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Analytics

Vinsent Brilian Adiguna; Ryan Arya Pramudya

Digital Business Intelligence Journal 2024 Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

The growth of e-commerce in Indonesia has led to the emergence of various online shopping platforms, with Shopee being one of the most popular in Semarang City. User reviews on the Shopee application serve as a valuable data source for analyzing customer satisfaction levels; however, the large volume of data requires a systematic and accurate analytical approach. This study aims to analyze user review sentiments of the Shopee application using three machine learning algorithms: Random Forest, Naïve Bayes, and Support Vector Machine (SVM), as well as comparing the accuracy of these three algorithms. This research utilized 1000 reviews collected through web scraping from the Play Store, which were categorized into three classifications: positive, neutral, and negative sentiments. The analysis process encompassed pre-processing stages, feature extraction using TF-IDF, and classification using Random Forest, Naïve Bayes, and Support Vector Machine algorithms. The results demonstrated that the Random Forest algorithm achieved the highest accuracy at 96.19%, followed by Support Vector Machine with 95.71% accuracy, and Naïve Bayes with 84.76% accuracy. This research highlights the effectiveness of Random Forest and SVM in classifying user review sentiments towards the Shopee application.

Aulia Wicaksono; I Putu Eka Nila Kencana; I Wayan Sumarjaya

International Journal of Applied Mathematics and Computing 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Image classification is widely used in everyday life such as in car steering, closed-circuit television (CCTV), traffic cameras, etc. The implementation of image classification can be done using several methods, including neural network and support vector machine models. The neural network method is able to find the right weights that allow the network to show the desired behaviour while the support vector machine method has many dimensions and can overcome linear and non-linear data. In this research, feature extraction was carried out using VGG16 to increase accuracy. This research aims to find out how to implement the neural network and SVM algorithms to classify images and determine the results of analyzing the performance of the two methods. The data used in this study is secondary data consisting of 10 types of large wild cats with a total of 2339 training image datasets and 50 testing image datasets. The research stages consist of data augmentation, model design, model training, and model evaluation. Classification with the neural network model produced an accuracy of 96% and the support vector machine model produced an accuracy of 96%, which means that in a consistent training environment, the two models have the same performance.

Salsabila Dwi Fitri; Dewi Lestari; Rizqa Raaiqa Bintana; Reni Aryani; Mohamad Ilhami +1 more

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The policy for using the MyPertamina application issued does not rule out the possibility of differences of opinion due to changes in the policy. There are many positive, neutral, and negative responses to the MyPertamina application implementation policy. To see the public's reaction to the MyPertamina application implementation policy, it can be seen through various media, including social media. Twitter is a social network that is widely used by people in Indonesia. The number of Twitter users in Indonesia reached 18.45 million in 2022, making Indonesia the fifth largest Twitter user country in the world. Researchers conducted a sentiment analysis of the search results for tweets containing the keyword "MyPertamina" using the support vector machine algorithm. 382 tweet data were obtained and classified using the support vector machine algorithm. Support vector machine is a supervised learning algorithm for data classification. SVM is very fast and effective in solving text data problems. Text data is suitable for classification with the SVM algorithm because the basic nature of text tends to be high-dimensional. Of the 382 data analyzed, the support vector machine classification using the RBF kernel with parameter C=2 gave the highest accuracy value of 80.51%, precision value of 81%, recall value of 81%, and F1 score value of 80%.