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The restaurant business continues to grow, but few business actors understand how to seize business opportunities to increase competitiveness. This study aims to analyze the application of the Canvas Business Model (BMC) in the culinary industry, with a focus on the fast food business in the city of Surakarta. BMC is used to evaluate nine key elements: value proposition, customer segments, distribution channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. The method used in this study is a qualitative descriptive approach, with data collection through surveys, interviews, and observations. The results of the study show that the implementation of BMC can increase the effectiveness of business strategies, especially in terms of product innovation, improved customer experience, and optimization of digital marketing and partnership networks. In addition, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats of the culinary business, which is then used as a basis in designing a growth strategy. The main findings of this study propose new business models that are more adaptive and sustainable, including product diversification strategies, the use of digital technology, and strengthening partnerships with suppliers and food delivery service platforms. This research is expected to be a reference for culinary entrepreneurs in developing more competitive and sustainable business strategies in the digital era.

This research was conducted to determine the appropriate CV Restu Mande business strategy design using strengths, weaknesses, opportunities and threats (SWOT) analysis and the Business Model Canvas (BMC) in achieving export targets. The method used in this research is a descriptive qualitative method. Data collection carried out in this research was interviews with the leadership of CV Restu Mande, observation both directly and indirectly, and documentation. The SWOT analysis carried out in this research produces a SWOT matrix as a recommendation for CV Restu Mande's business strategy. The results of the SWOT analysis, SWOT matrix, and proposed new Business Model Canvas at CV Restu Mande are that in the customer segments section, target consumers are added in the form of Indonesian communities abroad, in the channels section, websites, international e-commerce and overseas retail need to be added, in the customer relationship section, rewards need to be added for resellers, dropshippers and loyal customers, in the key resources section we need to add production facilities, in the key activities section we need to add more interesting and detailed marketing activities, in the key partnership section we need to add agent collaboration. or distributors, loyal customers, production partners, and international trade consultants or experts, and in the cost structure section it is necessary to focus on investment in production facilities.

This study examines the impact of green talent management practices on HR performance quality in eco-friendly hotels in Central Java, Indonesia, using a phenomenological approach. Through in-depth interviews with 24 participants across six star-rated hotels, direct observation, document analysis, and focus group discussions, the research explores how green HRM practices influence employee performance and career development opportunities for young talent. The findings reveal that eco-friendly hotels have implemented various green talent management practices including environmentally-conscious recruitment, sustainability training, green performance management, and employee involvement in environmental initiatives. These practices positively impact multiple dimensions of employee performance: task performance through improved resource efficiency; contextual performance through enhanced teamwork; adaptive performance through increased innovation capability; and environmental performance through strengthened pro-environmental behaviors. The effectiveness of these practices is influenced by top management commitment, integration with business strategy, training quality, organizational culture, and resource availability. Young employees perceive involvement in green initiatives as valuable for developing leadership skills, expanding professional networks, and enhancing market competitiveness, although they identify the need for clearer sustainability-focused career paths. The study contributes to GHRM and talent management literature by explicating the mechanisms linking green talent management with performance outcomes in the hospitality industry context, while providing practical implications for hotel managers seeking to enhance both environmental sustainability and human resource performance. The research underscores the importance of a holistic approach to green talent management that aligns environmental priorities with employee development and organizational strategy.

This study aims to analyze the maintenance strategy of railway lines in West Sumatra using the Life Cycle Cost (LCC) approach to determine the most economically efficient and sustainable maintenance option. The main issues raised are the high cost of reactive maintenance and the risk of operational disruption due to track damage. The research method involved collecting construction, operational, and maintenance cost data from railway operators, as well as LCC-based scenario simulations to compare preventive and reactive maintenance strategies. The results of the analysis show that the preventive maintenance strategy results in lower total life cycle costs, compared to the reactive strategy. In addition, the preventive strategy also supports operational sustainability by minimizing the risk of service disruption and improving user safety. SWOT analysis shows that LCC implementation has great potential to improve budget efficiency and support local economic growth, although challenges such as data limitations and natural disaster risks need to be mitigated. This research concludes that an LCC-based approach can be the basis for designing more effective, efficient and sustainable railway maintenance policies. Recommendations include prioritizing preventive maintenance, using monitoring technology, and strengthening supporting policies.

Mr Oluak is a food stall that provides dishes such as oysters and fried prawns covered in egg and flour. These dishes are inspired by Singaporean cuisine which is commonly known as Oluak / Fried Oyster. For the last 3 years the owner Mr. Oluak grows gradually, starting from product evaluation to employee training so that it can produce products that are more delicious and better known to the local and international community. Mr Oluak is located at HU Foodcourt , Batam Centre. One of the main problems faced if you don't have a strong brand and unique taste is the large number of competitors in the same field. With the increasing operational complexity of Mr. Oluak began to realize the importance of having a more structured and integrated marketing strategy. Therefore, it is hoped that the implementation of this marketing can help overcome existing problems.

In the modern era marked by technological advances, the use of smartphones has become an important part of everyday life. This technological advancement encourages people to continue to update the way they carry out their daily activities. Smartphones make various activities easier, including long-distance communication which now feels closer thanks to sophisticated technology. This sophistication is enjoyed by various groups regardless of age or profession. The digital payment system has experienced rapid development, providing significant convenience for its users. This technology plays a strategic role in encouraging the revitalization of MSMEs by offering fast, safe, and efficient transaction solutions. In the context of developing MSME digitalization, the digital payment system not only makes it easier for business actors to manage transactions but also increases consumer convenience in shopping. With proper implementation, digital payments support the operational efficiency of MSMEs, expand market access, and accelerate the adoption of the digital ecosystem. Based on research results, the use of digital payment systems has been proven to contribute positively to the transformation of MSMEs, helping them become more competitive and able to adapt amidst changes in the increasingly digital economic landscape. This emphasizes the importance of adopting digital payment technology as an integral part of the MSME revitalization strategy. This study aims to analyze the positive impact of the use of technology, especially in online marketing, digital payment systems on the revitalization of MSMEs.

This study was motivated by the discovery that some students of SMPN 1 Batang Kapas, especially students of class VIII, were less active in participating in PAI learning when teachers or tutors provided learning materials because the teacher focused on only one strategy, which caused students to get bored about learning easily. In this, a good strategy is needed to overcome this problem, and the strategy that is considered capable of overcoming this problem is the role-playing strategy. Thus, this study aims to determine the effect of role-playing strategies on the active learning of PAI for students of class VIII of SMPN 1 Batang Kapas. The research used in this study is experimental research with a quantitative approach. The population in this study consisted of all students of class VIII of SMPN 1 Batang Kapas, consisting of 4 classes with a total of 116 students. The sample in this study used a cluster random sampling technique and two classes were obtained as samples, with class VIII.I as the control class and class VIII.II as the experimental class. Data were collected through a questionnaire and analyzed using the independent sample t-test. Based on the results of the conducted research, the results show that the role-playing strategy has an effect on students' active learning, which is proven by the results of the independent sample t-test, namely at a sig-value of 0.002. < 0.05 and a calculated t-value > t-table, namely 3.213 > 2.00

This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

The branch of economics called Islamic monetary policy discusses the nature, function, and impact of monetary policy in a country. Not only the supply and demand of money, this Islamic monetary emphasizes the principles of justice and brotherhood that pursue equality and create equitable distribution of wealth and income. The purpose of this research is to see how the transmission of Islamic monetary policy on the performance of MSMEs in Serang City. To stay competitive or even win the competition, an organization can evaluate its strategy in the face of an ever-changing market. Micro, Small and Medium Enterprises (MSMEs) are very flexible and resilient to the economy, but they have several limitations such as financial capabilities and human resources. To gain a competitive advantage, MSMEs must be able to determine the right strategy. This research uses a descriptive approach by using observation techniques and interviews with MSME actors in Serang City. Based on the results of the study, it shows that the sharia monetary policy applied to the performance of MSMEs in Serang City is very helpful for business actors by providing access to safe capital, effective money management training, and information technology-based marketing training.

In the increasingly competitive Industry 4.0 era, companies need to forecast product demand to meet consumer needs and improve operational efficiency. CV Mamifood Sukses Abadi, an MSME that produces milk and cheese-based foods, has faced sales fluctuations in the last two years, thus requiring accurate forecasting to plan production strategies and resource management. This research aims to forecast demand using the Fuzzy Mamdani method and the POM-QM application. Fuzzy Mamdani was chosen for its ability to handle decision-making with multiple criteria and balanced weights, while POM-QM was used to validate predictions through quantitative methods. Product sales data for the years 2022 and 2023 were analyzed to produce accurate forecasts. The methods used include Moving Average for forecasting and evaluation of the results using MAPE. The analysis results show that the Moving Average method with N = 2 produces a MAD value of 402.523 and a MAPE of 22.155%, while the results of Fuzzy Mamdani show that product demand in the next period tends to decrease. This research is expected to provide insight for CV Mamifood Sukses Abadi in planning a more efficient production strategy.

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.

This study aims to develop an automated pipeline for data cleaning using Pandas and Scikit-learn. The data cleaning process is often performed manually, requiring a long time and prone to errors. This study uses a quantitative experimental method with a dataset of 100,000 rows of e-commerce transaction data. The results show that the automated pipeline reduces missing values by 95.7% and outliers by 91.7%, and accelerates processing time by 35% compared to manual methods. The distribution of data after cleaning becomes more stable, allowing for more accurate analysis. This study contributes to the development of a more efficient and accurate automated data cleaning approach.Keywords: Systematic Literature Review, Artificial Intelligence and Marketing Strategy.

Accreditation is the act of measuring the eligibility of education programs using a number of predetermined criteria. In its implementation, school accreditation uses instruments and criteria that are guided by the National Education Standards. This study aims to analyze the effectiveness of accreditation assessment instruments on improving school performance. The accreditation instrument, which is based on the National Education Standards, acts as a tool for evaluation to measure the quality and eligibility of schools in organizing education. This research uses a qualitative method with a normative approach and literature study. The results show that the accreditation instrument is effective in providing a comprehensive picture of school performance, ranging from aspects of learning, management, to facilities and infrastructure. This instrument assists in determining the school's strengths and weaknesses to guide the development of a sustainable improvement strategy. This study concludes that the accreditation assessment instrument is not only an assessment tool, but also a catalyst for the development of overall school performance.

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

This research is based on the existence of problems in Arabic grammar which are often considered complicated by many students in general and especially in Madrasah Diniyyah Al-Amiriyyah. This research aims to improve students' understanding of the book of Ikhtisor Nahwiyyah (Nahwu) through an active approach of memorization without memorization. This approach is designed so that students can not only remember the term or rule, but also understand the meaning and context of the lesson. The method used in this study is qualitative descriptive by using data collection methods, observations, interviews, and questionnaires that function to evaluate students' understanding of the material. The study involved 35 students for 40 days. The results of the study show that students have experienced a significant increase in understanding the basic concepts of Nahwu science, as well as being able to apply them in daily learning. This approach facilitates students to be actively involved in the learning process, so that they not only memorize but also understand the contents of the book in depth. This method is expected to be a reference for educators to develop more effective learning strategies in religious education, so that it can improve the quality of education and experience at Madrasah Diniyyah Al-Amiriyyah and thus, this study proves that the memorization method without memorization can be an effective strategy.

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City

The promotion and marketing efforts by the Tourism Office of Karimun Regency aim to introduce and effectively promote local tourist destinations to both domestic and international visitors. According to a previous study by Andriani (2020), the development of tourist sites in Karimun Regency has not yet been fully realized by the local government. This research aims to reexamine and optimize Karimun's tourism potential through programs implemented by the Tourism Office, supporting local economic changes. This study uses a descriptive method with a qualitative approach, gathering data through interviews with informants, field notes, and relevant official documents. It focuses on examining the promotion strategies carried out by the Tourism Office to increase tourist visits. Based on Kooten's theory, there are four strategic indicators: organizational strategy, program organization, resource support strategy, and institutional strategy. The research results show that all strategic indicators have been implemented well in accordance with funding from the center, providing a positive impact on the development of tourist destinations and increasing the number of tourists who come to visit tourist attractions in Karimun district. However, if funding is not in accordance with the annual plan, the program that has been prepared by the marketing and promotion division will have an impact, hampering efforts to increase tourist visits from both inside and outside Karimun Regency.