Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing

Fitria Rahmadhani ; Zidan Maulana ; Muhammad Raviandra Antares ; Mohamad Zein Saleh
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekono... 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/nuansa.v2i4.1441
Abstract
This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in its significant impact on the way companies interact with consumers around the world. The conclusion emphasizes that an in-depth understanding of digital marketing is key to success in global marketing, especially in facing challenges and taking advantage of opportunities.
Keywords
Global marketing strategy; digital age; digital marketing
How to Cite

Fitria Rahmadhani, et al. (2024). Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(4). https://doi.org/10.61132/nuansa.v2i4.1441

Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh, "Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing," Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 4, 2024.

Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh. "Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 4, 2024.

Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh. "Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 4 (2024).

Fitria Rahmadhani, et al. (2024) 'Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing', Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(4). doi: 10.61132/nuansa.v2i4.1441.

Fitria Rahmadhani; Zidan Maulana; Muhammad Raviandra Antares; Mohamad Zein Saleh. Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah. 2024;2(4).

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