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The rapid proliferation of digital technologies has fundamentally transformed the competitive landscape of the food catering industry, compelling businesses to adopt sophisticated digital marketing strategies to sustain and grow their customer base. This study investigates the relationship between digital marketing strategies and customer loyalty in food catering businesses in Indonesia, with a focus on identifying which digital marketing dimensions most effectively drive loyalty outcomes in the digital era. Employing a quantitative research design with a survey-based approach, data were collected from 215 active customers of food catering services in the Bandung metropolitan area. The digital marketing dimensions examined include social media marketing, content marketing, search engine optimization (SEO), email marketing, and online reputation management. Customer loyalty was measured across four indicators: repurchase intention, referral behavior, emotional attachment, and price insensitivity. Structural Equation Modeling (SEM) analysis reveals that social media marketing (β = 0.412, p < 0.001), content marketing (β = 0.318, p < 0.001), and online reputation management (β = 0.287, p < 0.01) are the strongest predictors of customer loyalty. Customer satisfaction and brand trust are confirmed as significant mediating variables in the digital marketing–loyalty relationship. The study concludes that an integrated digital marketing strategy centered on authentic content creation, active community engagement, and proactive online reputation management is most effective in cultivating loyal customer relationships in food catering businesses. Practical recommendations for catering business owners and digital marketing practitioners are presented.

The Impact-Oriented Community Service Program (KKN Berdampak) conducted by students of Universitas Mayjend Sungkono in Kebontunggul Village, Gondang District, Mojokerto Regency focused on optimizing branding and digital marketing for the Lembah Mbencirang tourist destination. Lembah Mbencirang is a village-based tourism destination with significant natural and educational potential; however, this potential has not been widely recognized due to limitations in branding and digital marketing. This community service program aimed to sustainably increase tourist visits through SWOT analysis, visual identity rebranding, and digital marketing campaigns utilizing social media, search engine optimization (SEO), and visual content. The activities were carried out participatively in collaboration with the local Village-Owned Enterprise (BUMDes) and Tourism Awareness Group (Pokdarwis) using observation, mentoring, and promotional content development methods. The results indicate that the optimization of branding and digital marketing at Lembah Mbencirang Tourism produced initial outcomes in the form of digital media readiness and increased understanding among tourism managers. Although the impact on visitor numbers has not yet been measured significantly, a digital marketing foundation has been established as an initial step toward the development of village tourism.

This study aims to evaluate the performance of digital information systems, including websites and mobile applications, used by national expedition companies in Indonesia, using standardized technical indicators from Google Web.dev. This research employs a descriptive and evaluative approach with purposive sampling. The research objects comprise five major national expedition companies: JNE, J&T Express, SiCepat, Pos Indonesia, and Lion Parcel. The evaluation is conducted using four main indicators: Performance, Accessibility, Best Practices, and Search Engine Optimization (SEO). The results indicate that, in general, the digital information systems of national expedition companies function adequately; however, there are notable performance variations among companies, particularly in terms of loading speed and mobile performance. Pos Indonesia demonstrates the most balanced overall performance, while several other companies require further optimization, especially in performance efficiency and SEO. This study contributes to the literature by providing an objective technical evaluation of expedition information systems and offering practical recommendations to improve digital service quality, enabling faster, more secure, and more responsive logistics services in a highly competitive industry.

Competition in the media business is increasingly difficult as the number of online media grow and access to news becomes easier. Each media strives to maintain its existence and remain the public's preferred source of information, including Good News from Indonesia (GNFI). This article discussed GNFI's strategy through the application of search engine optimization (SEO) techniques and the challenges encountered in SEO update. Data were collected through observation, interview, and document review from January to August 2025. The results show that GNFI applied on-page and off-page SEO techniques as a strategy to increase visibility in search engines. The presence of an AI Overview posed a challenge in itself, as it could reduce the number of click view the news portal. The application of SEO techniques was not only a technical optimization strategy but also a form of media adaptation to the changing digital journalism landscape influenced by technological advances. 

The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to​​ reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not  can denied  involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In buniess process of PT Bungas food Nusatra abalikpapan tahy have product a weadang dayang.  In facing such a market dynamic, marketing strategy must capable adapt with current digital trends including Fear of Missing Out (FOMO) approach to create greater urgency and involvement​ tall in a way contextual relation with the value chain that creates consumer new abroad or​ marketing across countries by them. In this case, on of the challege ib export product process. The methods of research here, is survey and looking some literature that related in this subject discussion and research, the conclusion is  the With utilise trend this company​ can increase visibility brand , strengthen interaction with customers  and encourage conversion sale in a way more effective and This strategy expected can give impact positive to growth business and power competition companies in the digital era in more fluently in global value chain (GVC).

The use of Search-Based Software Engineering (SBSE) for optimizing software architecture has evolved from fully automated to interactive approaches, integrating human expertise. However, current interactive tools face limitations: they typically support only single decision-makers, confine architects to passive roles, and induce significant cognitive fatigue from repetitive evaluations. These issues disconnect them from modern, team-based software development, where collaboration and consensus are crucial. To address these shortcomings, we propose "ArchEvolve," a novel framework designed to facilitate collaborative, multi-architect decision-making. ArchEvolve employs a cooperative coevolutionary model that concurrently evolves a population of candidate architectures and distinct populations representing each architect's unique preferences. This structure guides the search towards high-quality consensus solutions that accommodate diverse, often conflicting, stakeholder viewpoints. An integrated Artificial Neural Network (ANN) serves as a preference learning module, trained on explicit team feedback to act as a surrogate evaluator. This active learning cycle substantially reduces the number of required human interactions and alleviates user fatigue. Empirical evaluation on two industrial case studies (E-Commerce System and Healthcare Management System) compared ArchEvolve to a state-of-the-art interactive baseline. Results indicate that ArchEvolve achieves statistically significant improvements in both solution quality and consensus-building. The preference learning module demonstrated over 90% accuracy in predicting team ratings and reduced human evaluations by up to 46% without compromising final solution quality. ArchEvolve provides a practical, scalable framework supporting collaborative, consensus-driven architectural design, making interactive optimization a more viable and efficient tool for real-world software engineering teams by intelligently integrating cooperative coevolutionary search with a preference learning surrogate.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy but still face challenges in utilizing digital technology for marketing. Shofi Cookies, as the partner of this program, has been using TikTok and a website, yet their utilization remains suboptimal. This community service activity aimed to enhance the partner’s digital capacity through social media analysis, website audits, and digital branding training. The methods included evaluating the TikTok account, auditing the website’s Search Engine Optimization (SEO), and providing training on the use of WordPress Content Management System (CMS) along with branding strategies. The results showed that the TikTok account was still personal, limiting analytic data, while the website audit produced a C- SEO score with issues in mobile access speed. The training, attended by the owner and operator, received positive responses with high satisfaction, although participants’ understanding still needs improvement. The implication of this activity highlights the importance of follow-up actions such as switching to a TikTok business account, increasing content upload consistency, and optimizing website SEO. With these efforts, Shofi Cookies is expected to strengthen competitiveness, expand market reach, and increase sales in the digital era.

This research explores the effectiveness of heuristic techniques for solving combinatorial optimization problems, with a particular focus on the Traveling Salesman Problem (TSP). Combinatorial optimization is a critical area of study, especially in fields like computer science, engineering, and economics, where finding optimal solutions from a finite set of possibilities is crucial. However, the NP-hard nature of many combinatorial problems, such as the TSP, makes traditional exact methods like Branch-and-Bound and Dynamic Programming computationally expensive and inefficient for larger problem sizes. The primary objective of this research is to evaluate the performance of heuristic methods, including Simulated Annealing (SA), Genetic Algorithms (GA), and Iterative Computation techniques, such as Tabu Search (TS) and Particle Swarm Optimization (PSO). These methods are tested for their ability to provide approximate solutions efficiently. The findings reveal that while ACO provided the best solution quality, it had the longest runtime. TS was the fastest, though with slightly lower solution quality. SA and GA demonstrated a balance between solution quality and computational efficiency, but their performance heavily depended on parameter tuning. The hybridization of SA and GA showed potential for improving solution quality but introduced additional complexity. The research concludes that heuristic methods, especially when combined, offer viable solutions for large-scale combinatorial optimization problems, though the trade-off between solution quality and computational time must be considered when selecting an algorithm.

This research uses a qualitative method to explore the role of digital marketing skills in enhancing the competitiveness of Islamic banking institutions in the era of digital transformation. The rapid development of information technology requires financial institutions, including Islamic banks, to adapt to digital-based marketing strategies to remain competitive in the market. Digital marketing skills such as social media management, search engine optimization (SEO), content marketing, and digital data analysis have become essential in effectively reaching customers and building strong brand awareness. This study was conducted through in-depth interviews with Islamic banking practitioners and analysis of documentation related to digital marketing strategies. The findings reveal that mastering digital marketing skills significantly helps Islamic banking institutions expand their market reach, improve customer engagement, and strengthen their competitive position in the financial industry. Moreover, the proper implementation of digital marketing also enhances promotional cost efficiency and encourages product and service innovation based on customer needs. These findings serve as a vital reference in developing more relevant Islamic marketing strategies for the current era.

The Community Service Program titled “Digital-Based Entrepreneurship Empowerment Socialization to Improve the Economic Welfare of the Community in RW 008, RW 017, and RW 018, Benda Baru Housing Complex, Pamulang – South Tangerang” aims to enhance digital literacy and technology-based entrepreneurial skills among local communities, particularly Micro, Small, and Medium Enterprises (MSMEs). This program includes socialization, training, and practical mentoring related to the utilization of social media, e-commerce, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), and digital advertising strategies as tools for business development. The method employed is participatory, actively involving the community in every stage of the program. The results indicate an improvement in community understanding of digital technology and their ability to leverage digital platforms to support their businesses. This program has also successfully created a sustainable digital entrepreneurship ecosystem, which is expected to enhance the economic welfare of the targeted communities. Given its success, this initiative is anticipated to serve as a model for digital-based community empowerment that can be implemented in other regions.

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

Digital marketing has become a critical element in promoting tourism destinations, particularly in attracting young tourists who are highly connected to technology. Sawarna Village in Lebak Regency, Banten, holds significant natural tourism potential, such as beaches and caves, but faces challenges in implementing promotional strategies that align with the digital behavior of the younger generation. This study employs a literature review method to analyze effective digital marketing strategies, focusing on social media, visual content, and influencer engagement. The analysis reveals that creative use of social media, a visual storytelling approach, and collaboration with micro-influencers can enhance the appeal of tourism destinations. Additionally, search engine optimization (SEO) and location-based marketing campaigns play a vital role in improving Sawarna Village's visibility on digital platforms. This study recommends digital skill training for the local community to support destination promotion and foster digital transformation in the rural tourism sector. These findings emphasize the importance of technology-driven marketing strategies to enhance the competitiveness of rural tourism destinations in Indonesia.

Digitization of cooperatives and the use of technology are strategic steps in increasing economic competitiveness in the Madura handwritten batik sector, especially in Central Pakandangan Village, Sumenep Regency. This program aims to empower handwritten batik artisans through technology integration and digital capacity building. Some of the main activities include Search Engine Optimization (SEO) training, digital financial management through Accountable Digital Financial Management, digital cash book preparation, as well as Social Media Officer training and social media management strategies. The participants were also trained to create creative content, carry out digital branding of batik through logo design and visual branding, as well as build digital partnerships and cooperation. In addition, technological innovations are introduced through the use of night blasting machines to support production efficiency. This approach is expected to be able to increase the visibility of Madura written batik products, expand the market, and strengthen the competitiveness of artisans in the digital era. With a combination of training and the application of technology, this program contributes to the transformation of the digital-based economy in the Madura batik sector.

This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products.  This research uses a community service method with assistance and training that ends with an evaluation of effectiveness.  The results of this study indicate that the use of digital marketing can increase market reach for products owned by MSMEs in Sambongsari Village. Training and guidance to help MSMEs by implementing digital marketing strategies begins with attractive product photos, logo creation, map creation, social media marketing, search engine optimization (SEO) and content marketing. An increase in sales after implementing the strategies taught will continue to be reported. The application of digital marketing has proven effective in improving MSMEs in Sambongsari Village. The community service work program called Programmed Independent Initiative Real Work Lecture (KKN MIT-18) Posko 26 UIN Walisongo Semarang provides benefits to MSMEs, because it facilitates understanding and application of digital marketing. Some things that MSME players should continue to learn such as changing MSME strategies and seeing the impact of long-term digital marketing implementation

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.

In the digital era, Micro, Small, and Medium Enterprises (MSMEs) face various challenges and opportunities. Social media and Search Engine Optimization (SEO) are promising solutions to increase brand awareness and sales conversions. This study aims to determine the effectiveness of implementing social media and SEO article optimization on the brand awareness and sales conversions of Rumah Kapas MSME. The results showed that optimizing Instagram and Tiktok social media content, as well as SEO articles, successfully increased the brand awareness and sales conversions of Rumah Kapas MSME. This is evidenced by the increase in the number of followers, reach, and engagement on social media, as well as website traffic and sales.