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Sonya Brinda; Selvi Indah Nur Cahyani; Nabilla Aulia Insani; Nanda Apriliani; Aswido Yogameswara +20 more

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This journal examines the development strategies of silver craftsmen businesses in Bakalan, Mojodadi Village, Kemlagi District, Mojokerto, facing the risk of extinction. This Region, initially known as a center for silver craftsmen, now confronts serious challenges due to changes in market trends and modernization. The research aims to analyze the factors causing the threat of extinction and formulate appropriate development strategies. The research methods include surveys, interviews, and qualitative data analysis. The results indicate that factors such as changes in consumer preferences, lack of innovation in design, and insufficient marketing and distribution support have significantly impacted the decline in the performance of silver craftsmen in Mojodadi Village.

Musnaini Musnaini; Hidayani Syam

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

The purpose of this research is to provide suggestions to help students become more disciplined. This research uses a descriptive qualitative approach. Teachers and students at SMA N 1 Tanjung Mutiara were used as research subjects. We used interview and observation techniques to collect data. Research findings include the strategy for developing discipline at SMA N 1 Tanjung Mutiara as follows: making a mission statement, vision statement and educational goals. regardless of the rules that apply at school. Because developing superior discipline requires applying that discipline both in the classroom and outside the classroom. The discipline of the children of SMA N Tanjung Mutiara is proof of the successful implementation and results of the program. grows in terms of self-control in behavior and friendships and study habits. There are more people who apply discipline well at school than those who don't, but there are still many people who do not apply discipline according to the school's wishes.

Fary Pratama Putra; Rafli Alfaredo; Sandya Paramunitia; Vallery Rahmi Vilyan; Ramdani Bayu Putra

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Contemporary drinks are rife among young people. The competition between the beverage outlets can be seen from the emergence of various unique beverage outlets. For this reason, the authors are interested in examining the factors of modern drinking interest in buying interest among young consumers. This research uses a qualitative descriptive method, and the respondents are taken from young people in Padang who like modern drinks. Based on the results of interviews and observations obtained in the field, it was found that there were several factors of interest so that there was an interest in buying among young people, namely factors of a comfortable place, friendly service, factors of good taste where there were many variants, factors of restaurant names and unique menu names that made people interested in buying. Besides that, the price factor is quite affordable, packaging with a creative and attractive design. In addition, it was also found that personal, social and psychological factors were one of the factors in the interest in buying contemporary drinks among young people. It is hoped that this research will be useful for business people in the culinary and beverage sector as well as further research in researching business in this field.

Silaningsih, Endang; Fitriyani , Elma; Alfahri, Hasanudin; Kartini, Tini

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country. Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to provide assistance to UMKM related to the use of digital technology to increase product sales, especially to UMKM Eshan.id_. Ehsan.id_ UMKM is a business in the field of knitting handicrafts, which in 2022 has achieved an income target of only 63.05%, so it is necessary to determine the right strategy in marketing its products, such as through digital marketing. The assistance is intended so that UMKM can take advantage of social media to increase sales by creating social media content on Instagram and Tiktok. The result of this activity is the giving of meaning and philosophy to the logo to meet the requirements for making IPR (Intellectual Property Rights) and also a company profile that can be used by UMKM in conducting product marketing. In addition, UMKM owners also receive education regarding the theory of digital product marketing through social media that is effective and right on target

Sari Lastarida Nainggolan; Maringan Sinambela; Masniar. H. Sitorus; Wilmar E Simandjorang; Bambang T J Hutagalung

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Research objectives To find out strategies that can be implemented in developing community-based Ecotourism in Tipang village, Baktiraja District, Humbang Hasundutan Regency in 2023. To find out what factors support and inhibit the development of community-based Ecotourism in Tipang tourist village. Using a qualitative research method with a descriptive approach through in-depth interview techniques with informants. From the results of research conducted by researchers, the Tipang Tourism Village, Baktiraja District, Humbang Hasundutan Regency is still in the pioneering stage. Therefore, for the Tipang Tourism Village development strategy there are stages that must be carried out, especially the process of approaching the community and providing guidance to assist the community's human resources. As well as the existence of supporting and inhibiting factors in the community-based ecotourism development strategy, more attention must be paid by utilizing the potential of the Tipang Tourism Village. The strategies that have been implemented in the tourism community are: 1. Becoming a government partner in encouraging and disseminating tourism awareness among the community. 2. Providing participation in various related training, such as understanding what tourism potential is and also what it is like to develop a tourist village. 3. Mapping tourism potential, where Pokdarwis has data from every tourist location point in Tipang Tourism Village. 4. Create a tour package where this tour package has a tariff according to the tourist's trip in the Tourism Village and what the tourist's activities will be in the future. 5. Promoting tourism products carried out by Pokdarwis so that Tipang Tourism Village becomes increasingly well known and penetrates the outside world. Potential villages with culture and daily traditions of the community that can be developed as tourist village attractions. Through the factors that influence the development of this tourist village, there are attractions, amenities, accessibility and also superior human resources.

Putra Bancin; Roida Lumbantobing; Hanna Dewi Aritonang; Mery Silalahi; Ade Putera Arif Panjaitan

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Each region must have a strategy for developing tourist attractions, this is used to realize progress in increasing tourist interest, such as Gosong Telaga Barat Village in North Singkil District which has the Lake Anak Laut tourist attraction. This research aims to describe the tourist attraction development strategy carried out by the village government for Lake Anak Laut tourism to increase visitor interest in Gosong Telaga Barat Village, North Singkil District. The method used in this research is a qualitative method that describes the subjects and objects studied from the strategy for developing the Lake Anak Laut tourist attraction in Gosong Telaga Barat Village, North Singkil District. The results of this research show that the village government's strategy in developing the Lake Anak Laut tourist attraction is to procure funds and land, build facilities and infrastructure, promote the tourist attraction, and preserve the environmental sustainability of the Lake Anak Laut tourist attraction. Meanwhile, the obstacles are the difficulty of procuring funds from the village budget and the lack of support from the tourism office and district government in the form of budget funds.

Restu Samosir; Albiner Siagian; Harisan Boni Firmando; Mery Silalahi; Yulia K.S Sitepu

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT  (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities,  hospitality of people and  entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than  Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion,  tourism product development and cooperation with the private sector and  Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.

Prita Puspita; Mettadewi Wong; Adriana Venny Ariani; Linawati Suwito; Mulyadi Mulyadi

Jurnal Budi Pekerti Agama Buddha 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This research aims to determine the extent of the quality of the teaching materials used and develop teaching materials that are adapted to the characteristics of learners, due to the limitations of the teaching materials that have been used and create new teaching materials that are more appropriate and appropriate for student education in West Kalimantan Province. This research method uses a qualitative approach with R&D research methods. The subjects in this research were 42 students in West Kalimantan Province. The research and development procedure for the R& model consists of five steps, namely; (1) Analysis (analysis), (2) Design (design), (3) Development (development), (4) Implementation (implementation) and (5) Evaluation (evaluation). The results of the analysis show that the Buddhist Vihara Graha Sailendra Sunday School learning conditions at this week's school are still teacher-centered using printed books and limited use of learning media. It was found from the results of post-test data from 42 students that only 39 reached the KKM on Buddhist religious holiday material, while 3 did not reach the KKM.      

Muhammad Razzaq Yogie Setiawan; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

Miranda Maharani; Indah Respati Kusumasari

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

Cristina Efrinauli Sinaga; Febrianti Situmorang; Emmi Juliati Sinaga; Resnewi Sitanggang; Juwika Kristina Purba +2 more

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Persaingan Usaha Mikro, Kecil dan Menengah (UMKM) yang semakin ketat dalam hal Ekonomi Digital sudah menjadi nyata dengn semakin berkembangnya teknologi. Perkembangan ekonomi digital semakin meningkat akibat pandemic covid-19. Namun tidak semua UMKM di Indonesia sudah menerapkan konsep digital karena kurangnya pengetahuan atau kurang tersediannya sarana dan prasarana pendukung ekonomi digital. Penelitian ini bertujuan untuk memberikan informasi terkait strategi pengembangan UMKM dalam memanfaatkan ekonomi digital.Ekonomi digital harus memperhatikan faktor-faktor pendukungnya di antaranya ketertarikan, sikap dan kemampuan individu dalam menggunakan teknologi digital dan alat komunikasi seperti smartphone (HP), tablet, PC desktop, dan laptop. Di samping itu, strategi penerapan ekonomi digital yaitu meningkatkan pendapatan pasar ke luar negeri, menambah unit produksi dan meningkatkan kualitas produk, meningkatkan proses marketing online. Keterlibatan para warganet baik sebagai pelanggan, sosial media influener, maupun sebagai reseller menjadi faktor penentu dalam ekonomi digital. Keberhasilan UMKM dalam mengembangkan usahanya ini dapat membantu pemulihan ekonomi Indonesia yang mengalami penurunan akibat pandemic covid-19.  

Yanti Herayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The solutions for the problem of less optimal strategy implementation in BBI Sukamaju need to be found, and as the first step, efforts are needed to evaluate the chosen strategy, to review and to re-evaluate the situations (strengths, weaknesses, opportunities and business threats), and also to update the formulated strategy so that it suits the developments of the external environment in order to support the efforts of function development of Balai Benih Ikan (BBI) on Dinas Peternakan dan Perikanan Kabupaten Ciamis at Supplying of Quality Fish Seeds in Ciamis Regency. This study explains the steps for choosing the right strategy based on the Routweer concept approach by comparing the performance of the strategy before the new strategy is introduced, which is the development strategy or known by the name Restructurisation. By using a semi-structured interview method, SWOT analysis and QSPM, there will be found an effective strategy that can help achieve the organization’s objectives effectively and efficiently to support the vision, mission and the goals of regional development. From this research, based on QSPM calculation results, it can be concluded that the strategy improves coordination with various work partners (7,8), increases the partnership with UPR to increase the seed production, increases the cooperation with universities, research institutes and other partners (6,25), and becomes a priority strategy.

Lula Leo Nyta; Awang Kustiawan; Dadi Dadi

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Madrasas have a dual role, namely as a place to gain knowledge and form the character of akhlakul karimah. Madrasas also remain in the main challenge to always improve quality institutionally through developing madrasas into quality educational institutions. This study seeks to describe the implementation of quality development strategies at MAN 1 Ciamis and MAN 2 Ciamis. The study used a qualitative descriptive method with the research subjects being the Head of Madrasah, Deputy Head of Madrasah, Teachers, and Students. To obtain data used techniques of observation, interviews, and documentation studies. The collected data were analyzed through data reduction, data presentation, drawing conclusions, and triangulation. The results of the study show that the implementation of the development strategy carried out by MAN 1 Ciamis and MAN 2 Ciamis are: 1) development of superior programs according to the characteristics of madrasas; 2) student program by selecting the acceptance of new students and the development of talent interests; 3) human resource development program with attention to HR recruitment and competency development through training; 4) infrastructure development program to support learning activities.

Lula Leo Nyta; Awang Kustiawan; Dadi Dadi

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Madrasas have a dual role, namely as a place to gain knowledge and form the character of akhlakul karimah. Madrasas also remain in the main challenge to always improve quality institutionally through developing madrasas into quality educational institutions. This study seeks to describe the implementation of quality development strategies at MAN 1 Ciamis and MAN 2 Ciamis. The study used a qualitative descriptive method with the research subjects being the Head of Madrasah, Deputy Head of Madrasah, Teachers, and Students. To obtain data used techniques of observation, interviews, and documentation studies. The collected data were analyzed through data reduction, data presentation, drawing conclusions, and triangulation. The results of the study show that the implementation of the development strategy carried out by MAN 1 Ciamis and MAN 2 Ciamis are: 1) development of superior programs according to the characteristics of madrasas; 2) student program by selecting the acceptance of new students and the development of talent interests; 3) human resource development program with attention to HR recruitment and competency development through training; 4) infrastructure development program to support learning activities.

Mohammad Zainul Arief

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Sumenep Regency has cultural diversity, which is supported by a culture of social life that is different from other districts in Madura.  In accordance with government policy in developing tourism, especially in Sumenep Regency, it is necessary to have a guideline for a directed and integrated development plan. Tourist objects that are interesting to visit besides being good attractions also need an orderly and neat arrangement, especially from a physical point of view.  In addition, the need for tour packages that are supported by travel agencies, travel agent services, and tour guides. In this study "Strategy for Development of the Lombang Beach Tourism Area, Sumenep Regency" uses SWOT ( Strength , Weakness, Opportunity and Threat )  analysis as an effort to solve problems using a quantitative approach with the type of research in the form of case studies. The Lombang Beach tourism development strategy is seen from the internal factors which are still dominant in having weaknesses in Lombang beach tourism objects, so the stability strategy is the current choice, namely reducing the weak factors gradually according to the existing priority criteria so that the weaknesses disappear and turn into  strength.  While the internal factors that become strengths must be maintained.

Syamsul Huda; Anisa Fitria Utami; Karsten Joshua Siahaan

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Tourism has a goal of helping the country's economy. Therefore it is necessary to develop tourism that can help local people by creating jobs and increasing regional income. Tourism development can be carried out in areas that have tourism potential, such as in Wonosalam Village, Wonosalam District, Jombang Regency. One of them is the Kebon Kopi tourist attraction located in Sumber Gogor, Mangirejo Hamlet, Wonosalam Village, where there is a program to develop coffee gardens as camping ground locations to increase its natural tourism potential. The research method uses qualitative methods with data collection techniques through observation, interviews and literature review. The results of the discussion show that the development of the camping ground in Wonosalam Village, Dusun Mangirejo requires a coffee plantation development strategy with the concept of attracting tourists or visitors and opening up the tourism economy.  

Awaludin Isya Ansahri; Mikhratunnisa Mikhratunnisa

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

Sumbawa Besar Regency is one of the regencies in the West Nusa Tenggara region which has very abundant forestry resources. The forest is used as a business engaged in the extraction of forest products which is processed into various kinds such as Sumbawa oil which is produced in Kelungkung Village, Batulanteh District. The raw materials for making Sumbawa oil are obtained directly from the mountains and forests in the region which are efficacious as traditional medicines. The purpose of this study was to obtain a strategy and determine strategic priorities in the development of the Sumbawa oil agro-industry in Kelungkung Village, Batulanteh District. The stages of this research started with a field study by interviewing Sumbawa oil agro-industry players in Kelungkung Village, Batulanteh District. The analytical method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the QSPM matrix to obtain strategic priorities. Based on the results of the study, it was found that the position of the Sumbawa oil agro-industry was in quadrant I, namely supporting an aggressive strategy. Furthermore, based on the research results obtained by the QSPM matrix, 9 alternative strategies were obtained, and the prioritized strategy was to maintain and improve product quality according to tradition as a natural medicine that was of interest to consumers.

Muhammad Akbar Perdana; Alviolita Tri Amanda; Muhammad Yasin

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Bonggolan Small Industry is one of the leading products of Sidayu District, Gresik Regency which still requires further product development. The purpose of this study is to determine the Leading Product Development Strategy of Small Industry Bonggolan Sidayu District, Gresik Regency to increase its competitiveness so that it is known by the wider community. This study used descriptive analysis method through the results of Observation and Interview. The data analysis used is a SWOT analysis carried out to analyze internal and external factors of entrepreneurs in industrial estates. The results of this study show that there are 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors so that 8 strategies can be formulated in developing superior products of the Bonggolan Small Industry, Sidayu District, Gresik Regency so that it can compete with other products and be known by the wider community.

Ni Luh Dinda Novyanti; Setiawan Mandala Putra; Harnida Wahyuni Adda

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.

Amartya Auspicy; Chairunissa; Silvia Salsabila; Trie Khairunnisa M

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

Abstrak Tujuan penelitian ini untuk mengetahui strategi pengembangan promosi perpustakaan Cahaya Aksara SMA N 5 Pekanbaru. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil dari penelitian ini ialah siswa mengetahui informasi mengenai instagram perpustakaan cahaya aksara melalui guru , siswa  merasa pemenuhan informasi yang dibutuhkan sudah cukup baik.                                                  Konten instagram perpustakaan cahaya aksara membuat siswa dan siswi tertarik mengunjungi perpustakaan dan meminjam buku. Informasi yang diunggah beragam, diantaranya pelatihan penulisan, kunjungan dari berbagai sekolah dan instansi serta studi banding, MoU, kegiatan perlombaan, workshop, qhatam qur’an, serah terima mahasiswa PLP dari berbagai universitas di Pekanbaru, festival pelajar, penyerahan pemenang lomba pojok baca, pembagian buku paket, memperingati hari hari besar, pergelaran seni siswa, pengembalian buku paket, sumbangan buku oleh Tiong Ha, kegiatan pembelajaran, rapat dinas SMAN 5 Pekanbaru dan lainnya.