service project addresses the issue of teaching Information and Communication Technology (ICT) in Semarang Regency, which is still dominated by linear methods and lacks visualization, hindering students' comprehension of complex ICT concepts. The goal is to enhance educators' ability to design visual-based teaching modules supported by Dual Coding Theory and Constructivism. The solution provided was an intensive workshop and collaborative mentoring on both manual and digital mind mapping techniques. The results showed a significant increase in educators' cognitive competency, indicated by the average score rising from 55.4% on the pre-test to 88.2% on the post-test. Participants successfully designed digital mind map-based ICT modules with an average product quality score of 88.9%. This success proves the effectiveness of mind mapping as a pedagogical tool for transforming ICT learning into a more active, visual, and structured experience.

This community service project was motivated by the limited technical competency among TIK (Information and Communication Technology) personnel in Semarang Regency schools in designing optimal computer network infrastructure. This situation resulted in slow, unstable, and poorly managed digital learning services within these schools. The main objective of this activity was to enhance the competency of 24 TIK personnel to enable them to design efficient, secure, and professional networks tailored to their schools' needs. The solution provided was hands-on training using the UISP Design Center, a web-based network design platform. The training was conducted face-to-face over two days and covered hierarchical topology, VLAN and QoS management, and practical design simulation. Measurement results demonstrated a significant increase in the participants' cognitive competency, evidenced by the average score rising from 45.2% on the pre-test to 82.5% on the post-test. Participants successfully applied these concepts to produce accurate designs for network topology, logical segmentation, and Bills of Materials (BOM). The high level of participant satisfaction confirms the effectiveness of this training in closing the skill gap. This activity successfully enhanced the network planning capability of the partner schools.

This research aims to explore the teacher’s role in implementing the inquiry-based learning method to enhance students' critical thinking skills in Islamic Religious Education for grade XI AKL students at SMKS YPKP TIK Sentani. A qualitative descriptive approach was employed in this study. Data were collected through observations, interviews, and documentation. The findings reveal that teachers are crucial as planners, facilitators, and motivators in the implementation of inquiry-based learning. Key supporting factors include adequate facilities, infrastructure, and a relevant curriculum. The application of the inquiry learning method effectively improves students’ critical thinking skills by fostering activeness and learning independence. This method encourages students to explore, question, and engage with the material, leading to better understanding and application of the content. The study's implications highlight the importance of innovative teaching methods in Islamic Education and provide valuable insights for teachers seeking to improve the quality of learning and student engagement. This research is expected to serve as a reference for Islamic Education teachers in applying effective teaching strategies.

Development of a Canva-Based Informatics E-book on ICT Material for Grade X at SMA Negeri 5 Samarinda. This research aims to determine the feasibility of a product in the form of an E-book as a learning medium and to assess the response toward the Canva-based Informatics E-book for Grade X students at SMA Negeri 5 Samarinda. This study employs a Research and Development (R&D) method with the PPE model, which consists of three stages: Planning, Production, and Evaluation. The research subjects involved 35 students from Grade X (I) at SMA Negeri 5 Samarinda, along with 3 media experts and 1 material expert. The research object is the Canva-based Informatics E-book on ICT material. The results showed that the development of the Canva-based E-book, as evaluated by 3 media expert validators, obtained a percentage score of 92.19%, which falls into the “Highly Feasible” category. The Evaluation conducted by 1 material expert achieved a percentage score of 100%, also in the “Highly Feasible” category. Furthermore, students’ responses to the product were measured and obtained an average percentage score of 82.57%, which falls into the “Very Interesting” category. Thus, the development of the Canva-based E-book on ICT material for Grade X at SMA Negeri 5 Samarinda, developed using the PPE model, is declared highly feasible based on media and material expert validation and very interesting based on students’ responses.

Development of a Canva-Based Informatics E-book on ICT Material for Grade X at SMA Negeri 5 Samarinda. This research aims to determine the feasibility of a product in the form of an E-book as a learning medium and to assess the response toward the Canva-based Informatics E-book for Grade X students at SMA Negeri 5 Samarinda. This study employs a Research and Development (R&D) method with the PPE model, which consists of three stages: Planning, Production, and Evaluation. The research subjects involved 35 students from Grade X (I) at SMA Negeri 5 Samarinda, along with 3 media experts and 1 material expert. The research object is the Canva-based Informatics E-book on ICT material. The results showed that the development of the Canva-based E-book, as evaluated by 3 media expert validators, obtained a percentage score of 92.19%, which falls into the “Highly Feasible” category. The Evaluation conducted by 1 material expert achieved a percentage score of 100%, also in the “Highly Feasible” category. Furthermore, students’ responses to the product were measured and obtained an average percentage score of 82.57%, which falls into the “Very Interesting” category. Thus, the development of the Canva-based E-book on ICT material for Grade X at SMA Negeri 5 Samarinda, developed using the PPE model, is declared highly feasible based on media and material expert validation and very interesting based on students’ responses.

TikTok has emerged as one of the most influential social media platforms, forming a global online community that penetrates diverse industries, including skincare. In Indonesia, skincare ranks among the most discussed topics on TikTok, which makes the platform a significant channel for influencing consumer behavior. This study aimed to analyze how TikTok content shapes consumer purchasing decisions for skincare products in Indonesia. A qualitative method was applied using in-depth interviews with 12 respondents representing young adult consumers familiar with skincare products. The findings highlight several insights. First, TikTok content positively influences the problem recognition stage, helping consumers become more aware of their skincare needs. Second, TikTok was identified as the second most used social media source for skincare-related information, though its credibility is perceived only at a moderate level. Third, the platform plays a moderate role in the evaluation of alternatives, where consumers compare and consider skincare products. However, nearly half of the respondents reported a gap between information obtained from TikTok and actual product performance, resulting in disappointment and reluctance to share their experiences on the platform. Moreover, respondents revealed clear preferences regarding content: (1) comparative content showcasing product performance, (2) detailed content discussing product features, and (3) content providing tangible proof of effectiveness. These findings emphasize the dual role of TikTok as both an influential information source and a platform with credibility challenges. The study contributes to a better understanding of digital consumer behavior in Indonesia’s skincare industry. It also provides practical recommendations for marketers to design more transparent, credible, and consumer-oriented TikTok marketing strategies.

This socialization aims to provide benefits to the community of the importance of social media as social media as information media and media as marketing media to be able to develop and introduce tourism, typical meaning, and potential in the village of Tewaowutung itself. In the community service activities carried out in Teawaowutung Village, the socialization process was carried out in two stages, namely material presentation and discussion which was attended by weaving, culinary, chicken, and pokdarwis UMKM groups. From the results of socialization with material on the understanding of digital literacy, digital media strategies, types of social media, social media as information media, social media as marketing media. Can provide benefits and advantages to the community from promotion through social media. The speaker also made a tik tok for the village so that it could become a promotional media for Tewaowutung village, to introduce tourism in the village and become a product produced by MSMEs in Tewaowutung village.

The phenomenon of code switching in TikTok is increasingly widespread among young Indonesians. Mixing Indonesian with foreign languages, especially English, is a communication style that is considered expressive, modern and a digital identity. This study aims to identify forms of code switching in TikTok content and analyze its implications for planning and fostering Indonesian in the digital era. This study uses a qualitative descriptive approach with data in the form of screenshots of TikTok videos containing code switching. The results of the analysis show that the code switching that occurs is mixed and situational and has affective, stylistic functions, as a marker of social identity. Although it reflects language creativity, excessive use of code switching can have negative impacts such as shifting the structure of the Indonesian language, decreasing positive attitudes towards the national language, and hindering effective language development efforts. This study is expected to be an important input for educators, policy makers and the wider community in maintaining the sustainability and dignity of the Indonesian language in the digital era. Keywords: Code switching, TikTok, Language development, Indonesian, Digital Era

The development of digital technology has brought a significant transformation in the method of delivering Islamic preaching, one of which is through TikTok social media. Habib Husein Ja'far Al-Hadar emerged as one of the young preachers who utilized this platform effectively with a unique and contextual approach. This study aims to analyze the content of the da'wah message delivered by Habib Husein Ja'far through the TikTok account @huseinjafar. This research focuses on two main problem formulations, namely how the content of the da'wah messages delivered and how the analysis of these messages in the context of da'wah communication. Through the qualitative content analysis method, it was found that Habib Husein Ja'far packaged his da'wah messages with a light approach, relevant to current trends, and used a communicative and inclusive language style. The messages contain moral, spiritual, and social values that are delivered in a brief but impactful manner, so as to attract attention and build closeness with the audience, especially the younger generation. The findings show that a social media-based da'wah strategy with an adaptive and communicative approach can increase the effectiveness of spreading Islamic values in a digital society.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

This research is based on the fact that the ICT learning process still uses conventional methods and a lack of interesting learning media, resulting in students having difficulty understanding the material presented by the teacher. The aim of this research is to develop and test the feasibility of learning media using Lumio By Smart in ICT subjects for class VII students at SMP Negeri 37 Samarinda. The type of research used is development research with the ADDIE development model. Data collection techniques used observation, interview and questionnaire methods. The data analysis techniques used are qualitative analysis and quantitative analysis. The research subjects involved were 3 media experts, 1 material expert and 26 students. The results of the research showed that learning media products using Lumio By Smart were declared very suitable for use, as evidenced by the feasibility test of learning media by material experts, an average score of 4.23 was obtained in the Very Appropriate category, by media experts an average score of 12 was obtained. 82 in the Very Appropriate category, according to student assessment an average score of 116.30 was obtained in the Very Appropriate category, and the assessment from all validators obtained an average score of 39.97 in the Very Appropriate category

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

Analysis of the Impact of Technology, Information and Communication (ICT) in Improving Employee Performance at the Republic of Indonesia Civil Servant Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. Thesis for the Management Study Program at the Indonesian Education Institute of Management Science College (STIM-LPI) Makassar. Supervised by Dr. Milka Pasulu, S.E., M.Si and Dr. Yusram Adi, S.E., M.Sc This research aims to determine the impact of information and communication technology (ICT) in improving employee performance at the Republic of Indonesia Civil Servant Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. This research was conducted using data collection through direct observation and interviews; The data collection methods used were interviews and direct observation. is based on qualitative data, where this research is subjective. The sample in this study was the administration section, and the manager of the Republic of Indonesia Employees Cooperative (KPRI) "Bung" LLDIKTI Region IX Sulawesi. The data analysis methods used are narrative analysis and discourse analysis.  The results of this research show that information and communication technology (ICT) has a significant impact on improving employee performance.

Aplikasi digital learning merupakan bentuk aplikasi pengembangan dan implementasi yang dirancang untuk mata pelajaran Teknologi Informasi dan Komunikasi (TIK) pada SD Negeri 1 Fakfak. Aplikasi ini dirancang dengan tujuan untuk menarik perhatian para siswa-siswi dalam belajar dan memudahkan guru pengampu mata pelajaran TIK ketika mengajar. Aplikasi ini dirancang berbasis web sehingga dapat diakses menggunakan jaringan internet. Di dalam aplikasi ini menyediakan beragam materi yang berkaitan dengan mata pelajaran TIK dan tampilan dari aplikasi ini dibuat semenarik mungkin, yang dimana aplikasi ini berisi tentang materi teks, materi video, latihan soal, dan praktikum.  Selain itu aplikasi ini dirancang untuk mengukur tingkat kemampuan siswa-siswi sebelum dan sesudah belajar menggunakan aplikasi pembelajaran digital learning. Sehingga guru dan orang tua mengetahui perkembangan belajar anak didiknya melalui aplikasi digital learning. Selain itu aplikasi ini juga membantu para siswa-siswi untuk dapat belajar mandiri di rumah tanpa di damping oleh guru karena aplikasi ini dilengkapi dengan fitur penjelasan materi teks dan juga materi video, sehingga siswa-siswi dapat mengulang materi pembelajaran di rumah ketika ada materi yang belum di pahami. Dengan adanya aplikasi pengembangan dan implementasi digital learning ini diharapkan dapat memberikan kontribusi positif dan dapat meningkatkan kualitas kepada seluruh siswa-siswi SD Negeri 1 Fakfak dalam belajar.  

This study aims to analyze the implementation of green office in the SMKS YPKP TIK Sentani office environment. Green Office refers to practices and policies that aim to reduce the environmental impact of office activities through energy efficiency, waste management, and the use of environmentally friendly materials. SMKS YPKP TIK Sentani is known to have received an award as an Adiwiyata school based on the decree of the Minister of Environment and Forestry of the Republic of Indonesia No. SK.1061/MENLK/P2SDM/SDM.2/10/2023. This research method uses a qualitative approach with in-depth interviews and observations to analyze the implementation of green office in the SMKS YPKP TIK Sentani office environment. The results of the study indicate that SMKS YPKP TIK Sentani employees have been active in implementing various green initiatives, such as waste sorting, reducing plastic use, saving electricity and water, planting plants, and the importance of awareness of the implementation of green office. Recommendations for further development include increasing training on environmentally friendly practices.

This study aims to analyze the extent of the use of ICT in Islamic religious education learning, what are the obstacles and constraints faced and how the YouTube application contributes as an additional learning resource to the understanding of students. The method used in this study is a qualitative method. This research was conducted at MDTA Ilyas Al-Fath where students in grade 1 were the subjects of this study. The data collection method used observation, interviews and literature studies. The qualitative data analysis was carried out through the approach of data collection, data reduction, data presentation and drawing conclusions. The results of the study showed that the implementation of Information and Communication Technology (ICT), especially infocus, laptops, and the YouTube application in Islamic Religious Education learning at MDTA Ilyas Al-Fath has been effective. This is manifested in the implementation carried out through learning through videos of ablution procedures and prayer movements and readings that are implemented. Furthermore, the teachers directly teach students to do what they have seen to then be practiced in real life. The obstacles or constraints faced include the difficulty of teachers in managing student discipline, uneven knowledge of students and infrastructure conditions that are not yet fully adequate. Meanwhile, external obstacles include parents who are still less attentive and environmental conditions that affect the discipline of students in applying what they have learned. The implementation of ICT using the help of the YouTube application has produced real contributions. This can make it easier for teachers and students. In terms of making it easier for teachers because with the help of ICT, learning can be carried out efficiently so that it is possible to apply theoretically and practically to students.

The low quality of learning and learning assessment, has not been integrated into a system properly. So that the ideal learning process cannot occur. The purpose of this study is to determine the ICT learning media Adobe Flash Cs6 for class VII students of Smp Negeri 8 Sorong Regency Based on Video that is Valid and Effective to use. This study uses the development method (Research and Development). Data was collected by observation, interviews, literature studies and questionnaires. The subjects of this study were 21 students of Smp Negeri 8 Sorong Regency class VII. Based on the results of the research on the development of video-based learning media using Adobe Flash Cs6, the validation results were obtained from two validators, including material experts, namely an average percentage of 75% and media experts, namely an average percentage of 94% which is included in the "Very Valid" criteria. the level of effectiveness of learning media was obtained from the respondent questionnaire, the results obtained were an average percentage of 86% which was included in the "Very Effective" criteria. The results of this study indicate that the development of video-based learning media Adobe Flash CS6 is valid and effective to use.    

Tik Tok is a very popular social media, especially in terms of marketing, education and social campaigns. Marketing via Tik Tok in creative terms has a tremendous impact on users. One of the Tik Tok users of the @Mojokerto account goes for a walk using creative videos in tourism marketing in Mojokerto. This research aims to find out how the Tik Tok @Mojokerto account works in marketing tourism in Mojokerto. This research uses a descriptive qualitative method with a content analysis approach according to Klaus Krippendorff and uses content analysis theory, tourism theory and message theory. The results of the findings of this research can be concluded that the Tik Tok account @Mojokerto provides marketing via video by conveying informative and persuasive messages related to tourism with effective and easy to understand message delivery so that the audience can give Likes, Comments, Shares. Thus, the role of the Tik Tok @Mojokerto traveling account in increasing visitors to tourism in Mojokerto can be seen as a result of effective promotion through social media platforms such as TikTok.

Innovation communication is a way of conveying the discovery of new ideas to society so that social change occurs. A new innovation that is a solution to Jasa Raharja services which is caused by the high number of accidents in Pekanbaru City. In-person support services take a lot of time and take a long time, online updates make it easier for users of these support services. This research aims to analyze the communication innovation of raharja services in implementing online compensation services for accident victims in Pekanbaru city. This research uses qualitative research methods, with data collection techniques using interviews and analyzing the media used in the innovation diffusion process. As for determining research subjects, a purposive technique was used with five informants, then the data analysis technique used Miles and Huberman data analysis techniques which included data collection, data reduction, data presentation and conclusion drawing. This research uses Rogers and Shoemaker's theory of diffusion of innovation. This theory examines messages in the form of new ideas or thoughts, which cause social change.From the research results, this innovation communication has 4 stages, namely. In this research it can be concluded based on the results of the analysis using Roger's theory which has 4 points, This innovation distribution explains that the involvement of communicators provides information in the form of socialization in the form of a content that states information about how to claim or submit compensation from Jasa Raharja. A communicator does not only work alone, this communicator is the Head of Public Relations, Jasa Raharja, who works together with the compensation service staff to collaborate with the community to make it easier and more affordable. With new innovations, since 2009, compensation services for accident victims have gone from conventional forms to online services. This communication channel uses social media, namely in the form of Instagram and Tik Tok, then uses print media, television media and radio media. By implementing the Innovation Division, it has made progress, but of course there are still new innovations, of course this is influenced by factors that hinder the establishment of this innovation, one of which is awareness. The awareness of users or local people who use vehicles in traffic, whether land, sea or air, of course they do not have awareness.